{{Short description|Israeli professor of marketing}} {{Short description|Israeli marketing professor}} {{Use dmy dates|date=March 2022}} {{Infobox scientist | honorific_prefix = Prof. | name = Eitan Muller | honorific_suffix = | native_name = איתן מילר | native_name_lang = he | image = | image_size = | alt = | caption = | birth_date = | birth_place = Israel | citizenship = Israel | nationality = | fields = | workplaces = New York University, Reichman University, Tel Aviv University, University of Pennsylvania, Hebrew University of Jerusalem | patrons = | education = BSc in mathematics, Technion - Israel Institute of Technology, MBA in marketing from Kellogg Graduate School of Management, Northwestern University, PhD in Managerial economics from Kellogg Graduate School of Management at Northwestern University | alma_mater = | thesis_title = <!--(or | thesis1_title = and | thesis2_title = )--> | thesis_url = <!--(or | thesis1_url = and | thesis2_url = )--> | thesis_year = <!--(or | thesis1_year = and | thesis2_year = )--> | doctoral_advisor = <!--(or | doctoral_advisors = )--> | academic_advisors = | doctoral_students = | notable_students = | known_for = | influences = | influenced = | awards = Distinguished Marketing Scholar Award of the European Marketing Academy (EMAC) (2019) | author_abbrev_bot = | author_abbrev_zoo = | spouse = <!--(or | spouses = )--> | partner = <!--(or | partners = )--> | children = | signature = <!--(filename only)--> | signature_alt = | website = [https://www.eitanmuller.com/ Prof. Eitan Muller Website] | footnotes = }}
'''Eitan Muller''' is an Israeli professor of marketing at the Stern School of Business at New York University. His research focuses on diffusion of innovation, new product growth and technology, and monetization and pricing.
== Education == Muller received his BSc in mathematics from the Technion – Israel Institute of Technology. He then earned his MBA in marketing from the Kellogg School of Management at Northwestern University, followed by a PhD in managerial economics from the same institution through its department of managerial economics and decision sciences.
== Academic career == Muller received his first academic position as an assistant professor at the University of Pennsylvania Economics Department. He has since held positions at the Hebrew University of Jerusalem, Tel Aviv University, Reichman University, and New York University, where he currently serves as a professor at the Stern School of Business.
== Research == Muller's research focuses on new product growth, innovation, and new product pricing. His work has been highly influential in the field of marketing, with more than 100 publications that have been cited over 24,000 times and an h-index of 55.<ref>{{cite web |title=Eitan Muller |url=https://scholar.google.com/citations?user=N6ddP5cAAAAJ |publisher=Google Scholar |access-date=}}</ref><ref>{{cite web |title=Publications by Eitan Muller |url=https://www.researchgate.net/profile/Eitan-Muller |publisher=ResearchGate |access-date=}}</ref>
=== Selected publications === Muller has authored three books on new product growth and innovation:
* Vijay Mahajan, Eitan Muller, and Jerry Wind, ''New Product Diffusion Models'', Boston: Kluwer Academic Publishers, 2000 * Eitan Muller, Renana Peres, and Vijay Mahajan, ''Innovation Diffusion and New Product Growth'', Boston: MSI Publications, 2009 * Elie Ofek, Eitan Muller, and Barak Libai, ''Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services'', Chicago: University of Chicago Press, 2016. Translated into Chinese and published in 2018 by CITIC Press, Beijing
== Editorial positions == Muller has held numerous prestigious editorial positions in academic marketing journals:
* Vice President of Publication, European Marketing Academy (2017–2020)<ref>{{cite web |title=New IJRM Editor |url=https://www.ama.org/listings/2018/06/14/new-ijrm-editor/ |publisher=American Marketing Association |date=14 June 2018 |access-date=}}</ref> * Editor-in-Chief, International Journal of Research in Marketing (2012–2015)<ref>{{cite web |title=Goldenberg and Muller at IJRM |url=https://www.ama.org/listings/2012/06/07/goldenberg-and-muller-at-ijrm/ |publisher=American Marketing Association |access-date=}}</ref> * Associate Editor, Management Science (1990–2001) * Editorial Review Board positions: Technological Forecasting and Social Change (2003–2008), Marketing Science (1986–2002), Journal of Marketing (2003–2018), Journal of Marketing Research (1994–2020),<ref>{{cite web |title=Prof. Eitan Muller |url=https://www.stern.nyu.edu/faculty/bio/eitan-muller |publisher=New York University |access-date=}}</ref> and International Journal of Research in Marketing (2019–present)<ref>{{cite web |title=International Journal of Research in Marketing – Editorial Board |url=https://www.journals.elsevier.com/international-journal-of-research-in-marketing/editorial-board |publisher=Elsevier |access-date=}}</ref>
== Awards and honors == Muller has received numerous awards for his research and academic contributions:
* European Marketing Academy International Journal of Research in Marketing Best Paper Award (2020)<ref>{{cite web |author=Cecilia Nalagon |title=EMAC IJRM Best Article Award 2020 |url=https://www.ama.org/listings/2021/06/03/emac-ijrm-best-article-award-2020/ |publisher=American Marketing Association |date=3 June 2021 |access-date=}}</ref> * Provost Award for Faculty Research Excellence, Reichman University (2020)<ref>{{cite web |title=Prof. Eitan Muller |url=https://www.idc.ac.il/en/pages/faculty.aspx?username=emuller |publisher=Reichman University |access-date=}}</ref> * Distinguished Marketing Scholar Award of the European Marketing Academy (EMAC) (2019)<ref>{{cite web |title=EMAC Distinguished Marketing Scholar Award |url=https://www.emac-online.org/emac-distinguished-marketing-scholar-award/winners |publisher=EMAC |date=15 August 2021 |access-date=}}</ref> * Emerald Citation of Excellence Award (2016) * European Marketing Academy International Journal of Research in Marketing Best Paper Award – Finalist (2007, 2010)<ref>{{cite web |title=IJRM Best Paper Award Winners (2000–2014) |url=https://www.journals.elsevier.com/international-journal-of-research-in-marketing/awards/ijrm-best-paper-award-winners-2000-2014 |publisher=International Journal of Research in Marketing |access-date=}}</ref> * European Marketing Academy International Journal of Research in Marketing Best Paper Award (1995)
== References == {{Reflist}}
== External links == * [https://www.eitanmuller.com/ Official website] * [https://www.stern.nyu.edu/faculty/bio/eitan-muller Faculty profile] at New York University * [https://en-coller.tau.ac.il/profile/muller Faculty profile] at Tel Aviv University * {{Google Scholar id|N6ddP5cAAAAJ}}
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Category:Living people Category:Israeli marketing people Category:Israeli academics Category:New York University faculty Category:Academic staff of Tel Aviv University Category:Academic staff of Reichman University Category:Academic staff of the Hebrew University of Jerusalem Category:University of Pennsylvania faculty Category:Technion – Israel Institute of Technology alumni Category:Kellogg School of Management alumni Category:Israeli business theorists Category:Innovation economists Category:Marketing theorists Category:Year of birth missing (living people)