{{Short description|Annual My Little Pony fan convention}} {{Use American English|date=November 2025}} {{Use mdy dates|date=November 2025}} {{Infobox Convention | name = Everfree Northwest | image = EFNW_Logo_2025.png | caption = Official logo for Everfree Northwest 2025 | status = Active | genre = [[My Little Pony fan convention|''My Little Pony'' fan convention]] | venue = [[Hyatt Regency]] Bellevue | location = [[Bellevue, Washington]] | country = [[United States]] | first = 17–19 August 2012 | last = 22–24 August 2025 | next = 21–23 August 2026 | organizer = Pegasi Northwest | filing = [[501(c)(3) non-profit organization]] | attendance = 2,002 in 2025 | website = https://everfreenw.com/ }} {{My Little Pony: Friendship Is Magic sidebar}} '''Everfree Northwest''' (often abbreviated '''Everfree NW'''<ref name="kuow"/> or '''EFNW''') is an annual [[My Little Pony fan convention|''My Little Pony'' fan convention]] held in the [[Seattle]] area, organized for the [[fandom]] of the animated television series ''[[My Little Pony: Friendship Is Magic]]'', whose adult fans are commonly referred to as ''[[bronies]]''. {{As of|November 2025}}, with the closure of [[BronyCon]] in 2019, it is the largest brony convention in the world.

The next Everfree Northwest is set to take place 21–23 August 2026 at the [[Hyatt Regency]] Bellevue.<ref name="main-2025" group="‡">{{cite web|url=https://everfreenw.com/|title=Everfree Northwest|access-date=2025-04-14}}</ref>

== Overview == {{See also|My Little Pony fan convention}} Everfree Northwest is an annual convention primarily dedicated to fans of the animated television show ''[[My Little Pony: Friendship is Magic]]'', particularly the adult fans known as "[[bronies]]". The event describes its mission as bringing "[[Equestria]] to Earth for three days".<ref name="kuow" />

The convention features a variety of activities including vendors, contests, auctions, games, and opportunities to meet show writers, comic book colorists, and [[voice actors]] from the series. The event has included arts, crafts, and programming tracks tailored specifically for children, with free passes offered to attendees ages 12 and under. Attendees often dress as their favorite characters from the show and participate in activities like "pony [[karaoke]]."<ref name="herald" />

The convention's location and dates have varied over the years. In 2014, it was held on July 4&ndash;6,<ref name="kuow">{{cite web|title=The Misunderstood Fans Of 'My Little Pony'|url=https://www.kuow.org/stories/misunderstood-fans-my-little-pony/|first=Chris|last=Otey|website=[[KUOW-FM]]|date=2014-05-09|access-date=2025-04-14}}</ref> while in 2016 it moved to May 13&ndash;15 at the Doubletree Hotel Seattle Airport.<ref name="herald">{{cite web|title=Out and about: "My Little Pony" expo is for all ages|url=https://www.heraldnet.com/life/out-and-about/|website=[[The Daily Herald]]|date=2016-05-11|access-date=2025-04-14}}</ref> By 2017, the convention was in its 6th year, still held at the DoubleTree Hotel in SeaTac with an expected attendance of over 3,000 people.<ref>{{cite web|title='My Little Pony' Convention gallops into town|first=Sy|last=Bean|website=Seattle Refined|date=2017-05-13|access-date=2025-04-14|url=https://seattlerefined.com/lifestyle/photos-my-little-pony-invades-the-pnw?photo=1}}</ref> Since 2021, the convention has been held in the Seattle suburb of [[Bellevue, Washington]].

Like other brony conventions like [[BronyCon]], Everfree Northwest has established a tradition of charitable activities. In 2012, Everfree Northwest's [[charity auction]] raised $13,535 for the [[Seattle Children's Hospital]].<ref name="Connelly-2017">{{cite book |last=Connelly |first=S. |title=Ponyville Confidential: The History and Culture of My Little Pony, 1981-2016 |url=https://books.google.com/books?id=E3VPDgAAQBAJ |year=2017 |publisher=McFarland, Incorporated, Publishers |isbn=9781476662091 |lccn=2016044897 |archive-date=August 13, 2025 |access-date=April 14, 2025 |archive-url=https://web.archive.org/web/20250813024110/https://books.google.com/books?id=E3VPDgAAQBAJ |url-status=live }}</ref> The following year, in 2013, the charity auction raised nearly $30,000.<ref name="kuow" /> The convention organization includes various staff positions such as convention chair, business lead, security lead, social media lead, and [[graphic designer]]s. By 2013, the convention had approximately 2,000 attendees with a notably low rate of misconduct—out of 2,000 attendees that year, only one person was removed for inappropriate behavior.<ref name="kuow" />

