Ford Taurus (third generation)

{{for|a complete overview of all Taurus models|Ford Taurus}} {{Use American English|date=April 2026}} {{Use mdy dates|date=April 2026}} {{Infobox automobile | name = Ford Taurus (third generation) | image = 96-97 Ford Taurus.jpg | manufacturer = [[Ford Motor Company|Ford]] | aka = | production = June 19, 1995 – September 1999 | assembly = [[Atlanta Assembly]], [[Hapeville, Georgia]], U.S. [[Chicago Assembly]], [[Chicago]], [[Illinois]], U.S. | designer = [[Doug Gaffka]] (1991, 1992)<ref>{{cite news|url=https://www.bloomberg.com/news/articles/1995-07-23/the-shape-of-a-new-machine|title=The Shape Of A New Machine|first=Kathleen|last=Kerwin|newspaper=Bloomberg.com |date=24 July 1995|via=www.bloomberg.com}}</ref> | class = [[Mid-size car]]<ref>{{cite web |url=http://www.vehix.com/car-reviews/1999/ford/taurus/vehicle-specifications |title=1999 Ford Taurus Specifications-Vehix |access-date=2012-03-14 |archive-url=https://web.archive.org/web/20110506053032/http://www.vehix.com/car-reviews/1999/ford/taurus/vehicle-specifications |archive-date=2011-05-06 |url-status=dead }}</ref> | body_style = 4-door [[Sedan (automobile)|sedan]] 5-door [[station wagon]] | layout = [[FF layout]] | platform = Ford DN101 platform | related = [[Mercury Sable]] [[Ford Taurus SHO]] [[Lincoln Continental]] [[Ford Windstar]] | engine = {{ubl | 3.0 L ''[[Ford Vulcan V6 engine|Vulcan]]'' [[Sequential fuel injection|SFI]] [[V6 engine|V6]] | 3.0 L ''[[Ford Duratec V6 engine|Duratec 30]]'' [[DOHC]] V6 | 3.4 L ''[[Ford SHO V8 engine|Yamaha SHO]]'' [[DOHC]] [[V8 engine|V8]] }} | transmission = 4-speed ''[[Ford AX4N transmission|AX4N]]'' [[automatic transmission|automatic]] 4-speed ''[[Ford AX4S transmission|AX4S]]'' automatic | wheelbase = {{convert|108.5|in|mm|0|abbr=on}}<ref>{{cite web |url=http://oldcarbrochures.org/index.php/New-Brochures---Test/1996-Ford-Taurus-Intro-Brochure/1996-Ford-Taurus-Intro-04 |title=1996 Ford Taurus Intro-04 |access-date=2017-12-16 |archive-date=2017-12-22 |archive-url=https://web.archive.org/web/20171222050822/http://oldcarbrochures.org/index.php/New-Brochures---Test/1996-Ford-Taurus-Intro-Brochure/1996-Ford-Taurus-Intro-04 |url-status=dead }}</ref> | length = Sedan: {{convert|197.5|in|mm|0|abbr=on}} Station wagon: {{convert|199.6|in|mm|0|abbr=on}} | width = {{convert|73.0|in|mm|0|abbr=on}} | height = Sedan: {{convert|55.1|in|mm|0|abbr=on}} Station wagon: {{convert|57.6|in|mm|0|abbr=on}} | predecessor = [[Ford Taurus (second generation)]] | successor = [[Ford Taurus (fourth generation)]] | model_years = 1996–1999 }}

The '''third-generation Ford Taurus''' is an automobile that was marketed by Ford for the 1996 to 1999 [[model year]]s, having entered production in June 1995. While the chassis underpinnings were largely carried over, the redesign gave the Taurus its first complete exterior redesign since its 1986 introduction. As a [[mid-size car]] it slotted between the compact [[Ford Contour]] and full-size [[Ford Crown Victoria]] in Ford's North American model range. The third-generation Taurus was again offered as a four-door [[sedan (automobile)|sedan]] and as a five-door [[station wagon]], marketed alongside the Mercury Sable.

In contrast to the evolutionary 1992 update of [[Ford Taurus (second generation)|the second generation]], the third generation sought to recreate the class-leading design introduced by the 1986 Taurus, also in response to the 1992 introduction of the [[Chrysler LH platform|Chrysler LH cars]].<ref name="CG encyclopedia" /> Following the 1986 introduction of the Taurus, the model line had gained two significant competitors — the [[Toyota Camry]] and [[Honda Accord]] (the latter of which, the Taurus had overtaken as best-selling car in the United States) alongside traditional GM and Chrysler-brand competition.<ref name="News96" /> The first Ford to combine round headlights with composite-style housings, the third-generation Taurus adopted oval shapes for multiple design elements of the exterior and interior, including the grille openings, taillamps, the rear window (for the Taurus sedan and Taurus/Sable station wagons), and side window openings for the Taurus/Sable.

