{{Short description|Chain of retail stores operated by Reliance Retail}} {{Primary sources|date=July 2020}} {{Use dmy dates|date=August 2018}} {{Use Indian English|date=August 2018}} {{Infobox company | name = Fashion Factory | logo = Fashion_Factory_Logo.png | logo_size = 295px | image = Brand Factory - 3B Ram Mohan Mullick Garden Lane - Beleghata - Kolkata 20180223150147.jpg | image_caption = A Brand Factory (now Fashion Factory) store in Kolkata | former_name = Brand Factory | type = [[Privately held company|Private]] | genre = | foundation = 2006 | location_city = [[Mumbai]], Maharashtra | location_country = [[India]] | location = | locations = 81 | area_served = India | key_people = | industry = [[Retailing]] | products = Apparel, Footwear | services = | market cap = | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = | num_employees = | parent = [[Reliance Retail]] | divisions = | subsid = | homepage = {{URL|https://reliancefashionfactorystores.com//}} | footnotes = | intl = }}
'''Fashion Factory''', formerly Brand Factory, is a chain of [[Retail format|retail stores]] operated by [[Reliance Retail]].<ref>{{Cite web |title=Fashion Factory |url=https://relianceretail.com/fashion-factory.html#:~:text=Fashion%20Factory%20is%20Reliance%20Retail's,and%20accessories,%20at%20unbeatable%20prices. |access-date=2025-05-18 |website=relianceretail.com}}</ref> It was formerly operated by [[Future Group]]. It offers a wide range of apparel brands in different categories for men, women, infants, accessories, cosmetics, footwear, sportswear, and luggage. Launched in September 2006 as Brand Factory, it had 100 stores across 50 cities in [[India]] in December 2018.<ref name="w205">{{cite web | last=Govind | first=Deepti | title=Brand Factory plans aggressive expansion, to focus on small towns | website=mint | date=December 18, 2017 | url=https://www.livemint.com/Industry/fBmNuyTH7UDpWDHPzQaNSK/Brand-Factory-plans-aggressive-expansion-to-focus-on-small.html | access-date=July 2, 2024}}</ref> It was India's largest discount retail chain at the time.<ref>{{cite web|url=http://trendandoffers.com/brand-factory-3-day-denim-deals/|title=trendandoffers.com|website=trendandoffers.com}}</ref><ref>{{cite web|url=http://newssuperfast.com/2014/12/31/brand-factory-offers-biggest-clearance-sale-this-new-year/ |title=Brand Factory offers 'Biggest Clearance Sale' this New Year |accessdate=2015-03-18 |url-status=dead |archiveurl=https://web.archive.org/web/20150402173805/http://newssuperfast.com/2014/12/31/brand-factory-offers-biggest-clearance-sale-this-new-year/ |archivedate=2015-04-02 }}</ref><ref>{{cite web|url=http://www.indiainfoline.com/article/print/news-sector-retail/brand-factory-unleashes-its-ethnic-wear-collection-114111500034_1.html|title=Brand Factory unleashes its Ethnic Wear collection|website=www.indiainfoline.com}}</ref> The chain had planned to expand its number of outlets to 100 by 2018.<ref>{{cite web|url=http://www.livemint.com/Industry/fBmNuyTH7UDpWDHPzQaNSK/Brand-Factory-plans-aggressive-expansion-to-focus-on-small.html|title=Brand Factory plans aggressive expansion, to focus on small towns|date=18 December 2017|publisher=Livemint|first=Deepti|last=Govind}}</ref> In 2022, it was acquired by [[Reliance Industries]] and rebranded as Fashion Factory.<ref>{{Cite news |last=Kalra |first=Aditya |date=2022-02-28 |title=India's Reliance to take over operations of 250 more Future Retail stores-sources |language=en |work=Reuters |url=https://www.reuters.com/world/india/indias-reliance-take-over-operations-250-more-future-retail-stores-sources-2022-02-28/ |access-date=2023-02-10}}</ref>
== Outlets == The outlets are between 10,000 and 150,000 square feet in size and hosted several Indian and International fashion brands like Buffalo, [[Jack and Jones|Jack & Jones]], [[Levi's|Levis]], [[Pepe Jeans]], [[Wrangler (jeans)|Wrangler]], [[Provogue]], [[The Arrow Collar Man|Arrow]], [[Nike, Inc.|Nike]], [[Adidas]], [[Reebok]], [[Raymond Group|Raymond]], [[Louis Philippe (brand)|Louis Phillippe]], [[Ed Hardy (clothing line)|Ed Hardy]], Allen Solly, [[Lee Cooper]], [[Wrogn|WROGN]], and [[Gini & Jony]].<ref>{{cite web|url=http://instantpublish.blogspot.in/2014/12/brand-factory-offers-biggest-clearance.html|title=Brand Factory offers 'Biggest Clearance Sale' this New Year|website=instantpublish.blogspot.in}}</ref> It has 81 outlets across India.<ref>{{cite web|url=http://www.thehindubusinessline.com/companies/brand-factory-launches-2-new-stores-in-hyderabad/article5599672.ece|title=Brand Factory launches 2 new stores in Hyderabad|date=20 January 2014|publisher=Hindu Businessline}}</ref><ref>{{cite web|url=http://www.indiaprwire.com/pressrelease/retail/200703122203.htm|title=Future Group launches "Brand Factory" in Ahmedabad|website=www.indiaprwire.com|access-date=20 November 2014|archive-url=https://web.archive.org/web/20141129024448/http://www.indiaprwire.com/pressrelease/retail/200703122203.htm|archive-date=29 November 2014|url-status=dead|df=dmy-all}}</ref><ref>{{Cite web |title=Fashion Factory Locator/Finder {{!}} Clothing Stores |url=https://location.reliancefashionfactorystores.com/ |access-date=2025-05-18 |website=location.reliancefashionfactorystores.com}}</ref>
==References== {{Reflist}}
[[Category:Companies based in Mumbai]] [[Category:Indian companies established in 2006]] [[Category:Retail companies established in 2006]] [[Category:Retail companies of India]] [[Category:2006 establishments in Maharashtra]] [[Category:Future Group]] [[Category:Reliance Retail]]