{{Short description|Dubai-based domestic telecom provider}} {{lowercase title}} {{Infobox company | name = Emirates Integrated Telecommunications Company P.J.S.C. | trade_name = du | native_name = {{lang|ar|شركة الإمارات للاتصالات المتكاملة «دو»}} | logo = Du_Solid_Brandmark_RGB.png | logo_upright = 0.7 | logo_caption = The du logo in use since 2006 | type = [[Public company|Public]]; [[Open joint-stock company|joint-stock company]] | traded_as = {{DFM|du}} | foundation = {{Start date and age|df=yes|2005|5}} | location = Dubai Hills Business Park, [[Dubai]], United Arab Emirates<br />(Head office) | locations = | area_served = [[United Arab Emirates]] | key_people = {{nowrap|Malek Sultan Al Malek ({{abbr|[[Chairman]]}}) <br />Fahad Al Hassawi ({{abbr|[[CEO]]}})}} | industry = [[Telecommunications]] | products = [[Landline|Fixed line]] and [[mobile phone|mobile telephony]], [[Internet]] services, [[digital television]], [[Information and communications technology|ICT]] services | revenue = {{Increase}} [[File:UAE Dirham Symbol.svg|15px|link=Emirati dirham]] 15.9 billion (2025) | operating_income = | net_income = {{Increase}} [[File:UAE Dirham Symbol.svg|15px|link=Emirati dirham]] 2.49 billion (2025) | assets = | equity = | num_employees = 2,756 (as of 2024) | divisions = | subsid = EITC Investment Holdings Limited | homepage = {{URL|https://www.du.ae/}} | footnotes = | intl = }} '''Emirates Integrated Telecommunications Company P.J.S.C.''' ({{langx|ar|شركة الإمارات للاتصالات المتكاملة}}), commercially rebranded as '''''du''''' ({{Lang|ar|دو}}) in February 2007, is one of the two main [[Telecommunications|telecom]] operators in the [[United Arab Emirates]]. du offers [[Landline|fixed line]], [[Mobile phone|mobile telephony]], [[internet]] and [[digital television]] services across the UAE. It also provides carrier services, a data hub, internet exchange facilities and satellite service for broadcasters.<ref>{{Cite web|date=2013-06-16|title=du comes closer to its customers: Opens 44th du Shop in The Dubai Mal...|url=http://www.zawya.com/story/du_opens_44th_du_shop_in_The_Dubai_Mall-ZAWYA20120317102528/|archive-url=https://archive.today/20130616035917/http://www.zawya.com/story/du_opens_44th_du_shop_in_The_Dubai_Mall-ZAWYA20120317102528/|url-status=dead|archive-date=2013-06-16|access-date=2021-09-15|website=archive.md}}</ref><ref>{{Cite news|url=https://www.arabianbusiness.com/uae-telco-du-open-new-outlets-in-dubai-492007.html|title=UAE telco du to open new outlets in Dubai|newspaper=Arabian Business |date=5 March 2013 }}</ref> It expanded its services in support of economic and social transformation of UAE and operates subsidiaries such as EITC Investment Holdings Limited, Edara (Telco Operations FZ-LLC), Smart Dubai Platform Project Company LLC and EITC Singapore PTE. LTD.
==History== du mobile telecommunication services was launched in February 2007 under Emirates Integrated Telecommunications Company (EITC), a public joint stock company incorporated in Dubai through Ministerial Resolution No. 479 of 2005 issued on 28 December 2005. As of the first half of 2023, du has grown their mobile customer base to 8 million subscribers, and reached 559,000 broadband customers.<ref>{{Cite web |last=Salian |first=Neesha |date=2023-07-27 |title=UAE telco EITC (du)sees net profit rise 31.2% in Q2 2023 |url=https://gulfbusiness.com/uaes-eitc-du-q2-23-net-profit-rises-31-percent/ |access-date=2023-08-21 |language=en-US}}</ref> Its shares are listed on Dubai Financial Market and is regulated by the Securities & Commodities Authority and the Telecommunications And Digital Government Regulatory Authority (TDRA) of the [[United Arab Emirates|UAE]].<ref>{{Cite news|title=Overview of the DU telecommunications company|url=https://en.dubai-freezone.ae/articles-about-bussines-in-uae/overview-of-the-du-telecommunications-company.html}}</ref>
==Ownership== EITC's subsidiaries is 50.12% owned by [[Emirates Investment Authority]] (EIA), 10.06% by Mamoura Diversified Global Holding formerly [[Mubadala Development Company]], 19.7% by Emirates Communications & Technology Company LLC (ECT) and 20.12% by public [[shareholders]]. It is listed on the [[Dubai Financial Market]] (DFM) and trades under the name ''du''.
