{{short description|Brazilian telenovela by João Emanuel Carneiro}} {{Infobox television | alt_name = Shades of Sin | image = Da Cor do Pecado.jpeg | caption = | genre = Telenovela | creator = João Emanuel Carneiro | developer = | writer = {{Plainlist| * João Emanuel Carneiro * Angela Carneiro * Vincent Villari * Vinícius Vianna }} | director = Denise Saraceni | creative_director = | presenter = | starring = Taís Araújo<br /> Reynaldo Gianecchini<br /> Giovanna Antonelli<br /> Lima Duarte<br /> Rosi Campos<br /> Aracy Balabanian<br /> Alinne Moraes<br /> Maitê Proença<br /> Ney Latorraca<br /> Graziella Moretto<br /> Matheus Nachtergaele | judges = | voices = | narrator = | theme_music_composer = | open_theme = "Da Cor do Pecado" | end_theme = | composer = Luciana Mello | country = Brazil | language = Portuguese | num_seasons = <!-- or num_series --> | num_episodes = 185 | list_episodes = | executive_producer = | producer = | editor = | location = | cinematography = | camera = | runtime = 45 minutes | company = | channel = TV Globo | first_aired = {{Start date|2004|01|26|df=y}} | last_aired = {{End date|2004|08|28|df=y}} | related = }}

'''''Da Cor do Pecado''''' (English title: '''''Shades of Sin''''') is a Brazilian telenovela produced and broadcast by TV Globo in the traditional 7pm timeslot between 26 January and 28 August 2004 with a total of 185 episodes,<ref>{{cite web |url=http://memoriaglobo.globo.com/programas/entretenimento/novelas/da-cor-do-pecado/ficha-tecnica.htm|archive-url=https://web.archive.org/web/20141222033546/http://memoriaglobo.globo.com/programas/entretenimento/novelas/da-cor-do-pecado/ficha-tecnica.htm|url-status=dead|archive-date=December 22, 2014|title=Da Cor do Pecado - Ficha Técnica|access-date=August 28, 2004|author=Memória Globo}}</ref> replacing ''Kubanacan'' and preceding ''Começar de Novo''.

It is one of Rede Globo's most successful productions, just coming after ''Avenida Brasil'', in terms of viewership and worldwide exhibition, as it been sold to close to 100 countries.

Starring Taís Araújo, Reynaldo Gianecchini, Giovanna Antonelli, Lima Duarte, Rosi Campos, Aracy Balabanian, Guilherme Weber and Tuca Andrada.<ref name=TD>{{cite web|url=http://teledramaturgia.com.br/da-cor-do-pecado/|title= Da Cor do Pecado|publisher= Teledramaturgia|access-date=December 19, 2016}}</ref>

== Synopsis == === First phase === In the 1970s, businessman Alfonso Lambertini has an affair with a maid of his mansion, Edilásia, and she becomes pregnant. Alfonso is the husband of Silvia, a woman of fragile health whom he loves. Edilásia is pregnant with twin boys but hides it from Alfonso. Germana, the housekeeper and a close friend of Alfonso and Silvia, helps Edilásia flee, leaving one child with Alfonso and taking the other. Shortly after, Silvia dies, and Alfonso is plunged into depression.

Thirty years later, Alfonso's son, Paco, is now a botanist who is very dedicated to his profession and who does not agree with his father's actions, such as deforestation and burning of trees for the sake of establishing his ventures. Paco does not know he has a twin and that his biological mother is Edilásia; he thinks he is the son of Silvia. On a trip to Maranhão, Paco meets Preta, a beautiful black girl from São Luís do Maranhão who sells herbs in a tent with her mother, Lita.

Preta and Paco fall in love at first sight and they exchange vows of eternal passion, but Preta is suspicious of a rich white man, because she is black and poor and knows that a rich white man would use her easily. However, Paco is engaged to Bárbara, a cunning woman who is false, manipulative, cruel, dishonest and very biased; she hates Preta and often refer to Preta as "little blackie".

Meanwhile, Apollo lives with his mother Edilásia and his four half-brothers: Ulisses, Thor, Dionísio and Abelardo on the beach. It is a simple life, but very affectionate. Edilásia is sad to have left another son, Paco, in the hands of a powerful man as Alfonso. Her late husband, Napoleon Sardinha, was a great wrestler and is revered by the whole family, who also practice the sport. Apollo does not know the truth and thinks his father is Napoleon.

