{{Short description|Fashion collaboration}}
'''Fenty X Puma''' (stylized '''FEИTY x PUMA'''; aka '''Fenty Puma Creeper''' or simply '''Fenty Creeper'''),<ref>{{Cite web |last=Fasanella |first=Allie |date=2023-06-16 |title=Puma x Fenty Explained: Ultimate Guide to Rihanna's Collaboration and Every Release, Including Creeper Sneakers and More to Know |url=https://footwearnews.com/fashion/collaborations/puma-fenty-collaboration-release-info-1203478036/ |access-date=2023-12-13 |website=Footwear News |language=en-US |archive-date=2023-09-20 |archive-url=https://web.archive.org/web/20230920053131/https://footwearnews.com/fashion/collaborations/puma-fenty-collaboration-release-info-1203478036/ |url-status=live }}</ref> is a fashion collaboration between Barbadian singer-songwriter and businesswoman Rihanna and German clothing manufacturer Puma.<ref>{{Cite magazine |last=Muhammad |first=Latifah |date=2023-11-02 |title=Rihanna Drops New Colorways of Fenty x Puma Avanti Sneaker: Where to Shop the Collection |url=https://www.billboard.com/culture/product-recommendations/rihanna-fenty-x-puma-avanti-sneaker-where-to-buy-online-1235413804/ |access-date=2023-12-13 |magazine=Billboard |language=en-US |archive-date=2023-11-30 |archive-url=https://web.archive.org/web/20231130164150/https://www.billboard.com/culture/product-recommendations/rihanna-fenty-x-puma-avanti-sneaker-where-to-buy-online-1235413804/ |url-status=live }}</ref> Rihanna first partnered with Puma in 2014 as the creative director and brand ambassador appearing in advertisements in 2015. In 2016, the debut colorway collection was launched with a live-streamed fashion show,<ref>{{Cite web |last=Inman |first=DeMicia |date=2023-03-01 |title=Rihanna's Fenty x PUMA Announce Collaborative Return |url=https://www.vibe.com/news/business/rihannas-fenty-puma-return-1234739150/ |access-date=2023-12-13 |website=VIBE.com |language=en-US |archive-date=2023-03-30 |archive-url=https://web.archive.org/web/20230330222332/https://www.vibe.com/news/business/rihannas-fenty-puma-return-1234739150/ |url-status=live }}</ref><ref>{{Cite web |last=Jensen |first=Erin |title=Rihanna visits pop-up shops for Fenty x Puma launch |url=https://www.usatoday.com/story/life/entertainthis/2016/09/07/rihanna-fenty-x-puma-launch/89948330/ |access-date=2023-12-13 |website=USA TODAY |language=en-US |archive-date=2023-05-28 |archive-url=https://web.archive.org/web/20230528091337/https://www.usatoday.com/story/life/entertainthis/2016/09/07/rihanna-fenty-x-puma-launch/89948330/ |url-status=live }}</ref> a day before Kanye West unveiled Yeezy Season 4.<ref>{{Cite web |date=2016-08-22 |title=Rihanna's Debut FENTY x PUMA Collection Drops Next Month |url=https://hypebeast.com/2016/8/rihanna-fenty-puma-debut-september-2016 |access-date=2023-12-13 |website=Hypebeast |archive-date=2023-10-12 |archive-url=https://web.archive.org/web/20231012194626/https://hypebeast.com/2016/8/rihanna-fenty-puma-debut-september-2016 |url-status=live }}</ref>
== References == {{reflist}}
{{Rihanna}} {{Puma}}
Category:Shoes Category:Rihanna Category:Products introduced in 2015 Category:Hip-hop fashion Category:Street fashion Category:African-American culture Category:2010s fashion Category:2020s fashion Category:Puma (brand) Category:2016 establishments
{{Fashion-stub}} {{Brand-stub}}