{{Short description|General interest publisher and a division of Simon & Schuster}} {{Use American English|date=December 2022}} {{Use mdy dates|date=December 2022}} {{Infobox publisher | name = Atria Publishing Group | image = Atria_Publishing_Group_Logo.svg | caption = | parent = Simon & Schuster | status = | traded_as = | predecessor = | founded = 2002 | founder = <!-- or | founders = --> | successor = | country = United States | headquarters = Simon & Schuster Building<br>New York City | distribution = | keypeople = | publications = Books | topics = | genre = | imprints = Below | revenue = | owner = Kohlberg Kravis Roberts | numemployees = | website = {{URL|http://www.simonandschusterpublishing.com/atria/}} }}
'''Atria Publishing Group''' is a general interest publisher and a division of Simon & Schuster. The publishing group launched as '''Atria Books''' in 2002. The Atria Publishing Group was later created internally at Simon & Schuster to house a number of imprints including Atria Books, Atria Trade Paperbacks, Atria Books Espanol, Atria Unbound, Washington Square Press, Emily Bestler Books, Atria/Beyond Words, Cash Money Content, Howard Books, Marble Arch Press, Strebor Books, 37 Ink, Keywords Press and Enliven Books.<ref>{{Cite web|url=http://www.simonandschusterpublishing.com/atria/about-us.html|title=About Us {{!}} Atria Books|website=www.simonandschusterpublishing.com|access-date=January 7, 2017|archive-date=January 8, 2017|archive-url=https://web.archive.org/web/20170108002810/http://www.simonandschusterpublishing.com/atria/about-us.html|url-status=live}}</ref> Atria is also known for creating innovative imprints and co-publishing deals with African-American writers as well as known for experimenting with digital or non-traditional print formats and authors.
As of 2021, Libby McGuire is the Publisher and Senior Vice President of the Atria Publishing Group.<ref name=":0">{{Cite web|url=http://www.simonandschusterpublishing.com/atria/about-us.html|title=About Us: Libby McGuire|website=www.simonandschusterpublishing.com/atria|access-date=March 6, 2021|archive-date=May 3, 2021|archive-url=https://web.archive.org/web/20210503210732/http://www.simonandschusterpublishing.com/atria/about-us.html|url-status=live}}</ref>
==Early years== The Atria Books imprint was launched in 2002 by Judith Curr.<ref name=":0" /> According to a ''Publishers Weekly'' interview with Curr marking the imprint's 10th anniversary, the name Atria is "plural for a place where things grow and flourish."<ref name=":1">{{Cite news|url=http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/48635-atria-books-marks-ten-years.html|title=Atria Books Marks Ten Years|newspaper=PublishersWeekly.com|first=Calvin|last=Reid|date=September 9, 2011|access-date=January 7, 2017|archive-date=January 8, 2017|archive-url=https://web.archive.org/web/20170108003323/http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/48635-atria-books-marks-ten-years.html|url-status=live}}</ref> Curr wanted a name that embodied their intentions to build a bridge between the reader and the writer.<ref name=":3">{{Cite news|url=http://www.digitalbookworld.com/2013/atria-publisher-judith-curr-publishers-need-to-experiment-with-digital-content/|title=Atria Publisher Judith Curr: Publishers Need to Experiment With Digital Content - Digital Book World|date=January 9, 2013|newspaper=Digital Book World|language=en-US|quote=I started Atria with the idea that I wanted to have a name that embodied our intentions. I wanted to create an environment where my authors and my staff could grow and flourish. I wanted to be a bridge between the reader and the writer and I wanted to have books that added purpose to people’s lives. And I had to start up a new business inside of a very well-established one. So it was a very good idea to be on top of everyone’s memo and everything is in alphabetical order at a publisher.|access-date=January 7, 2017|archive-date=October 25, 2016|archive-url=https://web.archive.org/web/20161025211643/http://www.digitalbookworld.com/2013/atria-publisher-judith-curr-publishers-need-to-experiment-with-digital-content/|url-status=live}}</ref> Because she was starting a new business inside an old established one (Simon & Schuster was founded in 1924), Curr also gave it an "A" name so it "would be at the top of everyone's memo and everything is in alphabetical order at a publisher."<ref name=":3" />
