{{Short description|American jewelry designer}} {{Infobox person | name = Eric Mavani | other_names = Eric Da Jeweler | birth_name = Eric Mavachev | birth_date = 1900s | birth_place = Boston, Massachusetts, United States | occupation = Jeweler | spouse = | website = {{URL|https://mavaniandco.com}} }}
'''Eric''' '''Mavachev''' (born 1900s) known professionally as '''"Eric Da Jeweler"''' or '''Eric mavani''' is an American jewelry designer based in New York City. He is known for his association with the American hip-hop scene and is the founder of Mavani and Co (Eric & Co).<ref>{{Cite web |title=Tyga Buys Avril Lavigne a Custom-Made $80,000 Diamond Necklace amid New Romance |url=https://people.com/style/tyga-buys-avril-lavigne-custom-made-80k-diamond-necklace-amid-romance/ |access-date=2025-01-29 |website=People.com |language=en}}</ref>
== Biography == Eric Mavani was born in Boston in the 1990s and relocated to New York City at the age of 15. His interest in jewelry began early, and at twelve, he wore his first custom chain for an elementary school photo, a moment he later identified as an early influence on his interest in jewelry design.<ref name="Stone">{{Cite web |last=Stone |first=Ethan |date=2025-03-11 |title=Meet Eric the Jeweler Behind Mavani and Its Iconic, Blingier-than-Ever Designs |url=https://www.rollingstone.co.uk/culture/meet-eric-the-jeweler-behind-mavani-and-its-iconic-blingier-than-ever-designs-48456/ |access-date=2025-03-14 |website=Rolling Stone UK |language=en-GB}}</ref>
As a teenager, he began working in New York's Diamond District, starting with distributing flyers for a local jeweler.<ref name=":0">{{Cite web |last=Zidel |first=Alex |date=2018-10-19 |title=Eric Da Jeweler Worked From The Ground Up & Now He Ices Out 50 Cent & Diddy |url=https://www.hotnewhiphop.com/120772-eric-da-jeweler-worked-from-the-ground-up-and-now-he-ices-out-50-cent-and-diddy-new-video |access-date=2025-01-29 |website=HotNewHipHop |language=en}}</ref> This experience introduced him to the environment of the industry, as well as the influence of hip-hop and luxury culture. Over time, he gained knowledge of the trade and later sought to establish his own approach within the jewelry business.<ref name="Stone"/>
Eric began working at a jewelry store in New York City at the age of 19, eventually running his own jewelry business. His work attracted the attention of rapper DMX, who invited him to a party and introduced him to fellow artists 2 Chainz, 50 Cent, and Big Sean.<ref name=":0" />
Drawing inspiration from hip-hop culture and the Medusa head, he developed a style that combined elements of street fashion with high-end luxury.<ref name="Stone"/><ref>{{Cite web |date=2025-01-30 |title=Eric The Jeweler: The Master Craftsman Behind Dazzling Creations |url=https://coesesilms.unilag.edu.ng/solvessolutions-0085/eric-the-jeweler-the-master-craftsman-behind-dazzling-creations.html |access-date=2025-02-10 |website=CoeseSilms |language=en}}</ref><ref name=":0" /><ref>{{Cite web |title=Some of March's Biggest Jewelry Purchases From Offset, Ic... |url=https://www.complex.com/style/a/lei-takanashi/biggest-celebrity-jewelry-purchases-march-2023 |access-date=2025-01-29 |website=Complex |language=en}}</ref>
