{{short description|Brand of chewing gum}} {{For|the Extra gum marketed in some other countries|Orbit (gum)}} {{Use American English|date=February 2026}} {{Use mdy dates|date=February 2026}} {{Infobox brand | name = Extra | logo = Extra gum brand logo.png | logo_size = 200 | image = Wrigley's Extra (North America).jpg | image_size = 200 | caption = Pack of Extra marketed in the United States | producttype = [[Chewing gum]] | currentowner = [[Mars, Inc.]] | producedby = [[Wrigley Company]] | country = United States | introduced = {{start date and age|1984}} | discontinued = | related = | markets = | previousowners = | trademarkregistrations = | ambassadors = | tagline = | website = {{url|https://www.extragum.com/| extragum.com }} | module = <!-- or: misc --> | module1 = <!-- or: misc1 --> | footnotes = |logo_caption=Extra logo in US}}[[File:Extra Dessert Delights (Mint Chocolate Chip, Strawberry Shortcake & Key Lime Pie) Sticks (5230515292).jpg|thumb|180px|Extra Dessert Delights sticks]]'''Extra''' is a brand of [[sugarfree]] [[chewing gum]] produced by the [[Wrigley Company]] in several markets in the world with different variations.<ref>{{cite web|url=http://www.wrigley.com/global/brands/worldwide-brands.aspx |title=Worldwide Brands |website=Wrigley.com |access-date=4 March 2013}}</ref>
An American piece of Extra gum is approximately 2.5 gram in weight and has 2 grams of [[sugar alcohol]]. This compares to a 1.9 gram in weight and 1 gram sugar alcohol value in an American piece of [[Orbit (gum)|Orbit]] gum.<ref>{{Cite web |title=Extra Peppermint Sugar Free Chewing Gum, 15-Stick Single Pack |url=https://www.extragum.com/products/extra-peppermint-sugar-free-chewing-gum-15-stick-single-pack-single}}</ref><ref>{{Cite web |title=Orbit Peppermint Sugarfree Chewing Gum, 14 Piece Single Pack |url=https://www.orbitgum.com/products/orbit/orbit-peppermint-sugarfree-chewing-gum-14-piece-single-pack-single-pack}}</ref>
== History == Extra was launched in 1984 to U.S. markets and became one of the most popular brands of chewing gum within five years.<ref name="wrigley1">{{cite web|url=http://www.wrigley.com/global/brands/extra.aspx |title=Extra | Sugar Free Gum | Extra Dessert Delights |website=Wrigley.com |access-date=4 March 2013|url-status=dead|archive-date=August 31, 2009|archive-url=https://web.archive.org/web/20090831083750/http://www.wrigley.com/global/brands/extra.aspx}}</ref> It was also the first sugarfree gum not to use [[saccharin]], instead using the [[NutraSweet]] brand ([[aspartame]]), a sweetener developed by [[G.D. Searle & Co.]] that had less bitterness and was believed to be safer in humans and laboratory animals.{{Citation needed|date=October 2025}}
As of 2001, Extra has been marketed in the U.S., Canada, Germany, China, Hong Kong, Taiwan, Australia, and New Zealand.<ref>{{Cite web |title=Extra :: Wrigley |url=http://www.wrigley.com/wrigley/products/products_extra.asp |archive-url=https://web.archive.org/web/20021014211622/http://www.wrigley.com/wrigley/products/products_extra.asp |archive-date=2002-10-14 |access-date=2025-10-07 |website=www.wrigley.com |quote=Extra is the #1 gum in America. It is available worldwide in the U.S., Hong Kong, China, Canada, Taiwan, New Zealand, Germany, and Australia.}}</ref> It has also been marketed in Great Britain since 1990.<ref>{{Cite web |title=Case Study Detail {{!}} Mayer de Groot – Marketing-Research and Consult GmbH |url=http://www.mayerdegroot.com/en/case-studies/case-study-detail/article/wrigleys.html |access-date=2025-10-08 |website=www.mayerdegroot.com}}</ref><ref>{{Cite web |last=Week |first=Marketing |date=2002-02-07 |title=Wrigley prospers by sticking with gum |url=https://www.marketingweek.com/wrigley-prospers-by-sticking-with-gum/ |access-date=2025-10-08 |website=Marketing Week |language=en}}</ref>
Extra became the sponsor of the [[Mexico national football team]] in 2011.<ref>{{cite web|url=http://www.prnewswire.com/news-releases/extra-gum-the-official-sponsor-of-the-mexican-national-team-brings-concacaf-gold-cup-fans-a-chance-to-celebrate-the-sport-with-special-prizes-124487038.html |title=Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold... – CHICAGO, 24 June 2011 /PRNewswire/ |website=Prnewswire.com |access-date=4 March 2013}}</ref>
== References == {{Reflist}}
== External links == {{ccat}} * {{official website}}
{{Wrigley}} [[Category:British confectionery]] [[Category:American confectionery]] [[Category:Brand name confectionery]] [[Category:Chewing gum brands]] [[Category:Products introduced in 1984]] [[Category:Wrigley Company brands]]