Dioceldo Sy

{{Short description|Filipino businessman, sportsman and basketball team owner}} {{family name hatnote|[[wikt:施|施]] ([[Shī (surname)|Sy]])|lang=Chinese}} {{Infobox person |name = Dioceldo Sy |image = |alt = |caption = |birth_name = Dioceldo S. Sy |birth_date = {{Birth date and age|1958|03|06|mf=yes}} |birth_place = [[Manila, Philippines]] |alma_mater = [[Philippine School of Business Administration]] |occupation = President and CEO of Ever Bilena Cosmetics, Inc. |years_active = 1983–present |boards = Ever Bilena Cosmetics, Inc. |spouse = Divina Sy (died 2024) |partner = Christine Codrington |children = 4 |parents = |signature = |signature_alt= |website = http://www.everbilena.com.ph }}

'''Dioceldo S. Sy''' (born March 6, 1958<ref>{{Cite web|url=http://www.abs-cbnnews.com/sports/03/02/14/will-blackwater-be-11th-team-pba|title=Will Blackwater be the 11th team in the PBA?|date=2 March 2014}}</ref>) is a Filipino businessman, sportsman, and team owner of [[Blackwater Elite]] in the [[Philippine Basketball Association]]. He is the sole proprietor of [[Ever Bilena]] Cosmetics, Inc. which he established in 1983.<ref>{{cite web |url=http://everbilena.com.ph/index.php/publicsite/about_us |title=Ever Bilena › About Us |website=everbilena.com.ph |url-status=dead |archive-url=https://web.archive.org/web/20090716195609/http://www.everbilena.com.ph/index.php/publicsite/about_us |archive-date=2009-07-16}}</ref>

==Early life==

Sy started out as a messenger and clerk for his grandfather's pomade business. Through his grandfather, who was a Chinese immigrant, he learned about trading and dealing with people.

He studied, and at the same time played basketball, at UNO High School during his secondary years and at [[Philippine School of Business Administration|PSBA]] for his college education. After two years in college, he dropped out to work full-time for his grandfather. However, when his grandfather's business went bankrupt in 1980, he found himself in the streets and with no job. During this time, he became a freelance trader, buying and selling anything.

In 1983, with his savings from buying and selling, he put up his own cosmetic company, which is now known as Ever Bilena.<ref>{{cite web|last1=Nepomuceno|first1=Rod|title=To Sy is to believe|url=http://www.philstar.com/business-life/373255/sy-believe|publisher=Philippine Star|accessdate=10 October 2014}}</ref> From a single-line company selling nail polish, Ever Bilena has grown into a major player in the cosmetics industry with over 1,000 products in the market. He has branched out into commercial ventures in food, health drinks, fragrances, soap and detergents.

==Sports and charity work== As a sportsman and team owner, he bankrolled several basketball teams that bear the brands of his products, such as Blu Detergent and Shark Energy Drink in the [[Philippine Basketball League|PBL]], Ever Bilena Gandang Pinay in the [[Women's Philippine Basketball League|WPBL]] and [[Blackwater Sports (PBA D-League)|Blackwater Sports]] in the [[PBA Developmental League|PBA D-League]]. These teams brought home several championships through the years.<ref>{{cite web|last1=Henson|first1=Joaquin|title=Blackwater set to join PBA as 11th franchise|url=http://www.philstar.com/sports/2014/03/02/1296145/blackwater-set-join-pba-11th-franchise|publisher=Philippine Star}}</ref>

He is former PBL chairman, and has been financing the stints of the Philippine women’s basketball team in several international tournaments and has been known to support charitable causes. He donated a P1.8 Million payloader to the Tacloban city government in the wake of the Yolanda tragedy.<ref>{{cite web|last1=Henson|first1=Joaquin|title=Blackwater team owner donates payloader|url=http://www.philstar.com/sports/2013/12/28/1272746/blackwater-team-owner-donates-payloader|publisher=Philippine Star|accessdate=10 October 2014}}</ref> He gave [[Asi Taulava]] his first break in Philippine basketball by signing him to play for Blu Detergent in the PBL in 1997<ref>{{Cite web|url=http://www.spin.ph/basketball/news/new-pba-team-blackwater-sports-keen-to-lure-asi-taulava-into-its-fold-when-his-contract-expires-in-august|title = New PBA team Blackwater Sports keen to lure Asi Taulava into its fold when his contract expires in August}}</ref> and was once close to managing [[Manny Pacquiao]] before he became a world champion. He is chairman of the Philippine Secondary School Basketball Championship (PSSBC).<ref>{{Cite web|url=http://sports.inquirer.net/132785/early-clash-of-champs-in-pssbc-tournament|title=Early clash of champs in PSSBC tournament|date=30 November 2013}}</ref>

==References==

{{DEFAULTSORT:Sy, Dioceldo}} [[Category:1958 births]] [[Category:Living people]] [[Category:20th-century Filipino businesspeople]] [[Category:Filipino people of Chinese descent]] [[Category:Businesspeople from Manila]] [[Category:21st-century Filipino businesspeople]] [[Category:PSBA Jaguars basketball players]]