==Services & products== {{More citations needed|section|date=May 2023}} du offers mobile and [[fixed telephony]], broadband connectivity and [[Internet Protocol television|IPTV services]] to individuals, homes and businesses. It also provides carrier services for businesses and satellite up/downlink services for TV broadcasters. Its tariff plans for private subscribers include [[Earth|Home Plans]], [[Postpaid mobile phone|Postpaid Plans]] and [[Prepaid mobile phone|Prepaid Plans]] while it offers corporate subscribers Closed Business User Group free calling, and preferred International Destinations.<ref>{{Cite web|last=www.ETTelecom.com|title=UAE telco du focuses on fixed line, post-paid as prepaid falls: CEO - ET Telecom|url=https://telecom.economictimes.indiatimes.com/news/uae-telco-du-focuses-on-fixed-line-post-paid-as-prepaid-falls-ceo/66459566|access-date=2021-09-15|website=ETTelecom.com|language=en}}</ref>
Postpaid plans involve monthly billing cycles and often come with a fixed amount of data.
Prepaid plans, on the other hand, require users to recharge in advance and provide a predetermined data allocation. Regardless of the plan you choose, staying aware of your data consumption helps prevent overages that might result in additional charges.<ref>{{Cite web |last= |first= |date=14 August 2023 |title=How To Check DU Data Balance? |url=https://gulfcast.ae/how-to-check-du-data-balance/ |access-date=14 August 2023 |website=www.Gulfcast.ae}}</ref>
du's device and application IoT management platform allows users to connect and control devices remotely, monitor conditions and generate advance real-time analytics. du offers a multi-tenant platform with integration capabilities that can be based on the cloud or be on premise, with plug-in suite for AI machine learning, enabling business automation. du hosts Blockchain Platform on 'Dubai Pulse'.<ref>{{Cite web |title=New OTT Platform for Baynounah TV in collaboration with du |url=https://www.mangomolo.com/resource-centre/new-ott-platform-for-baynounah-tv-in-collaboration-with-du |access-date=2024-01-17 |website=Mangomolo |language=en-GB}}</ref>
== Network ==
=== Radio Frequency Summary === {| class="wikitable mw-collapsible" |+Radio Frequency Summary !Frequency !Protocol !Band !Class !Channel Width |- |900 MHz |[[GSM]]/[[General Packet Radio Service|GPRS]]/[[Enhanced Data Rates for GSM Evolution|EDGE]] | |2G |9.4 MHz |- |2100 MHz |[[UMTS]]/[[High Speed Packet Access|HSPA+]]/[[Evolved High Speed Packet Access|DC-HSPA+]] |1 |3G |10 MHz |- |1800 MHz |[[LTE (telecommunication)|LTE]]/[[LTE Advanced|LTE-Advanced]] |3 |4G |20 MHz |- |800 MHz |[[LTE (telecommunication)|LTE]]/[[LTE Advanced|LTE-Advanced]] |20 |4G |15 MHz |}
=== LTE === du first launched LTE in 2012 on the FDD-LTE Band 3 (1800 MHz) frequency, in August 2014 it was then announced that du had installed and successfully tested VoLTE over its network. In July 2014, du launched Cat. 6 LTE-Advanced with carrier aggregation and 4x4 MIMO combining 20 MHz of Band 3 (1800 MHz) and 15 MHz of Band 20 (800 MHz).<ref>{{Cite web|url=https://gsacom.com/content/uploads/2015/10/151013-Evolution_to_LTE_report.pdf|archive-url=https://web.archive.org/web/20221006203448/https://gsacom.com/content/uploads/2015/10/151013-Evolution_to_LTE_report.pdf|url-status=dead|archive-date=October 6, 2022|title=Evolution to LTE Report (GSACOM)|last=S|first=Murtaza|date=Jun 5, 2017|website=GSACom}} </ref>
=== 5G === du began its 5G network infrastructure development<ref>{{Cite web|title=du partners with Nokia to develop new 5G use cases for UAE's industrial sectors|url=https://english.mubasher.info/news/3824455/du-partners-with-Nokia-to-develop-new-5G-use-cases-for-UAE-s-industrial-sectors/|access-date=2021-09-15|website=english.mubasher.info|date=28 June 2021 |language=en}}</ref> in 2015 and launched in 2019 becoming the first telco operator to roll out 5G network in UAE<ref>{{Cite web|url=https://english.mubasher.info/news/3799691/du-deploys-UAE-s-first-5G-leased-line/|title=du deploys UAE's first 5G leased