{{EngvarB|date=September 2013}} {{Use dmy dates|date=January 2024}} {{Infobox album | name = Do It in the AM | type = studio | artist = Frankmusik | cover = Frankmusik - Do It In The AM album cover.jpg | alt = | released = {{Start date|2011|9|23|df=yes}} | recorded = 2009–11 | venue = | studio = | genre = {{flatlist| *Electropop}} | length = 43:41 | label = Island | producer = {{flatlist| *Frankmusik, Martin "Cherry Cherry Boom Boom" Kierszenbaum}} | prev_title = Complete Me | prev_year = 2009 | next_title = Between | next_year = 2013 | misc = {{Singles | name = Do It in the AM | type = studio | single1 = The Fear Inside | single1date = 19 December 2010 | single2 = Do It in the AM | single2date = 3 May 2011 | single3 = No I.D. | single3date = 6 September 2011 }} }} {{Music ratings | MC = (58/100)<ref>{{cite web |url=http://www.metacritic.com/music/do-it-in-the-am |title=Do It in the AM – Frankmusik |publisher=Metacritic. CBS Interactive |accessdate=11 October 2011}}</ref> | rev1 = AllMusic | rev1Score = {{Rating|2.5|5}}<ref>{{cite web |last=O'Brien |first=Jon |url={{AllMusic|class=album|id=do-it-in-the-am-r2263028/review|pure_url=yes}} |title=Do It in the AM – Frankmusik |publisher=Allmusic. Rovi Corporation |accessdate=11 October 2011}}</ref> | rev2 = ''The Independent'' | rev2Score = (favourable)<ref>{{cite web |last=Price |first=Simon |author-link=Simon Price |url=https://www.independent.co.uk/arts-entertainment/music/reviews/album-frankmusik-do-it-in-the-am-island-2360810.html |title=Album: Frankmusik, Do it in the AM (Island) |work=The Independent |publisher=Independent Print Limited |date=25 September 2011 |accessdate=11 October 2011}}</ref> | rev3 = musicOMH | rev3Score = {{Rating|2|5}}<ref>{{cite web |last=Murphy |first=John |url=http://www.musicomh.com/albums/frankmusik-2_0911.htm |title=Frankmusik – Do It in the AM |publisher=musicOMH |accessdate=11 October 2011 |archive-date=2 October 2011 |archive-url=https://web.archive.org/web/20111002233402/http://www.musicomh.com/albums/frankmusik-2_0911.htm |url-status=dead }}</ref> }}

'''''Do It in the AM''''' is the second studio album by English recording artist Frankmusik. It was released in the United Kingdom on 26 September 2011 by Island Records. Preceding its release, the album's eponymous official lead single "Do it in the AM", which features labelmates Far East Movement, was released in the US on 3 May 2011 and in the UK on 1 August 2011. The album's title was revealed in a press release issued on Frankmusik's Myspace page.<ref>{{cite web |url=https://www.myspace.com/frankmusik |title=Biography |publisher=Myspace |accessdate=17 April 2011}}</ref>

==Background and development== On 29 September 2009, Frankmusik stated on his Twitter page that he had begun working upon new material for ''Do it in the AM''.<ref>{{cite web |url=http://twitpic.com/jl5bv |title=Not releasing anymore singles... |publisher=Twitter |date=29 September 2009 |accessdate=19 April 2010}}</ref> In November 2009, he moved to Los Angeles because he "wanted to sever any semblance of a safety net."<ref name="cherrybio">{{cite web |url=http://www.cherrytreerecords.com/profiles/blogs/frankmusiks-biography |title=Frakmusik's Biography |publisher=Cherrytree Records |date=3 December 2010 |accessdate=17 April 2011 |archive-date=21 July 2011 |archive-url=https://web.archive.org/web/20110721192518/http://www.cherrytreerecords.com/profiles/blogs/frankmusiks-biography |url-status=dead }}</ref> He later stated in an interview that he made the move to LA because he "needed to have a fresh start, just to keep creative. Keep the story interesting, you know? Just move on."<ref name="free-wired">{{cite web |last=Bakhsh |first=Ahmed |url=http://www.free-wired.com/2011/04/interviewmini-article-who-is-frankmusik.html |title=Interview/Mini-Article: Who is Frankmusik? |publisher=Free-Wired.com |date=15 April 2011 |accessdate=17 April 2011 |archive-date=1 July 2011 |archive-url=https://web.archive.org/web/20110701163654/http://www.free-wired.com/2011/04/interviewmini-article-who-is-frankmusik.html |url-status=dead }}</ref> In 2010, it was announced that Frankmusik had been signed to Cherrytree Records, an imprint of Interscope Records, by its founder, Martin Kierszenbaum.

