Drewrys Brewing Company

{{Short description|American brewery and beer company}} {{Use American English|date = September 2019}} {{Use mdy dates|date=August 2017}}

{{Infobox company | name = Drewrys Brewing Company | logo = Drewrys-logo-2021.jpg | logo_size = 200px | logo_alt = | logo_caption = | image = | image_size = 220px | image_caption = | trade_name = | former_name = | type = Private | traded_as = | ISIN = | industry = Beverages | predecessor =  | successor =  | founded = 1877 | founder = E.L. Drewry | defunct =  | fate = | hq_location = P.O. Box 55<br>McHenry, Illinois<br>United States | key_people = | products = Beer and Liquor | brands = | services = | owner = | num_employees = | num_employees_year =  | parent = | divisions = | subsid = | website = [http://www.drewryscompany.com/ drewryscompany.com] | footnotes = }}

'''Drewrys Brewing Company''' is an American brewery located in McHenry, Illinois founded in 1877.

Besides its Canadian connection (sometimes sporting a picture of a Mountie on cans or labels), the main Drewrys claims to fame were that the beer was "more flavor; less filling; more fun!",<ref name="Commercial1" /> years before the popularity of light beers, and also (with the advent of lighter aluminum cans) that a can of Drewrys would float in water, rather than sinking to the bottom of a bucket or tub.

Other themes employed on Drewrys cans included sports scenes, and also zodiac graphics and trivia.<ref name="DrewrysCans" />

The South Bend-based brewery was merged with Associated Brew Co. in 1963, making the Associated/Drewry's plants one of the largest breweries in the U.S. The plant was sold to G. Heileman Brewing Company of La Crosse, Wisconsin, in 1972. Heileman eventually chose to close the plant. The last cases of beer left the South Bend plant in November 1972. The Muessel-Drewry Brewery at South Bend was listed on the National Register of Historic Places in 2000.<ref name="nris">{{NRISref|version=2010a}}</ref> Heileman owned the brand until it was sold to the Evansville Brewing Co. of Evansville, Indiana. This plant was closed in 1997 and the brand was bought along with others by Pittsburgh Brewing Company, though it was never manufactured.

thumb|right|The Old Drewry's Brewery

Though Drewrys labelled beer last produced in 1997, Drewrys was purchased in 2011 by Chicago-based entrepreneur, Francis Manzo.<ref name="UDMandET" /> The city of South Bend will be the site of launch for the rebranded beer as this was the location for Drewrys largest operation.<ref name="SBbrewHist" /> Production is slated for 2013.<ref name="UDMandET" />

== History ==

Drewrys originated in Winnipeg, Manitoba, Canada, where it was known as Drewry's Lake of the Woods Brewery.<ref name="SBbrewHist" /> Edward Lancaster (E.L.) Drewry travelled to Winnipeg in 1875 by canoe via the Red River, commencing his journey from St. Paul, Minnesota.<ref name="ELDbio" /> Two years later Drewry relocated his family from St. Paul to Winnipeg near present day Redwood Avenue at Main Street where he purchased the Herchmer and Batkin Brewery which had already ceased production prior to his purchase of the facility. He immediately began expanding the facility, where the production capacity was quickly increased from 4,000 bushels malt per month to 10,000 bushels malt.

Drewry's beer became famous across Western Canada, which greatly aided the economy of Winnipeg and of the entire province of Manitoba.<ref name="ELDbio" /> Drewry adhered to a "buy local" mentality which generated a lot of respect from the local community. Drewry served as a city councillor from 1883 to 1884 and as an MLA for North Winnipeg from 1886 to 1889. Drewry is known as the director for several environmental efforts, namely the campaign where he planted Elm trees throughout the city. He was chair of the Winnipeg Public Park Board from 1884 through 1899. Drewry was a notable member of the Winnipeg General Hospital Board from 1900 until his time of death in 1940, at which point he was named honorary president of the board.

Shortly after alcohol prohibition was amended in the United States, E.L Drewry purchased the Sterling Brewers of Evansville, Indiana, in 1936.<ref name="SBbrewHist" /> Drewry's beer was produced at the Sterling brewers, which operated as a subsidiary of the Canadian Drewry's brand. At this time, international alcohol trade was subjected to certain restrictions because of American law.<ref name="BYOarticle" /> The first case of Drewry's Ale produced from this facility was shipped to President Franklin D. Roosevelt because of his involvement in repealing Prohibition.