The model line was released for sale in late 1995; in contrast to the near-universal acceptance of the first-generation Taurus, the third-generation Taurus received mixed reactions from consumers.<ref name="MW" /> For the 1996 model year, the Taurus remained the best-selling car in the United States; however, only 49% of the model line were sold to retail customers, with the rest nearly entirely supported through fleet sales.<ref name="CG encyclopedia" /> For 1997, the [[Toyota Camry (XV20)|more conservatively redesigned Toyota Camry]] overtook the Taurus as the best-selling car in the United States (a position it has held ever since).<ref name="det" />

The third-generation Taurus was assembled by Ford at its [[Atlanta Assembly]] ([[Hapeville, Georgia]]) and [[Chicago Assembly]] ([[Chicago|Chicago, Illinois]]) facilities.

==Development== Development for the third-generation Taurus began in 1991, and its designers and engineers believed that they were faced with a daunting task; they compared completely redesigning the Taurus to repainting the [[Mona Lisa]].<ref name="MW" /><ref name="bestselling" /> Like the first-generation Taurus, the new Taurus was developed by a team effort, in which the exterior and interior designers, engineers, and marketing staff had input on the new car.<ref name="MW" />

Many designs were considered during the development process, from designs that resembled the second generation cars, to more radically styled cars. They eventually decided on a radical new styling scheme based upon oval derived design elements in April 1992 (final approval),<ref>{{Cite book | url=https://books.google.com/books?id=3xmDzzNiwiUC&q=dn101+%22april+1992%22&pg=PA295 |title = Car: A Drama of the American Workplace|isbn = 9780393318616|last1 = Walton|first1 = Mary|date = February 1999}}</ref> which would prove to be the car's [[Achilles heel]] in the marketplace.<ref name="MW" /> Chief designer Jack Telnack, who oversaw the development of the first and second generation Taurus, said that his Taurus was designed the way it was to stand out in the marketplace, and that the use of the oval was becoming the new global design theme for Ford.<ref name="News96" />

Breaking down and testing competing cars, as well as listening to customer input played a large part in the development of the third-generation Taurus, just like it did during the development of the first generation. Many competing cars were broken down and extensively tested in order for the Taurus to be designed to be superior to them in terms of comfort, performance, and refinement.<ref name="MW" /> Most notably, the [[Toyota Camry]] and [[Honda Accord]] were extensively tested, and the Taurus' suspension was designed to emulate these cars' ride and handling techniques.<ref name="RT" /> Customer input played a large part into the design of the third generation Taurus' interior.

The [[dashboard]]'s design originated from a large number of complaints from customers that the previous Taurus' [[radio]] and [[climate control]] modules were cluttered with many small and similar feeling buttons, as well as small graphics, which caused the driver to have to look away from the road to be able to operate them properly.<ref name="Tribune" /> As a result, a large portion of the third generation's dash was devoted to the radio and climate control, with each button on these modules containing a unique design, making it easier for the driver to operate the radio and climate control without taking their eyes off the road. This would eventually lead to the creation of the [[#Interior|Integrated Control Panel]].<ref name="MW" /><ref name="Tribune" />

Making the new Taurus pleasing to the senses was a recurring theme throughout the third-generation Taurus' development.<ref name="MW"/> Ford's engineers specially tuned every panel and component, so that every sound that the Taurus made, from the doors closing to the engine running, was acoustically pleasing.<ref name="MW" /><ref name="ovaly" /> Ford's trim designers specially selected every one of the Taurus' interior materials, so that every surface, as well as every button and control, was pleasing to the touch.<ref name="MW" />

===Reception=== [[File:3rd Ford Taurus sedan rear.jpg|thumb|Controversial oval rear window]]

The third-generation Taurus and Sable sedans were unveiled at the [[Cobo Center]] during the 1995 [[North American International Auto Show]] in [[Detroit]], and garnered more attention from journalists and publications than any other car at the show.<ref name="FREEP" /> The wagon was unveiled on February 9, 1995 at the [[Chicago Auto Show]], and garnered similar amounts of attention.<ref>{{cite web | date = 1995-02-09 | publisher = PR newswire | url = http://www.highbeam.com/doc/1G1-16437531.html | title = 1996 Ford Taurus and Mercury wagons debut in Chicago.| access-date = 2008-04-04}}{{dead link|date=February 2019|bot=medic}}{{cbignore|bot=medic}}</ref> After their respective unveilings, both vehicles became among the most anticipated new cars of the 1996 model year,<ref name="MW" /> similar to the first generation Taurus.