By the end of 2010, Frankmusik had already announced the release of a promo single off the record, "The Fear Inside".<ref>{{cite web |last=Kazemi |first=Alex |url=http://fashionindie.com/interview-with-frankmusik/ |title=Interview With FRANKMUSIK |publisher=Fashion Indie |date=3 November 2010 |accessdate=17 April 2011}}</ref>

==Composition== Upon comparing ''Do It in the AM'' to his debut album, ''Complete Me'' (2009), Frankmusik stated:

{{blockquote|It's a different record, I'll give you the heads up. [...] You're looking at me in a completely different place now, internally and externally. I was in London and I didn't know what I was doing. I was just starting out and there was a real rawness to that record. This new record has got a bit more finesse to it. It's got a bit of an American twang to it, 'cause fuck it; I'm in America. What do you expect? ''Complete Me'' had a bit of that London, kind of edgy, alternative feel to it. So I've tried to progress; I've finessed the songwriting, the songs are a lot more punchy. They're a bit more concise. So when people are gonna say it isn't me, "Frankmusik sold out," I'll just say "No, Frankmusik got more fucking concise," and they can suck a dick.<ref name="free-wired"/>}}

In that same interview, he also stated that "there's a lot of 'twinsies' kind of tracks on the album. I have, like, this one week of being in this one particular zone, into this one sound, so there's a lot of tracks that are kind of like grouped." He cited "The Fear Inside" and another song off the album, "Running", as prime examples of this concept.<ref name="free-wired"/> In an interview with Digital Spy, he expressed interest in working with fellow English singer-songwriter Ellie Goulding on a track for the album.<ref>{{cite web |last=Copsey |first=Robert |url=http://www.digitalspy.com/music/news/a318942/frankmusik-eyes-ellie-goulding-collaboration.html |title=Frankmusik eyes Ellie Goulding collaboration |publisher=Digital Spy |date=11 May 2011 |accessdate=14 May 2011}}</ref> Frankmusik worked previously with Goulding to produce the song "Wish I Stayed" on her debut album ''Lights''.

==Release== On 26 September 2011, it was announced that Frankmusik would release thirteen free tracks on his official website, which will be available to those who have bought ''Do It in the AM'' either physically or digitally, with a unique activation code included with each format. The new songs will be unveiled every Friday up until Christmas and will become part of Frankmusik's ''The Voyage Collection''. According to him, "These songs were chosen as a behind the scenes glance into what never makes the record."<ref>{{cite web |last=Corner |first=Lewis |url=http://www.digitalspy.co.uk/music/news/a342408/frankmusik-to-offer-free-music-downloads.html |title=Frankmusik to offer free music downloads |publisher=Digital Spy |date=26 September 2011 |accessdate=11 October 2011}}</ref><ref>{{cite web |last=Ellwood |first=Pip |url=http://www.entertainment-focus.com/news/frankmusik-offers-free-downloads |title=Frankmusik Offers Free Downloads |publisher=Entertainment Focus |date=26 September 2011 |accessdate=11 October 2011 |archive-url=https://web.archive.org/web/20111006195659/http://www.entertainment-focus.com/news/frankmusik-offers-free-downloads |archive-date=6 October 2011 |url-status=dead }}</ref> The downloads were available for a limited time, but became unavailable after Frankmusik was dropped by Island Records.<ref>{{cite web |url=http://doitintheam.pushexp.com/welcome/ |title=welcome « Frankmusik – Do It in the AM |publisher=doitintheam.pushexp.com. Island Records |accessdate=11 October 2011}}</ref>

