{{Short description|American Digital Marketing Agency}} {{about|the Atlanta-based marketing agency|the Seattle-based game consulting company|Chris Hecker}} {{Infobox company | name = Definition 6 | logo = | caption = | type = Privately held company | genre = | fate = | predecessor = iXL (1996-2001)<br>Creative Bubble (2001-2011) | successor = | foundation = 1996 | founder = | defunct = | location_city = Atlanta | location_country = United States of America | location = | locations = | area_served = | key_people = Jeffrey Katz (CEO)<br /> Frank Radice (Expert In Residence)<br /> Jason Rockman (President)<br /><ref>{{Cite web|url=https://www.definition6.com/talent/jason-rockman|title=Jason Rockman}}</ref> | industry = Digital Marketing, sound design, Animation studio, Post-production | products = | services = | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = | num_employees = | parent = | divisions = | subsid = | homepage = | footnotes = | intl = }} '''DEFINITION 6''' is a digital marketing agency that was founded in Atlanta in 1997.<ref>{{Cite web|url=https://www.wraltechwire.com/2009/08/31/atlanta-based-definition-6-acquires-n-y-studio/|title=Atlanta-based Definition 6 acquires N.Y. studio|date=2009-08-31|website=WRAL TechWire|language=en-US|access-date=2020-04-28}}</ref>
DEFINITION 6 is headquartered in Atlanta and has offices in New York City and London.<ref>{{Cite web |url=http://www.definition6.com/who-we-are/press-releases/synaptic-digital-uk-rebrands-as-definition-6.aspx |title=Definition6 |access-date=2012-11-09 |archive-url=https://web.archive.org/web/20121109225250/http://www.definition6.com/who-we-are/press-releases/synaptic-digital-uk-rebrands-as-definition-6.aspx |archive-date=2012-11-09 |url-status=dead }}</ref> The agency is backed by Navigation Capital Partners, an Atlanta-based private equity firm.<ref>{{Cite web |url=http://www.dealwatchblog.com/post/2009/07/15/DLA-Piper-and-Greenberg-lawyers-ink-15-million-dollar-private-equity-deal.aspx |title=DLA Piper, Greenberg lawyers ink $15M private equity deal |access-date=2010-11-14 |archive-url=https://web.archive.org/web/20101123083817/http://dealwatchblog.com/post/2009/07/15/DLA-Piper-and-Greenberg-lawyers-ink-15-million-dollar-private-equity-deal.aspx |archive-date=2010-11-23 |url-status=dead }}</ref> In August 2009, DEFINITION 6 acquired Creative Bubble,<ref>{{cite web|url=https://www.dmnews.com/channel-marketing/news/13062479/definition-6-acquires-creative-bubble|title=Definition 6 acquires Creative Bubble|author=|date=31 August 2009|website=DMNews.com|accessdate=28 December 2018}}</ref> a video and post-production and sound engineering company based in New York. In December 2009, DEFINITION 6 acquired Leach Communications, a strategic communications firm based in New York.<ref>{{Cite web|url=https://www.adweek.com/digital/marketing-ecommerce-agency-definition-6-acquires-leach-communications/|title = Marketing & eCommerce Agency Definition 6 Acquires Leach Communications}}</ref> In September 2012, DEFINITION 6 acquired [http://www.synapticdigital.com/ Synaptic Digital], an earned media and strategic content distributions company.<ref>Definition6.com. "Definition 6 Acquires Synaptic Digital Enhancing Content Marketing Capabilities and Distribution," 25 Sept. 2012. Web. 31 July 2013.</ref> Barry Sikes took over as CEO of DEFINITION 6 from Michael Kogon in 2013. Shortly thereafter former President and COO Jeffrey Katz became COO in 2014. Definition 6 has worked for various global brands. <ref>{{cite web |title=Case Studies |url=https://www.definition6.com/work |website=Definition 6 |accessdate=2 July 2019}}</ref> In 2019, they became part of the Dawn portfolio of independent creative agencies. <ref>{{Cite web|url=https://www.mediapost.com/publications/article/340389/definition-6-joins-dawn-group-of-agencies.html|title = DEFINITION 6 Joins Dawn Group of Agencies}}</ref>
==Awards== *CLIO Gold Interactive Award (CLIO Awards May 2010)<ref name="designtaxi.com">{{cite web|url=https://designtaxi.com/news/31845/Coca-Cola-Happiness-Machine-Wins-Top-Honors-at-the-2010-CLIO-Awards/|title=Coca-Cola "Happiness Machine" Wins Top Honors at the 2010 CLIO Awards|date=May 29, 2010|website=designtaxi.com|accessdate=28 December 2018}}</ref> *Advertising Age Small Agency Campaign of the Year for Coca-Cola's "Happiness Machine" (July 2010)<ref>{{cite web|url=https://adage.com/article/special-report-small-agency-2010/small-agency-campaign-definition-6-s-happiness-machine/145066/|title=Small Agency of the Year, Campaign of the Year: Definition 6's 'Happiness Machine'|author=|date=26 July 2010|website=adage.com|accessdate=28 December 2018}}</ref>
==Former leadership== *Jonathan Accarrino (2010-2013){{snd}}On June 24, 2010, DEFINITION 6 hired Jonathan Accarrino from NBC Universal, where he was responsible for all social networking promotion, training, and account voice development for on-air and online talent, franchises, and NBC Universal executives.<ref>{{Cite web|url=http://www.prnewswire.com/news-releases/nbc-digital-marketing-veteran-jonathan-accarrino-joins-definition-6-social-media-team-97067854.html|title = NBC Digital Marketing Veteran Jonathan Accarrino Joins Definition 6 Social Media Team}}</ref> *Alfred Leach (2009-2012){{snd}}DEFINITION 6 acquired PR firm Leach Communications in December 2009.<ref name="mediabistro.com">{{cite web|url=https://www.mediabistro.com/jobs/landingpage/369607/agency-spy/|archive-url=https://web.archive.org/web/20180610073409/https://www.mediabistro.com/jobs/landingpage/369607/agency-spy/|url-status=dead|archive-date=June 10, 2018|title=Jobs in Advertising - AgencySpy|author=|date=|website=www.mediabistro.com|accessdate=28 December 2018}}</ref>
== References == <!--- See http://en.wikipedia.org/wiki/Wikipedia:Footnotes on how to create references using tags which will then appear here automatically --> {{Reflist}}
Category:Marketing companies of the United States