The story has other nuclei, such as Vera and Edu, Bárbara's parents who are divorced and who love to pose as wealthy, but are actually each supported by Bárbara. Both fully support the coup on Paco's daughter. Other plots include Moa, a passionate surfer who becomes romantically involved with Apollo, Ulisses, Thor, Dionísio and Abelardo; and Kaíke, Bárbara's lover, blinded by love, who will do anything for her, including traps to separate Preta and Paco.

It is in one of those traps that Paco is disappointed with Preta: Bárbara and Kaíke make it appear that Preta bought almost fifty thousand dollars on appliances and furniture using Paco's credit cards, and even betrayed him. At the same time, Paco learns that Bárbara is pregnant by him - when in fact the child is Kaíke's - and has a big fight with his father. Soon, Paco learns that Bárbara is Kaíke's lover, and becomes furious with her. The snake convinces Paco that Alfonso will intern in a hospital for the insane. All this culminates in a helicopter tour with Paco and Bárbara.

At the same time, Apollo and Ulisses are traveling to Brazil in a sailboat. One night, the brothers host some strange-looking men. Ulisses discovers that they are carrying almost one hundred million dollars in gold stolen from the Group Lambertini. Upon learning that Ulisses discovered this, the men try to kill him, but Apollo stops them and falls into the sea along with all the gold, presumes dead. The men flee. The next morning, Paco, mad with hatred of life, takes the helicopter out to the sea and nearly dies when a piece of iron strikes him in the head. He is saved by Ulisses, who was coincidentally in the same place and believes that Paco is Apollo because the two are completely identical. Paco then proves to that Ulisses that he is not Apollo, and the two are puzzled. Ulisses, however, does not dare tell his mother that her "favorite" son died and suggests that Paco take his place. Seeing a unique opportunity to abandon a life surrounded by deceit and brutality of those who live around them and start a new life from scratch, Paco accepts. At the same time, in Maranhão, Preta has two stories: the first is that Paco, the love of his life, died. The second is that she is pregnant with Paco's child.

=== Second phase === Eight years pass. Paco is still in Maranhão with Ulisses, preparing to return home. Preta is the mother of Raí, naughty boy with a good heart, and she wants to prove that the boy is the son of Paco.

Bárbara has a troubled son, Octávio, and is married to Tony, an unscrupulous and calculating employee of Alfonso. They will do anything to ensure that Preta does not prove that Raí is the son of Paco.

Now, Paco, pretending to be Apollo, and Ulisses are back, and the lives of all will change with the return of Apollo, who was not dead, only suffering from amnesia.