Everfree Northwest has a reputation for being one of the more "family-friendly" ''My Little Pony'' conventions.<ref name="Palmer-2019"/><ref name="Palmer-2022">{{cite journal |last1=Palmer |first1=Zachary D. |date=April 2022 |title="I'm Going to Love and Tolerate the Shit Out of You": Hybrid Masculinities in the Brony Community |journal=Men and Masculinities |volume=25 |issue=1 |pages=87–105 |doi=10.1177/1097184X211031969}}</ref> The 2017 Everfree Northwest theme was "United in Harmony". The convention typically features a outdoors-related theme because of its shared name with Camp Everfree, a summer camp that appeared in ''[[My Little Pony: Equestria Girls – Legend of Everfree]]''.<ref name="Palmer-2019">{{cite thesis|last=Palmer|first=Zachary|title=Gender in Equestria: an examination of reconstituted forms of masculinity and their consequences for gender relations in the brony community|year=2019|publisher=[[Purdue University]]|type=PhD thesis|page=31|quote=it had a reputation for being one of the more 'family friendly' conventions- thus providing additional variation in comparison more 'adult-oriented' conventions. The theme of Everfree Northwest 2017 was "United in Harmony," though the convention always also has a camping related theme based on its name being drawn from the name of a summer camp in one of the spin-off movies. }}</ref>

The [[brony music]] concert at Everfree Northwest is called "Ponystock", which has been ongoing since the con's inception in 2012.<ref name="dailydot ponymusic">{{cite news | url = http://www.dailydot.com/entertainment/music-brony-friendship-is-magic-my-little-pony/ | title = For brony musicians, 'Friendship Is Magic' serves as muse | work = [[The Daily Dot]] | first = Lauren Rae | last = Orsini | date = 2012-04-21 | access-date = 2012-04-21 | archive-date = January 4, 2014 | archive-url = https://web.archive.org/web/20140104233304/http://www.dailydot.com/entertainment/music-brony-friendship-is-magic-my-little-pony/ | url-status = live }}</ref>

