{{short description|2012 film by A. Karunakaran}} {{Use Indian English|date=May 2023}} {{Use dmy dates|date=May 2023}} {{Infobox film | image = Endukante Premanta poster.jpg | caption = Theatrical release poster | director = [[A. Karunakaran]] | producer = [[Sravanthi Ravi Kishore]] | writer = A. Karunakaran | starring = {{plainlist| *[[Ram Pothineni]] *[[Tamannaah Bhatia]] }} | music = [[G. V. Prakash Kumar]] | cinematography = I. Andrew | editing = [[Kotagiri Venkateswara Rao]] | studio = [[Sri Sravanthi Movies]] | distributor = <!-- only add Indian distributor(s) --> | released = {{Film date|df=yes|2012|6|8|ref1=<ref name="indiatimes1">{{Cite news |date=30 May 2012 |title=Endukante Premanta releasing in Australia and New Zealand |work=[[The Times of India]] |url=http://articles.timesofindia.indiatimes.com/2012-05-30/news-interviews/31899768_1_grand-release-australia-and-new-zealand-romantic-entertainer |url-status=dead |access-date=30 May 2012 |archive-url=https://archive.today/20130103075011/http://articles.timesofindia.indiatimes.com/2012-05-30/news-interviews/31899768_1_grand-release-australia-and-new-zealand-romantic-entertainer |archive-date=3 January 2013}}</ref>}} | runtime = 155 minutes | country = India | language = Telugu | budget = }}
'''''Endukante Premanta''''' ({{translation|Because It's Love}}) is a 2012 Indian [[Telugu language|Telugu]]-language [[Fantasy film|fantasy]] [[romantic comedy|romantic comedy film]] written and directed by [[A. Karunakaran]]. Produced by [[Sravanthi Ravi Kishore]], the film stars [[Ram Pothineni]] and [[Tamannaah Bhatia]]. It features music scored by [[G. V. Prakash Kumar]] and dialogues by [[Kona Venkat]].<ref>{{Cite news |date=29 March 2012 |title='Endukante Premanta' is about the confusion of love |work=[[The Times of India]] |url=http://articles.timesofindia.indiatimes.com/2012-03-29/news-interviews/31253855_1_karunakaran-romantic-entertainer-confusion |url-status=dead |archive-url=https://web.archive.org/web/20131014224110/http://articles.timesofindia.indiatimes.com/2012-03-29/news-interviews/31253855_1_karunakaran-romantic-entertainer-confusion |archive-date=14 October 2013 |access-date=30 June 2013 }}</ref> The film was released theatrically on 8 June 2012.
The film deals with love between two souls across two different eras. Both Ram and Tamannaah play dual roles in the film, with each of those pairs of roles set in 1980 and 2012, respectively.<ref name="thehindu.com">{{Cite news |date=10 June 2012 |title='Spirited' attempt |work=[[The Hindu]] |url=http://www.thehindu.com/todays-paper/tp-features/tp-cinemaplus/article3510137.ece |access-date=27 June 2012 |archive-date=30 April 2016 |archive-url=https://web.archive.org/web/20160430042345/http://www.thehindu.com/todays-paper/tp-features/tp-cinemaplus/article3510137.ece |url-status=live }}</ref> This film's plot is based on the American film ''[[Just like Heaven (2005 film)|Just like Heaven]]'' (2005).<ref>{{Cite web |last=Kavirayani |first=Suresh |date=30 January 2017 |title=Copycats in Tollywood |url=https://www.deccanchronicle.com/entertainment/tollywood/300117/copycats-in-tollywood.html |url-status=live |archive-url=https://web.archive.org/web/20211003064859/https://www.deccanchronicle.com/entertainment/tollywood/300117/copycats-in-tollywood.html |archive-date=3 October 2021 |access-date=3 October 2021 |website=[[Deccan Chronicle]]}}</ref> ''Endukante Premanta'' was simultaneously shot in [[Tamil language|Tamil]] as ''Yen Endral Kadhal Enben'' ({{translation|Because I'II Say It's Love}}), though the Tamil version never saw a theatrical release.