line|website=english.mubasher.info|date=28 April 2021 }}</ref><ref>{{Cite web|last=www.ETTelecom.com|title=Nokia, du trial SDAN technology on NG-PON - ET Telecom|url=https://telecom.economictimes.indiatimes.com/news/nokia-du-trial-sdan-technology-on-ng-pon/61101798|access-date=2021-09-15|website=ETTelecom.com|language=en}}</ref> and the first to provide Preregistered customers with 5G-enabled devices<ref>{{Cite web|title=du launches 5G service in UAE, giving away free phones to select customers|url=https://gulfnews.com/business/du-launches-5g-service-in-uae-giving-away-free-phones-to-select-customers-1.1559452650172|access-date=2021-09-15|website=gulfnews.com|date=2 June 2019 |language=en}}</ref> in the middle east and demonstrated video over 5G call using its Non-standalone (NSA) network, IMS Core and 5G smartphones.<ref name=":0">{{Cite web|last=www.ETTelecom.com|title=Nokia and du deliver 40% faster internet speeds with Centralized RAN technology - ET Telecom|url=http://telecom.economictimes.indiatimes.com/news/nokia-and-du-deliver-40-faster-internet-speeds-with-centralized-ran-technology/57039475|access-date=2021-09-15|website=ETTelecom.com|language=en}}</ref><ref>{{Cite web|title=du to close 2G networks as per TDRA's decision|url=https://english.mubasher.info/news/3846496/du-to-close-2G-networks-as-per-TDRA-s-decision/|access-date=2021-09-15|website=english.mubasher.info|date=25 August 2021 |language=en}}</ref> In 2020, du deployed the Middle East and North Africa's first millimeter Wave at Yas Island, Abu Dhabi providing the highest ultra-high mobile broadband 5G services in the region. The mm Wave frequencies improved its network capacity allowing users access to improved services in high-traffic areas. In 2021, du deployed the first 5G leased line with ultra-low latency in the UAE.<ref>{{Cite web|last=Bhat|first=Divsha|date=2021-08-23|title=UAE telecoms operator du urges mobile users to upgrade devices as 2G shutdown approaches|url=https://gulfbusiness.com/uae-telecoms-operator-du-urges-mobile-users-to-upgrade-devices-as-2g-shutdown-approaches/|access-date=2021-09-15| magazine=[[Gulf Business]] |language=en-US}}</ref> In 2022, du launched the 5G Home Wireless product that provide their customer better experience with higher speed. There are different plans, and the customers can choose the one that is more convenient and support their lifestyle.
=== VoLTE === In 2020, EITC increased its fiber footprint, launched [[Voice over LTE|VoLTE services]], delivered a 100G backbone upgrade, equipped two data centres with advanced Network Functions Virtualisation Infrastructure (NFVI), and deployed the Telco Cloud NFVI at two DC.<ref name=":0" />
==Corporate governance==
===Corporate Governance=== The corporate governance framework of EITC is in accordance with laws and regulations prescribed by the Securities and Commodities Authority of the UAE (SCA) including the Chairman of SCA's Board of Directors' Decision No. 3 of 2020 concerning approval of joint stock companies' governance guide (SCA Corporate Governance Rules).<ref>{{Cite web|last=Yumpu.com|title=Corporate Governance Report for financial year ending 3 - Du|url=https://www.yumpu.com/en/document/read/50018720/corporate-governance-report-for-financial-year-ending-3-du|access-date=2021-09-15|website=yumpu.com|language=en}}</ref><ref>{{Cite web|last=ethicalboardroom|date=2015-03-29|title=du Telecom's Dedication to Ethical Standards {{!}} Ethical Boardroom|url=https://ethicalboardroom.com/du-telecoms-dedication-to-ethical-standards/|access-date=2021-09-15|language=en-US}}</ref> EITC complies with all the governing laws as well as the applicable regulations and policy directives issued by the SCA and the Dubai Financial Market (DFM).
=== Emiratisation === du supports Emiratisation policy of the government of UAE by creating jobs, offering learning opportunities, and encouraging growth and development for UAE Nationals. As of the beginning 2023, Emirati talent made up 40.3% of du's workforce, with 50% consisting of women, and 44% of the senior management.
