{{Short description|American food type brand}} {{Infobox company | logo = Danimals Logo.png | type = Private | industry = Dairy products | founded = {{Start date and age|1994}} | products = Yogurt | parent = Dannon | website = {{URL|https://danimals.com}} }} '''Danimals''' is an American brand of low-fat drinkable yogurt.<ref name="Flor020726">{{Cite news |last=Hoffman |first=Ken |date=July 26, 2002 |title=Danimals skimps on drinkable yogurt |url=https://www.newspapers.com/clip/112257813/danimals-skimps-on-drinkable-yogurt/ |access-date=October 30, 2022 |newspaper=Florida Today |location=Cocoa, Florida |page=99 |via=Newspapers.com}}</ref> Launched by Dannon in 1994, its packaging is decorated with pictures of wild animals and is popular among children and in school lunches.<ref name=":1">{{Cite book |title=International Directory of Company Histories |publisher=St. James Press |year=1996 |isbn=1558623426 |editor-last=Grant |editor-first=Tina |volume=14 |editor-last2=Derdak |editor-first2=Thomas}}</ref>
== History == Danimals parent company Dannon popularized yogurt in the United States in the 1950s and has remained the nation's leading producer of yogurt.<ref name=":1" /> Danimals was released in 1994 and initially donated a small part of their proceeds to the National Wildlife Federation.<ref name=":2">{{Cite web |last=Shaw |first=Gabbi |date=July 15, 2020 |title=15 snacks found in every '90s lunchbox |url=https://www.insider.com/retro-snacks-lunchbox-2018-8 |access-date=October 30, 2022 |website=Insider |language=en-US}}</ref> Intended to be marketed to children, Dannon's marketing team told a ''New York Times'' reporter that "Yogurt hasn't been very kid-friendly in the past because the taste was too sour. This is a way of creating a new generation of yogurt eaters."<ref name=":1" />
Danimals was promoted by Dylan and Cole Sprouse, the stars of ''The Suite Life of Zack & Cody''. They starred in various commercials and in 2009 were part of a sweepstake with a grand prize of $10,000 and a trip to Hollywood to meet the Sprouses.<ref name=":3">{{Cite web |last=Gervasi |first=Angela |date=July 17, 2020 |title=The Untold Truth Of Danimals |url=https://www.mashed.com/227602/the-untold-truth-of-danimals/ |access-date=August 27, 2023 |website=Mashed |language=en-US}}</ref><ref>{{Cite news |last=Nichols |first=Katherine |date=July 2, 2009 |title='Man v. Food' host tackles Mac 24-7 |url=https://www.newspapers.com/article/honolulu-star-bulletin/130716405/ |url-status=live |archive-url=https://web.archive.org/web/20230827011100/https://www.newspapers.com/article/honolulu-star-bulletin/130716405/ |archive-date=August 27, 2023 |access-date=August 27, 2023 |work=Honolulu Star-Bulletin |pages=26 |via=Newspapers.com}}</ref> Danimals was also promoted by Ross Lynch and Bella Thorne, at the time stars of Disney Channel's series ''Austin & Ally'' and ''Shake It Up'' respectively. They starred in multiple commercials from 2013 to 2014 and promoted a sweepstake for a trip to Walt Disney World.<ref>{{Cite web |last=Stelmach |first=Sandra |date=April 11, 2014 |title=Bella Thorne And Ross Lynch's New Danimals Power Up Your Adventure Sweeps Commercial! |url=https://teeninfonet.wordpress.com/2014/04/11/bella-thorne-and-ross-lynchs-new-danimals-power-up-your-adventure-sweeps-commercial/ |url-status=live |archive-url=https://web.archive.org/web/20240908165545/https://teeninfonet.wordpress.com/2014/04/11/bella-thorne-and-ross-lynchs-new-danimals-power-up-your-adventure-sweeps-commercial/ |archive-date=September 8, 2024 |access-date=September 8, 2024 |website=TeenInfoNet |language=en}}</ref>