The first third-generation Taurus was built on July 12, 1995 at the [[Chicago Assembly]] Plant. Ford Chairman [[Alexander Trotman]], who took part in the ceremonies, was joined by state and local politicians and union and plant officials in dipping their hands in yellow paint to "autograph" the hood of the first Taurus off the line. The hood is earmarked for permanent display at the plant.<ref>{{cite news | url=https://pqasb.pqarchiver.com/chicagotribune/access/20716434.html?dids=20716434:20716434&FMT=ABS&FMTS=ABS:FT&date=Jul+24,+1995&author=Jim+Mateja,+Auto+Writer.&pub=Chicago+Tribune+(pre-1997+Fulltext)&desc=%2796+TAURUS+ANOTHER+FORD+BULL%27S-EYE%3F&pqatl=google | archive-url=https://archive.today/20130131154428/http://pqasb.pqarchiver.com/chicagotribune/access/20716434.html?dids=20716434:20716434&FMT=ABS&FMTS=ABS:FT&date=Jul+24,+1995&author=Jim+Mateja,+Auto+Writer.&pub=Chicago+Tribune+(pre-1997+Fulltext)&desc='96+TAURUS+ANOTHER+FORD+BULL'S-EYE%3F&pqatl=google | url-status=dead | archive-date=January 31, 2013 | work=Chicago Tribune | title='96 Taurus Another Ford Bull's-Eye? | first=Jim | last=Mateja | date=1995-07-24 }}</ref> The Taurus was released to showrooms on September 24 of that year, and sales began a week later on October 1.<ref name="newsbank 1" /> The Taurus was released almost a week later than the Sable, as Ford designers consulted a $500 [[Sherman Oaks, California]] astrologer to figure out the best solstice date to release the car.<ref name="pqasb.pqarchiver.com" />

Reception to the new Taurus by automotive publications was generally positive. [[Road & Track]] gave the Taurus a good review upon its release, and found its handling and refinement impressive.<ref name="RT" /> [[Motor Trend]] also gave the Taurus a positive review, although they found the oval styling awkward at first glance. Despite this, they found it to have many redeeming qualities.<ref name="ovaly" /> However, unlike the first-generation Taurus, it fell short of their [[Motor Trend Car of the Year|Car of the Year award]], which was instead awarded to the redesigned 1996 [[Chrysler minivans (NS)|Dodge Caravan]].

Consumer reaction was mixed, however. Detractors of the new design pejoratively refer to this generation as the "Bubble" Taurus or "Submarine" Taurus based on the window shaping and broad curves used in the front end being seen as a negative. Ford had hoped the radical redesign would lead to the same success it had with the 1986 Taurus, and went as far as predicting that the new Taurus would continue the outgoing model's record of selling over 400,000 units a year.<ref name="ovaly" /> Sales were somewhat slow at first, prompting Ford to add a low priced "G" model mid-year 1996.<ref name="Gen III" /> Ford also offered incentives such as a six-month lease for [[Toyota Camry]] and [[Honda Accord]] owners, a $250 Cash Allowance on lease renewals, and a $50 dinner certificate for test driving the vehicle.<ref name="pqasb.pqarchiver.com"/> It managed to keep its position as the best selling car in the United States in 1996, although this was because of heavy sales to rental fleets, which comprised 51% of all Taurus sales for that year.<ref name="CG encyclopedia" /> This is opposed to the [[Toyota Camry]], of which the bulk of its sales were through [[Car dealership|retail outlets]] to individual customers.<ref name="CG encyclopedia" /> In 1997, the Taurus lost its bestselling title, as it slipped to #3 behind a redesigned Toyota Camry and the Honda Accord.<ref name="bestselling" />

==Overview==

===Exterior=== The exterior of the third-generation Taurus was completely redesigned for 1996. It used a controversial new shape that chief designer [[Jack Telnack]] claimed was penned to make the Taurus stand out to sedan buyers, and compared the current Taurus to the likeness of a pair of [[slipper]]s.<ref name="News96" /> This shape was based upon that of an [[oval]], which was perhaps inspired by that of Ford's own logo,<ref name="MW" /> and while the previous Taurus used a flat, streamlined shape, this Taurus used a rounded shape similar to that of the [[Chrysler Concorde]]. The heavily-contoured sides took their cue from the [[Lincoln Mark VIII]]. Station wagons also got new sheet metal, although from the firewall back, the Taurus and Mercury Sable wagons again shared the same panels, with all station wagon doors being the same as those used on the Sable sedans. As the new-generation Taurus was aimed at a more mature, affluent customer base,<ref name="News96" /> its exterior contained many upscale styling touches. For example, the LX came with chrome alloy wheels, chrome dual exhaust tips, and the "Taurus" badge on the back was written in script, as opposed to the block letters used in previous generations.<ref name="Gen III" /> [[File:98-99 Ford Taurus Sedan.jpg|thumb|1998–1999 Taurus sedan]]

