{{Advert|date=January 2024}} {{Short description|Swedish watch brand}} {{Infobox company | name = Daniel Wellington. | logo = File:Daniel Wellington logo.svg | logo_size = 300px | type = | founded = {{start date and age|2011}} | founder = Filip Tysander | hq_location_city = Stockholm | hq_location_country = Sweden | key_people = | industry = Fashion | products = | revenue = | net_income = | owner = Filip Tysander | num_employees = | parent = | website = {{url|www.danielwellington.com|danielwellington.com}} | footnotes = }} alt=|thumb|Daniel Wellington Classic Watch on Glasgow Strap '''Daniel Wellington''' ('''DW''') is a Swedish fashion-wristwatch brand founded in 2011 by Filip Tysander. Since its inception, Daniel Wellington has sold over 6 million watches, largely with a digital strategy using social networks like Instagram. Headquartered in central Stockholm, the company's products are sold in over 25 countries.<ref>{{Cite news|url=https://www.dezeenwatchstore.com/blog/2014/04/i-thought-there-was-something-missing-in-watch-design/|title=Dezeen Watch Store interview Daniel Wellington founder Filip Tysander|date=2014-04-04|work=Dezeen Watch Store|access-date=2017-06-16|language=en-US}}{{Dead link|date=November 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
The watches are designed in Sweden, made in China,<ref>{{Cite news|url=https://www.bloomberg.com/news/articles/2015-07-14/how-daniel-wellington-made-a-200-million-business-out-of-cheap-watches|title=How Daniel Wellington Made a $200 Million Business Out of Cheap Watches|date=2015-07-14|work=Bloomberg.com|access-date=2017-11-06}}</ref> and use quartz movements made by Miyota, a large Japanese manufacturer as well as mechanical automatic movements made by Miyota.<ref name=":0" /> The watch straps are made of Italian "[https://www.reddit.com/r/YouShouldKnow/comments/gf9q42/ysk_the_term_genuine_leather_it_is_not_to/ genuine leather]"<ref name=":0">{{Cite web |title=Iconic St Mawes Automatic Silver |url=https://uk.danielwellington.com/products/iconic-st-mawes-automatic-silver |access-date=2026-02-18 |website=Daniel Wellington |language=en}}</ref> . Their "Classic" range of watches are named after British toponyms.<ref>[https://www.danielwellington.com/au/watch-classic-collection/ "Classic" watches webpage] {{Webarchive|url=https://web.archive.org/web/20190407024032/https://www.danielwellington.com/au/watch-classic-collection/ |date=2019-04-07 }} on official Daniel Wellington website; last modified 2019. (Accessed 2019-04-07.)</ref>Daniel Wellington has varying reputability among watch enthusiasts and consumers due to its price and corresponding quality<ref>{{Cite web |date=2026-01-19 |title=Daniel Wellington is rated "Average" with 3 / 5 on Trustpilot |url=https://uk.trustpilot.com/review/www.danielwellington.com |access-date=2026-02-18 |website=Trustpilot |language=en-GB}}</ref>.
In February 2017, Daniel Wellington was named the fastest-growing private company in Europe.<ref>{{Cite web|url=http://nordic.businessinsider.com/swedish-companies-dominate-incs-5000-fastest-growing-private-companies-in-europe---take-half-of-top-10-2017-2/|title=Daniel Wellington the fastest growing private company in Europe — six Nordic rockets in Top 10|website=nordic.businessinsider.com|access-date=2017-11-06|archive-url=https://web.archive.org/web/20190104152339/https://nordic.businessinsider.com/swedish-companies-dominate-incs-5000-fastest-growing-private-companies-in-europe---take-half-of-top-10-2017-2/|archive-date=2019-01-04|url-status=dead}}</ref> The company made $230 million in revenue and $111.5 million in profit in 2016.<ref>{{Cite web |date=2018-10-20 |title=Daniel Wellington just posted 1 billion in pure profit — and this guy gets all of it - Business Insider Nordic |url=https://nordic.businessinsider.com/daniel-wellington-just-hit-an-insane-milestone--1-billion-sek-in-pure-profit-2017-6 |archive-url=https://web.archive.org/web/20181020122119/https://nordic.businessinsider.com/daniel-wellington-just-hit-an-insane-milestone--1-billion-sek-in-pure-profit-2017-6 |archive-date=2018-10-20 |access-date=2022-10-16 }}</ref> However, in the later years, the company has struggled to keep its profitability. As of 2021, the Swedish watch manufacturer registered operating losses of approximately 387 million Swedish Kronor, making it the third consecutive year in which the company reported operating losses.<ref>{{Cite web |title=Daniel Wellington: operating profit 2021 |url=https://www.statista.com/statistics/1018702/operating-profit-of-daniel-wellington/ |access-date=2024-06-21 |website=Statista |language=en}}</ref>
== See also ==
==References==
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==External links== * {{official|https://www.danielwellington.com}}
Category:Design companies established in 2011 Category:Swedish brands Category:Watch manufacturing companies Category:Swedish companies established in 2011