== Cast == {|class="wikitable" ! Actor !! Character |- | Taís Araújo || Preta de Souza |- |rowspan=2| Reynaldo Gianecchini | Paco Lambertini<ref name="memoriaglobo.globo.com">{{ cite web|url=http://memoriaglobo.globo.com/programas/entretenimento/novelas/da-cor-do-pecado/ficha-tecnica.htm |archive-url=https://web.archive.org/web/20141222033546/http://memoriaglobo.globo.com/programas/entretenimento/novelas/da-cor-do-pecado/ficha-tecnica.htm |url-status=dead |archive-date=December 22, 2014 |title = Da Cor do Pecado em Memória Globo |publisher=memoriaglobo.cm |website=TV |access-date=1 July 2015}}</ref> |- | Apolo Sardinha<ref name= memoriaglobo.globo.com/> |- | Giovanna Antonelli || Bárbara Campos Sodré<ref name="memoriaglobo.globo.com"/> |- | Lima Duarte || Alfonso Lambertini<ref name="memoriaglobo.globo.com"/> |- | Rosi Campos || Edilásia Sardinha<ref name="memoriaglobo.globo.com"/> |- | Guilherme Weber || Tony Peixoto de Almeida<ref name="memoriaglobo.globo.com"/> |- | Aracy Balabanian || Germana Cordiolli Lambertini<ref name="memoriaglobo.globo.com"/> |- | Tuca Andrada || Kaíke Oliveira<ref name="memoriaglobo.globo.com"/> |- | Sérgio Malheiros || Raí de Souza Lambertini<ref name="memoriaglobo.globo.com"/> |- | Felipe Latgé || Octávio Lambertini<ref name="memoriaglobo.globo.com"/> |- | Leonardo Brício || Ulisses Sardinha<ref name="memoriaglobo.globo.com"/> |- | Cauã Reymond || Thor Sardinha<ref name="memoriaglobo.globo.com"/> |- | Pedro Neschling || Dionísio Sardinha<ref name="memoriaglobo.globo.com"/> |- | Caio Blat || Abelardo Sardinha<ref name="memoriaglobo.globo.com"/> |- | Karina Bacchi || Tina<ref name="memoriaglobo.globo.com"/> |- | Francisco Cuoco || Pai Gaudêncio<ref name="memoriaglobo.globo.com"/> |- | Matheus Nachtergaele || Pai Helinho<ref name="memoriaglobo.globo.com"/> |- | Arlindo Lopes || Cezinha<ref name="memoriaglobo.globo.com"/> |- | Vanessa Gerbelli || Tancinha / Zuleide<ref name="memoriaglobo.globo.com"/> |- | Cláudia Ohana || Zuleide |- | Alinne Moraes || Moa Nascimento Mattar |- | Thiago Martins || Sal<ref name="memoriaglobo.globo.com"/> |- | Giordanna Forte || Kika<ref name="memoriaglobo.globo.com"/> |- | Maitê Proença || Vera Campos Sodré (Verinha)<ref name="memoriaglobo.globo.com"/> |- | Ney Latorraca || Eduardo Campos Sodré (Edu)<ref name="memoriaglobo.globo.com"/> |- | Graziela Moretto || Beki<ref name="memoriaglobo.globo.com"/> |- | Jonathan Haagensen || Dodô<ref name="memoriaglobo.globo.com"/> |- | Samara Felippo || Greta Bazaróv<ref name="memoriaglobo.globo.com"/> |- | Fernanda Paes Leme || Nieta Bazaróv |- | Tarciana Saad || Natasha Bazaróv |- | Sidney Magal || Comandante Frazão<ref name="memoriaglobo.globo.com"/> |- | Liliana Castro || Olívia Garcia<ref name="memoriaglobo.globo.com"/> |- | Carolina Dieckmann || Júlia Miranda |- | Solange Couto || Lita Nazaré de Souza<ref>{{cite web |url=http://memoriaglobo.globo.com/Memoriaglobo/0,27723,GYN0-5273-224311,00.html/ |title=Da Cor do Pecado em Memória Globo- site |publisher=memoriaglobo.cm |work=TV |access-date=3 March 2013 |archive-url=https://web.archive.org/web/20121231174028/http://memoriaglobo.globo.com/Memoriaglobo/0,27723,GYN0-5273-224311,00.html |archive-date=31 December 2012 |url-status=dead }}</ref> |- | Rocco Pitanga || Felipe Garcia Freitas<ref name="memoriaglobo.globo.com"/> |- | Jorge Coutinho || Ítalo Freitas<ref name="memoriaglobo.globo.com"/> |- | Maria Rosa || Laura Garcia Freitas<ref name="memoriaglobo.globo.com"/> |- | Marilu Bueno || Stela Soares Dutra<ref name="memoriaglobo.globo.com"/> |- | Mônica Torres || Nívea Nogueira do Amaral<ref name="memoriaglobo.globo.com"/> |- | Sokram Sommar || Nico<ref name="memoriaglobo.globo.com"/> |- | Victor Perales || Brad<ref name="memoriaglobo.globo.com"/> |- | Ivone Hoffmann || Mariana |- | Christina Rodrigues || Presidiária |}

