Discovery Channel (India)

{{Short description|Indian television channel}} {{Use dmy dates|date=July 2021}} {{Use Indian English|date=July 2021}} {{Infobox television channel | name = Discovery Channel | launch_date = {{start date and age|1995|8|15|df=y}}<ref>[http://www.indiantelevision.com/television/tv-channels/factual-and-documentary/discovery-channel-to-complete-20-years-in-india-on-15-august-150814 The channel will air special 20 year celebration marathon on 15 and 16 August.... http://www.indiantelevision.com/television/tv-channels/factual-and-documentary/discovery-channel-to-complete-20-years-in-india-on-15-august-150814]</ref> | logo = 2019 Discovery logo.svg | owner = Warner Bros. Discovery India | headquarters = Mumbai, Maharashtra, India | country = India | language = English Telugu Tamil (as Discovery Tamil) Bengali Hindi | former_names = | sister_channels = ''See List of channels owned by Warner Bros. Discovery India'' | website = {{URL | https://www.discoverychannel.co.in/ | Discovery India}} | picture_format = 1080i HDTV (downscaled to 576i for the SD feed) | area = Indian subcontinent | terr_serv_1 = DVB-T2 (India) | terr_chan_1 = Check local frequencies | availability_note = - Available on all major Indian DTH & Cables. | online_serv_1 = Discovery+ (India) | online_chan_1 = SD & HD | online_serv_2 = Jio TV (India) | online_chan_2 = SD & HD | online_serv_3 = Amazon Prime Video (India) | online_chan_3 = SD & HD }}

'''Discovery Channel''' (often referred to as simply '''Discovery''') is an Indian pay television channel owned by Warner Bros. Discovery for the Indian subcontinent. Launched on 15 August 1995. It is the Indian version of Discovery Channel. It is available in five languages including Hindi, English, Telugu and Bengali. while the Tamil language has a separate dedicated channel '''DTamil'''.<ref name="afaqs.com">{{Cite web|url=http://www.afaqs.com/news/story/31348_Discovery-Networks-goes-full-throttle-launches-Discovery-Channel-Tamil|title=Discovery Networks goes full throttle; launches Discovery Channel Tamil|website=www.afaqs.com|language=en|access-date=2018-02-13}}</ref><ref name="ultra.news">{{Cite web|url = https://ultra.news/t-t/48193/discovery-becomes-first-channel-to-support-all-south-indian-languages|title = Discovery becomes first channel to support all South Indian languages|date = 12 August 2019|access-date = 21 September 2021|archive-date = 5 November 2021|archive-url = https://web.archive.org/web/20211105153844/https://ultra.news/t-t/48193/discovery-becomes-first-channel-to-support-all-south-indian-languages|url-status = dead}}</ref> The channel can be viewed on digital cable and satellite television in India. The channel also available on its OTT services Discovery Plus.<ref name="financialexpress.com">{{Cite web|url=https://www.financialexpress.com/industry/technology/discovery-launches-streaming-app-discovery-plus-at-subscription-fee-of-rs-299-per-annum/1900015/|title=Discovery launches streaming app Discovery Plus at subscription fee of Rs 299 per annum|date=2020-03-17|website=The Financial Express|language=en-US|access-date=2020-03-26}}</ref>

==History== The channel was launched on 15 August 1995. At that time the channel mostly aired shows from its American counterpart.

On March 31, 2008, Discovery unveiled a new logo, which took effect on-air on April 15, 2008 (coinciding with the fourth season premiere of ''Deadliest Catch''). The new logo was designed by Viewpoint Creative, and integrated Discovery's long-time globe iconography into the "D" lettering of the wordmark, creating a monogram that was usable as a standalone icon. The launch was accompanied by a new advertising campaign, "The World is Just Awesome", which featured scenes of Discovery personalities singing an adapted version of the song "I Love the Mountains". Discovery Channel president John Ford explained that the campaign was intended to "showcase our earned place in the greater pop culture landscape".<ref name="Haugsted">{{Cite web|url=https://www.multichannel.com/news/discovery-times-new-branding-campaign-deadliest-catch-debut-366142|title=Discovery Times New Branding Campaign To 'Deadliest Catch' Debut|last=Haugsted|first=Linda Moss & Linda|website=Multichannel|date=March 31, 2008|language=en-us|access-date=April 9, 2019|archive-date=May 15, 2019|archive-url=https://web.archive.org/web/20190515042232/https://www.multichannel.com/news/discovery-times-new-branding-campaign-deadliest-catch-debut-366142|url-status=live}}</ref>