==Locations, attendances, and notable guests by year== {| class="wikitable" border="1" |- ! Year !! Dates !! Location !! Venue !! Attendance !! Notable guests |- | 2012<ref group="‡">{{cite web|url=https://everfreenw.com/archive/2012/index.html|title=Everfree Northwest 2012|access-date=2025-04-14}}</ref> || August 17–19 || rowspan="8" | [[SeaTac, Washington]] || SeaTac Airport Holiday Inn and Seattle Airport Marriott Hotel || ~1,500<ref group="‡">{{cite tweet|number=355697109862842368|user=EverfreeNW|title=@foalpapers The total for last year was around 1,500. As for the auction, it was $13,535 & it went to @seattlechildren|date=2013-07-12|access-date=2025-04-14}}</ref> || [[Tara Strong]], [[Andrea Libman]], [[Tabitha St. Germain]], [[Nicole Oliver]], [[Cathy Weseluck]], [[Michelle Creber]], [[Claire Corlett]], Madeleine Peters, [[Shannon Chan-Kent]], [[Kazumi Evans]], Peter New, [[Andrew Francis]], [[Lee Tockar]], [[Daniel Ingram (composer)|Daniel Ingram]], James "Big Jim" Miller, James "Wootie" Wootton |- | 2013<ref group="‡">{{cite web|url=https://everfreenw.com/archive/2013/index.html|title=Everfree Northwest 2013|access-date=2025-04-14}}</ref> || July 5–7 || rowspan="3" | Hilton Seattle Airport & Conference Center || 2,272<ref group="‡">{{cite tweet|number=355431761188106241|user=EverfreeNW|title=We had 2,272 attendees during the weekend. The total number of foals was 240.|date=2013-07-11|access-date=2025-04-14}}</ref> || Andrea Libman, Michelle Creber, Peter New, Andrew Francis, Amy Keating Rogers, Raven Molisee, Sabrina "Sibsy" Alberghetti |- | 2014<ref group="‡">{{cite web|url=https://everfreenw.com/archive/2014/index.html|title=Everfree Northwest 2014|access-date=2025-04-14}}</ref> || July 4–6 || ~2,500<ref group="‡">{{cite tweet|number=508331420725424128|user=EverfreeNW|title=@PonyCons Our attendance for 2014 was about 2,500 attendees. I hope that helps!|date=2014-09-06|access-date=2025-04-14}}</ref> || [[Rebecca Shoichet]], Cathy Weseluck, [[Marÿke Hendrikse]], [[Michael Dobson (actor)|Michael Dobson]], Tony Fleecs, Georgia Ball, [[Heather Nuhfer]] |- | 2015<ref group="‡">{{cite web|url=https://everfreenw.com/archive/2015/index.html|title=Everfree Northwest 2015|access-date=2025-04-14}}</ref> || May 29–31 || 2,767<ref group="‡">{{cite tweet|number=611328526558494720|user=EverfreeNW|title=@PonyCons 2,767 includes staff, there were 287 staff badges. Foals are included in Attendees Breakdown - Attendees: 2480 Staff: 287|date=2015-06-17|access-date=2025-04-14}}</ref> || [[John de Lancie]], [[Bonnie Zacherle]], Tabitha St. Germain, Nicole Oliver, [[Kelly Sheridan]], Lee Tockar, Ingrid Nilson, [[M.A. Larson]], [[Jayson Thiessen]], Big Jim Miller |- | 2016<ref group="‡">{{cite web|url=https://everfreenw.com/archive/2016/index.html|title=Everfree Northwest 2016|access-date=2025-04-14}}</ref> || May 13–15 || rowspan="4" | DoubleTree by Hilton Hotel Seattle Airport || >3,000<ref group="‡">{{cite tweet|number=731990823470960640|user=EverfreeNW|title=Here are some #EFNW2016 stats: We had over 3000 attendees and raised $20,000 for charity!! @seattlechildren|date=2016-05-15|access-date=2025-04-14}}</ref> || Andrea Libman, Michelle Creber, Claire Corlett, Maddy Peters, Shannon Chan-Kent, [[Chantal Strand]], Brynna Drummond, Peter New, Trevor Devall, Peter Kelamis, Amy Keating Rogers, M.A. Larson, G.M. Berrow, Jenn Blake, Heather Breckel, Monique Creber, Michael Creber, Ian Corlett, Brian Corlett, Gabriel Brown, Mindy |- | 2017<ref group="‡">{{cite web|url=https://everfreenw.com/archive/2017/index.html|title=Everfree Northwest 2017|access-date=2025-04-14}}</ref> || May 12–14 || 2,625<ref group="‡">{{cite web|url=https://www.youtube.com/watch?v=m0VYwMV2p2g|title=Everfree Northwest 2017 - Closing Ceremonies|website=[[YouTube]]}}</ref> || Tabitha St. Germain, Nicole Oliver, Britt McKillip, Rebecca Shoichet, Marÿke Hendrikse, Kazumi Evans, Diana Kaarina, Tim Stuby, Denny Lu, Vincent Tong, Andy Price, Tony Fleecs |- | 2018<ref group="‡">{{cite web|url=https://2018.everfreenw.com/|title=Everfree Northwest 2018|access-date=2025-04-14}}</ref> || May 18–20 || >2,700<ref group="‡">{{cite tweet|number=998360878666866688|user=EverfreeNW|title=This year at #EFNW2018 we had over 2700 attendees! And 450 of those were foals!