| License Owner | Marc Robinson |
|---|---|
| Key people | Vasanth Kumar Victoria Da Silva |
| Predecessor | Femina Look of the Year |
| Formation | 2004 |
| Headquarters | Mumbai |
| Location | India |
| Membership | Elite Model Look |
| Language | Hindi, English |
| Parent organisation | Max Fashion |
| Website | www.elitemodellook.com/in |
Elite Model Look India is an annual modelling contest held in India since 2004. The winner of the event represents India at Elite Model Look, an International modelling contest .
Marc Robinson is the present franchise holder of this contest in India. The current winners of Elite Model Look India are Dipti Sharma and Pranav Patidar. They represented India at the world finale of Elite Model Look Contest held in Milan, Italy.[citation needed] Earlier, Femina Look of the Year used to send its winner to the contest. However it was discontinued after 1999 for unknown reasons. Elite Model Look India started in 2004 after the launch of Elite Model Management India in 2003 owned by Sushma Puri.[1]
History
Sheetal Mallar from Mumbai was the first winner of Femina Look of the Year contest and was the first one to represent India at Elite Model Look contest in 1994. She was among the Top 15 finalist at the Elite Model Look 1994.[2] Other notable winners of Femina Look of the Year include Ujjwala Raut, Carol Gracias, and Nethra Raghuraman.
2004–2012 Event
Elite Model Management launched in India in 2003 by Sushma Puri. In 2004, she sent two models to compete at Elite Model Look, Vibhinita Verma and Sucheta Sharma.[3][4] In 2006 L'Oreal Paris with Elite Model Management India did a nationwide contest telecast on Zoom[5] where Manasvi Mamgai was announced winner[6] she went on to participate in Elite Model Look 2006 in Marrakesh.
2014–present
Since 2014, MAX India organises the event under the license owner Marc Robinson. The MAX Elite Model Look 2014 finale was held in Mumbai on October 12, 2014, the winners represented India the Elite Model Look 2014 contest held in China. Former Femina Miss India Supranational Vijaya Sharma of New Delhi and Rinku Malik of New Delhi were declared winners of the event.[7][8][9][10]
Indian representatives to Elite Model Look Contest
| Winner | 'Runner up | Finalist/Semifinalist | Unplaced |
Female Representatives
- The following women have represented India at Elite Model Look contest.
| Year | Winner | Age | Height | Hometown | Placement at Elite Model Look |
|---|---|---|---|---|---|
| 1994 | Sheetal Mallar | 19 | 1.78 m (5 ft 10 in) | Mumbai | Top 15 |
| 1995 | Charmaine Shackleton | 18 | 1.79 m (5 ft 10 in) | Goa | Unplaced |
| 1996 | Ujjwala Raut | 17 | 1.78 m (5 ft 10 in) | Mumbai | Top 15 |
| 1997 | Nethra Raghuraman | 20 | 1.76 m (5 ft 9 in) | Gujarat | Unplaced |
| 1998 | Carol Gracias | 19 | 1.80 m (5 ft 11 in) | Mumbai | Unplaced |
| 1999 | Karishma Modi | 18 | 1.78 m (5 ft 10 in) | Gujarat | Unplaced |
| 2004 | Suchtra Sharma | 18 | 1.77 m (5 ft 10 in) | New Delhi | Unplaced |
| Vibhinita Verma | 17 | 1.76 m (5 ft 9 in) | Bangalore | Top 20 | |
| 2006 | Manasvi Mamgai | 16 | 1.78 m (5 ft 10 in) | New Delhi | Unplaced |
| 2008 | Prerana Sharma | 18 | 1.75 m (5 ft 9 in) | New Delhi | Unplaced |
| 2009 | Erika Packard | 20 | 1.79 m (5 ft 10 in) | Mumbai | Unplaced |
| 2010 | Arshia Ahuja | 19 | 1.76 m (5 ft 9 in) | Punjab | Unplaced |
| 2011 | Archana Kumar | 23 | 1.75 m (5 ft 9 in) | New Delhi | Top 15 |
| 2012 | Dayana[11] | 21 | 1.78 m (5 ft 10 in) | Bangalore | Unplaced |
| 2014 | Vijaya Sharma | 22 | 1.75 m (5 ft 9 in) | New Delhi | Unplaced |
| 2015 | Dipti Sharma | 20 | 1.80 m (5 ft 11 in) | Chandigarh | Unplaced |
Winners Notes
- Dipti Sharma was a finalist at Campus Princess 2015.
- Vijaya Sharma was Asian Supermodel 2012-2nd Runner Up and Femina Miss India Supranational 2013, later represented India at Miss Supranational 2013 and was among the top 20 semifinalists.
- Dayana was a finalist at the Femina Miss India 2011 contest.
- Manasvi Mamgai later won Miss Tourism International 2008 and Femina Miss India in 2010 and is now a Bollywood actress.
Male Representatives
- The following men have represented India at Elite Model Look contest.
| Year | Winner | Age | Height | Hometown | Placement at Elite Model Look |
|---|---|---|---|---|---|
| 2016 | Siddharth Puranik | 22 | 1.79 m (5 ft 10 in) | Raipur | Unplaced |
| 2015 | Pranav Patidar | 21 | 1.91 m (6 ft 3 in) | Rajasthan | Unplaced |
| 2014 | Rinku Malik | 21 | 1.89 m (6 ft 2 in) | New Delhi | Unplaced |
References
- ^ "Elite modelling agency to hold contest in August". 2004-04-20. Retrieved 2016-09-24.
- ^ "Sheetal Mallar, a woman with international appeal, wins Femina Look of the Year Contest". indiatoday.in. Retrieved 15 October 2014.
- ^ "SUCHETA SHARMA JAMES". www.explosivefashion.in. Retrieved 2016-09-24.
- ^ "Vibhinta Verma - Times of India". The Times of India. Retrieved 2016-09-24.
- ^ www.exchange4media.com. "Zoom to present L'Oreal Paris Elite Model Look 2006". Retrieved 2016-09-24.
- ^ "Manasvi Mamgai wins Elite Model Look India 2006". indiantelevision.org.in. Retrieved 13 October 2014.
- ^ "MAX Elite Model Look 2014 Finale". santabanta.com. Retrieved 15 October 2014.
- ^ "RINKU MALIK & VIJAYA SHARMA winners of MAX Elite Model Look (India) 2014". wordpress.com. Retrieved 15 October 2014.
- ^ "Grand Finale of MAX Elite Model Look 2014". bollywoodhungama.com. Archived from the original on October 22, 2014. Retrieved 15 October 2014.
- ^ "MAX Elite Model Look winners Vijaya Sharma and Rinku Malik to compete in China". wn.com. Retrieved 15 October 2014.
- ^ "DAYANA-iNDIA". elitemodellook.com. Retrieved 15 October 2014.