<ref name="bilingual">{{Cite web |date=3 November 2011 |title=My first bilingual gets ready: Tamannaah |url=http://www.sify.com/movies/my-first-bilingual-gets-ready-tamannaah-news-tamil-lldlDFdcfii.html |url-status=dead |archive-url=https://web.archive.org/web/20111105190645/http://www.sify.com/movies/my-first-bilingual-gets-ready-tamannaah-news-tamil-lldlDFdcfii.html |archive-date=5 November 2011 |access-date=3 November 2011 |website=[[Sify]]}}</ref><ref>{{Cite web |date=4 October 2021 |title=Ram Pothineni's neck injury halts the shoot of his next with director N Lingusamy |url=https://www.ottplay.com/news/ram-pothinenis-neck-injury-halts-the-shoot-of-his-next-with-director-n-lingusamy/e6c788f574351 |access-date=24 December 2021 |website=[[OTTPlay]] |archive-date=30 October 2022 |archive-url=https://web.archive.org/web/20221030183123/https://www.ottplay.com/news/ram-pothinenis-neck-injury-halts-the-shoot-of-his-next-with-director-n-lingusamy/e6c788f574351 |url-status=live }}</ref>
==Plot== '''In [[Visakhapatnam|Vizag]], 1980 :''' Krishna is in love with Srinidhi, and has been standing outside her college bus stop everyday for three years, hoping she would look at him. Srinidhi also likes Krishna but does not reveal it, as she fears that by doing so, she may put her family in trouble. On the last day of the college, Krishna decides to propose to her, so he disguises himself in a [[burqa]] and boards the bus. The bus gets involved in an accident, and Krishna saves Srinidhi from the mishap but is killed in the process. Shocked about Krishna's death, Srinidhi dies at his grave, regretting her decision to never look at him.
'''In Paris, 2012 :''' Sravanthi, daughter of the Indian Ambassador to France and a medical student, is leading a stifling life due to her father's security around her, and craves freedom. She fantasizes an unidentified person in her dream every day, and she promises to marry him if her dream comes true, whoever he may be. One day, escapes from her home and goes on a tour of the whole countryside with her friends.
Ram is a happy-go-lucky guy who is a headache to his father as he does not take life seriously. In an effort to teach him hard work, his father tricks him and sends him to Paris for a job, which he arranges through his friend Pulla Reddy without Ram's knowledge. Ram tries to escape from the factory he works in, and when doing so, sees Sravanthi standing on a railing of the bridge over a river, and, thinking she's about to commit suicide, forces her to get down. Ram and Sravanthi get acquainted and make a plan to leave for India. However, at the airport, he is not able to find Sravanthi and leaves for India alone. After reaching India, he finds Sravanthi to his surprise at the airport. She tells him to meet a specific doctor in a specific hospital and disappears. On meeting the doctor, he finds Sravanthi in the hospital ICU. Sravanthi reveals that Ram has been talking to her soul. She went into a coma after an accident, which was a part of conspiracy hatched by DK, her dad's chief security officer. Only Ram can see and hear her, owing to their previous lives.
Ram realises he has to protect Sravanthi's body to keep her safe. He takes her to his aunt's hospital, where she tells him that Sravanthi needs a German medicine to survive - this medicine has to be given in three doses at exactly the same time (every two days), and not doing so would be fatal. After multiple failed attempts to kidnap Sravanthi's body, DK gets hold of Ram when he goes to get the last dose of medicine. After a fight, Sravanthi is given the third and last dose but DK messes with her oxygen supply. Ram manages to save her - however, when she wakes up, she doesn't remember Ram. Ram is heartbroken.
When Sravanthi and her father are prepared to go back to Paris, their car tyre gets punctured. Sravanthi finds herself at the same location her dream took place and sees Ram as the mystery man. Surprised, she moves forward and, when their hands touch, she remembers everything. The film ends with her hugging him.
