{{Short description|British online retailer}} {{Infobox company | name = DBZ Marketplace Online Limited | logo = DEBENHAMS LOGO 2023 (1).png | logo_size = 250px | image = | image_caption = | type = Online retailer | traded_as = | trading_name = Debenhams | predecessor = Debenhams (1778–2021) | foundation = 2021 | defunct = | founder = | fate = | successor = | location = 49/51 Dale Street, Manchester, England, UK | key_people = Daniel Finley, Chief Executive Officer<br> John Lyttle, Group Chief Executive | industry = Fashion online retail <br> Beauty store | num_locations = 1 | num_locations_year = 2025 | area_served = United Kingdom | brands = Burton <br /> Coast <br /> Dorothy Perkins <br /> Oasis <br /> Wallis <br /> Warehouse <br /> Nasty Gal | products = {{flat list| * clothing * shoes * accessories * toys * beauty and fragrance * jewellery and watches * gifts * electricals * home and furniture * garden * luggage * sports and leisure }} | revenue = | operating_income = | net_income = | owner = Debenhams Group | parent = Debenhams Holdings Limited | num_employees = | subsid = | homepage = {{url|debenhams.com}} }}
'''DBZ Marketplace Online Limited''' (trading as '''Debenhams''', formerly '''Debenhams.com''') is an online retailer owned by the namesake Debenhams Group. The company was formed in 2021 after Boohoo purchased the website operations and rights to the name of the department store group Debenhams, which had entered liquidation.
== History == In January 2021, Boohoo Group purchased the Debenhams intellectual property and associated website operations from the administrators for £55 million.<ref>{{Cite news|date=25 January 2021|title=Boohoo buys Debenhams brand and website for £55m|language=en-GB|work=BBC News|url=https://www.bbc.com/news/business-55793411|access-date=25 January 2021}}</ref> On 12 April 2021, Boohoo relaunched Debenhams.com with a new full range of products and brands, mostly brands owned by Boohoo.<ref>{{cite web|url=https://www.debenhams.com/page/12th-april-faq|title=12 April 2021: Frequently Asked Questions|publisher=Debenhams|access-date=25 April 2021}}</ref> Debenhams' remaining stores continued to trade separately to the website operation until their closure in May that year.<ref>{{cite news|url=https://www.reuters.com/business/retail-consumer/britains-debenhams-close-last-stores-by-may-15-2021-05-05/|title=After 242 years it's goodbye, last Debenhams to close on May 15|last=Davey|first=James|date=5 May 2021|newspaper=Reuters|access-date=5 May 2021}}</ref>
Boohoo Group's acquisition of the Debenhams brand honoured a pre-existing franchise agreement with Alshaya Group, who operate Debenhams Middle East across five countries.<ref>{{Cite web |title=Alshaya Group announces exciting new partnership with leading global digital group boohoo group plc to evolve and expand Debenhams in the Middle East |url=https://www.alshaya.com/en/media-centre/alshaya-news/alshaya-group-announces-exciting-new-partnership-with-leading-global-digital-group-boohoo-group-plc-to-evolve-and-expand-debenhams-in-the-middle-east/ |access-date=2025-02-25 |website=www.alshaya.com}}</ref> In December 2025, Alshaya Group shuttered the six remaining stores in Bahrain, Kuwait, Qatar, and the United Arab Emirates.<ref>{{Cite web |last=Ross |first=Katie |date=4 December 2025 |title=Debenhams and River Island shutter Middle East stores |url=https://www.drapersonline.com/news/debenhams-and-river-island-shutter-middle-east-stores |access-date=21 January 2026 |website=Drapers |language=en}}</ref>
Debenhams stores continue to operate in Iran, however, it is unknown if the chain operates under a licence agreement with Debenhams Group or if it has acquired the trademarks to the name in Iran.
Following Boohoo Group’s reorganisation under the Debenhams Group name, several of its fashion brands, including Nasty Gal and Dorothy Perkins, were consolidated under the Debenhams online platform.
=== Debenhams.com Beauty === In December 2021, Boohoo Group opened a physical Debenhams.com Beauty outlet in the Manchester Arndale shopping centre.<ref>{{Cite web |date=3 December 2021 |title=Boohoo opens doors to "Debenhams Beauty" store - Retail Gazette |url=https://www.retailgazette.co.uk/blog/2021/12/boohoo-opens-doors-to-debenhams-beauty-store/ |website=www.retailgazette.co.uk}}</ref> This followed previous comments from Boohoo's Group Chief Executive John Lyttle to ''The Times'' that some beauty brands had refused to supply products to Debenhams.com unless it had a physical store presence, thus Boohoo planned to open one physical Debenhams-branded beauty store outside London to meet these requirements.<ref>{{Cite web|date=16 June 2021|title=Boohoo's Debenhams beauty store a 'savvy' move|url=https://www.drapersonline.com/news/boohoos-debenhams-store-opening-a-brilliant-and-savvy-move|access-date=20 June 2021|website=Drapers|language=en}}</ref><ref>{{cite news|last=Armstrong|first=Ashley|date=15 June 2021|title=Boohoo to reopen Debenhams — but just one shop|newspaper=The Times|language=en|url=https://www.thetimes.com/world/us-world/article/boohoo-to-reopen-debenhams-but-just-one-shop-lprmhkqt7|access-date=20 June 2021|issn=0140-0460}}</ref> The Arndale store has since closed.
In 2023 a Debenhams Beauty showroom opened in London and in 2025 intentions to open up to five Debenhams Beauty showrooms were announced.<ref>{{Cite web|title=Debenhams plans more beauty showrooms after London success|url=https://be.fashionnetwork.com/en-be/news/Debenhams-plans-more-beauty-showrooms-after-london-success,1740634.html|website=FashionNetwork.com|date=16 June 2025|access-date=28 November 2025|language=en-BE|first=FashionNetwork com|last=BE}}</ref>
==References== {{reflist}}
Category:Online retailers of the United Kingdom Category:Companies based in Manchester Category:British companies established in 2021