<gallery class="center"> File:Taís Araújo, 2013.jpg|{{center|Taís Araújo <br />''Preta''}} File:Reynaldo Gianecchini, 2014.jpg|{{center|Reynaldo Gianecchini<br /> ''Paco'' and ''Apolo''}} File:The actress Giovanna Antonelli.jpg|{{center|Giovanna Antonelli<br /> ''Bárbara''}} File:Limaduarte.jpg|{{center|Lima Duarte <br />''Alfonso''}} File:Rosi_Campos.jpg|{{center|Rosi Campos <br /> ''Edilásia''}} File:Guilherme Weber.jpg|{{center|Guilherme Weber <br />''Tony''}} File:Aracy Balabanian 01.jpg|{{center|Aracy Balabanian <br />''Germana''}} File:Tuca Andrada 2012.jpg|{{center|Tuca Andrada <br /> ''Kaíke''}} File:Franciscocuoco.jpg|{{center|Francisco Cuoco <br /> ''Pai Gaudêncio''}} File:Leonardo Brício cropped from Vallivieira.jpg|{{center|Leonardo Bricio <br />''Ulisses''}} File:Cauã Reymond cropped.jpg|{{center|Cauã Reymond<br />''Thor''}} File:Karina Bacchi.jpg|{{center|Karina Bacchi<br /> ''Tina''}} File:Matheus Nachtergaele.jpg|{{center|Matheus Nachtergaele<br />''Pai Helinho''}} File:Alinne Moraes.jpg|{{center|Alinne Moraes <br /> ''Moa''}} File:Thiago Martins (ator).jpg|{{center|Thiago Martins <br /> ''Sal''}} File:Maite_Proenca_cropped_2.jpg|{{center|Maitê Proença <br />''Vera''}} File:Latorraca28122006.jpg|{{center|Ney Latorraca <br />''Eduardo''}} File:Liliana Castro01.jpg|{{center|Liliana Castro <br />''Olívia''}} File:Samara Felippo.jpg|{{center|Samara Felippo <br />''Greta''}} </gallery>

== Reception == === Ratings === {| class="wikitable" |- ! style="width:20%;" rowspan="2"| Timeslot<br />(AMT) ! style="width:7%;" rowspan="2"| # Eps. ! colspan=2| Premiere ! colspan=2| Finale ! style="width:5%;" rowspan="2"| Rank ! style="width:7%;" rowspan="2"| Season ! style="width:10%; background:#ffdead;" rowspan="2"| Average viewership |- ! Date ! span style="width:11%; font-size:smaller; line-height:100%;"| Viewers (in points) ! Date ! span style="width:11%; font-size:smaller; line-height:100%;"| Viewers (in points) |- | rowspan="1" style="text-align:center;" | Mondays{{mdash}}Fridays <br />7:15 pm ! 185 | style="font-size:11px;line-height:110%"|{{center|26 January 2004}} ! 42 | style="font-size:11px;line-height:110%"|{{center|27 August 2004}} !51 ! #1 ! style="font-size:smaller" | 2004 ! style="background:#fc9;" |43 |} In its premiere, ''Da Cor do Pecado'' recorded a viewership rating of 42 points with 61% share.<ref>{{cite web|url=http://www1.folha.uol.com.br/folha/ilustrada/ult90u40910.shtml|title=Da Cor do Pecado" faz melhor estréia no horário desde 1996|access-date=6 June 2016|website=Folha|language=pt}}</ref> In the finale, it registered viewership rating of 51 points with 69% audience share.<ref>{{cite web|url=http://virgula.uol.com.br/famosos/ida-cor-do-pecadoi-alavanca-ibope-no-ultimo-capitulo/|title=Da Cor do Pecado alavanca Ibope no último capítulo|access-date=6 June 2016|website=Virgula|language=pt|archive-date=21 September 2016|archive-url=https://web.archive.org/web/20160921063533/http://virgula.uol.com.br/famosos/ida-cor-do-pecadoi-alavanca-ibope-no-ultimo-capitulo/|url-status=dead}}</ref>

It averagely obtained viewership rating of 43.1 points the highest in the 21st century.<ref>{{cite web|url=http://exclusivo.terra.com.br/interna/0,,OI373611-EI2406,00.html|title=Final de "Da Cor do Pecado" marca 50 pontos|access-date=6 June 2016|website=Exclusivo Terra|language=pt}}</ref>

== References == {{Reflist|30em}}

==External links== * {{IMDb title|0407377}}

{{Rede Globo telenovelas}}

Category:2004 Brazilian television series debuts Category:2004 Brazilian television series endings Category:2004 telenovelas Category:TV Globo telenovelas Category:Telenovelas by João Emanuel Carneiro Category:Portuguese-language telenovelas Category:Television shows set in Rio de Janeiro (city) Category:Television series about twins Category:Television shows about racism