==Cast== {{cast listing| * [[Ram Pothineni]] in a [[dual role]] as ** Ram ** Krishna * [[Tamannaah Bhatia]] in a dual role as ** Sravanthi ** Srinidhi * [[Richard Rishi|Rishi]] as DK, Security Officer and Jayasurya’s assistant * [[Suman (actor)|Suman]] as Jayasurya, Sravanthi's father and the [[List of ambassadors of India to France|Indian Ambassador to France]] * [[Sayaji Shinde]] as Krishna Rao, Ram's father * [[Y. Kasi Viswanath]] as Madhav, Sravanthi's house chef * [[Anu Hasan]] as Dr Revathi, Ram's aunt and Krishna Rao’s sister * [[Krishna Bhagavan]] as Ram’s uncle * [[Sivannarayana Naripeddi]] as Ram’s uncle * [[Rajitha]] as Ram’s aunt * [[Shankar Melkote]] as Ram’s grandfather * [[Kalpika Ganesh]] as Ramya, Ram’s cousin * [[Kona Venkat]] as Koka Bhai, the Indian agent of DK * [[Brahmanandam]] as Pandu Ranga Rao * [[Satya Krishnan]] as Dr Savitha, Sravanthi’s doctor * [[Nagineedu]] as Pulla Reddy, Ram’s father’s friend * [[Raghu Babu]] as Johnny, Pulla Reddy’s assistant * [[Suman Setty]] as Kumar * [[Gundu Sudarshan]] as Journalist * [[Dharmavarapu Subramanyam]] as Hospital Chief }}
==Production== The film was to be originally produced by Paruchuri Prasad. However, he backed out in the last minute due to budget constraints. Sravanthi Ravi Kishore and Ram decided to do the film "at any cost as this script has the potential to be made as a bilingual". The shooting of the movie started at the end of July 2011 and it took the crew of the film 118 days to complete.<ref name="idlebrain1">{{cite web|url=http://www.idlebrain.com/celeb/interview/sravanthiravikishore-ep.html|title=Interview with Sravanthi Ravi Kishore|publisher=Idlebrain.com|access-date=5 July 2012|archive-date=5 July 2012|archive-url=https://web.archive.org/web/20120705215232/http://idlebrain.com/celeb/interview/sravanthiravikishore-ep.html|url-status=live}}</ref> The film was shot in [[Geneva]], Switzerland and France over a period of 60 days.<ref name="hindu2">{{cite news|url=http://www.thehindu.com/todays-paper/tp-features/tp-cinemaplus/article3460579.ece|title=On a comeback trail|newspaper=[[The Hindu]]|access-date=5 July 2012|location=Chennai, India|first=Y. Sunita|last=Chowdhary|date=27 May 2012|archive-date=4 February 2013|archive-url=https://archive.today/20130204093505/http://www.thehindu.com/todays-paper/tp-features/tp-cinemaplus/article3460579.ece|url-status=live}}</ref> The film was shot simultaneously in [[Tamil language|Tamil]] and was named ''Yen Endral Kadhal Enben'', with each scene shot twice. This was to have been Ram's debut film in Tamil.<ref name="hindu1">{{cite news |last=Manigandan |first=K. R. |date=16 April 2012 |title=New kid on the block |url=http://www.thehindu.com/arts/cinema/article3320566.ece |url-status=dead |archive-url=https://web.archive.org/web/20120621003211/http://www.thehindu.com/arts/cinema/article3320566.ece |archive-date=21 June 2012 |access-date=5 July 2012 |newspaper=[[The Hindu]]}}</ref> Ram had to learn gymnastics to shoot for a song which delayed the shoot for two months.<ref name="idlebrain1"/> Kona Venkat, who is the dialogue writer for the film, made his debut in this film as one of the antagonists. "After narrating the dialogues of my character", says Venkat, Karunakaran was convinced that "he could only see me and insisted that I do it".<ref>{{cite news|url=http://www.thehindu.com/arts/cinema/article3536562.ece|title=Staying in a safe zone|newspaper=The Hindu|access-date=5 July 2012|location=Chennai, India|first=Y. Sunita|last=Chowdhary|date=16 June 2012|archive-date=19 June 2012|archive-url=https://web.archive.org/web/20120619180645/http://www.thehindu.com/arts/cinema/article3536562.ece|url-status=live}}</ref> [[Richard Rishi|Rishi]] was selected to play the character of DK, a security commander and the main antagonist, in the film. "This is a new dimension, as a villain I missed dancing with the heroines but I believe that a villain should have a strong aim" says Rishi.<ref name="hindu2"/>