===Singles=== "The Fear Inside" was released as a buzz single in November 2009. The music video premiered on 2 December 2010 and was directed by G. An EP was released on the UK iTunes Store on 19 December 2010,<ref>{{cite web |url=https://music.apple.com/gb/album/the-fear-inside-ep/408382746 |title=The Fear Inside – EP by Frankmusik |date=January 2010 |publisher=iTunes Store UK. Apple Inc. |access-date=11 October 2011}}</ref> while a remix EP was released on the US iTunes Store on 18 January 2011.<ref>{{cite web |url=https://music.apple.com/us/album/the-fear-inside-the-remixes-ep/1445299249 |title=The Fear Inside (The Remixes) – EP by Frankmusik |date=January 2010 |publisher=iTunes Store US. Apple Inc. |access-date=11 October 2011}}</ref> "Do It in the AM" was released as the album's official lead single on 3 May 2011 and features Far East Movement.<ref>{{cite web |url=https://www.amazon.com/dp/B004XNE1MI |title=Do It in the AM (feat. Far East Movement): Frankmusik |website=Amazon |accessdate=11 October 2011}}</ref> Follow-up single "No I.D." was released on 6 September 2011 and features Colette Carr.<ref>{{cite web |url=http://www.cherrytreerecords.com/profiles/blogs/frankmusik-ft-colette-carr-no-i-d-available-now |title=Frankmusik ft Colette Carr No I.D. Available Now! |publisher=Cherrytree Records |date=6 September 2011 |accessdate=11 October 2011 }}{{Dead link|date=February 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

==Commercial performance== Upon its release the album failed to chart, and by 2013 was reported to have sold 2,000 copies in the US according to Nielsen Soundscan.<ref>{{cite magazine|url=https://www.billboard.com/music/music-news/frankmusik-returns-with-third-album-first-headlining-us-tour-1559611/|title=Frankmusik Returns With Third Album, First Headlining U.S. Tour|magazine=Billboard|date=25 April 2013|access-date=28 August 2019}}</ref>

==Track listing== * All tracks produced by Frankmusik and Cherry Cherry Boom Boom * Additional production on tracks 3 and 7 by Billboard

