Forest Essentials

{{Infobox company | name = Forest Essentials | logo = Forest-Essentials-Logo-300x300px.png | logo_caption = The company logo depicting the tree of life | image = Forest-essentials-juhu-mumbai.jpg | image_caption = Forest Essentials, Juhu, Mumbai | type = Private | industry = Wellness, Cosmetics | fate = | predecessor = | successor = | founded = {{Start date and age|2000||}} | founder = Mira Kulkarni | hq_location_city = New Delhi | hq_location_country = India | area_served = {{Unbulleted_list|India|Australia|United Arab Emirates|United Kingdom|United States}} | key_people = Samrath Bedi, Managing Director | products = | owner = | revenue = {{currency|4|USD}} million | num_employees = 135 (2018) | parent = | website = {{Official website|https://www.forestessentialsindia.com/}} }}

'''Forest Essentials''' is an Indian cosmetics, skincare and perfume company that specialises in Ayurvedic preparations for its products. It was founded in 2000 by Mira Kulkarni in New Delhi, India.<ref>{{cite web|url=https://www.fortuneindia.com/people/este-lauders-dream-girl/100473|title=Estée Lauder's dream girl|website=fortuneindia.com|date=9 November 2014 }}</ref>

== History == Mira Kulkarni started the business in 2000 with an investment of Rs.2 lakhs, then only selling handmade soaps and candles.<ref>{{cite web|author=Nanditta Chibber |url=https://www.business-standard.com/article/beyond-business/how-forest-essentials-was-born-and-grew-106060101054_1.html |title=How Forest Essentials was born, and grew |work=Business Standard News |date=June 2006 |accessdate=2019-03-21}}</ref> The business expanded after the Delhi hotel Hyatt Regency ordered the soaps for their rooms.<ref>{{cite web|url=https://economictimes.indiatimes.com/life-style/deep-rooted-beauty-mira-kulkarni-md-forest-essentials/articleshow/6389775.cms |title=Deep rooted beauty: Mira Kulkarni, MD, Forest Essentials |work=The Economic Times |date=2010-08-22 |accessdate=2019-03-21}}</ref> In 2005–2006, the company posted sales of Rs.6 crore.

== Business == In 2008, the New York-based Estée Lauder Companies acquired a 20% stake in the company, and in October 2021, the brand announced entering the United Kingdom by opening 12 retail stores.<ref>{{cite web|author=Varuni Khosla |url=https://www.livemint.com/companies/news/homegrown-luxury-beauty-brand-forest-essentials-to-open-12-stores-in-the-uk-11635237820851.html |title=Forest Essentials to open 12 stores in UK |publisher=Livemint.com |date=2021-10-26 |accessdate=2022-04-05}}</ref> Kulkarni's son Samrath Bedi currently serves as the managing director of the company.<ref>{{cite web|url=https://www.businesstoday.in/magazine/bt-more/culture/samrath-bedi-forest-essentials-india-on-brand-ethos-and-journey/story/224865.html |title="Understand your brand and stay true to it"- Business News |publisher=Businesstoday.in |date=2015-11-08 |accessdate=2019-03-21}}</ref><ref>https://www.bloomberg.com/research/stocks/private/person.asp?personId=49594763&privcapId=46893746&previousCapId=46893746&previousTitle=Mountain%20Valley%20Springs%20India%20Private%20Limited {{dead link|date=July 2021}}</ref>

The company has [https://www.forestessentialsindia.com/retail-store-locator/ 130 Forest Essentials Stores] in India, supplies to 190 hotels and export to 120 countries.<ref>{{cite web|url=https://www.huffingtonpost.in/2017/01/19/meet-the-fabulous-women-behind-these-popular-homegrown-brands-we_a_21658341/ |title=Meet The Fabulous Women Behind These Homegrown Brands We Absolutely Love |work=HuffPost India |date=19 January 2017 |accessdate=2019-03-21}}</ref> The factories are in Haridwar and Lodsi in Tehri Garhwal district, Uttarakhand.

Forest Essentials sells natural, organic and Ayurvedic cosmetics and has a policy of not testing their products on animals.<ref>{{cite web|url=https://www.thehindubusinessline.com/economy/no-animal-test-rule-to-apply-to-imported-cosmetics-too/article20696095.ece |title='No animal test' rule to apply to imported cosmetics too |work=Business Line |date=2018-03-12 |accessdate=2019-03-21}}</ref>{{failed verification |date=July 2021}}

In November 2022, Forest Essentials opened its first standalone store in Covent Garden, London which would become the brand's first international store.<ref>{{cite web |title=Beauty brand Forest Essentials opens its first store in UK |url=https://in.fashionnetwork.com/news/Beauty-brand-forest-essentials-opens-its-first-store-in-uk,1458430.html |website=FashionNetwork |date=14 November 2022 |access-date=December 26, 2022}}</ref>

As of March 2026, the Estée Lauder Companies purchased the remaining 51% of shares leading to a full acquisition of the brand.

== References == {{reflist}}

== External links == * {{Official website|https://www.forestessentialsindia.com/}}

Category:Manufacturing companies established in 2000 Category:Personal care brands Category:Cosmetics brands Category:Cosmetics companies of India Category:Indian companies established in 2000 Category:Estée Lauder Companies Category:Luxury brands Category:Ayurvedic companies Category:Indian brands