| Foundation | May 2020 |
|---|---|
| Founder | Elohor Ogaga-Edafe |
| Location city | Lagos |
| Location country | Nigeria |
| Num employees | 10+ |
| Language | English |
| Launch date | May 20, 2020 |
| Current status | Active |
Elowell Max is a Nigerian digital magazine founded in 2020 by Elohor Ogaga-Edafe. It is a women-focused publication that features lifestyle content, essays, interviews, and cultural commentary.[1]
History
Elowell Max was founded in May 2020 by Nigerian writer and journalist Elohor Ogaga-Edafe, during the height of the COVID-19 pandemic. It was initially launched as a women’s wellness platform.[2] Over time, it expanded its scope to include a broader range of content, including lifestyle features, essays, celebrity interviews, and cultural commentary. The magazine has featured interviews with female public figures, like Zainab Balogun, Beebee Bassey, Simi Drey, Ifé and Sunmisola Agbebi.[3][4]
Approach and Themes
Elowell Max adopts an editorial approach centered on long-form writing and in-depth commentary. [5]The publication emphasizes analytical perspectives, particularly on issues affecting Nigerian women’s bodies, identity, and representation. It often explores these themes through essays, interviews, and cultural critique.[6] Elowell Max also publishes an annual Influence List, which recognizes Nigerian women across various fields.[7][8]
References
- ^ "Elowell Max Opens Applications for Elowell Max Internship Programme (EMIP)". This Day. Retrieved 2026-03-18.
- ^ Hawken, Melanie (2022-05-29). "Elohor Oderowho, a Nigerian digital magazine creator promoting women-empowered lifestyles". Lionesses of Africa. Retrieved 2026-03-18.
- ^ ""Trust Your Own Pace": Zainab Balogun On Growth, Pain And Womanhood. - Elowell Max". 2026-03-14. Retrieved 2026-03-18.
- ^ Okogba, Emmanuel (2026-01-25). "Sunmisola Agbebi-Okeleye opens up on inspiration behind Amioluwa". Vanguard. Retrieved 2026-03-18.
- ^ "Editorial Standards & Ethics Policy - Elowell Max". 2026-01-22. Retrieved 2026-03-18.
- ^ Akinselure, Wale (2026-02-06). "Editor pushes for revival of reading culture". The Punch. Retrieved 2026-03-18.
- ^ Okogba, Emmanuel (2026-01-05). "Elowell Max honours Nigeria’s inspiring women in its 2025 influence". Vanguard. Retrieved 2026-03-18.
- ^ Edubi, Omotayo (2026-01-07). "Elowell Max Announces 1st Edition of Influence List Honoring 44 Nigerian Women". The Sun. Retrieved 2026-03-18.