{{Track listing | title1 = We Collide | writer1 = {{flatlist| *Vincent Turner *Martin Kierszenbaum}} | extra1 = {{flatlist| *Frankmusik *Cherry Cherry Boom Boom}} | length1 = 3:15 | title2 = No I.D. | note2 = featuring Colette Carr | writer2 = {{flatlist| *Turner *Colette Carr *Nick Dresti *Kierszenbaum}} | extra2 = {{flatlist| *Frankmusik *Cherry Cherry Boom Boom}} | length2 = 3:12 | title3 = Do It in the AM | note3 = featuring Far East Movement | writer3 = {{flatlist| *Turner *Kierszenbaum *Jae Choung *Kevin Nishimura *James Roh *Virman Coquia}} | extra3 = {{flatlist| *Frankmusik *Cherry Cherry Boom Boom *Billboard*}} | length3 = 3:29 | title4 = No Champagne | note4 = featuring Natalia Kills | writer4 = {{flatlist| *Turner *Kierszenbaum}} | extra4 = {{flatlist| *Frankmusik *Cherry Cherry Boom Boom}} | length4 = 3:15 | title5 = Footsteps | writer5 = {{flatlist| *Turner *Kierszenbaum}} | extra5 = {{flatlist| *Frankmusik *Cherry Cherry Boom Boom}} | length5 = 2:55 | title6 = The Fear Inside | writer6 = {{flatlist| *Turner *Kierszenbaum}} | extra6 = {{flatlist| *Frankmusik *Cherry Cherry Boom Boom}} | length6 = 3:24 | title7 = Wrecking Ball | writer7 = Turner | extra7 = {{flatlist| *Frankmusik *Cherry Cherry Boom Boom *Billboard*}} | length7 = 3:23 | title8 = Running | writer8 = {{flatlist| *Turner *Kierszenbaum}} | extra8 = {{flatlist| *Frankmusik *Cherry Cherry Boom Boom}} | length8 = 3:43 | title9 = Brake Lights | writer9 = {{flatlist| *Turner *Kierszenbaum}} | extra9 = {{flatlist| *Frankmusik *Cherry Cherry Boom Boom}} | length9 = 2:47 | title10 = Struck by Lightning | writer10 = Turner | extra10 = {{flatlist| *Frankmusik *Cherry Cherry Boom Boom}} | length10 = 3:26 | title11 = Ludicrous | writer11 = Turner | extra11 = {{flatlist| *Frankmusik *Cherry Cherry Boom Boom}} | length11 = 4:02 | title12 = Blame It on Me | writer12 = Turner | extra12 = {{flatlist| *Frankmusik *Cherry Cherry Boom Boom}} | length12 = 3:16 | title13 = Cut Me Down | writer13 = Turner | extra13 = {{flatlist| *Frankmusik *Cherry Cherry Boom Boom}} | length13 = 3:34 }} {{Track listing | headline = The Voyage Collection<ref>{{cite web|title=Do It in the AM|work=doitintheam.pushexp.com|publisher=Island Records Group|url=http://doitintheam.pushexp.com/welcome/}}</ref> | title1 = Listen to My Heart | writer1 = Released – Sept.24th | length1 = 3:53 | title2 = Watch Me Fade | writer2 = Released – 30 Sep | length2 = 3:38 | title3 = Forever and a Day | writer3 = Released – Oct.7th | length3 = 3:32 | title4 = Didn't Know My Name | writer4 = Released – Oct.14th | length4 = 3:12 | title5 = Dancing in the Dark | writer5 = Released – Oct.21st | length5 = 3:35 | title6 = Stereo World | writer6 = Released – Oct.28th | length6 = 3:31 | title7 = Insomniacs | writer7 = Released – Nov.4th | length7 = 3:29 | title8 = On the Brink | writer8 = Released – Nov.11th | length8 = 3:41 | title9 = Just Fine | writer9 = Released – Nov .14th | length9 = 3:13 | title10 = Whatever Happened | writer10 = Released – Nov.25th | length10 = 3:11 | title11 = A Thousand Miles | writer11 = Released – Dec.2nd | length11 = 3:19 | title12 = Star Taker | writer12 = Released – Dec.9th | length12 = 3:45 | title13 = We All Talk Alone | writer13 = Released – Dec.16th | length13 = 3:39 }}

==Personnel== * Frankmusik – vocals, producer, instrumentation, programming * Billboard – additional producer <small>(tracks 3, 7)</small> * Louis Bloom – A&R * Colette Carr – vocals <small>(track 2)</small> * Far East Movement – vocals <small>(track 3)</small> * Cassandra Gracey – management * Gene Grimaldi – mastering * Martin "Cherry Cherry Boom Boom" Kierszenbaum – producer, instrumentation, programming * Natalia Kills – vocals <small>(track 4)</small> * Robert Ortonmixing * Jam Sutton – photography

==Release history== {| class="wikitable" |- !Country !Date !Label |- |Ireland |23 September 2011<ref>{{cite web |url=http://www.towerrecords.ie/product/Frankmusik_Do_It_In_The_Am/526905 |title=Frankmusik – Do It in the Am |publisher=Tower Records Ireland |accessdate=11 October 2011}}</ref> |rowspan="2"|Island Records |- |United Kingdom |26 September 2011<ref name="release">{{cite web |url=http://www.interscope.com/artist/news/default.aspx?nid=35393&aid=1202 |title=Do It in the AM Album Release |publisher=Interscope Records |date=5 May 2011 |accessdate=8 May 2011}}</ref> |- |United States |27 September 2011<ref name="release"/> |Cherrytree Records, Interscope Records |}

==References== {{Reflist|30em}}

{{Frankmusik}} {{Authority control}}

Category:2011 albums Category:Frankmusik albums Category:Island Records albums