{{short description|Adhesive bonding company}} {{Use American English|date=September 2019}} {{Use mdy dates|date=September 2019}} {{Infobox company | name = Flex Seal products <br/><small>(Swift Response, LLC)</small> | logo = Flex Seal Logo.png | image = Flex Seal Family of Products.jpg | type = Private | industry = Chemical industry | founded = {{Start date and age|2011|02|18}} | founders = | hq_location_city = Weston, Florida | hq_location_country = U.S. | area_served = United States | key_people = Philip Swift (CEO) | products = {{Hlist|Flex Seal|Flex Shot|Flex Tape|Flex Glue|Flex Minis|Foamazing|Slick Fix|Maximum Traction|Blast Off|Winter Wax|Flex Paste|Flex Tape Adhesive Remover|Flex Max|Flex Super Glue|Flex Seal Family Of Flooding Protection | Flex Duct Tape Super Wide|Flex Caulk|Power Putty}} | num_employees = 100 | num_employees_year = 2019 | website = {{URL|https://www.flexsealproducts.com/|flexsealproducts.com}} }}
'''Flex Seal''' is an American brand of adhesive bonding products made by the family-owned company Swift Response in Weston, Florida.<ref name="BizJournals">{{cite web|last=Arrojas|first=Matthew|date=August 23, 2019|title=Weston-based Swift Response to release new product in retail stores|url=https://www.bizjournals.com/southflorida/news/2019/08/23/weston-based-swift-response-to-release-new-product.html|access-date=September 29, 2019|website=The Business Journals}}</ref> Founded on February 28, 2011,<ref name="BizJournals" /> the company employs 100 people led by its pitchman and Chief Executive Officer Phil Swift.<ref name="BizJournals" /> Flex Seal has become a popular internet meme due to its television advertisement demonstrations of the product in absurd and exaggerated situations, as well as Swift's enthusiasm and loud voice.
== Products == The company makes a line of adhesive bonding products that are based around the concept of liquid rubber.<ref>{{cite web |title=Flex Seal Reviews – Flex Seal Liquid, Flex Seal Tape and Flex Seal Brite Spray |url=http://www.clevelandhalldesign.com/flex-seal-reviews/ |website=Cleveland Hall Design |access-date=May 19, 2018 |archive-date=August 9, 2018 |archive-url=https://web.archive.org/web/20180809183901/http://www.clevelandhalldesign.com/flex-seal-reviews/ |url-status=dead }}</ref>
Flex Shot was released as an alternative to a caulk gun.<ref>{{cite web |title=Flex Shot Review 2015: Does It Work? |url=http://wafflesatnoon.com/flex-shot-reviews/ |website=Waffles At Noon |access-date=May 26, 2018 |date=April 8, 2015}}</ref> Flex Tape was released as a waterproof tape.<ref>{{cite web |last1=Ebsen |first1=Robert |title=I Am Holding It All Together with (Flex) Tape |url=http://www.thefrontpageonline.com/news/holding-together-flex-tape |website=The Front Page Online |access-date=May 26, 2018}}</ref> Flex Glue was released as a fix-all adhesive.<ref>{{cite web |title=How Effective Is Flex Glue? Inside Edition Puts 'As Seen on TV' Adhesive to the Test |url=https://www.insideedition.com/how-effective-flex-glue-inside-edition-puts-seen-tv-adhesive-test-42898 |website=Inside Edition |access-date=May 26, 2018 |date=April 30, 2018}}</ref>
The company has also made several ancillary products over the years, including Block Out, Slick Fix, Maximum Traction, Foamazing, Blast Off and Winter Wax.
== Advertising == [[File:4 Ross Chastain 2017 Johnsonville 180.jpg|thumb|right|Ross Chastain driving a Flex Seal-sponsored NASCAR Xfinity Series car at Road America in 2017]] Flex Seal has gained attention for its television advertising, including a popular advertisement where Phil Swift bisects a boat hull, repairs it with Flex Tape, and successfully sails it on a lake. A 2017 collaboration between ''Inside Edition'', the Good Housekeeping Institute and a Lake Hopatcong marina recreated this experiment and found that although some water began to collect in the repaired boat, it "remained seaworthy" with a driver.<ref>{{cite news|url=https://www.yahoo.com/news/commercials-hyped-investigation-tests-whether-214800057.html|title=Are The Commercials Hyped Up? Investigation Tests Whether 'Flex Tape' Can Hold a Boat Together (''Inside Edition'')|date=September 21, 2017|newspaper=Yahoo News}}.</ref>
From 2013 to 2019, the company sponsored NASCAR Xfinity Series team JD Motorsports,<ref>{{cite web |title=Flex Seal returning to JDM for sixth season |url=http://www.espn.com/jayski/nxs/2018/story/_/id/22274709/flex-seal-returning-jdm-sixth-season |website=Jayski's Silly Season Site |publisher=ESPN |access-date=May 19, 2018 |date=January 31, 2018}}</ref> sponsoring drivers who have included Ross Chastain, Landon Cassill, and Jeffrey Earnhardt.<ref>{{cite web |title=Sponsor Search Page |url=http://racing-reference.info/spsearch |website=Racing Reference |access-date=May 26, 2018 }}{{Dead link|date=October 2025 |bot=InternetArchiveBot }}</ref> During one 2017 race, Flex Tape was used to repair crash damage on the car that the company sponsored, which was driven by Garrett Smithley.<ref>{{cite news |last1=Jordan |first1=Jerry |title=Garrett Smithley brings home Top 5 at Daytona for JD Motorsports |url=http://kickinthetires.net/index.php/2018/02/18/garrett-smithley-brings-home-top-5-at-daytona-for-jd-motorsports/ |access-date=May 26, 2018 |work=Kickin The Tires |archive-date=June 25, 2019 |archive-url=https://web.archive.org/web/20190625150822/http://kickinthetires.net/index.php/2018/02/18/garrett-smithley-brings-home-top-5-at-daytona-for-jd-motorsports/ |url-status=dead }}</ref>
== References == {{Reflist}}
Category:2011 establishments in California Category:Companies based in California Category:Infomercials Category:Adhesive tape Category:American inventions Category:Brand name materials Category:Internet memes introduced in 2017 Category:American companies established in 2011 Category:Manufacturing companies established in 2011 Category:Companies based in Florida