|date=2018-05-20|access-date=2025-04-14}}</ref> || [[Ashleigh Ball]], Andrea Libman, Bill Newton, [[Christopher Britton (actor)|Chris Britton]], Ingrid Nilson, Ryan Beil, Sarah Edmondson, Jason Deline, Brenda Crichlow, Richard Newman, G.M. Berrow, Josh Haber, Katrina Hadley, Jim Miller, Pixelkitties |- | 2019<ref group="‡">{{cite web|url=https://2019.everfreenw.com/|title=Everfree Northwest 2019|access-date=2025-04-14}}</ref> || May 17–19 || 1,832<ref group="‡">{{cite tweet|number=1130275265794400256|user=EverfreeNW|title=1,832 attendees for our 8th year of Everfree Northwest! #EFNW2019|date=2019-05-19|access-date=2025-04-14}}</ref> || Kelly Sheridan, Vincent Tong, Shannon Chan-Kent, Devyn Dalton, Gavin Langelo, Katrina Salisbury, Lauren Jackson, Sunni Westbrook, [[Mark Acheson]], Cathy Weseluck, Nicole Dubuc, Tony Fleecs, Brenda Hickey |- | 2020<ref group="‡">{{cite tweet|number=1272650123928113154|user=EverfreeNW|title=Friends, We are sorry to announce that due to the ongoing pandemic, we have made the difficult decision to cancel #EFNW2020. But we're doubly excited to say that we're coming back next year! For full details please visit https://everfreenw.com/covid-19. Stay safe; we'll see you soon.|date=2020-06-15|access-date=2025-04-14}}</ref> || colspan="5" {{N/A|''Cancelled due to the [[COVID-19 pandemic in the United States|COVID-19 pandemic]]''}} |- | 2021<ref name="conbook-2021" group="‡">{{cite book|url=https://2021.everfreenw.com/images/other/conBook.pdf|title=Everfree Northwest 2021|year=2021}}</ref> || August 13–15<ref group="‡">{{cite web|url=https://2021.everfreenw.com/|title=Everfree Northwest 2021|access-date=2025-07-09}}</ref> || rowspan="6" | [[Bellevue, Washington]] || rowspan="6" | Hyatt Regency Bellevue || 1,676<ref group="‡">{{cite tweet|number=1427844482171502594|user=EverfreeNW|title=In case you missed it: Our convention attendance for 2021 was 1,676! If you were one of them, thank you for joining us!|date=2021-08-18|access-date=2025-04-14}}</ref> || Nicole Oliver, Tabitha St. Germain, Sam Vincent, Scott McNeil, Matt Cowlrick, Willa Milner, Chiara Zanni, Ashleigh Ball<ref name="conbook-2021" group="‡"/> |- | 2022<ref name="conbook-2022" group="‡">{{cite book|url=https://2022.everfreenw.com/images/other/efnwConBook.pdf|title=Everfree Northwest 2022|year=2022}}</ref> || August 26–28 || 1,762<ref group="‡">{{cite tweet|number=1565786680413814784|user=EverfreeNW|title=This year we welcomed 1,762 of you to our convention. That's an increase from last year! We couldn't be happier with the support.|date=2022-09-02|access-date=2025-04-14}}</ref> || Andrea Libman, Kelly Sheridan, Jenna Warren, Ana Sani, Peter New, Vincent Tong, Maryke Hendrikse, Andy Price, Thom Zahler, JustaSuta, Imalou<ref name="conbook-2022" group="‡"/> |- | 2023<ref name="conbook-2023" group="‡">{{cite book|url=https://2023.everfreenw.com/images/home/conBook.pdf|title=Everfree Northwest 2023|year=2023}}</ref> || August 11–13 || 1,800{{citation needed|date=August 2025}} || Jenna Warren, Tony Fleecs, Joshua Graham, Amanda Martinez, Bill Newton, Bahia Watson, Ana Sani, Jeremy Whitley, Athena Karkanis, Gillian Berrow, Tony Matthews, Nicole Oliver, Tabitha St. Germain<ref name="conbook-2023" group="‡"/> |- | 2024<ref name="conbook-2024" group="‡">{{cite book|url=https://2024.everfreenw.com/images/home/2024conbook.pdf|title=Everfree Northwest 2024|year=2024}}</ref> || August 23–25 || 1,827<ref group="‡">{{cite tweet|number=1827863966431015061|user=Dusty_Kat|title=1827 peeps here @EverfreeNW !!! And we raised 35,050 dollars during the charity auction.|date=2024-08-25|access-date=2025-04-14}}</ref> || Sophie Scruggs, Trish Forstner, Tony Fleecs, Andy Price, Jeremy Whitley, Thom Zahler, Nicole Oliver, AJ Bridel, Andrew Francis, Rebecca Shoichet<ref name="conbook-2024" group="‡"/> |- | 2025<ref name="conbook-2025" group="‡">{{cite book|url=https://2025.everfreenw.com/docs/conbook2025.pdf|title=Everfree Northwest 2025|year=2025}}</ref> || August 22–24 || 2,002{{citation needed|date=August 2025}} || Mark Acheson, G.M. Berrow, Chris Britton, Tony Fleecs, Tabitha St. Germain, Elley-Ray Hennessy, M.A. Larson, Andrea Libman, Nicole Oliver, Andy Price, Sara Richard, Vincent Tong, Jeremy Whitley, Thom Zahler<ref name="conbook-2025" group="‡"/> |- | 2026<ref name="main-2025" group="‡"/> || August 21–23 || TBA || TBA |}

== See also == * [[BronyCon]] * [[Ponyville Ciderfest]] * [[TrotCon]] * [[Music of the My Little Pony: Friendship Is Magic fandom|Music of the ''My Little Pony: Friendship Is Magic'' fandom]] * [[My Little Pony fan convention|''My Little Pony'' fan convention]]

== References == {{reflist}}

{{Primary sources references section}}

[[Category:Fan conventions in the United States]] [[Category:Recurring events established in 2011]] [[Category:Brony fandom]] [[Category: 2012 establishments in Washington (state)]] [[Category:My Little Pony conventions]]