Fage — Mediated Wiki

{{Short description|Dairy company founded in Greece}} {{other uses|Fage (disambiguation)}} {{Infobox company | name = FAGE<br />ΦΑΓΕ | logo = Fage_logo.svg | type = Private | foundation = 1926 (Athens, Greece) | location = Strassen, Luxembourg<ref>{{Cite web |url=http://international.fage.eu/sites/international.fage.eu/files/financial_news/fage_international_investor_conference_call_press_release_november_2016_0.pdf |title=Archived copy |access-date=2017-03-19 |archive-date=2017-03-20 |archive-url=https://web.archive.org/web/20170320054126/http://international.fage.eu/sites/international.fage.eu/files/financial_news/fage_international_investor_conference_call_press_release_november_2016_0.pdf |url-status=dead }}</ref> | key_people = Athanassios-Kyros Filippou (Chairman) Athanassios Filippou (Vice Chairman & CEO) Robert Shea (CFO) | equity = 284,774 millions $ (2021) | owner = Filippou family | num_employees = 1,400 | industry = | products = Dairy (yogurt, Greek yogurt, cheese, ice cream) | revenue = 535.63 millions $ (2021) | operating_income = 44.46 millions $ (2021) | net_income = 15.80 millions $ (2021) | assets = 656.76 millions $ (2021) | homepage = {{URL|http://home.fage/}} }}

'''Fage International S.A.''' ({{langx|el|Φάγε}} {{IPA|el|ˈfaʝe|}}) is an international dairy company founded in Athens, Greece, and as of 2012 headquartered in Strassen, Luxembourg.<ref name="shetika">{{Cite web|url=http://greece.fage/etairia/shetika-me-ti-fage|title = ΦΑΓΕ - Απολαυστικά γαλακτοκομικά προϊόντα}}</ref> One of the major dairy brands in Greece,<ref name="shetika"/> its products include milk, yogurt and ice cream. Its name is both the singular imperative verb meaning 'eat!' and the initials of {{langx|el|Φιλίππου Αδελφοί Γαλακτοκομικές Επιχειρήσεις|Filíppou Adelfoí Galaktokomikés Epicheiríseis|Filippou Brothers Dairy Company|label=none}}.

==History==

===Yogurt=== In 1974 the current Fage factory was built. New varieties and flavors were introduced shortly after. In 1981, exports to the European market began. '''Total''', the first commercial strained yogurt, was introduced, becoming a huge success.

===Cheese=== In 1991 Fage entered the cheese market, mostly manufacturing traditional Greek cheese. It produces, packs and supplies to consumers in Greece and abroad a variety of cheeses including its trademark ''Feta'' cheese. Today, Fage has a large range of cheeses including: ''Feta'', ''Graviera'', ''Trikalino'', ''Trikalino Light'', ''Gouda'', ''Edam'', ''Plagia'', ''Regato'', ''Sandwich Cheese'', ''Junior portions'', ''Junior slices'', ''Junior Meridoules'', and ''Flair''.

===Milk=== In 1993 Fage entered the fresh milk market, introducing ''FAGE Fresh Milk'' all over Greece. In this same year, the company built new factories exclusively for fresh pasteurized milk, a new line of pasteurization, homogenization, new machinery, and packaging.

Additionally, after a significant investment in research and machinery, Fage presented a new innovative product to the Greek market, ''High Pasteurized Milk'', which created a new category of milk.

Today, Fage offers a wide range of milk including its most popular ''Farma Milk''.

===Current operations=== In June 1999, the dioxin problems that plagued several milk exporters from Belgium started a public scare that resulted in the disposal of all dioxin-affected milk. Several months later by the Fall, Fage's dairy products became free of dioxins and the company began to use milk exported from decontaminated countries.

In the late-1990s Fage began marketing its products and began selling in Belgium, France, Germany, Italy, the Netherlands, and the United Kingdom. From 2001 the company entered the United States where it has located its headquarters in Johnstown, NY. The yogurt was later featured in ''Saveur'' magazine.

In October 2012, the company announced that it would be moving its headquarters out of Greece to Luxembourg. Reasons for the move include more favorable tax conditions, better access to bank funding, and a reduced exposure to the Greek financial crisis.<ref>[http://greece.greekreporter.com/2012/10/10/fage-moves-its-headquarters-from-greece-to-luxembourg/ ''Greek Reporter'' "FAGE Moves its Headquarters from Greece to Luxembourg," Accessed October 10, 2012]</ref>

==Advertising== [[Image:Fage logo.jpg|thumb|The ''Fage'' logo with Greek lettering]]

In 2007, Fage put a billboard along the route of the Macy's Thanksgiving Day Parade. The billboard looked as if a Tweety balloon had become stuck in the yogurt.<ref>{{cite web|url=http://www.advertolog.com/fage/print-outdoor/tweety-197081/|date=January 2008|url-status=dead|archive-url=https://web.archive.org/web/20100209200753/http://www.advertolog.com/fage/print-outdoor/tweety-197081/|archive-date=2010-02-09|title=FAGE Total yogurt: Tweety|website=Advertolog|access-date=2022-09-28}}</ref> In 2011, Fage began airing "its first television advertisements in North America," featuring voiceover work by actor Willem Dafoe.<ref>{{cite news|last=Murg|first=Stephanie|date=2011-03-10|url=https://www.adweek.com/performance-marketing/mullen-makes-mouths-water-eyes-widen-with-mesmerizing-yogurt-commercial/ |title=Mullen Makes Mouths Water, Eyes Widen with Mesmerizing Yogurt Commercial|work=Mediabistro|url-status=live|archive-url=https://web.archive.org/web/20120208155133/http://www.mediabistro.com/unbeige/mullen-makes-mouths-water-eyes-widen-with-mesmerizing-yogurt-commercial_b12448 |archive-date=2012-02-08}}</ref><ref>{{cite news|last=Chapman|first=Mike|date=2011-03-04|url=http://www.adweek.com/aw/creative/ad-of-the-day/article_display.jsp?creativeId=274473|title=Fage, "Plain Extraordinary"|work=Adweek}}</ref>

==See also== *List of companies in Greece

== References == {{reflist}}

==External links== *{{Official website|http://home.fage/}}

Category:Companies based in Luxembourg City Category:Brand name yogurts Category:Dairy products companies of Greece Category:Food and drink companies established in 1926 Category:Food and drink companies of Luxembourg Category:Greek basketball chairmen and investors Category:Greek brands Category:Greek companies established in 1926