Masar, du's Graduate Trainee Programme empowers emerging Emirati talents and supports their career growth to become full-fledged professionals. In its other programme, Career Framework & Succession Planning, du identifies potential UAE nationals who go through an extensive leadership and succession development program to prepare them for future leadership roles within the organization.<ref>{{Cite news|url=https://www.itp.net/emergent-tech/94554-uae-du-foster-young-talents-as-part-of-latest-emiratisation-drive|title=UAE's du to foster young talents as part of latest Emiratisation drive|newspaper=Edge Middle East |date=11 November 2020 }}</ref> For its Emiratization strategy, du has won the MOHRE Emiratization Award for two consecutive years (2018 & 2019) and won the GCC Best Nationalization Initiatives in 2019.{{citation needed|date=March 2024}}
==Senior management== From 2006 to 2019, Osman Sultan served as the chief executive officer (CEO).<ref>{{cite news |last1=Gibbon |first1=Gavin |title=Fahad Al Hassawi appointed acting CEO at Du |url=https://www.arabianbusiness.com/gcc/uae/436285-fahad-al-hassawi-appointed-acting-ceo-at-du |work=Arabian Business}}</ref> In June 2021, Fahad Al Hassawi, EITC's former acting CEO, was entrusted by the EITC board to steer the organization's transformation agenda in the capacity of CEO.<ref>{{cite news| url = https://www.arabianbusiness.com/osman-sultan-confirmed-as-ceo-of-second-uae-operator-209414.html| title = Osman Sultan confirmed as CEO of second UAE operator - Arabian Business| newspaper = Arabian Business| date = 24 January 2006}}</ref>
==Criticism== The UAE telecom market is highly restricted, with both major players being largely government owned. There is little real competition, with the choice of provider generally determined by geographic location. du typically has a monopoly on freezones, while Etisalat has a monopoly in other specific areas.<ref>{{Cite web|title=United Arab Emirates: Freedom on the Net 2019 Country Report|url=https://freedomhouse.org/country/united-arab-emirates/freedom-net/2019|access-date=2021-09-15|website=Freedom House|language=en}}</ref>
==Censorship== Following the internet guidelines of the [[Telecommunications Regulatory Authority (UAE)|Telecommunications and Digital Government Regulatory Authority]] of the UAE,<ref>{{cite web |title=Internet Guidelines - Information & eGovernment Sector - About TRA - Telecommunications Regulatory Authority (TRA) |url=https://www.tra.gov.ae/en/about-tra/information-and-egovernment-sector/internet-guidelines/details.aspx#pages-67186 |website=www.tra.gov.ae |access-date=30 November 2019}}</ref> du is required to block internet content based on the prohibited content categories list provided by the [[Telecommunications Regulatory Authority (UAE)|TDRA]],<ref>{{cite web |title=Media in the UAE - The Official Portal of the UAE Government |url=https://www.government.ae/en/media/media#internet-media-regulations |website=www.government.ae |access-date=30 November 2019 |archive-date=28 December 2019 |archive-url=https://web.archive.org/web/20191228084322/https://government.ae/en/media/media#internet-media-regulations |url-status=dead }}</ref> the list includes [[pornography]], drugs, [[intellectual property infringement]], discrimination, [[racism]], [[blasphemy]] and other categories that do not comply with the internet guidelines of the country.<ref>{{cite web |title=Prohibited Content Categories - Information & eGovernment Sector - About TRA - Telecommunications Regulatory Authority (TRA) |url=https://www.tra.gov.ae/en/about-tra/information-and-egovernment-sector/internet-guidelines/details.aspx#pages-67183 |website=www.tra.gov.ae |access-date=30 November 2019}}</ref>
{| |- | [[File:DUBlockPage.PNG|thumb|upright|alt=Users who tried to access a blocked web page were initially redirected to du's first block page. As rendered in the Opera web browser]] | [[File:Du block page v2.png|thumb|upright|alt=The second version of du's block page, as rendered by the Mozilla Firefox web browser]] | |}
==DNS resolvers== *DNS server 1: 94.200.200.200 *DNS server 2: 91.74.74.74
==See also== *[[Etisalat by e&]] *[[Telecommunications in the United Arab Emirates]]
==References== {{reflist|30em}}
[[Category:Companies based in Dubai]] [[Category:Internet service providers of the United Arab Emirates]] [[Category:Mobile phone companies of the United Arab Emirates]] [[Category:Companies listed on the Dubai Financial Market]] [[Category:2005 establishments in the United Arab Emirates]]