Deoleo

{{Short description|Spanish olive oil company}} {{Infobox company | name = Deoleo, S.A. | logo = | type = Sociedad Anónima | traded_as = {{BMAD|isin=ES0110047919|OLE}} | ISIN = {{ISIN|sl=n|pl=y|ES0110047919}} | predecessor = Arana Maderas, S.A | successor =  | founded = {{Start date and age|1955}} in Bilbao, Spain | founder =  | defunct =  | fate = | hq_location_city = Córdoba | hq_location_country = Spain | num_locations = 4 processing plants | area_served = Europe, North America, Australia | key_people = Rosalía Portela, President<br>Pierluigi Tosato, CEO | industry = Food processing | products = Carbonell, Hojiblanca, Koipe, Koipesol, Bertolli, Carapelli, Sasso, Maya, Louit, Friol, Figaro | num_employees = | num_employees_year =  | parent = | website = {{URL|https://deoleo.com/en/}} | owners = {{Unbulleted list|CVC Capital Partners VI Limited (50.01%)|Kutxabank, S.A. (4.84%)}} }}

'''Deoleo, S.A.''' is a Spanish multinational olive oil processing company. It is the world's largest bottler selling brands such as Bertolli, Carapelli, Carbonell, and Koipe.<ref>{{Cite news|url=https://www.wsj.com/articles/SB10001424052702303873604579493992632665848|title=The Wall Street Journal|newspaper=Wall Street Journal|issn=0099-9660|access-date=2016-11-18}}</ref> In India, it sells olive oil under brand name Figaro.<ref>{{Cite web|url=http://www.indiaprwire.com/pressrelease/food/20130802221826.htm|title=Deoleo S.A., the world's No.1 olive oil Company in the world, appoints Charismax Systems to conduct Word of Mouth Marketing (WOMM) campaigns in India.|website=www.indiaprwire.com|access-date=2016-11-18|archive-url=https://web.archive.org/web/20161118224924/http://www.indiaprwire.com/pressrelease/food/20130802221826.htm|archive-date=2016-11-18|url-status=dead}}</ref>

== Legal == Some controversy emerged in 2010 when Bertolli Extra Virgin Olive Oil was identified as one of the olive oils mislabeled as "extra virgin" in a study by University of California, Davis.<ref>{{cite web|url= http://olivecenter.ucdavis.edu/research/files/oliveoilfinal071410updated.pdf/view|title= Tests indicate that imported "extra virgin"olive oil often fails international and USDA standards|publisher= Olive Center, University of California, Davis|date= July 2010|access-date= 2019-05-10|archive-url= https://web.archive.org/web/20170926232735/http://olivecenter.ucdavis.edu/research/files/oliveoilfinal071410updated.pdf/view|archive-date= 2017-09-26|url-status= dead}}</ref>

In May 2014, a complaint was filed by 7 persons in the United States District Court "against Deoleo, USA and Med Foods, Inc", two subsidiaries of Deoleo, S.A.<ref>{{cite web|url=https://www.oliveoiltimes.com/olive-oil-business/deoleo-agrees-to-settle-lawsuit-for-7-million/62815|last=Dawson |first=Daniel|date=April 12, 2018|title=Deoleo Agrees to Settle Lawsuit for $7 Million|work=Olive Oil Times|accessdate=May 10, 2019}}</ref>

