{{Short description|American restaurant chain}} {{Use mdy dates|date=April 2025}} {{Infobox company | name = Dig Inn | logo = 200px | type = Private | industry = Fast Casual | founded = {{start date and age|2011}}<br>New York City, US | founder = R. Adam Eskin | hq_location_city = New York City, New York | num_locations = 36 stores (October 2025) | area_served = New York, Massachusetts, Connecticut, New Jersey, Pennsylvania, Maryland, Virginia | products = Customizable food bowls with scratch-cooked, locally sourced ingredients | website = {{URL| https://www.diginn.com/ }} | hq_location_country = U.S. }} thumb|Dig Inn Store Front In New York, New York (on Crosby & Prince Street) '''Dig Inn''' ('''Dig''' from 2019 to 2025) is an American chain of locally farm sourced restaurants, founded in 2011 by Adam Eskin in New York City.
As of October 2025, the chain had 36 restaurants, including in two New York City boroughs (Manhattan and Brooklyn), Rye Brook in Westchester County, New York; Stamford, Connecticut; Bridgewater, New Jersey; Philadelphia, Pennsylvania; Boston, Massachusetts; Bethesda, Maryland; Ashburn, Virginia and Washington, D.C.<ref>{{Cite news|last=Hatic|date=2017-10-18|first=Dana|url=https://boston.eater.com/2017/10/18/16496714/dig-inn-prudential-center-opening|title=Dig Inn Opens Its Newest Restaurant in the Prudential Center Today|work=Eater Boston|access-date=2017-10-20}}</ref><ref name="Bloomberg">{{Cite news|last=Dunn|first=Elizabeth G.|date=2019-01-29|url=https://www.bloomberg.com/news/features/2019-01-29/dig-inn-wants-to-optimize-your-sad-desk-lunch|title=Dig Inn Wants to Optimize Your Sad Desk Lunch|work=Bloomberg Businessweek|access-date=2019-02-13|language=en}}</ref> With recent expansion focused in the Philadelphia suburbs of Ardmore and Jenkintown in Montgomery County, Pennsylvania. <ref>{{Cite web |date=2025-07-28 |title=Check out 'Dig Inn's' newest restaurant locations opening in the Philly suburbs |url=https://www.nbcphiladelphia.com/news/local/dig-inn-restaurant-new-locations-ardmore-jenkintown-pennsylvania-philadelphia/4241331/ |access-date=2025-10-13 |website=NBC10 Philadelphia |language=en-US}}</ref>
The company offers dine-in meals as well as pick up, delivery and catering format meals.
== History == The company received $21.5 million in early funding rounds, then $30 million in Series D funding. The main investors were Monogram Capital Partners, and Bill Allen (former CEO of OSI Restaurant Partners).<ref name="Business Insider">{{Cite news|last=Garfield |first=Lauren |date=2017-03-22 |url=http://www.businessinsider.com/what-is-dig-inn-healthy-fast-food2017-3/ |title=Why people love Dig Inn, the healthy restaurant chain that just raised another $30 million from investors|work=Business Insider|access-date=2017-10-20|language=en}}</ref>
In January 2019, the company introduced a new delivery concept called Room Service available in some parts of downtown Manhattan.<ref name="Bloomberg"/>
In April 2019, the company announced a $20 million round of financing, including $15 million from Danny Meyer’s investment group Enlightened Hospitality Investments.<ref>{{Cite news|last=Lalley|first=Heather|date=2019-04-09|url=https://www.restaurantbusinessonline.com/emerging-brands/dig-inn-gets-15m-danny-meyer-backed-fund|title=Dig Inn Gets $15MM from Danny Meyer-Backed Fund|work=Restaurant Business|access-date=2019-04-13|language=en}}</ref> It also had plans to open its first full-service, sit-down restaurant concept in New York's West Village.<ref name=":0">{{Cite web |last=Adams |first=Erika |date=2019-04-09 |title=Fast Casual Dig Inn Is Launching a Full Service Concept |url=https://table.skift.com/2019/04/09/fast-casual-dig-inn-is-launching-a-full-service-concept/ |access-date=2019-04-19 |website=Skift Table |language=en-US}}</ref> The company opened its first Philadelphia location in 2019.<ref>{{Cite web |last=Vigoda |first=Rachel |date=2020-01-06 |title=The Fast-Casual, Veggie-Promoting Dig Opens Its First Philly Location |url=https://philly.eater.com/2020/1/6/21051719/dig-restaurant-philadelphia-new-york-open |access-date=2020-03-05 |website=Eater Philly |language=en}}</ref>
In July 2019, the company officially dropped the “Inn” in its branding and rebranded as Dig, in part to reflect ambitions beyond just restaurants. <ref>{{Cite web |last=Dig |date=2019-07-15 |title=Dig Inn is now Dig. |url=https://medium.com/@diginn/dig-inn-is-now-dig-bf6d8d5ecdaa |access-date=2025-10-13 |website=Medium |language=en}}</ref> Under the “Dig” name, the company continued its expansion.
However, in June 2025, Dig announced it was reverting to its original Dig Inn name, citing customer feedback and brand identity.<ref>{{Cite web |title=Dig is rebranding back to Dig Inn |url=https://www.nrn.com/fast-casual/dig-is-rebranding-back-to-dig-inn |access-date=2025-10-13 |website=Nation's Restaurant News |language=en}}</ref> The rebrand back to “Dig Inn” is being phased in alongside menu throwbacks and nostalgic branding elements.<ref>{{cite web |last1=Hicks |first1=Katie |title='Dig Inn' is back—here's why |url=https://www.marketingbrew.com/stories/2025/07/15/dig-inn-rebrand-from-dig |website=Marketing Brew |access-date=20 October 2025 |date=15 July 2025}}</ref>
== Reception == Dig Inn positions itself in the niche between fast casual and health-conscious dining. It is often compared to fast-casual bowl or salad chains (e.g. Chipotle-style ordering lines) with a stronger focus on sustainability and locally sourced produce as well as "scratch cooking".
Dig was named the best fast casual restaurant of 2017 by ''Boston'' magazine.<ref>{{Cite news|url=http://www.bostonmagazine.com/best-of-boston/2017/dig-inn/|title=Dig Inn, Best Fast-Casual Restaurant in Boston|work=Boston Magazine|access-date=2017-10-20|language=en-US}}</ref>
Dig Inn was named Fast Company's 2025 Top 100 Innovative Companies.<ref>{{Cite web |last=Hawley |first=Kristen |date=March 18, 2025 |title=The most innovative companies in restaurants, dining, and food services for 2025 |url=https://www.fastcompany.com/91269900/restaurants-dining-food-services-most-innovative-companies-2025-cava-wonder-wingstop-resident-salad-and-go-dig-smoodi-blackbird-labs-bit-oyster-master-guild}}</ref>
== References == {{Reflist}}
== External links == * {{official website|https://www.diginn.com/}}
{{Restaurants in Boston}} {{portal bar|Food|New York City|Companies}} {{coord|40.715707|-73.959015|type:landmark_globe:earth_region:US-NY|display=title}}
Category:2011 establishments in New York City Category:Restaurants established in 2011 Category:Fast casual restaurants Category:Restaurants in Boston Category:Restaurants in New York City
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