In August 2013 (coinciding with ''Shark Week''), the aforementioned monogram became the main on-air logo as part of a new imaging campaign, "Grab Life By the Globe", which was designed to emphasize the channel's current focus on personality-driven programming. The logo was portrayed in promos with visual effects relevant to their respective program.<ref name="adage.com">{{Cite web|url=https://adage.com/article/media/shark-week-ushers-discovery-channel-revamp/243411|title='Shark Week' Ushers in Discovery Channel Revamp|date=August 2, 2013|website=Ad Age|language=en|access-date=April 9, 2019|archive-date=May 15, 2019|archive-url=https://web.archive.org/web/20190515042236/https://adage.com/article/media/shark-week-ushers-discovery-channel-revamp/243411|url-status=live}}</ref>

On April 1, 2019, Discovery unveiled a new logo, maintaining a refreshed version of the previous globe and D monogram. The new branding is accompanied by another new imaging campaign, "The World is Ours", which features scenes of Discovery personalities singing the Blue Swede version of "Hooked on a Feeling". The static version of the globe icon uses a non-standard projection that shows all continents, reflecting Discovery's presence as an international brand.<ref name="hollywoodreporter.com">{{Cite web|url=https://www.hollywoodreporter.com/live-feed/discovery-launches-global-brand-refresh-1198545|title=Discovery Launches Global Brand Refresh (Exclusive)|website=The Hollywood Reporter|date=April 2019|language=en|access-date=April 9, 2019|archive-date=April 6, 2019|archive-url=https://web.archive.org/web/20190406203225/https://www.hollywoodreporter.com/live-feed/discovery-launches-global-brand-refresh-1198545|url-status=live}}</ref>

In 2021, Amazon Prime Video started streaming Discovery Channel along with its sister channels.<ref>{{Cite web |last=Staff |first=Mashable News |date=2021-09-24 |title=Amazon Launches Prime Video Channels In India With Content From 8 Streaming Platforms Under One Roof |url=https://in.mashable.com/tech/24966/amazon-launches-prime-video-channels-in-india-with-content-from-8-streaming-platforms-under-one-roof |access-date=2023-07-26 |website=Mashable India |language=en-in}}</ref>

Discovery also partnered with Byju's for ''Discovery School Super League'', a critical thinking and aptitude-based quiz competition where students can go from representing their schools to representing their states in a nationally televised contest.<ref name="byjus.com">{{Cite web |title=Discovery School Super League Powered by BYJU'S |url=https://byjus.com/about-dssl/ |access-date=2023-07-26 |website=BYJU'S |language=en}}</ref>

=== Logos === <gallery widths="110"> File:Casi discovery channel.jpg|Logo Used by Discovery India from 2010 - 2016. File:Discovery Networks logo (3).svg|Logo Used by Discovery India From 2016 - 2019 File:2019 Discovery logo.svg|Logo currently used by Discovery India </gallery>

