Extra (retail chain)

{{Short description|Brazilian hypermarket and supermarket store chain}} {{Expand Portuguese|Extra (rede varejista)|date=May 2026}} [[File:Extra logo 2005.svg|frameless|right| '''Extra Hipermercados''' is a major Brazilian hypermarket and supermarket chain, owned by Grupo Pão de Açúcar.]]

'''Extra Hipermercados''', commonly referred to as just '''Extra''', is a Brazilian hypermarket and supermarket chains owned by grupo Pão de Açúcar.

As of December 2005, Extra has 76 stores. Some of these stores came from the acquisitions of '''Paes Mendonça''' (smaller stores were converted to Pão de Açúcar and CompreBem) and Sendas (Sendas' '''Bon Marché''' hypermarkets were rebranded to '''Extra Bon Marché''') by the group.

On 23 May 2019, Rallye S.A., owner of Groupe Casino, which owned a majority stake in GPA, current parent of Extra, declared bankruptcy protection in an effort to maintain its high debt costs. Casino later announced that same day that the bankruptcy would not affect any of their subsidiaries and that operations would continue normally.<ref>{{Cite web|url=https://www.spglobal.com/marketintelligence/en/news-insights/trending/MFeMt_U1JU4ZvTIFpOVBjg2|title=Casino Group parent Rallye enters bankruptcy protection|date=24 May 2019|access-date=17 February 2024|website=S&P Global|language=en}}</ref><ref name="FR21">{{cite web |url=https://www.groupe-casino.fr/wp-content/uploads/2022/03/20220322_ANNUAL-FINANCIAL-REPORT-AT-31-DECEMBER-2021.pdf |title=Financial Report 2021 |date=1 March 2022 |access-date=10 September 2022 |orig-date= |publisher= |website=Groupe Casino IR |pages=20, 21, 22, 49, 68, 106 |language=en |format= |url-status=live |url-access= |via= |archive-date=10 September 2022 |archive-url=https://web.archive.org/web/20220910155703/https://www.groupe-casino.fr/wp-content/uploads/2022/03/20220322_ANNUAL-FINANCIAL-REPORT-AT-31-DECEMBER-2021.pdf }}</ref>

In 2024, Casino USA filed for Chapter 15 bankruptcy.<ref>{{Cite web|url=https://finance.yahoo.com/news/groupe-casino-proceedings-recognition-financial-180000045.html|title=Groupe Casino: Proceedings for recognition of financial restructuring in the United States (Chapter 15)|date=16 February 2024|access-date=17 February 2024|website=Yahoo! Finance|language=en}}</ref>

==Extra Eletro== Grupo Pão de Açúcar also operates electronics and appliance stores under the '''Extra Eletro''' banner. These stores are mostly located in major commerce streets and shopping malls. This banner was known as '''Jumbo Eletro''' (after the purchase of Eletroradiobraz in the 1980s) and later '''Eletro'''.

==Minimercado Extra== thumb|old logo

Grupo Pão de Açúcar launched in 2007 two new store formats, both carrying the Extra brand.<ref>{{Cite web |date=2007-09-28 |title=Propaganda e Marketing |url=http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?UserActiveTemplate=propmark&infoid=40029&sid=3 |access-date=2023-06-15 |archive-url=https://web.archive.org/web/20070928130420/http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?UserActiveTemplate=propmark&infoid=40029&sid=3 |archive-date=2007-09-28 }}</ref> '''Extra Perto''' supermarkets, directed to an audience of the same demographic as Extra hypermarkets, and '''Minimercado Extra'''convenience stores, aimed to compete with "neighborhood markets".<ref>{{Cite web |date=2016-09-18 |title=Época NEGÓCIOS - NOTÍCIAS - Extra Fácil passa a se chamar Minimercado Extra |url=http://epocanegocios.globo.com/Revista/Common/0,,EMI278621-16355,00-EXTRA+FACIL+PASSA+A+SE+CHAMAR+MINIMERCADO+EXTRA.html |access-date=2023-06-15 |archive-url=https://web.archive.org/web/20160918012154/http://epocanegocios.globo.com/Revista/Common/0,,EMI278621-16355,00-EXTRA+FACIL+PASSA+A+SE+CHAMAR+MINIMERCADO+EXTRA.html |archive-date=2016-09-18 }}</ref>

An Extra hypermarket.|200px|thumb

==References== <references/>

==External links== *[http://www.extra.com.br Extra.com.br]

Category:Supermarkets of Brazil Category:GPA (company) Category:Retail companies established in 1980 Category:Brazilian brands