The '''Environics''' brand encompasses several Canadian privately held companies - Environics Research, the Environics Institute for Survey Research, and Proof - that provide public opinion research and strategic communications services.

== Environics Research == {{Infobox company | name = Environics | logo = Environics Research logo.png | type = Privately held corporation | genre = | fate = | predecessor = | successor = | foundation = Toronto, Ontario, Canada ({{Start date|1970}}) | founder = Michael Adams | defunct = | hq_location = Toronto, Ontario, Canada | key_people = Barry Watson CEO | services = Research | homepage = {{url|www.environics.ca}} }}

'''Environics Research''' is a Canadian-owned company that provides consulting and market research services for businesses, governments, and non-profit organizations. It offers research, consulting, and communications services. Its areas of market research include Financial Services, Health & Wellness, Corporate & Public Affairs, and Market Strategy.

Environics studies motivations, attitudes, and behaviours in Canada and the United States. Since 1983, the company has conducted annual surveys of Social Values, interviewing more than 5,000 Canadians and 5,000 Americans each year. These surveys allow researchers to track changes in social values longitudinally.

The company was founded in 1970, its founding president was Michael Adams,<ref>{{Cite book |last=Adams |first=Michael |url=https://books.google.com/books/about/Fire_and_Ice.html?id=2YZROQAACAAJ |title=Fire and Ice: The United States Canada and the Myth of Converging Values |date=2009-04-14 |publisher=Penguin Canada |isbn=978-0-14-317035-8 |language=en}}</ref> and its CEO was Barry Watson. The company's opinion polls results have been used by Canadian news media.<ref>For example (among many others): {{cite news |title=Canadians worry about global warming: poll |url=http://www.vancouverobserver.com/sustainability/2011/12/01/most-canadians-want-action-climate-change-poll |date=December 1, 2011 |newspaper=Vancouver Observer |access-date=February 23, 2012 |quote=The survey, conducted by Environics Research Group…}}</ref><ref>{{cite web|title=Latest Data Shows Canadians Trust "Sampling a Product or Service" Over Other Media & Advertising Sources of Information|url=https://montrealgazette.com/business/cnw/release.html?rkey=20160504C4761&filter=5611|website=www.montrealgazette.com|access-date=5 May 2016|archive-date=18 January 2017|archive-url=https://web.archive.org/web/20170118095722/http://www.montrealgazette.com/business/cnw/release.html?rkey=20160504C4761&filter=5611|url-status=dead}}</ref><ref>{{cite web|title=After six months in office, give Trudeau a 'B', while his cabinet's success is a mixed bag|url=http://www.torontosun.com/2016/04/29/after-six-months-in-office-give-trudeau-a-b-while-his-cabinets-success-is-a-mixed-bag|website=Toronto Sun|access-date=5 May 2016}}</ref>

== Proof (formerly Environics Communications) == {{Infobox company | name = Proof | type = Privately held company | founded = 1994 | founder = Bruce MacLellan, CEO<ref>{{cite web|url=https://www.getproof.com/about/ |title=About – Leadership Team & Corporate Social Responsibility &#124; Proof |publisher=Getproof.com |access-date=2019-11-17}}</ref> | hq_location_city = Toronto, Ontario, Canada | services = Integrated Communications Agency | website = {{url|https://www.getproof.com}} }} '''Proof Strategies''' is a Canadian integrated marketing communications firm, established in 1994 by founder and current CEO Bruce MacLellan. The company's services include public relations, brand strategy and planning, creative & video, government relations, influencer marketing, and paid media, among others. In March 2017, the company released the second annual CanTrust Index, which measured Canadians' trust across a wide range of topics, industries, and sectors.

In March 2018, Environics Communications rebranded as Proof Inc.<ref>{{Cite news|url=http://strategyonline.ca/2018/03/06/environics-rebrands-as-proof/|title=Environics Communications rebrands as Proof|date=2018-03-06|work=strategy|access-date=2018-06-21}}</ref> Proof released the third annual CanTrust Index.<ref>{{Cite news|url=https://www.getproof.com/thinking/the-proof-cantrust-index/|title=The 2018 Proof Inc. CanTrust Index {{!}} Proof|date=2018-04-09|work=Proof|access-date=2018-06-21|language=en-GB}}</ref><ref>{{Cite news|url=https://www.holmesreport.com/research/article/canadians-trust-their-big-institutions.-but-facebook-not-so-much|title=Canadians Trust Their Big Institutions. But Facebook? Not So Much|access-date=2018-06-21|language=en}}</ref><ref>{{cite web|url=https://www.newswire.ca/news-releases/social-networks-and-artificial-intelligence-at-a-trust-tipping-point-679254483.html|title=Social Networks and Artificial Intelligence at a Trust Tipping Point|website=www.newswire.ca|language=en|access-date=2018-06-21}}</ref>

== Environics Institute == {{Infobox company | name = Environics Institute | type = Privately held corporation | genre = | fate = | predecessor = | successor = | foundation = Toronto, Ontario, Canada ({{Start date|2006}}) | founder = Michael Adams | defunct = | hq_location = Toronto, Ontario, Canada | key_people = Michael Adams CEO, Andrew Parkin Executive Director, | services = Non-profit organization, Research | homepage = {{url|www.environicsinstitute.org/}} }}

'''The Environics Institute for Survey Research''', established in 2006 by Michael Adams, is a non-profit organization that conducts in-depth public opinion and social research on Canadian issues.

Its focus areas include diversity, Indigenous reconciliation, governance, and socio-economic change.

The Institute tracks trends over time and collaborates with public, private, and non-profit sectors. {{clear}}

==References== {{Reflist}}

===Sources=== *[https://www.theglobeandmail.com/report-on-business/industry-news/marketing/marijuana-industry-faces-challenge-in-gaining-canadians-trust-survey-finds/article34466751/ Marijuana industry faces a challenge in gaining Canadians’ trust, survey finds] *[https://www.theglobeandmail.com/report-on-business/careers/leadership-lab/communicating-business-decisions-is-key-to-building-trust/article35211511/?click=sf_globe Communicating business decisions is key to building trust] *[http://www.metronews.ca/life/money/2017/05/23/canadians-trust-in-banks-institutions-remains-steady.html Canadians' trust in banks, and institutions, remains steady] {{Webarchive|url=https://web.archive.org/web/20170704080557/http://www.metronews.ca/life/money/2017/05/23/canadians-trust-in-banks-institutions-remains-steady.html |date=2017-07-04 }}

==External links== * [http://www.EnvironicsResearch.com Company website] {{Webarchive|url=https://web.archive.org/web/20150417015712/http://environicsresearch.com/ |date=2015-04-17 }} *https://www.proofexperiences.com/

{{DEFAULTSORT:Environics}} Category:Public opinion research companies Category:Market research companies of Canada Category:Companies based in Toronto