In 2005, Simon & Schuster acquired Strebor Books International and publisher of popular fiction by African-American writers including Black Erotica by Zane.<ref>{{Cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=22674891|title=Strebor Books International LLC: Private Company Information - Bloomberg|website=www.bloomberg.com|access-date=January 13, 2017|archive-date=January 13, 2017|archive-url=https://web.archive.org/web/20170113171614/http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=22674891|url-status=live}}</ref><ref name=":6">{{Cite news|url=https://myhoustonmajic.hellobeautiful.com/3095203/erotica-mogul-zane-keeps-it-coming-with-new-book-movie-and-even-a-pill/|title=Erotica Mogul Zane Keeps it Coming With New Book, Movie, And Even A Pill|first=Tom|last=Joyner|date=July 31, 2013|newspaper=Majic 102.1|language=en-US|access-date=January 13, 2017|archive-date=January 16, 2017|archive-url=https://web.archive.org/web/20170116144850/https://myhoustonmajic.hellobeautiful.com/3095203/erotica-mogul-zane-keeps-it-coming-with-new-book-movie-and-even-a-pill/|url-status=live}}</ref> Zane would remain the publisher of the imprint with an office in Maryland.<ref name=":6" /><ref>{{Cite news|url=http://www.publishersweekly.com/pw/by-topic/new-titles/adult-announcements/article/49825-partnership-models-and-the-african-american-book-market.html|title=Partnership Models and the African-American Book Market|first=Diane|last=Patrick|newspaper=PublishersWeekly.com|date=December 9, 2011|access-date=January 13, 2017|archive-date=January 9, 2017|archive-url=https://web.archive.org/web/20170109113711/http://www.publishersweekly.com/pw/by-topic/new-titles/adult-announcements/article/49825-partnership-models-and-the-african-american-book-market.html|url-status=live}}</ref> The publisher had been founded independently in 1999.<ref name=":6" /> In 2013 it was announced that publisher Kristina Laferne Roberts had declared bankruptcy.<ref>{{Cite news|url=https://www.washingtonpost.com/local/author-zane-filed-for-bankruptcy-as-her-new-movie-addicted-was-in-production/2014/10/03/aa2d5150-4a60-11e4-b72e-d60a9229cc10_story.html|first=DeNeen L.|last=Brown|title=Author Zane filed for bankruptcy as her new movie, 'Addicted,' was in production|newspaper=Washington Post|access-date=January 13, 2017|archive-date=January 7, 2017|archive-url=https://web.archive.org/web/20170107172301/https://www.washingtonpost.com/local/author-zane-filed-for-bankruptcy-as-her-new-movie-addicted-was-in-production/2014/10/03/aa2d5150-4a60-11e4-b72e-d60a9229cc10_story.html|url-status=live}}</ref>
In 2009, Atria was the first publisher to partner with Vook. Curr took on publishing the first four of them as she wanted to integrate digital practices into Atria. Curr recognized that digital and traditional printing practices would go "hand in glove."<ref name=":3" /> The work with Vook lead to the creation of the Atria Smartbook—a physical piece of paper with QR codes throughout the text for enhanced content.<ref name=":3" /> Curr told the Digital Book World, "every week I get a report that tells me how many people have interacted with those pieces of content. And now I've got this whole idea of how to turn the book itself into a store."<ref name=":3" />
== 2010s == Atria Books publishes a wide variety of both fiction and non-fiction and strives to publish a diverse set of books and authors. This includes programs for diverse voices, Internet personalities and self-published authors with proven track records.<ref name=":3" /> In some cases, an editor is given their own imprint with their name on it as with Emily Bestler in 2011.<ref name=":3" />
In 2011, Atria signed a co-publishing deal with Cash Money Records founders Bryan "Birdman" Williams and Ronald "Slim" Williams for an imprint called Cash Money Content. Birdman's intention was to cross-promote books at music events. The imprint is headquartered in Miami.<ref>{{Cite news|url=http://www.publishersweekly.com/pw/by-topic/new-titles/adult-announcements/article/49825-partnership-models-and-the-african-american-book-market.html|title=Partnership Models and the African-American Book Market|newspaper=PublishersWeekly.com|quote="I wanted to structure something compatible with my record company," he told PW. "Everything I do with music, I cross-support with the books."|access-date=January 13, 2017|archive-date=January 9, 2017|archive-url=https://web.archive.org/web/20170109113711/http://www.publishersweekly.com/pw/by-topic/new-titles/adult-announcements/article/49825-partnership-models-and-the-african-american-book-market.html|url-status=live}}</ref>
