{{Short description|Afrikaans language South African newspaper}} {{Use dmy dates|date=March 2025}} {{Use South African English|date=August 2014}}
{{Infobox newspaper | name = Die Son | image = Die_Son_Logo.svg | caption = | alt = | type = Weekly newspaper | format = Tabloid | price = | founded = | publisher = Naspers | owners = Naspers | sister_newspapers = | language = Afrikaans | political_position = | headquarters = Cape Town, Western Cape, South Africa | editor = | ISSN = | website = {{URL|http://www.son.co.za}} | circulation = }}
'''''Die Son''''' (Afrikaans: "The Sun") is a mixed Afrikaans-language South African tabloid reporting sensational news essentially after the model of British tabloids. It is the South African newspaper with the largest increase in readership in recent years. In the Western Cape province, it appears as a daily; in other provinces, it is a weekly paper. The editorial seat is in Cape Town.
The publishing house Naspers began to publish ''Die Son'' in 2003, after the large success of the English-language tabloid ''The Daily Sun'' in Western Cape, first under the title ''Kaapse Son'' ("Cape Sun"). The sales figures rose so rapidly that they decided in the same year to expand the sales to the whole of South Africa. In the first half-year (2005) the print run of the daily paper was estimated at 50 000; that on Fridays for the whole of South Africa averaged 220 000 copies. The other Afrikaans-language dailies (also from Naspers), like ''Die Burger'', did not suffer from the dramatic growth of ''Die Son''.
The English-language edition and the mixed Afrikaans edition share most of the content (both news and advertisement), except minor differences such as that the English does not have the ''Page 3'' girl feature.
==Distribution areas== {| class="wikitable sortable" style="text-align:center; width:400px; height:150px;" |+Distribution<ref name=sonw>{{cite web|title=Son Website|url=http://www.son.co.za|accessdate=21 June 2013}}</ref> ! ! 2019 |- ! scope="row"| [https://www.son.co.za//son-oos-kaap-20200709 Eastern Cape] | |- ! scope="row"| Free State | |- ! scope="row"| Gauteng | |- ! scope="row"| Kwa-Zulu Natal | |- ! scope="row"| Limpopo | |- ! scope="row"| Mpumalanga | |- ! scope="row"| North West | |- ! scope="row"| Northern Cape | Y |- ! scope="row"| Western Cape | Y |}
==Distribution figures== {| class="wikitable sortable" style="text-align:center; width:400px; height:150px;" |+Circulation<ref name="abcs">[//www.abc.org.za/ Audit Bureau of Circulations (S.A)]</ref> ! ! Net Sales |- ! scope="row"| Jan – Mar 2015 | 82 579<ref name="mlq1_2015">{{Cite web|url=https://www.marklives.com/2015/05/abc-analysis-q1-2015-the-biggest-circulating-newspapers-in-south-africa/|title=ABC Analysis Q1 2015: The biggest-circulating newspapers in South Africa •|date=8 May 2015}}</ref> |- ! scope="row"| Jan – Mar 2014 | 84 870<ref name="mlq1_2015" /> |- ! scope="row"| Oct – Dec 2012 | 96 598 |- ! scope="row"| Jul – Sep 2012 | 94 610 |- ! scope="row"| Apr – Jun 2012 | 100 331 |- ! scope="row"| Jan – Mar 2012 | 104 696 |}
==Readership figures== {| class="wikitable sortable" style="text-align:center; width:400px; height:100px;" |+Estimated Readership<ref name="amps">[//www.saarf.co.za/amps-presentations/ SAARF AMPS (Previous Presentations)]</ref><ref name="amps2">[//www.saarf.co.za/AMPS/presentations-amps.asp SAARF AMPS (Industry Presentations)]</ref> ! ! AIR |- ! scope="row"| Jan – Dec 2012 | 1 102 000 |- ! scope="row"| Jul 2011 – Jun 2012 | 1 058 000 |}
==See also== * List of newspapers in South Africa * ''Daily Voice'', a similar newspaper, also based in Cape Town
==References== {{reflist}}
==External links== * [http://www.son.co.za ''Die Son'' Website] * [http://www.saarf.co.za SAARF Website] <br />
Category:Afrikaans-language newspapers Category:Afrikaner culture in Cape Town Category:Daily newspapers published in South Africa Category:Mass media in Cape Town Category:2003 establishments in South Africa Category:Newspapers established in 2003
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