{{short description|American home audio electronics company}} {{Infobox company | name = Definitive Technology | logo = Definitive Logo full.svg | type = Private | founders = Sandy Gross, Don Givogue, Ed Blaise | key_people = Kevin Duffy (CEO) | industry = Consumer electronics | products = Home audio, loudspeakers, soundbars, headphones, audio equipment | revenue = | num_employees = | parent = DEI Holdings | homepage = {{URL|www.definitivetechnology.com/}} | foundation = {{start date and age|1990}} | location = Vista, California, U.S. }}
'''Definitive Technology''' (sometimes referred to as Def Tech)<ref name="digitaltrends1">{{cite web|url=http://www.digitaltrends.com/home-theater/w7-definitive-technology-multiroom-playfi-speaker-hands-on/ |title=Def Tech’s W7 multi-room speaker uses Play-Fi to play nice with others |website=digitaltrends.com |date=2015-04-06 |accessdate=2017-04-27}}</ref> is an American unit based in Vista, California, of the Sound United division of electronics company DEI Holdings, that designs, develops and sells home theater audio systems, soundbars and headphones.
== History == The company was founded in Owings Mills, Maryland,<ref name="sdut1">{{cite web|url=http://www.sandiegouniontribune.com/sdut-directed-electronics-buys-home-audio-company-2004sep22-story.html |title=Directed Electronics buys home audio company |website=sandiegouniontribune.com |date=2004-09-22 |accessdate=2017-04-27}}</ref> in 1990 by former Polk Audio founder Sandy Gross, along with Don Givogue and Ed Blaise.<ref>{{cite web|url=https://www.soundandvision.com/content/sandy-gross-leaving-definitive-technology |title=Sandy Gross leaving Definitive Technology |website=soundandvision.com |date=2009-03-11 |accessdate=2017-04-27}}</ref> The company's first products were monolithic bipolar speaker towers.<ref>{{cite web|url=https://www.soundandvision.com/content/definitive-technology-bp9080x-speaker-system-review |title=Definitive Technology BP9080x Speaker System Review|website=soundandvision.com |date=2016-07-27 |accessdate=2017-06-03}}</ref>
In 2004, the company was acquired by Directed Electronics. Directed Electronics was founded by Congressman Darrell Issa and specialized in car alarms and radar detectors.<ref name="sdut1" /> Sandy Gross became President of the company's newly formed audio division. Directed Electronics also bought Polk Audio, which Sandy Gross co-founded also.<ref>{{cite web|url=http://www.twice.com/news/news/directed-electronics-buys-definitive-technology/33896 |title=DEI Holdings promotes officers |website=twice.com |date=2004-09-27 |accessdate=2017-04-06}}</ref> In 2010, after Sandy Gross had left the company, he introduced a third company called Golden Ear Technology, which is completely separate from Sound United and DEI.
In 2008, Directed Electronics restructured itself as DEI Holdings.<ref>{{cite web|url=http://www.sandiegouniontribune.com/sdut-dei-holdings-promotes-officers-2011oct27-story.html |title=Directed Electronics Buys Definitive Technology |website=sandiegouniontribune.com |date=2011-10-27 |accessdate=2017-04-06}}</ref>
In April 2013, the company combined Polk, Definitive Technology and the Boom Movement brands into a new division called Sound United.<ref name="dealerscope">{{cite web |url=http://www.dealerscope.com/article/dei-launches-sound-united-division/ |title=DEI Launches Sound United Division |website=dealerscope.com |date=2013-04-04 |accessdate=2017-04-06 |archive-date=2019-08-26 |archive-url=https://web.archive.org/web/20190826042930/https://www.dealerscope.com/article/dei-launches-sound-united-division/ |url-status=dead }}</ref>
In April 2015, the company released its W7 speaker with support for the Play-Fi wireless protocol for multi-room audio, produced by audio company DTS, Inc., now owned by holding company Xperi.<ref name="digitaltrends1" /> In May, Sound United parent announced a deal with Austrian electronics company Aqipa to distribute Definitive Technology and other Sound United brands in Germany, Austria and Switzerland.{{cn|date=April 2017}}
== Products == The company's products include home audio systems,<ref>{{cite web|url=https://www.cnet.com/products/definitive-technology-procinema-600/review/|title=Definitive Technology ProCinema 600 review |website=cnet.com |date=2008-04-10 |accessdate=2017-04-27}}</ref> floor speakers,<ref>{{cite web |url=http://www.twice.com/audio-gets-double-dose-high/61598 |title=Audio Gets A Double Dose Of High |website=twice.com |date=2016-05-23 |accessdate=2017-04-27 |archive-date=2016-05-24 |archive-url=https://web.archive.org/web/20160524103941/http://www.twice.com/audio-gets-double-dose-high/61598 |url-status=dead }}</ref> wireless home audio,<ref name="digitaltrends1" /> soundbars<ref>{{cite web|url=http://www.digitaltrends.com/home-theater/best-sound-bars-any-budget/#ixzz46szu9ewf |title=The Best Soundbar You Can Buy (And 6 Alternatives) |website=digitaltrends.com|date= 2016-05-23|accessdate=2017-04-27}}</ref> and headphones.<ref>{{cite web|url=https://www.cnet.com/pictures/best-new-wireless-bluetooth-headphones-of-ces-2015/20/ |title=The best new wireless Bluetooth headphones at CES 2015 |website=cnet.com |date=2017-03-03 |accessdate=2017-04-27}}</ref>
== References == {{Reflist|30em}}
== External links == *[http://www.definitivetechnology.com/ official website]
Category:Audio equipment manufacturers of the United States Category:Headphones manufacturers Category:Loudspeaker manufacturers Category:Electronics companies established in 1990