{{Short description|Former building in Lima, Peru}} {{Infobox building | name = Limatambo Building | native_name = Edificio Seoane, Edificio Coca-Cola | native_name_lang = Spanish | image = EDIFICIO limatambo.jpg | image_size = 250 | caption = The building in 2007 | location = [[San Isidro District, Lima|San Isidro District]] | address = | architectural_style = [[Modern architecture|Modern]] | construction_start_date = | construction_stop_date = | inauguration_date = | demolished_date = | owner = | architect = | cost = }} The '''Limatambo Building''' ({{langx|es|Edificio Limatambo}}), also known as the '''Seoane Building''' ({{langx|es|Edificio Seoane}}), was a building in [[San Isidro District, Lima|San Isidro District]], [[Lima]]. The building was known for its [[billboard]]s, most of which promoted the [[Coca-Cola Company]].<ref name=archdaily>{{Cite news |title=Clásicos de Arquitectura: Edificio Limatambo / Enrique Seoane Ros |url=https://www.archdaily.pe/pe/908115/clasicos-de-arquitectura-edificio-limatambo-enrique-seoane-ros |last=Bayona |first=Delia |date=2019-01-04 |work=ArchDaily}}</ref>
It was demolished in 2013 to make way for the planned '''Rímac Tower''' ({{langx|es|Torre Rímac}}) on its former site.<ref name=Paredes>{{Cite news |title=Urbanismo de vanguardia: construir la modernidad |url=https://elcomercio.pe/eldominical/urbanismo-vanguardia-construir-modernidad-435923-noticia/ |last=Paredes Laos |first=Jorge |date=2017-06-22 |work=[[El Comercio (Peru)|El Comercio]]}}</ref> The building was promoted as the country's first skyscraper, but was never built.<ref>{{Cite news |title=Los cinco rascacielos más altos que se construirán en Lima |url=https://gestion.pe/tu-dinero/inmobiliarias/cinco-rascacielos-altos-construiran-lima-111657-noticia/ |date=2016-08-06 |work=[[Gestión]]}}</ref>
==History== The building was built in the 1950s, was built between 1953 and 1954 at the intersection of [[Avenida Javier Prado|Javier Prado]] and [[Paseo de la República]] avenues, near what was then the [[Limatambo International Airport]]. The project was signed by the Peruvian architect [[Enrique Seoane Ros]], commissioned by the Brescia family.<ref name=catalog>{{Cite book |title=Catálogo Arquitectura Movimiento Moderno Perú |last=Acevedo |first=Alejandra |publisher=[[Universidad de Lima]] |year=2018 |isbn=978-9972-45-415-8 |location=Lima |language=es |url=https://books.google/books?id=_9eEDwAAQBAJ |last2=Llona |first2=Michelle}}</ref> One of its first billboards promoted [[Pan American-Grace Airways|Panagra]], which operated in the aforementioned airport.<ref>{{Cite news |title=El Edificio Limatambo y sus letreros |url=http://www.limalaunica.pe/2013/07/el-edificio-limatambo-y-sus-letreros.html |last=Pino |first=David |date=2013-07-07 |work=Lima La Única}}</ref>
The most well-known billboards of the building were those of the [[Coca-Cola Company]], which illuminated the building at nighttime, and led to it also being nicknamed the "Coca-Cola Building" by locals.<ref name=archdaily/><ref name=CyV>{{Cite news |title=Torre Limatambo: Demolición piso por piso sin explosivos |url=https://www.construccionyvivienda.com/2015/11/06/torre-limatambo-demolicion-piso-por-piso-sin-explosivos/ |date=2015-11-06 |work=Construcción y Vivienda}}</ref>