In 1998, the exterior of the Taurus received a slight redesign to make the shape more mainstream, in order to appeal to a wider customer base. The front [[Bumper (automobile)|bumper]] was redesigned to have a full-length opening, as well as moving the Ford logo down onto a chrome bar mounted in the grille, similar to that of the third-generation [[Ford Taurus SHO|Taurus SHO]]. These years were also fitted with different front turn signal lenses, featuring completely clear lenses and a multi-reflector surface in the rear of the housing, around the bulb. The rear turn signal lenses were also changed from amber to red, to match the rest of the lightbar assembly.<ref name="Gen III" /><ref name="Consumerguide96" />

===Interior=== The interior was also completely redesigned for the 1996 model year. Like that of the previous two generations, the interior was designed to be user-friendly.<ref name="MW" /> The gauges were placed in an oval pod<ref>{{cite web | url=http://www.curbsideclassic.com/blog/curbside-analysis-1996-ford-taurus-misguided-styling-creates-the-biggest-automotive-fumble-of-the-modern-era/ | title=Curbside Analysis: 1996 Ford Taurus – Misguided Styling Creates the Biggest Automotive Fumble of the Modern Era | date=24 December 2015 }}</ref> while the dashboard wrapped slightly around the driver; all of the main controls were placed within easy reach, and were designed to be recognizable by touch and to be operated by drivers without taking their eyes off the road. The controls for the [[radio]] and [[climate control]] (some of which, like the preset buttons, were oval shaped<ref>{{Cite web|url=https://www.drivechicago.com/reviews/1996-ford-taurus-dold-new-direction_43|title=1996 Ford Taurus New Car Review on DriveChicago.com|website=www.drivechicago.com|accessdate=10 June 2023}}</ref>) were combined into an oval-shaped "Integrated Control Panel" mounted in the center of the dash, which was created in response to many complaints from Taurus owners that they could not easily operate the main controls of the radios and climate control systems without taking their eyes off the road.<ref name="Tribune" /> The "Integrated Control Panel" either came with a manual climate controls, or automatic climate controls.<ref>{{cite web |url=http://www.oldcarbrochures.com/static/NA/Ford/1996%20Ford/1996%20Ford%20Taurus%20Pocket%20Guide/image6.html |title=1996 Ford Taurus Pocket Guide |publisher=Ford Motor Company | via = Oldcarbrochures.com |date= 1995 |accessdate=2022-08-18}}</ref> Gone was wide and couch-like front row bench seating of previous generations.

Another innovation was the "Flip-Fold" center console on cars not equipped with a standard floor console. It was a seat in between the bucket seats that could be transformed into a console, reducing the seating count by one. The seat cushion folded out into a console with a lockable storage bin and [[cupholder]]s, resting against the dashboard. The seatback also folded down to become an armrest.<ref name="Gen III" /> A traditional center console with a floor-mounted shifter was installed on cars equipped without the flip fold console.<ref name="Gen III" />

This generation's interior was not as configurable as that of the first two generations. The G and GL models (see below) were only available with [[steering column]]-mounted shifter, along with a cloth front bench seat and the "Flip-Fold" center console. The LX, on the other hand, came standard with bucket seats that could be ordered with either cloth or [[leather]] upholstery, along with a center console and floor-mounted shifter. However, a column-mounted shifter and a cloth front bench was available as a no-cost option.<ref name="Gen III" /> In 1999, the interior was again available in three configurations, like that of the first-generation Taurus; a front bench seat with a column-mounted shifter, front bucket seats with a center console and floor-mounted shifter, or front bucket seats with a center console and a column-mounted shifter. Each configuration was offered in both Taurus models (see below).<ref name="Gen III" />

The Ford Taurus has many seating options, ranging from five people to eight people. On wagons and sedans equipped with the floor mounted shifter, it seated five people standard, and wagons could seat up to seven people, with a bench in the third row. Also, models equipped with the flip fold console could seat either six or eight people, depending on whether the wagons had a third row bench or not. The sedans could seat a maximum of six people with the flip fold console, and five people with a regular console.