== Original programming == ===Current Programming=== * ''A Haunting''<ref name=":0">{{Cite web |title=Discovery Schedule Today (India) {{!}} Infotainment - Tvwish |url=https://tvwish.com/IN/Channels/Discovery/Schedule/691/Today |access-date=2023-11-03 |website=tvwish.com |language=en}}</ref> * ''American Digger''<ref name=":0" /> * ''Asian Provocateur''<ref name=":0" /> * ''Bear Grylls Survival School''<ref name=":0" /> * ''Breaking Point: Commando School Belgaum''<ref name=":0" /> * ''Devil's Canyon''<ref name=":0" /> * ''Discovery Hits''<ref name=":0" /> * ''Dual Survival''<ref name=":0" /> * ''Ed Stafford: Into The Unknown''<ref name=":0" /> * ''Expedition Unknown With Josh Gates''<ref name=":0" /> * ''Gold Rush''<ref name=":0" /> * ''Food Factory''<ref name=":0" /> * ''Hour China''<ref name=":0" /> * ''How Do They Do It?''<ref name=":0" /> * ''How It's Made''<ref name=":0" /> * ''India's Best Jobs''<ref name=":0" /> * ''India's Citizen Squad''<ref name=":0" /> * ''India's Ultimate Warrior''<ref name=":0" /> * ''In Inner Mongolia''<ref name=":0" /> * ''Man vs. Wild''<ref name=":0" /> * ''My 600-lb Life''<ref name=":0" /> * ''Man, Woman, Wild''<ref name=":0" /> * ''Naked and Afraid''<ref name=":0" /> * ''River Monsters''<ref name=":0" /> * ''Real Story Of...''<ref name=":0" /> * ''Revealed: Slachen''<ref name=":0" /> * ''Ross Kemp: Extreme World''<ref name=":0" /> * ''Top 5 Stay Alive''<ref name=":0" /> * ''Veer by Discovery''<ref name=":0" /> * ''Walking The Himalayas''<ref name=":0" /> * ''What Went Down''<ref name=":0" /> * ''Wild Frank''<ref name=":0" /> * ''You Have Been Warned''<ref name=":0" />

===Original Shows=== This is the list of shows produced by Discovery India.<ref>{{Cite web |title=Discovery Channel India - Here is the schedule of all the "India Revealed" shows to be aired on Discovery Channel India at 8 PM starting tomorrow. Share it with your friends and get ready to explore our country with us. {{!}} Facebook |url=https://www.facebook.com/DiscoveryChannelIndiaOfficial/photos/a.418641814862406/804733622919888/ |access-date=2023-11-03 |website=www.facebook.com |language=en}}</ref> * ''Chadar, the Ice Trail'' * ''Everest: Indian Army Women's Expedition'' * ''Ganges'' * ''Journey of India'' * ''India's Best Jobs'' * ''India's Citizen Squad'' * ''India: Living Traditions/Medical Miracle India'' * ''India's Ultimate Warrior'' * ''Revealed: Rashtrapati Bhavan'' * ''Revealed: The Golden Temple'' * ''Revealed: The Line of Control'' * ''Revealed: National Defense Academy'' * ''Revealed: Rann of Kutch'' * ''The Discovery of India'' *''Veer by Discover'' * ''Wildest India''

==Associated channels== ===Discovery HD=== {{Infobox television channel | name = Discovery HD | launch_date = {{start date|2010|3|5|df=y}} | logo = | owner = Warner Bros. Discovery India | headquarters = Mumbai, Maharashtra, India | country = India | language = English Telugu Tamil(as Discovery Tamil) Bengali Hindi | former_names = Discovery HD World | sister_channels = ''See List of channels owned by Warner Bros. Discovery in India'' | website = | picture_format = 1080i HDTV | area = Indian subcontinent | online_serv_1 = Discovery+ (India) | online_chan_1 = SD & HD | online_serv_2 = Jio TV (India) | online_chan_2 = SD & HD }}

'''Discovery HD ''' (formerly known as '''Discovery HD World''') is the HD time shift version of Discovery Channel India operated by Warner Bros. Discovery for the Indian subcontinent. Launched on 5 March 2010.<ref>{{Cite web |date=2010-03-05 |title=Discovery launches India's first high definition channel |url=https://www.afaqs.com/news/media/26440_discovery-launches-indias-first-high-definition-channel |access-date=2023-07-25 |website=afaqs!}}</ref> The channel runs time shift to main channel. It is available in five languages including English, Hindi, Telugu and Bengali and while the Tamil language has a separate dedicated channel Discovery Tamil.<ref name="afaqs.com"/><ref name="ultra.news"/> The channel can be viewed on digital cable and satellite television in India. The Discovery Channel has also launched its OTT services Discovery Plus recently.<ref name="financialexpress.com"/>