As of 2012, 25% of the Atria Books list of 98 titles was part of an African-American publishing program overseen by Malaika Adero, Vice President and Senior Editor.<ref name=":1" /><ref name="jetmag.com">{{Cite news|url=http://www.jetmag.com/life/atria-books-vice-president-malaika/|title=Atria Books Vice President Malaika Adero talks books - JETmag.com|date=November 15, 2012|newspaper=JetMag.com|language=en-US|access-date=January 7, 2017|archive-date=January 8, 2017|archive-url=https://web.archive.org/web/20170108093906/http://www.jetmag.com/life/atria-books-vice-president-malaika/|url-status=live}}</ref> Notable authors include Walter Mosley, Faria Chideya, Blair Underwood and Vickie Stringer.<ref name=":1" /> Strebor Books an imprint founded in 1999 by author Zane is also under the Atria Publishing Group.<ref name=":1" /> In an interview on NPR, Adero described the African-American market for books as quite varied.<ref>{{Cite news|url=https://www.npr.org/templates/story/story.php?storyId=5225091|title=Roundtable: Black Authors in Spotlight|newspaper=NPR.org|date=February 20, 2006|access-date=January 7, 2017|archive-date=January 8, 2017|archive-url=https://web.archive.org/web/20170108093951/http://www.npr.org/templates/story/story.php?storyId=5225091|url-status=live}}</ref> Atria Books Espanol publishes titles aimed at Hispanic readers in both English and Spanish.<ref name=":1" />
In 2012, Simon & Schuster reorganized their adult publishing imprints into four main groups with Atria Publishing as one main group. Howard, a religious imprint based in Nashville was placed under the Atria Publishing Group.<ref name=":3" />
In 2012, Atria partnered with the UK publisher Short Books' list to form Marble Arch Press to introduce international authors to American readers.<ref name="jetmag.com" />
In 2013, Atria Publishing Group launched 37 INK to focus on a diverse list of books and authors including a focus on African-American voices.<ref>{{Cite news|url=http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/58025-new-davis-imprint-named-37-ink.html|title=New Davis Imprint Named 37 Ink|newspaper=PublishersWeekly.com|date=June 29, 2013|access-date=January 8, 2017|archive-date=January 16, 2014|archive-url=https://web.archive.org/web/20140116190350/http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/58025-new-davis-imprint-named-37-ink.html|url-status=live}}</ref>
In 2014, Atria Books launched Keywords Press to publish books by Internet personalities. The first set of authors included YouTube personalities, Shay Butler (aka ShayCarl), Shane Dawson, Justine Ezarik (aka iJustine), Connor Franta and Joey Graceffa. The launch was part of a deal between Atria Books and United Talent Agency (UTA) who represents a number of Internet personalities.<ref name=":2">{{Cite news|url=https://www.hollywoodreporter.com/news/uta-atria-books-partner-launch-706691|title=UTA, Atria Books Partner to Launch Publishing Imprint for Digital Celebrities|newspaper=The Hollywood Reporter|first=Rebecca|last=Sun|date=May 22, 2014|access-date=January 7, 2017|archive-date=January 8, 2017|archive-url=https://web.archive.org/web/20170108004422/http://www.hollywoodreporter.com/news/uta-atria-books-partner-launch-706691|url-status=live}}</ref> Curr stated that many of the books from the imprint would be crowdsourced with authors working directly with their fans.<ref name=":2" /> The New York Times called the move an "acknowledgement by traditional media companies that YouTube celebrities are more than just niche entertainmers with quirky appeal, and can be marketed to a broader audience.<ref>{{Cite news|url=https://www.nytimes.com/2014/05/22/business/media/media-companies-join-to-extend-the-brands-of-youtube-stars.html|title=Media Companies Join to Extend the Brands of YouTube Stars|last=Barnes|first=Brooks|date=May 21, 2014|newspaper=The New York Times|issn=0362-4331|access-date=January 7, 2017|archive-date=March 2, 2015|archive-url=https://web.archive.org/web/20150302051148/http://www.nytimes.com/2014/05/22/business/media/media-companies-join-to-extend-the-brands-of-youtube-stars.html|url-status=live}}</ref>