In 2018, Deoleo agreed to pay a $7 million settlement<ref>{{cite web|url=https://www.fooddive.com/news/olive-oil-producer-claims-victory-in-mislabeling-and-false-claims-lawsuits/543062/|last=Siegner |first=Cathy |date=November 28, 2018|title=Olive oil producer claims victory in mislabeling and false claims lawsuits|work=Food Dive|accessdate=May 10, 2019}}</ref> to resolve a class-action lawsuit that had alleged that the company had misrepresented Bertolli olive oil, and committed to undertake several actions to correct such misrepresentation.<ref name="Bucher2018">{{cite news|last1=Bucher|first1=Anne|title=Bertolli Olive Oil Class Action Lawsuit Settled for $7M|url=https://topclassactions.com/lawsuit-settlements/lawsuit-news/841500-bertolli-olive-oil-class-action-lawsuit-settled-7m/|accessdate=25 April 2018|work=Top Class Actions|date=6 April 2018}}</ref> The suit alleged that it was misleading for Bertolli to advertise its olive oil as being "Imported from Italy" when the oils actually came from olives grown and pressed in Greece, Chile, Spain, Australia, Turkey, and Tunisia, and had merely been mixed and bottled in Italy.<ref name="Colman2017">{{cite news|last1=Colman|first1=Tracy|title=Deoleo Inc. Charged with Mislabeling Bertolli Extra Virgin Olive Oil|url=https://topclassactions.com/lawsuit-settlements/lawsuit-news/814809-deoleo-inc-charged-mislabeling-bertolli-extra-virgin-olive-oil/|accessdate=25 April 2018|work=Top Class Actions|date=8 August 2017}}</ref> Deoleo removed the phrase "Imported from Italy" from its products and committed not to use similar phrasing in the future unless the oil is derived entirely from olives grown and pressed in Italy.<ref name="Bucher2018"/> Additionally, the suit alleged that the clear bottles used by Bertolli for its oil were inadequate to protect them from sunlight and temperature extremes, such that the olive oil would not meet the "extra virgin" quality standard by the time it reached consumers.<ref name="Colman2017"/> As part of the settlement, Deoleo implemented several new practices to help ensure that its oil would meet the "extra virgin" standard at the time of sale and use: using dark green bottles to protect its extra virgin olive oil from photooxidation; implementing stricter testing protocols; disclosing the date on which the olives used to make the oil were harvested on the bottle; and shortening “best by” period indicated on the bottle.<ref name="Bucher2018"/>

On 17 January 2020, the management decides to carry out the ACORDEON effect through which the shares become worth 0 Euros to be able to correct part of the debt leaving retailers without investments or savings, leaving practically the majority of small investors with losses, to avoid catastrophic management, debts and avoid bankruptcy.{{clarify|date=September 2020}}

In July 2022, the National Commission of Markets and Competition (CNMC) imposed fines totaling 220,000 euros on Deoleo, its president Ignacio Silva, and three directors due to violations related to compliance with market transparency and integrity obligations in 2018 and 2019.<ref>{{Cite web |date=2022-07-28 |title=La CNMV multa a Deoleo y su cúpula con 220.000 euros por falta de transparencia |url=https://www.expansion.com/mercados/2022/07/28/62e2b531468aeb7a248b459e.html |access-date=2024-08-26 |website=EXPANSION |language=es}}</ref>

== Brands == {{div-col|colwidth=18em|content=

* Bertolli * Carapelli * Carbonell * Friol * Hojiblanca * Koipe * Maya * Sublime * Figaro

}}

==References== {{Reflist}}

==External links== ;Official *[http://www.deoleo.com Official website] *Bertolli<ref>{{Cite web|url=https://essentials.bertolli.com/|title=The Essentials – Bertolli Quality Olive Oil|website=Bertolli|language=en-US|access-date=2019-05-27}}</ref> *Carapelli<ref>{{Cite web|url=https://carapelli.com/en/|title=Centuries of Mastery - Carapelli your extra virgin olive oil company|website=carapelli.com|access-date=2019-05-27}}</ref> *Carbonell<ref>{{Cite web|url=https://carbonell-oliveoil.com/en|title=Carbonell: Love is Homemade|last=Carbonell|website=Carbonell: Love is Homemade|language=en|access-date=2019-05-27}}</ref>

;Financial *[http://www.cnmv.es/Portal/Consultas/DatosEntidad.aspx?nif=A48012009 Deoleo, S.A.] — Comisión Nacional del Mercado de Valores *[http://www.hoovers.com/company-information/cs/company-profile.deoleo_sa.ca0e6f34d1cc94dd.html Deoleo, S.A.] — Hoover's

Category:Food and drink companies established in 1955 Category:Companies of Andalusia Category:Spanish brands Category:Olive oil Category:Spanish companies established in 1955 Category:CVC Capital Partners companies