Mavani's clients included notable rappers such as Sean "Puffy" Combs, Drake,<ref>{{Cite web |date=2025-08-11 |title=Eric the Jeweler Puts the "Ice" in Drake's New 'ICEMAN' Chain |url=https://hypebeast.com/2025/8/eric-the-jeweler-drake-iceman-diamond-chain-revealed |access-date=2025-08-15 |website=Hypebeast}}</ref> Tyga, Karol G, Lil Baby, Rowdy Rebel, Migos, Snoop Dogg,<ref>{{Cite web |last=Krastz |first=Roger|date=2015-03-06 |title=Eric The Jeweler Speaks on His Upcoming Collaboration With Snoop Dogg - XXL |url=https://www.xxlmag.com/eric-jeweler/ |access-date=2025-01-31 |website=XXL Mag |language=en}}</ref> French Montana,<ref>{{Cite web |title=Quavo Accused of Attacking Jeweler and Stealing $30,000 C... |url=https://www.complex.com/music/a/cmplxtara-mahadevan/quavo-accused-attacking-jeweler-stealing-chain-grammys-afterparty |access-date=2025-01-31 |website=Complex |language=en}}</ref> and Quavo.<ref>{{Cite web |title=Quavo has reportedly been accused of assault and robbery |url=https://www.thefader.com/2018/02/01/quavo-accused-assault-and-robbery-eric-the-jeweler |access-date=2025-01-29 |website=The FADER |language=en}}</ref><ref>{{Cite web |title=This Migos Member Is Being Accused Of Robbery And Assault At Grammys After-Party |url=https://www.bet.com/article/e8qfj8/this-migos-member-is-being-accused-of-robbery-and-assault |access-date=2025-01-29 |website=BET |language=en}}</ref><ref>{{Cite web |title=Quavo Accused of Attacking Jeweler and Stealing $30,000 C... |url=https://www.complex.com/music/a/cmplxtara-mahadevan/quavo-accused-attacking-jeweler-stealing-chain-grammys-afterparty |access-date=2025-01-29 |website=Complex |language=en}}</ref><ref>{{Cite magazine |last=Lamarre |first=Carl |date=2018-02-01 |title=Quavo Accused of Assault & Robbery at Post-Grammy Party |url=https://www.billboard.com/pro/quavo-fight-grammy-eric-the-jeweler/ |access-date=2025-01-29 |magazine=Billboard |language=en-US}}</ref> His clientele also featured a range of prominent entertainers and athletes, including Kim Kardashian,<ref>{{Cite web |last=Hughes |first=Stella |date=2022-05-24 |title=BLING EMPIRE - ICE WILL NEVER GO OUT OF STYLE |url=https://culted.com/bling-empire-ice-will-never-go-out-of-style/ |access-date=2025-01-31 |website=Culted |language=en-GB}}</ref> Floyd Mayweather, Jayson Tatum, Paul Pogba, Floyd Mayweather,<ref>{{Cite web |last=Alyce |first=Jasmine |date=2021-10-24 |title=Floyd Mayweather Jr. Sued By Jeweler Who Claims Boxer Refuses to Pay for Over $380,000 Worth of Bling |url=https://atlantablackstar.com/2021/10/24/floyd-mayweather-jr-sued-by-jeweler-who-claims-boxer-refuses-to-pay-for-over-350000-worth-of-bling/ |access-date=2025-01-31 |website=Atlanta Black Star |language=en-US}}</ref> Odell Beckham Jr.,<ref>{{Cite web |last= |first= |date=2023-09-07 |title=Who is Eric Mavachev locked in legal battle with Jason Terry over $25000 Rolex watch? |url=https://www.sportszion.com/who-is-eric-mavachev-locked-in-legal-battle-with-jason-terry-over-25000-rolex-watch/ |access-date=2025-01-29 |language=en-US}}</ref><ref>{{Cite web |last=Foglio |first=James |date=2023-09-04 |title=Jazz assistant coach Jason Terry refuses to pay $25K for Rolex |url=https://www.basketballinsiders.com/news/jazz-assistant-coach-jason-terry-refuses-to-pay-25000-for-diamond-rolex-watch/ |access-date=2025-01-29 |website=Basketball Insiders {{!}} NBA Rumors And Basketball News |language=en-US}}</ref> and Kobe Bryant.<ref>{{Cite web |last=Rivera |first=Kelsey |date=2023-03-19 |title=Tyga just bought Avril Lavigne an $80,000 custom diamond necklace |url=https://en.as.com/entertainment/tyga-just-bought-avril-lavigne-an-80000-custom-diamond-necklace-n/ |access-date=2025-01-29 |website=AS USA |language=en-us}}</ref><ref name="Stone"/>
''Complex magazine'' listed Eric mavani among the Top 25 Best Celebrity Jewelers of 2025.<ref>{{Cite web |last=DeStefano |first=Mike |last2=Tobak |first2=Vikki |title=The 25 Best Celebrity Jewelers Ranking |url=https://www.complex.com/style/a/mike-destefano/top-25-celebrity-jewelers-right-now-alex-moss-eliantte-gabby-elan |access-date=2025-04-04 |website=Complex |language=en}}</ref>
== References == {{Reflist}}
{{DEFAULTSORT:Mavani, Eric}} Category:Year of birth missing (living people) Category:Living people Category:American jewelry designers Category:21st-century American jewellers