Atria Books demonstrated in 2014 its ability to build a bridge between the reader and the writer. Fans of Colleen Hoover, a romance author, took to social media and successfully persuaded Atria Books to publish a free e-novella by Hoover into a print book. Atria Books had received 5,000 tweets, posts and memes under the #FindingCinderella campaign.<ref>{{Cite news|url=https://www.theguardian.com/books/2014/jan/31/colleen-hoover-fans-press-publisher-into-print-edition|title=Colleen Hoover fans press publisher into print version of ebook|last=Flood|first=Alison|date=January 31, 2014|newspaper=The Guardian|language=en-GB|issn=0261-3077|access-date=January 7, 2017|archive-date=January 8, 2017|archive-url=https://web.archive.org/web/20170108094756/https://www.theguardian.com/books/2014/jan/31/colleen-hoover-fans-press-publisher-into-print-edition|url-status=live}}</ref>
Atria Books has also focused on finding and publishing successful self-published authors. In 2013, they signed 18 books by 8 self-published authors. Atria signs on a self-published author, reworks the previously published ebook if necessary, and then republishes them in new e-book and paperback editions.<ref name=":4">{{Cite web|url=https://www.thestar.com/entertainment/books/2013/12/27/2013_the_year_of_selfpublishing.html|title=2013: The year of self-publishing|work=Toronto Star|first=Dianne|last=Rinehart|date=December 27, 2013|access-date=January 7, 2017|archive-date=January 9, 2017|archive-url=https://web.archive.org/web/20170109021239/https://www.thestar.com/entertainment/books/2013/12/27/2013_the_year_of_selfpublishing.html|url-status=live}}</ref> When looking for at a potential author they look at how emotionally connected the online reviews are with the storyline and characters.<ref name=":4" />
In 2015, Atria launched Crave (ThisIsCrave.com), an application and subscription service for romance readers where subscribers receive one audio installment from a book each day.<ref>{{Cite news|url=http://about.simonandschuster.biz/news/crave/|title=Atria Books Teams with Paragraph to Launch Crave, A New Way to Read|date=November 30, 2015|newspaper=News and Corporate Information about Simon & Schuster, Inc.|language=en-US|access-date=January 7, 2017|archive-date=October 10, 2016|archive-url=https://web.archive.org/web/20161010030400/http://about.simonandschuster.biz/news/crave/|url-status=live}}</ref>
Atria also launched Enliven Books in 2015, an imprint launched from author and tea entrepreneur, Zhena Muzyka, and focused on publishing spiritual and wellness books. Muzyka runs the publishing imprint from a yurt in Ojai, California.<ref name=":5">{{Cite news|url=http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/65964-atria-forms-new-spirituality-imprint.html|title=Atria Forms New Spirituality Imprint|newspaper=PublishersWeekly.com|first=Anisse|last=Gross|date=March 20, 2015|access-date=January 12, 2017|archive-date=March 13, 2018|archive-url=https://web.archive.org/web/20180313155239/https://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/65964-atria-forms-new-spirituality-imprint.html|url-status=live}}</ref> Muzkya reported to Publishers Weekly that the name for the imprint was the result of a phone call with her mother. Her mother told her, "As soon as you hang up the phone you are going to hear a word in your head." Muzkya said that the first word she heard was Enliven which means "to add color, to uplift."<ref name=":5" />
== Imprints == * 37 INK, publisher of African-American and other diverse voices * Atria Books, general publisher * Atria Español, publisher of Spanish language books with a focus on Spanish readers in the U.S. * Atria Trade Paperbacks, general trade paperback publisher * Atria Unbound, ebook editions of Atria publications * Beyond Words, a co-venture between Atria Books and publisher of mind-body-spirit titles including the Secret<ref>{{Cite news|url=http://www.publishersweekly.com/pw/by-topic/industry-news/religion/article/60358-beyond-words-turns-30.html|title=Beyond Words Turns 30|newspaper=Publishers Weekly|first=Lynn|last=Garrett|date=December 13, 2013|access-date=January 8, 2017|archive-date=January 9, 2017|archive-url=https://web.archive.org/web/20170109113151/http://www.publishersweekly.com/pw/by-topic/industry-news/religion/article/60358-beyond-words-turns-30.html|url-status=live}}</ref> * Cash Money Content, a co-venture with Cash Money Records * Emily Bestler Books, publisher of fiction and non-fiction * Enliven Books, publisher of Spiritual and Wellness books * Howard Books, publisher of Christian books * [https://web.archive.org/web/20170806194224/http://www.thekeywordspress.com/ Keywords Press], publisher of books by Internet personalities * Marble Arch Press, co-publishing venture with Short Books of the United Kingdom * [https://onesignalpublishers.com/ One Signal Publishers], nonfiction publisher * [https://www.simonelement.com/index.html Simon Element], publisher of cooking, health & wellness, finance and personal transformation books * Skybound Books, co-publishing venture with Skybound Entertainment * Strebor Books, publisher of African-American books as well as Black Erotica * Washington Square Press, founded in 1959 as part of Pocketbooks and paperback publisher of classic and contemporary fiction