At the same time, the decision was made to purchase Muessel Brewing Company in South Bend, because of the obstacles that faced the now multinational brewery.<ref name="BYOarticle" /> A separate American company was established under the same name of Drewry's which operated as a purely American business. Equipment was upgraded at the facility and production of Muessel beer was ceased entirely. The original facility in Winnipeg was closed in 1940 and sold to the Great Western Brewing Company, originally headquartered in Saskatoon, Saskatchewan, which has since evolved into the American/Canadian Corporation, Molson Coors Brewing Company.

After the death of E.L. Drewry and the termination of operation at the original Canadian location, Drewry's continued to expand.<ref name="SBbrewHist" /> Two more acquisitions were made, such as the purchase of Chicago Brewery, Atlas Brewing Company in 1951 and Piels Brewery of Brooklyn, New York, in 1962. A year later, in 1963 Drewry's joined the Associated Brew Co., based in Detroit, which helped expand the distribution of Drewry's products. Production of Drewry's products eventually peaked at 1.3 million bbls. The also expanded operations with contract brewing, famously brewing Katz Drug Store's beer.

Drewry's continued operations until the company was purchased by Gottlieb Heileman in Aug, 1972.<ref name="SBbrewHist" /> The South Bend location was closed four months later in Nov, 1972, when Heileman closed the doors on the company, displacing 350 workers. The Drewry's brand was relocated back to the original American production location in Evansville, where it was modified into a value-priced beer, packaged in 40oz containers.<ref name="BYOarticle" /> The dwindling economy at the time was a factor for both the new packaging and the eventual bankruptcy that befell Heileman in the 1980s. Production of the Drewry's brand was halted briefly during 1988 when the Evansville Brewery temporarily closed. When operations resumed, production of the Drewry's brand continued until 1997 until it was sold to Pittsburgh Brewing; however, it was never produced at the facility.

==External links== *[http://drewrysbrewing.com/ Official website] *{{usurped|1=[https://web.archive.org/web/20120721073127/http://www.hoosierbeerstory.com/Add-02SB.html Brief History of South Bend Beer]}}

* [https://www.mhs.mb.ca/docs/people/drewry_el.shtml El Drewrys]

* [https://www.mhs.mb.ca/docs/sites/drewrybrewery.shtml Manitoba Historical Society Archives]

==References==

<references> <ref name="Commercial1">Drewrys Beer Commercial, Late 1950s [https://www.youtube.com/watch?v=KV86nfOo5a0 "Drewrys beer TV commercial from the late 50s #1"] Retrieved 02/26/2013</ref> <ref name="DrewrysCans">{{Cite web |title=Drewrys Set Cans |url=http://www.rustycans.com/HISTORY/drewerys.html |access-date=2026-02-16 |website=www.rustycans.com}}</ref> <ref name="UDMandET">Ugly Dog Media, Inc.; Eric Strader. {{cite web |url=http://blogs.etruth.com/beernuts/2013/01/07/drewrys-brewing-company-to-return-to-south-bend/ |title=Drewrys Brewing Company to Return to South Bend | Beer Nuts |accessdate=2013-02-28 |url-status=dead |archiveurl=https://web.archive.org/web/20130111071054/http://blogs.etruth.com/beernuts/2013/01/07/drewrys-brewing-company-to-return-to-south-bend |archivedate=2013-01-11 }} "Drewry’s Brewing Company to Return to South Bend." 01/07/2013. Retrieved 2/26/2013</ref> <ref name="SBbrewHist">Bob Ostrander. {{cite web |url=http://www.indianabeer.com/History/IH-SB.html#Drewrys |title=Drewyrs |accessdate=2013-02-28 |url-status=dead |archiveurl=https://web.archive.org/web/20130308005707/http://www.indianabeer.com/History/IH-SB.html#Drewrys |archivedate=2013-03-08 }} "A Brief History of Brewing in South Bend & Mishawaka, Indiana." IndianaBeer.com. 2004, 2007. Retrieved 2/26/2013</ref> <ref name="ELDbio">Bruce Cherney. [http://www.winnipegrealestatenews.com/Resources/Article/?sysid=339 "E.L. Drewry noted for beer and boosterism."] WinnipegREALTORS®. Retrieved 2/26/2013</ref> <ref name="BYOarticle">Bill Pierce. Sept. 2012. "Drewrys – A Good Time for a Beer." Brew Your Own. P 58 – 64.</ref> </references>

Category:American beer brands Category:Canadian beer brands Category:Pabst Brewing Company Category:Alcohol in Manitoba