==Music== {{Infobox album | name = Endukante Premanta | type = Soundtrack | artist = [[G. V. Prakash Kumar]] | cover = | alt = | released = {{Start date|df=yes|2012|4|29}} | recorded = 2012 | venue = | studio = | genre = [[Soundtrack|Film soundtrack]] | length = 25:01 | label = [[Aditya Music]] | producer = G. V. Prakash Kumar | prev_title = [[Muppozhudhum Un Karpanaigal]] | prev_year = 2011 | next_title = [[Saguni]] | next_year = 2012 }}
[[G. V. Prakash Kumar]] composed the soundtrack, which received positive response. The audio of the film was released on 29 April 2012 and launch of the audio was held at [[Annapurna Studios]] on the same day.<ref>{{cite web|url=http://www.zustcinema.com/2012/04/endukante-premanta-audio-launch-on-apr.html|title=Endukante Premanta Audio Launch on Apr 29th|publisher=zustcinema.com|access-date=1 April 2012|archive-date=21 April 2012|archive-url=https://web.archive.org/web/20120421201344/http://www.zustcinema.com/2012/04/endukante-premanta-audio-launch-on-apr.html|url-status=live}}</ref> ''Musicperk'' rated it 7.5/10 quoting "A refreshing musical album which is cool, lovely, soft, breezy, lively and yet trendy".<ref>{{cite web |last=Akshintala |first=Sirisha |title=Endukante Premanta |url=http://www.musicperk.com/endukante-premanta/ |url-status=dead |archive-url=https://web.archive.org/web/20120512015848/http://www.musicperk.com/endukante-premanta |archive-date=12 May 2012 |access-date=1 May 2012 |website=Musicperk}}</ref>
{{tracklist | headline = Tracklist | extra_column = Singer(s) | total_length = 25:01 | title1 = Chill Out | lyrics1 = [[Ramajogayya Sastry]] | extra1 = [[Vijay Prakash]], [[Andrea Jeremiah]], BigNik, Maya | length1 = 5:05 | title2 = Nee Choopule | lyrics2 = Ramajogayya Sastry | extra2 = [[K. S. Chithra]], [[Haricharan]] | length2 = 6:02 | title3 = Kikko Gicko | lyrics3 = Ramajogayya Sastry | extra3 = [[Krish (singer)|Krish]], [[Ranina Reddy]], [[Rahul Nambiar]], Maya | length3 = 4:23 | title4 = Cinderella | lyrics4 = Srimani | extra4 = [[Benny Dayal]], [[Megha (singer)|Megha]], Rahul Nambiar | length4 = 4:29 | title5 = Yegiri Pove | lyrics5 = Ramajogayya Sastry | extra5 = [[Chinmayi Sripaada]], Hemachandra | length5 = 5:02 }}
==Release== ''Endukante Premanta'' received a [[U certificate (India)|U certificate]] from the [[Central Board of Film Certification]] without cuts.<ref>{{cite news|url=http://articles.timesofindia.indiatimes.com/2012-06-02/news-interviews/32007543_1_u-certificate-grand-release-entertainer|archive-url=https://archive.today/20130126123734/http://articles.timesofindia.indiatimes.com/2012-06-02/news-interviews/32007543_1_u-certificate-grand-release-entertainer|url-status=dead|archive-date=26 January 2013|title=Endukante Premanta gets a U certificate|access-date=27 June 2012|newspaper=[[The Times of India]]|date=2 June 2012}}</ref> It was scheduled to release on 11 May 2012. But release was postponed as it coincided with the release date of ''[[Gabbar Singh (film)|Gabbar Singh]]''.<ref>{{cite web|url=https://www.filmibeat.com/telugu/news/2012/gabbar-singh-endhukante-premanta-release-postpone-095447.html|work=Oneindia|title=Gabbar Singh effect: Endukante Premanta release postponed|date=7 May 2012|access-date=5 July 2012|archive-date=29 May 2012|archive-url=https://web.archive.org/web/20120529070231/http://entertainment.oneindia.in/telugu/news/2012/gabbar-singh-endhukante-premanta-release-postpone-095447.html|url-status=live}}</ref> The film was finally released worldwide on 8 June 2012.<ref>{{cite news|url=http://articles.timesofindia.indiatimes.com/2012-05-30/news-interviews/31899768_1_grand-release-australia-and-new-zealand-romantic-entertainer|archive-url=https://archive.today/20130103075011/http://articles.timesofindia.indiatimes.com/2012-05-30/news-interviews/31899768_1_grand-release-australia-and-new-zealand-romantic-entertainer|url-status=dead|archive-date=3 January 2013|title=Endukante Premanta releasing in Australia and New Zealand|access-date=27 June 2012|newspaper=[[The Times of India]]|date=30 May 2012}}</ref> In the United States, it was distributed by 14 Reels Entertainment.