{{Short description|Flavored drinking straw}} '''Flav-R-Straws''' were a form of drinking straw with a flavoring included, designed to make drinking milk more pleasant for children.{{Explain|date=December 2025|reason=Needs clarification on how flavoring is included}} They were first marketed in the United States in 1956 by Flav-R-Straws Inc.<ref>''Journal of the Albert Einstein Medical Center'', Philadelphia, Volumes 5-6, p. 275, (1956)</ref><ref>''Milk plant monthly'', Volume 45, p. 68 (1956), quote: "New Flavored Straws For Use in Milk Drinks [...] A new type of straw with built-in flavor for use with milk drinks has been introduced by Flav-R Straws, Inc."</ref> The product became highly successful.<ref>"CHOCOLATE STRAW FINDS BIG MARKET; Sales Up Sharply for Product That Gives Flavor to Milk Sucked Through It", by Joseph W. Dunn, New York Times August 19, 1956, Business & Finance section, page 139</ref> They were widely promoted through an advertising campaign that included double-page advertisements in ''LIFE'' magazine.<ref>29 Jul 1957 edition of ''LIFE'' magazine</ref><ref>{{cite web| url= https://stainlesssteelstraws.com.au/plastic-free-july/| title= Reusable Straws | date= 26 July 2019 }} Wednesday, 19 September 2018 </ref> In the 1956 movie ''Beyond a Reasonable Doubt'', an ad for "Flav-r Straws" makes a brief but conspicuous appearance on a brick wall, behind the actors, almost half-way into the film.{{cn|date=December 2025}}
Flav-R-Straws were withdrawn from the market in 1961 due to their relatively high cost compared with Nestlé Quik and other relatively low-cost milk additives such as Bosco Chocolate Syrup and Hershey's Chocolate Syrup.{{citation needed|date=January 2012}} In recent years, newer variations of the original idea have been resurrected in forms such as Sipahhs, and Milk Magic Straws that contain hundreds of flavored pellets encased within a stiff plastic straw.{{cn|date=August 2024}}
== References == {{reflist}}
Category:Products introduced in 1956 Category:Food product brands Category:Eating utensils Category:Drinking behaviors
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