===DTamil=== {{main|Discovery Tamil}} '''DTamil''' is a separate Tamil dedicated channel of Discovery Channel.<ref>{{Cite web|url=http://www.afaqs.com/news/story/31348_Discovery-Networks-goes-full-throttle-launches-Discovery-Channel-Tamil|title=Discovery Networks goes full throttle; launches Discovery Channel Tamil|website=www.afaqs.com|language=en|access-date=2018-02-13}}</ref><ref name="ultra.news"/> The channel can be viewed on digital cable and satellite television in India. The channel is also available on its OTT services Discovery Plus recently.<ref name="financialexpress.com"/>

==Non-television ventures== ===Discovery School Super League=== Discovery partnered with Byju's for ''Discovery School Super League'', a critical thinking and aptitude-based quiz competition where students can go from representing their schools to representing their states in a nationally televised contest and win prizes along the way.<ref name="byjus.com"/> DSSL is the national-level inter-school contest being telecasted on the Discovery channel. DSSL is an aptitude-based competition that provides a platform for students to compete and win awards. Students studying between Class 4 to Class 9 can apply for this contest. In 2022 season 5 was premiered.<ref>{{Cite web |last=www.ETBrandEquity.com |title=Discovery Channel & BYJU'S are back with Season 5 of the biggest quiz show 'Discovery School Super League' - ET BrandEquity |url=https://brandequity.economictimes.indiatimes.com/news/industry/discovery-channel-byjus-are-back-with-season-5-of-the-biggest-quiz-show-discovery-school-super-league/94956889 |access-date=2023-08-07 |website=ETBrandEquity.com |language=en}}</ref><ref>{{Cite web |title=Prime Video: Discovery School Super League |url=https://www.primevideo.com/detail/Discovery-School-Super-League/0PPK6A46KRZSACDOC9AWFV3JY9 |access-date=2023-08-07 |website=www.primevideo.com |language=en-us}}</ref>

==Digital channels== ===Veer by Discovery=== '''Veer by Discovery''' is India's first dedicated digital channel for the Indian Armed Forces. The debut series, "Battle Ops", premiered on Discovery Channel & Veer by Discovery digital channel on 26 January 2018. Other series on Veer include "India's Citizen Squad" and "Breaking Point: Indian Air Force Academy" (part of the larger Breaking Point franchise) among other shows.<ref>{{Cite web |last=Ahluwalia |first=Harveen |date=2017-12-14 |title=Discovery to launch 4 new digital channels in India |url=https://www.livemint.com/Consumer/WZh7YQUYGmqeHtHBuZCXYN/Discovery-to-launch-4-new-digital-channels-in-India.html |access-date=2023-11-03 |website=mint |language=en}}</ref><ref>{{Cite web |title=Indian Citizen Squad on Veer by Discovery. |url=https://www.business-standard.com/article/news-ani/discovery-channel-aims-to-start-a-movement-with-india-s-citizen-squad-118113000345_1.html}}</ref>

==Marketing and branding== On March 31, 2008, Discovery unveiled a new logo, which took effect on-air on April 15, 2008 (coinciding with the fourth season premiere of ''Deadliest Catch''). The new logo was designed by Viewpoint Creative, and integrated Discovery's long-time globe iconography into the "D" lettering of the wordmark, creating a monogram that was usable as a standalone icon. The launch was accompanied by a new advertising campaign, "The World is Just Awesome", which featured scenes of Discovery personalities singing an adapted version of the song "I Love the Mountains". Discovery Channel president John Ford explained that the campaign was intended to "showcase our earned place in the greater pop culture landscape".<ref name="Haugsted"/>

==See also== * Cartoon Network * CNN International * Discovery Science * HBO * Pogo * WB Channel

== References == {{Reflist}}

==External links==

India Category:English-language television stations in India Category:Television stations in Mumbai Category:1995 establishments in Maharashtra Category:Warner Bros. Discovery India Category:Television channels and stations established in 1995