===Demolition=== The building's demolition was announced in 2012, as the planned 55-floor Rímac Tower was to occupy the area instead, becoming the country's [[List of tallest buildings in Peru|tallest building]] at a 208-[[meter]] height.<ref name=archdaily/><ref name=before2020>{{Cite news |title=Latinoamérica tendrá siete nuevos rascacielos antes de 2020 |url=https://www.larepublica.co/globoeconomia/latinoamerica-tendra-siete-nuevos-rascacielos-antes-de-2020-2167841 |last=Arias |first=Nicolás |date=2014-09-13 |work=La República}}</ref><ref>{{Cite news |title=Próxima demolición del Edificio Limatambo (Coca-Cola) |url=https://lamula.pe/2012/02/16/proxima-demolicion-del-edificio-limatambo-coca-cola/arbolaridad/ |date=2012-02-16 |work=La Mula}}</ref><ref name=elcomercio>{{Cite news |title=Del futuro: Estos son los edificios más modernos de Lima |url=https://archivo.elcomercio.pe/casa-y-mas/arquitectura/futuro-estos-son-edificios-mas-modernos-lima-noticia-1745434 |date=2014-07-29 |work=[[El Comercio (Peru)|El Comercio]]}}</ref> The announcement was met with opposition from the general public, with construction professionals and journalists appealing to the [[Ministry of Culture (Peru)|Ministry of Culture]] to stop the building's demolition, some of which compared the situation to that of the [[Casa Marsano]].<ref name=Bustamante>{{Cite book |title=Edificio Limtambo. Sin Lugar Para Ls Memoria |last=Bustamante Pacheco |first=María Alejandra |publisher=Universidad de Lima |year=2017 |edition=1st |location=Lima |pages=179–183 |language=es |url=https://revistas.ulima.edu.pe/index.php/Limaq/article/download/967/923/ |last2=Ureta Córdova |first2=Juan Marco |last3=Hung Arrunátegui |first3=Pamela Carolina |last4=Scudere Cárdenas |first4=Ana Belén |last5=Florián Holguín |first5=Cynthia Estefanía |work=Situación del patrimonio moderno en Lima: Análisis de casos}}</ref><ref>{{Cite news |title=La "estética de lo barato" y la demolición del edificio Limatambo |url=https://lamula.pe/2013/5/24/la-estetica-de-lo-barato-y-la-demolicion-del-edificio-limatambo/jorgepaucar/ |last=Paucar Albino |first=Jorge Luis |date=2013-05-24 |work=La Mula}}</ref>
Despite the controversy, the building was ultimately demolished on the latter half of 2013.<ref name=CyV/><ref name=Bustamante/> Construction on the new Rímac Tower was meant to start in 2016 and end before 2020.<ref name=before2020/><ref name=elcomercio/><ref>{{Cite news |title=Símbolos de crecimiento: los nuevos rascacielos latinoamericanos |url=https://blog.structuralia.com/simbolos-de-crecimiento-los-nuevos-rascacielos-latinoamericanos |date=2015-02-03 |work=Structuralia}}</ref> Despite its announcement, was never built.<ref name=Paredes/><ref>{{Cite web |url=https://www.gcaq.com.pe/resumen-proyectos-estructurales.html |title=Resumen De Proyectos |website=GCAQ |quote=Diseño estructural Torre Rímac (no se terminó, quedó en anteproyecto)}}</ref>
==Overview== The building was a united set of three blocks with different heights. The block facing Javier Prado Avenue had nine floors and two apartments per floor, while the rear one had seven levels and one apartment per floor. The top two floors of the tallest block contained [[Duplex apartment|duplex-type apartments]].<ref name=catalog/>
==Gallery== <gallery> El edificio limatambo.png|The building (right) and San Agustín School (left) in the 1960s. Torre interbank.jpg|Nighttime view of Limatambo and [[Edificio Interbank|Interbank]] buildings Torre Rimac.png|Render of the ''Torre Rímac''. </gallery>
==See also== *[[Casa Marsano]], another well-known building whose demolition was also met with controversy
==References== {{reflist}}
{{Landmarks in Lima}}
[[Category:Demolished buildings and structures in Peru]] [[Category:Buildings and structures completed in 1954]] [[Category:Brescia family]] [[Category:Buildings and structures demolished in 2013]] [[Category:San Isidro District, Lima]]