===Models and engines=== {{main|List of Ford Taurus models#Third generation|l1=List of third-generation Ford Taurus models}} [[File:1997 Ford Taurus GL wagon, rear right, 07-13-2023.jpg|thumb|Taurus wagon]]

At its launch, the Taurus was available in two models, the GL, which was the entry level/value model, and the LX, which was the top-of-the-line model.<ref name="Gen III" /> The GL was basic and did not have many optional features, while the LX came with many standard features and was highly configurable.<ref>{{cite web|url=http://www.taurusclub.com/encyclopedia/Options/1996T.html |title=Taurus/Sable Encyclopedia (1996 options) |publisher=Taurus Car Club of America |access-date=2008-04-05 |url-status=dead |archive-url=https://web.archive.org/web/20061119015136/http://www.taurusclub.com/encyclopedia/Options/1996T.html |archive-date=November 19, 2006 }}</ref>

To close the price gap between the Taurus and the [[Ford Contour]], as well as to increase sales, an entry-level G model was added midway into the 1996 model year, as essentially a slightly de-contented GL.<ref name="Gen III" /> For the 1998 model year, the models of Taurus were completely changed. The G and GL were dropped, and the LX became the entry-level/value model. The SE model from 1995 was revived, and it became the top-tier model. The SE was offered with two special packages; the Comfort package which added chrome wheels carried over from the LX, automatic climate control, the [[Ford Duratec engine#Duratec 30|Duratec engine]] [[V6]] (see below), and bucket seats with a center console and a floor-mounted shifter, or the Sport package, which contained all of the features in the comfort package, but substituted the chrome wheels for five-spoke alloy wheels.<ref>{{cite web|url=http://www.taurusclub.com/encyclopedia/Options/1998T.html |title=Taurus/Sable Encyclopedia (1998 options) |publisher=Taurus Car Club of America |access-date=2008-04-05 |url-status=dead |archive-url=https://web.archive.org/web/20081201113509/http://www.taurusclub.com/encyclopedia/Options/1998T.html |archive-date=December 1, 2008 }}</ref> [[File:1998 Ford Taurus Engine (2160137628).jpg|thumb|left|A 3.0L DOHC [[Ford Duratec V6 engine|Duratec V6 engine]] in a 1998 Ford Taurus]] The 1996 model year was the first time that the Taurus did not have an optional engine. The base G and GL had the 3.0 L [[Ford Vulcan V6 engine|Vulcan]] [[V6 engine|V6]], which was a carryover from the previous model. The top-of-the-line LX, however, got the new 3.0 L [[double overhead cam|DOHC]] [[Ford Duratec engine#Duratec 30|Duratec 30]] V6, which produced {{convert|200|hp|kW|abbr=on}} and was developed specifically for this model. When Ford rearranged the Taurus models for 1998, the Vulcan became the standard engine, and the Duratec became optional on all models. However, it was only available on the SE for 1999.<ref name="Gen III"/> Vulcan-equipped models came with the four-speed [[Ford AXOD transmission#AX4S|AX4S]] [[automatic transmission]], while Duratec equipped models got the four-speed [[Ford AXOD transmission#AX4N/4F50N|AX4N]] transmission. However, some Vulcan-equipped models randomly received the AX4N transmission for no apparent reason. Ford also deleted some features for the 1999 model year, in order to lower the price about one thousand dollars, and possibly boost sales. Some deleted features included the floor courtesy lamps and glove compartment lamp.<ref name="trans" />

==Variants==

===Mercury Sable===

[[File:3rd-Mercury-Sable-sedan.jpg|thumb|Third-generation Mercury Sable GS]] {{main|Mercury Sable}} [[File:3rd sable rear.JPG|thumb|Third-generation Mercury Sable]] The Mercury Sable, a sister model of the Taurus aimed at a more upscale audience, was also redesigned for the 1996 model year. As with previous generations, the Sable used the same mechanical parts as the Taurus with a unique body. However, the 1996 Sable ditched the unique styling cues of the previous generations, specifically the front light bar, wrap-around rear glass and skirted rear fender, in favor of a design theme that more closely resembled that of the Taurus.<ref name="bestselling" /> For the first time, the Sable did not get a unique interior design, instead sharing all of its interior components with the Taurus with the exception of branded parts and unique woodgrain trim. Trim levels were carried over from the previous generation: A base model GS and high-end LS, with a base G model briefly offered during the second half of the 1996 model year.<ref name="Gen III" /> The Sable had the same powertrains and most features as the Taurus, though no counterpart to the high performance SHO was offered. Prices increased, corresponding with the increase in price of the Taurus. While the design of the Taurus was polarizing, the more conservative design of the Sable was praised; [[Automobile Magazine]] selected the Sable as its 1996 design of the year.<ref>{{Cite web|url=https://books.google.com/books?id=jhS24d5V92MC&dq=Automobile+MAgazine+design+of+the+year+Mercury+Sable&pg=PA1|title=Ski|date=10 June 1996|accessdate=10 June 2023|via=Google Books}}</ref> Unlike the Taurus, sales of the Sable stayed steady with the previous model, and styling revisions for 1998 were limited to a new grille and headlamps. The Taurus and Sable were produced concurrently through the 1999 model year.