== Variations == One variation of the product is Danimals Yo-Tubes, which lets kids squeeze yogurt out of a tube.<ref>{{Cite web |last=Klara |first=Robert |date=October 31, 2017 |title=How Dannon Made Yogurt Mainstream in America After Starting as a Staple for Immigrants |url=https://www.adweek.com/brand-marketing/how-dannon-built-a-yogurt-market-in-the-u-s/ |url-status=dead |archive-url=https://web.archive.org/web/20180307071401/https://www.adweek.com/brand-marketing/how-dannon-built-a-yogurt-market-in-the-u-s/ |archive-date=March 7, 2018 |access-date=October 30, 2022 |website=Adweek |language=en-US}}</ref> The same design concept is used in Danimals Squeezables.<ref name=":2" /> The Danimals Crush Cup was a similar product that allowed consumers to squeeze yogurt out of a specially designed cup without the need for a spoon.<ref name=":3" />
In 2020, Danimals launched Super Danimals, a probiotic version of their product advertised as supporting the immune system.<ref>{{Cite web |last=Jones |first=Ashley |date=June 17, 2020 |title=The New Danimals Yogurt Is Full Of Probiotics, & It's The Perfect Kid Snack |url=https://www.romper.com/p/the-new-danimals-yogurt-is-full-of-probiotics-sounds-like-a-great-kid-snack-22985636 |url-status=live |archive-url=https://web.archive.org/web/20230118055641/https://www.romper.com/p/the-new-danimals-yogurt-is-full-of-probiotics-sounds-like-a-great-kid-snack-22985636 |archive-date=January 18, 2023 |access-date=January 18, 2023 |website=Romper |language=en}}</ref>
== Ingredients and nutrition == Danimals used to have 14 grams of sugar per serving, but in 2013 Dannon cut the sugar in the product to 9 grams per 50-calorie serving,<ref name=":0">{{Cite news |last=Strom |first=Stephanie |date=May 10, 2013 |title=The Trek to a Yogurt Less Sweet |url=https://www.nytimes.com/2013/05/11/business/dannon-cuts-sugar-carefully-in-childrens-yogurt.html |url-status=live |archive-url=https://web.archive.org/web/20221030151828/https://www.nytimes.com/2013/05/11/business/dannon-cuts-sugar-carefully-in-childrens-yogurt.html |archive-date=October 30, 2022 |access-date=October 30, 2022 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> accounting for 72 percent of the total calories.<ref>{{Cite news |last=Haspel |first=Tamar |date=February 24, 2022 |title=Food label translator: What 'less processed' and 'multigrain' actually mean |url=https://www.washingtonpost.com/food/2022/02/24/misleading-food-labels/ |url-status=live |archive-url=https://web.archive.org/web/20230330101035/https://www.washingtonpost.com/food/2022/02/24/misleading-food-labels/ |archive-date=March 30, 2023 |access-date=October 30, 2022 |newspaper=Washington Post}}</ref> Their fruit flavors do not contain any real fruit.<ref name=":0" /> As of 2019, their products are Non-GMO Project verified.<ref>{{Cite web |last=Watson |first=Elaine |date=July 26, 2017 |title=How far do consumers want Non-GMO claims to go in the dairy case? Right back to the farm, says Dannon |url=https://www.foodnavigator-usa.com/Article/2017/07/27/Dannon-rolls-out-Non-GMO-Project-verified-dairy-products |url-status=live |archive-url=https://web.archive.org/web/20220811144148/https://www.foodnavigator-usa.com/Article/2017/07/27/Dannon-rolls-out-Non-GMO-Project-verified-dairy-products |archive-date=August 11, 2022 |access-date=October 30, 2022 |website=FoodNavigator-USA |publisher=William Reed |language=en-GB}}</ref>
== References == <references />
Category:Brand name yogurts Category:Drink brands Category:Groupe Danone brands Category:Products introduced in 1994 Category:Food for children