<ref>{{Cite web|date=2 May 2012|title=14 Reels Ent buys Endukante Premanta for USA|url=http://www.idlebrain.com/news/2000march20/news293.html|access-date=4 August 2012|website=[[Idlebrain.com]]|archive-date=5 August 2012|archive-url=https://web.archive.org/web/20120805054329/http://www.idlebrain.com/news/2000march20/news293.html|url-status=live}}</ref>
==Reception== The film mostly received mixed reviews. ''Idlebrain.com'' didn't give any rating for the film but criticised that the "screenplay is not gripping, romance feel is ineffective and run-time is excessive for this kind of subject".<ref>{{cite web|url=http://www.idlebrain.com/movie/archive/mr-endukantepremanta.html|title=Endukante Premanta Alternate review|publisher=idlebrain.com|access-date=20 June 2012|archive-date=16 June 2012|archive-url=https://web.archive.org/web/20120616091643/http://idlebrain.com/movie/archive/mr-endukantepremanta.html|url-status=live}}</ref> ''[[Rediff.com]]'' has given a rating of 1.5 out of a scale of 5 for the film and declared that "''Endukante Premanta'' disappoints". It criticised the script for its "loopholes" but praised the lead pair of Ram and Tamannaah as the "heart and soul of the film".<ref>{{cite web|url=http://www.rediff.com/movies/report/review-endukante-premanta-disappoints/20120608.htm|title=Endukante Premanta Movie Review|publisher=Rediff|access-date=8 May 2012|archive-date=16 May 2015|archive-url=https://web.archive.org/web/20150516012033/http://www.rediff.com/movies/report/review-endukante-premanta-disappoints/20120608.htm|url-status=live}}</ref> ''[[The Times of India]]'' rated the film at 2.5/5 and said that the film is "overall, a very underwhelming experience that only comes off in bits and pieces".<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/regional/telugu/movie-reviews/Endukante-Premanta/movie-review/13928032.cms|title=Endhukante Premanta Movie Review|newspaper=[[The Times of India]]|access-date=8 June 2012|archive-date=9 June 2012|archive-url=https://web.archive.org/web/20120609044155/http://timesofindia.indiatimes.com/entertainment/regional/telugu/movie-reviews/Endukante-Premanta/movie-review/13928032.cms|url-status=live}}</ref> ''[[The Hindu]]'' criticised the film to be "like a montage of different films" and director for "throwing logic to the wind", but praised the lead pair of the film for having "done their best to bring some semblance of reality to this fantasy".<ref name="thehindu.com"/> ''[[CNN-News18|CNN-IBN]]'' too felt that the film "is far from being perfect" and that "the climax is not one bit convincing". However it praised the cast for its performance and the director for his "bold experiment".<ref>{{cite news|url=http://ibnlive.in.com/news/telugu-review-endukante-premanta-is-romantic/265122-71-218.html|archive-url=https://web.archive.org/web/20120610044124/http://ibnlive.in.com/news/telugu-review-endukante-premanta-is-romantic/265122-71-218.html|url-status=dead|archive-date=10 June 2012|title=Telugu Review: 'Endukante Premanta' disappoints|publisher=[[CNN-News18|CNN-IBN]]|access-date=7 July 2012}}</ref>
==References== {{reflist|2}}
==External links== * {{IMDb title|2385073}}
{{A. Karunakaran}}
[[Category:2012 films]] [[Category:Films directed by A. Karunakaran]] [[Category:Indian multilingual films]] [[Category:2012 Tamil-language films]] [[Category:Films scored by G. V. Prakash Kumar]] [[Category:Indian romantic fantasy films]] [[Category:2012 Telugu-language films]] [[Category:2012 Indian films]] [[Category:2012 fantasy films]] [[Category:2010s romantic fantasy films]] [[Category:Indian romantic comedy films]] [[Category:Unreleased Tamil-language films]]