===Ford Taurus SHO=== {{main|Ford Taurus SHO}} [[File:1996-1999 Ford Taurus SHO front.jpg|thumb|Third-generation Ford Taurus SHO]]

As with the Taurus, a new model of Taurus SHO was launched for 1996. Although it contained less aggressive styling than its predecessors, it still differed from the normal Taurus with different seats, [[wheel]]s, [[Bumper (automobile)|bumpers]], drivetrain, as well as a fin being put on the driver's side [[windshield wiper]], to keep it on the [[windshield]] at high speeds.<ref name="CD" /> A {{convert|235|hp|kW|abbr=on}} aluminum 3.4 L [[V8 engine]] with heads from [[Yamaha Motor Company|Yamaha]] and block from [[Cosworth]] was specified for the SHO model, but it was given the same 4-speed transmission as the LX: the manual gearbox option was no longer offered on the SHO.<ref name="bestselling" /> This was partly because this model of SHO was designed for comfort instead of performance.<ref name="CD" />

This model of SHO gained a reputation of being trouble-prone due to a large number of engine failures at around the 50,000-mile mark due to separation of the [[camshaft]] from its sprocket.<ref name="V8" /> However, this problem can be rectified by having the camshafts welded.<ref name="V8" /> Possibly because of this, this generation of SHO sold substantially worse than its predecessor, with sales peaking at 9,000 in 1997.<ref name="numbers" /> As a result, the SHO was discontinued outright after the 1999 model year.

===Export models=== [[File:1996 Ford Taurus (DP) Ghia sedan (2010-07-05) 01.jpg|thumb|1996–1998 Ford Taurus Ghia sedan (Australia)]]

In addition to being sold in the [[North American]] market, third-generation models were exported to many other countries, in [[Driving on the left or right|left and right-hand drive]] configurations. However, this action proved unsuccessful.<ref name="AU" /> Export models wore Mercury Sable [[headlamp]]s and a unique front bumper cover to conform to these countries' regulations regarding [[automotive lighting]]. Right-hand-drive versions used a [[parking brake|hand-operated parking brake]] in the center console instead of a foot-operated parking brake as in North America. The Taurus was poorly received in Australia due to its high price; a well-equipped, larger-engined, [[rear-wheel drive]] [[Ford EL Falcon|Ford Fairmont]] cost around the same amount.<ref name="AU"/> Australian buyers could only opt for a single-spec sedan, known as the ''Taurus Ghia''.<ref name="AU"/> However, in New Zealand the Taurus was reasonably popular. While Australia only saw the sedan model, both the sedan and station wagon models were available in New Zealand.

Launched while Japan was in a [[Lost Decade (Japan)|recession]] following the 1991 collapse of the [[Japanese asset price bubble]], this generation Taurus was exported to Japan in limited numbers, and sold at Japanese auto dealerships called [[Ford Motor Company#Ford of Japan|Autorama]] (a joint venture with [[Mazda]]), where the sedan and wagon versions with right-hand driving positions were available until 1997. To Japanese buyers, it was regarded as a luxury vehicle as the exterior dimensions and engine displacement exceeded Japanese Government compact car [[Vehicle size class#Japan|regulations]], and buyers in Japan were liable for additional taxes. The engine displacement also put operating costs for Japanese owners in a higher [[Road tax#Japan|annual road tax]] obligation.

==Replacement== {{main|Ford Taurus (fourth generation)}} [[File:00-03 Ford Taurus SES sedan.jpg|thumb|right|Fourth-generation Ford Taurus front view]] In 1999, Ford launched the fourth-generation Ford Taurus to replace the third generation. Although the doors and mechanical parts were carried over, this generation was designed with a more conservative design in hopes of increasing its appeal to customers.<ref name="CG encyclopedia" /> This new shape contained a more upright trunk and rear roof panel, of which increased headroom and trunk space substantially.<ref name="Consumerguide00" /><ref name="G4" /> This generation also contained a redesigned interior that sported a more conservative look, while retaining many features offered in the third generation.<ref name="G4" /> [[File:2004 Ford Taurus SE Sedan, rear left, 08-14-2022.jpg|thumb|left|Fourth-generation Ford Taurus rear view]] However, this model of Taurus is most notable for offering a special system that Ford called the "Personal Safety System". This system had sensors in the seat that detected a passenger's weight and position, and inflated the [[airbag]]s to match.<ref name="bestselling" /> This generation of Taurus was sold from 1999 through the beginning of the 2007 model year, in which it was discontinued with the entire Taurus nameplate.<ref name="det" /> However, the Taurus nameplate would later be revived in a matter of months due to the insistence of then-new Ford [[Chief Operating Officer|CEO]] [[Alan Mulally]].<ref name="Alan" />