== Notable authors == The following are notable authors who publish under Atria Books. A more detailed list of authors can be found at List of Simon & Schuster Authors. * Tina Turner<ref>{{Cite news|url=https://www.simonandschuster.com/books/Happiness-Becomes-You/Tina-Turner/9781982152154|title=Happiness Becomes You: A Guide to Changing Your Life for Good|last=Turner|first=Tina|date=February 1, 2020|language=en-US|access-date=June 23, 2020|archive-date=June 4, 2020|archive-url=https://web.archive.org/web/20200604223555/https://www.simonandschuster.com/books/Happiness-Becomes-You/Tina-Turner/9781982152154|url-status=live}}</ref> * Fredrick Backman<ref>{{Cite news|url=https://deadline.com/2016/08/atria-publishing-fredrik-backman-new-novels-a-man-called-ove-1201807679/|title=On Eve Of 'Ove' Film Release, Novelist Fredrik Backman Deals Four New Works To Atria Books|last=Gerard|first=Jeremy|date=August 23, 2016|newspaper=Deadline|language=en-US|access-date=January 7, 2017|archive-date=January 8, 2017|archive-url=https://web.archive.org/web/20170108190233/http://deadline.com/2016/08/atria-publishing-fredrik-backman-new-novels-a-man-called-ove-1201807679/|url-status=live}}</ref> * Isabelle Allende<ref>{{Cite web|url=https://www.latimes.com/books/jacketcopy/la-et-jc-isabel-allende-moves-to-atria-20150309-story.html|title=Isabel Allende moves to Atria|last=Kellogg|first=Carolyn|website=Los Angeles Times|date=March 9, 2015|access-date=January 7, 2017|archive-date=December 7, 2016|archive-url=https://web.archive.org/web/20161207092326/http://www.latimes.com/books/jacketcopy/la-et-jc-isabel-allende-moves-to-atria-20150309-story.html|url-status=live}}</ref> * Jennifer Weiner<ref>{{Cite web|url=http://www.cbcbooks.org/bestselling-author-jennifer-weiner-to-publish-four-more-books-with-atria-launch-middle-grade-trilogy-with-aladdin-books/#.WHFRkxsrKUk|title=Bestselling Author Jennifer Weiner to Publish Four More Books With Atria & Launch Middle Grade Trilogy With Aladdin Books {{!}} Children's Book Council|website=www.cbcbooks.org|date=November 9, 2015|access-date=January 7, 2017|archive-date=January 8, 2017|archive-url=https://web.archive.org/web/20170108093856/http://www.cbcbooks.org/bestselling-author-jennifer-weiner-to-publish-four-more-books-with-atria-launch-middle-grade-trilogy-with-aladdin-books/#.WHFRkxsrKUk|url-status=live}}</ref> * Jodi Picoult<ref>{{Cite news|url=http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/46059-s-s-to-launch-emily-bestler-books-imprint-at-atria.html|title=S&S to Launch Emily Bestler Books Imprint at Atria|newspaper=PublishersWeekly.com|date=February 8, 2011|access-date=January 12, 2017|archive-date=January 16, 2017|archive-url=https://web.archive.org/web/20170116193200/http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/46059-s-s-to-launch-emily-bestler-books-imprint-at-atria.html|url-status=live}}</ref> * Rachel Ray<ref>{{Cite news|url=http://www.writerswrite.com/readersread/rachael-ray-signs-three-book-deal-with-atria-books-11020121|title=Rachael Ray Signs Three Book Deal With Atria Books|newspaper=Readers Read|date=January 10, 2012|access-date=January 7, 2017|archive-date=January 8, 2017|archive-url=https://web.archive.org/web/20170108094324/http://www.writerswrite.com/readersread/rachael-ray-signs-three-book-deal-with-atria-books-11020121|url-status=live}}</ref> * K.A. Tucker<ref>{{Cite news |last=Chan |first=Stephanie |date=2014-08-24 |title=Fast-selling ‘new adult’ genre vying for shelf space in bookstores |url=https://www.theglobeandmail.com/report-on-business/new-adult-earns-shelf-space-in-bookstores/article20187161/ |access-date=2024-09-17 |work=The Globe and Mail |language=en-CA}}</ref> * Arianna Reiche * Daniel Kraus<ref>{{Cite web |title=The 2026 Pulitzer Prize Winner in Fiction, Daniel Kraus |url=https://www.pulitzer.org/winners/daniel-kraus |website=pulitzer.org }} Retrieved 2026-05-20.</ref>
==References== {{reflist|30em}} {{Kohlberg Kravis Roberts}}
Category:Book publishing company imprints Category:Book publishing companies of the United States Category:Simon & Schuster Category:Publishing companies established in 2002