==References and notes== {{Reflist|2|refs= <ref name="det">{{Cite news | url = http://www.detnews.com/2005/autosinsider/0504/19/C01-154989.htm | archive-url = https://archive.today/20120730140903/http://www.detnews.com/2005/autosinsider/0504/19/C01-154989.htm | url-status = dead | archive-date = 2012-07-30 | last = Mayne | first = Eric | date = 2005-04-19 | publisher = [[Detroit News]] | title = End of Ford Taurus closes era | access-date = 2006-05-16}}</ref> <ref name="MW">{{cite book|title=Car: A Drama of The American Workplace|first=Mary|last=Walton|date=May 1997|publisher=[[W. W. Norton]]|isbn=0-393-04080-1|url-access=registration|url=https://archive.org/details/cardramaofameric00walt}}</ref> <ref name="News96">{{cite journal| last =Sedgwick| first =David| title =Taurus for '96 will dare to stand out in competitive sedan market| journal =[[The Detroit News]]| pages =1C–2C}}</ref> <ref name="RT">{{cite journal| last =Homan| first =Richard| title =Sneak Preview: Whats Hot For 1996 and Beyond| journal =[[Road & Track]]| issue =September 1995| pages =70–80}}</ref> <ref name="Tribune">{{cite journal| last =Pierson| first =John| title =How Ford Added a Dash of Design To Its New Taurus| journal =[[Chicago Sun-Times]]}}</ref> <ref name="ovaly">{{cite journal| last =Karr| first =Jeff| title =Balance of Power: America's Most Popular Car Is All New. How Does It Stack Up?| journal =[[Motor Trend]]| issue =August 1995| pages =51–60}}</ref> <ref name="FREEP">{{Cite journal| last =Adler| first =Adam| title =Ford Competes Strongly for Attention at International Auto Show| journal =[[Detroit Free Press]]}}</ref> <ref name="pqasb.pqarchiver.com">{{cite news | url=https://pqasb.pqarchiver.com/latimes/access/21592246.xml?dids=21592246:21592246&FMT=ABS&FMTS=ABS:FT&type=current&date=Oct+27,+1995&author=PAUL+DEAN&pub=Los+Angeles+Times+(pre-1997+Fulltext)&desc=For+Those+Who%27d+Like+to+Drive+a+Jujube&pqatl=google | archive-url=https://archive.today/20130731190251/http://pqasb.pqarchiver.com/latimes/access/21592246.xml?dids=21592246:21592246&FMT=ABS&FMTS=ABS:FT&type=current&date=Oct+27,+1995&author=PAUL+DEAN&pub=Los+Angeles+Times+(pre-1997+Fulltext)&desc=For+Those+Who'd+Like+to+Drive+a+Jujube&pqatl=google | url-status=dead | archive-date=July 31, 2013 | title=For Those Who'd Like to Drive a Jujube | first=Paul | last=Dean | date=1995-10-27 }}</ref> <ref name="CG encyclopedia" >{{Cite book | title = Encyclopedia of American Cars | editor = ((The Editors of Consumer Guide)) | year = 2006 | isbn = 1-4127-1354-4 | publisher = Publications International}}</ref> <ref name="Consumerguide96">{{cite web |url=http://consumerguideauto.howstuffworks.com/1996-to-1999-ford-taurus.htm |title=1996–1999 Ford Taurus Review |publisher=Consumer Guide |access-date=2007-02-13 |archive-url=https://web.archive.org/web/20070309141126/http://consumerguideauto.howstuffworks.com/1996-to-1999-ford-taurus.htm |archive-date=2007-03-09 |url-status=dead }}</ref> <ref name="Gen III">{{cite encyclopedia|url=http://www.taurusclub.com/encyclopedia/G3/index.html |title=Taurus/Sable Spotter's Guide Generation 3 |encyclopedia=Taurus/Sable Encyclopedia |publisher=Taurus Car Club of America |date=2006-10-30 |access-date=2007-02-25 |archive-url=https://web.archive.org/web/20061119023758/http://www.taurusclub.com/encyclopedia/G3/index.html |archive-date=2006-11-19 |url-status=dead }}</ref> <ref name="trans">{{cite web|url=http://www.taurusclub.com/encyclopedia/Engine/Trans.html#ax4n |title=Taurus/Sable Encyclopedia: Transaxles (AX4N) |publisher=Taurus Car Club of America |date= |access-date=2008-04-05 |url-status=dead |archive-url=https://web.archive.org/web/20061119014953/http://www.taurusclub.com/encyclopedia/Engine/Trans.html |archive-date=November 19, 2006 }}</ref> <ref name="bestselling">{{cite web |last=DiPetro |first=John |date=2003-04-18 |publisher=Edmunds |url=http://www.edmunds.com/insideline/do/Features/articleId=46007 |title=Inside Line: Ford Taurus/Mercury Sable |access-date=2006-05-29 |url-status=dead |archive-url=https://web.archive.org/web/20060615011127/http://www.edmunds.com/insideline/do/Features/articleId%3D46007 |archive-date=2006-06-15 }}</ref> <ref name="CD">{{cite book|title=1996 New cars, Ford Taurus SHO|publisher=[[Car and Driver]]|first=Barry|last=Winfield|date=October 1995}}</ref> <ref name="V8">{{cite web|url=http://www.v8sho.com/SHO/WhatWeKnow.htm|title=What We Know, What Ford Does Not Want You to Know, & Who Is To Blame|publisher=V8SHO.com|access-date=January 26, 2006}}</ref> <ref name="numbers">{{cite web|publisher=Taurus Car Club of America |url=http://www.taurusclub.com/encyclopedia/Other/SHOcount.html |title=Taurus/Sable Encyclopedia (SHO numbers) |access-date=2008-04-04 |archive-url=https://web.archive.org/web/20080411114028/http://www.taurusclub.com/encyclopedia/Other/SHOcount.html |archive-date=2008-04-11 |url-status=dead }}</ref> <ref name="AU">{{cite web | url = http://www.goauto.com.au/mellor/mellor.nsf/story2/A3099F03533DD3B2CA256D6E001DE35F | title = Ford Taurus Ghia: our opinion | publisher = Glass Guide | access-date = 2007-07-26 | archive-date = 2008-08-16 | archive-url = https://web.archive.org/web/20080816025517/http://www.goauto.com.au/mellor/mellor.nsf/story2/A3099F03533DD3B2CA256D6E001DE35F | url-status = dead }}</ref> <ref name="Consumerguide00">{{cite web |url=http://consumerguideauto.howstuffworks.com/2000-to-2006-ford-taurus.htm |title=2000-2006 Ford Taurus overview |publisher=Consumer Guide |access-date=2007-02-13 |url-status=dead |archive-url=https://web.archive.org/web/20070206022040/http://consumerguideauto.howstuffworks.com/2000-to-2006-ford-taurus.htm |archive-date=2007-02-06 }}</ref> <ref name="G4">{{cite web|url=http://www.taurusclub.com/encyclopedia/G4/index.html |title=Taurus/Sable spotter's guide (Generation 4 2000-2007) |publisher=Taurus Car Club of America |access-date=2008-04-06 |url-status=dead |archive-url=https://web.archive.org/web/20061119023645/http://www.taurusclub.com/encyclopedia/G4/index.html |archive-date=November 19, 2006 }}</ref> <ref name="Alan">{{cite web | url = https://www.nbcnews.com/id/wbna17033668 | title = CEO insisted in bringing "Taurus" back | work = [[NBC News]] | date = 2007-02-07 | access-date = 2007-07-26}}</ref> <ref name="newsbank 1">{{cite news| url=http://nl.newsbank.com/nl-search/we/Archives?p_product=AT&p_theme=at&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EADA1E5DC8ADF7D&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM | date=1995-07-28 | work=The Atlanta Journal and The Atlanta Constitution|title=Taurus, Sable show new style Daringly different: The 1996 models have a smooth, silent ride and a dramatic rounded appearance. |quote = Ford Motor Co. is at it again - rolling out a new Taurus/Sable likely to have the industrywide impact that the original "jelly bean" cars did after their introduction in 1986. The 1996 models, built at Ford's Hapeville assembly plant and in Chicago, are due in showrooms Sept. 28. Potential buyers will find that they have boldly dramatic elliptical bodies, daringly different cabins and remarkably silent and smooth rides.}}</ref> }}

==External links== {{Commons category|Ford Taurus (1995–1999)}} {{portal|cars}} *[http://www.fordvehicles.com/cars/taurus Official Ford Taurus website] *[http://www.taurusclub.com Taurus Car Club of America]

{{DEFAULTSORT:Ford Taurus (Third Generation)}} [[Category:Ford Taurus|3rd generation]] [[Category:Mid-size cars]] [[Category:Sedans]] [[Category:Station wagons]] [[Category:Front-wheel-drive vehicles]] [[Category:Flexible-fuel vehicles]] [[Category:Motor vehicles manufactured in the United States]] [[Category:Cars introduced in 1995]] [[Category:Cars discontinued in 1999]]