{{Short description|American skate/action sports brand}} {{Use mdy dates|date=August 2024}} {{Use American English|date=August 2024}} {{Infobox company | name = DC Shoes, Inc. | type = Subsidiary | logo = 200px|class=skin-invert | foundation = {{Start date and age|1994|6}} | founder = Ken Block, Damon Way, Clayton Blehm | location = Huntington Beach, California, United States | key_people = Ken Block, Damon Way, Danny Way, Clayton Blehm, Colin McKay, Rob Dyrdek | products = Footwear, apparel, snowboards | parent = Authentic Brands Group | homepage = {{URL|www.dcshoes.com}} }} thumb|right|A pair of DC Shoes '''DC Shoes, Inc.''' is an American brand that specializes in footwear for action sports such as skateboarding and snowboarding. The company also sells apparel, bags, accessories, hats, t-shirts, and posters.<ref>{{cite web |title=SHOP |url=http://store.dcshoes.com/home/index.jsp |archive-url=https://wayback.archive-it.org/all/20120524014132/http://store.dcshoes.com/home/index.jsp |url-status=dead |archive-date=24 May 2012 |work=DC |publisher=DC SHOES, INC |access-date=20 August 2012 |author=DC |year=2012 }}</ref>
==History== DC was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm.<ref name="Us" /> It was originally based in Carlsbad, California, but is now based in Huntington Beach, California.<ref>{{cite web |author=Fast Company |first= |date=12 June 2003 |title=Putting Your Best Foot Forward |url=http://www.fastcompany.com/fast50_04/winners/dcshoes.html |url-status=dead |archive-url=https://web.archive.org/web/20121026104518/http://www.fastcompany.com/fast50_04/winners/dcshoes.html |archive-date=26 October 2012 |access-date=18 August 2012 |work=Fast Company |publisher=Mansueto Ventures LLC}}</ref> DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc.<ref name="Us">{{cite web|title=About Us|url=http://www.dcshoes.com/customer-service-corporate-information-about-us.html|website=DC Shoes|publisher=DC Shoes, Inc|access-date=14 July 2014|year=2013}}</ref>
On March 8, 2004, DC Shoes was acquired by Quiksilver in an $87 million transaction.<ref name="Quiksilver-Mar-2004-8-K">{{cite web|url=http://edgar.secdatabase.com/1956/95013704001691/filing-main.htm |title=Quiksilver, Form 8-K, Current Report, Filing Date Mar 10, 2004 |publisher=secdatabase.com |access-date =Apr 1, 2013}}</ref><ref>{{cite news |author=Raha |first=Blitzkrieg |date=9 March 2004 |title=DC Shoes OKs $87,000,000 offer from Quiksilver |url=http://www.signonsandiego.com/uniontrib/20040309/news_1b9dcshoes.html |url-status=dead |archive-url=https://web.archive.org/web/20120505140430/http://www.signonsandiego.com/uniontrib/20040309/news_1b9dcshoes.html |archive-date=5 May 2012 |access-date=18 August 2012 |newspaper=The Union–Tribune}}</ref> In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach.<ref>{{cite journal|last=Hamanaka|first=Kari|title=Big Apparel Makers Post 5% Increase in Local Jobs|journal=Orange County Business Journal|date=June 6, 2011|volume=34|issue=23|page=31}}</ref> A video entitled ''Skateboarding Is Forever'' was released online in 2010 and featured skateboarders Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Apart from Myers and Henry, all of the skateboarders from the video remained sponsored by the company in 2013, and have since attained professional status.
In 2011, the brand underwent a rejuvenation process that included the design of a new flag logo.<ref>{{cite web|title=New DC Skate Logo |url=http://theskateboardmag.com/2011/05/new-dc-skate-logo/ |archive-url=https://archive.today/20130204120923/http://theskateboardmag.com/2011/05/new-dc-skate-logo/ |url-status=dead |archive-date=4 February 2013 |work=The Skateboard Mag |publisher=Strictly Skateboarding |access-date=21 September 2012 |author=Templeton Elliot |date=6 May 2011 }}</ref> As part of this process, new skateboard team announcements were progressively made and a series of advertisements, under the direction of new team member Steve Berra, were released online.<ref>{{cite web|title=Commercials|url=http://cargocollective.com/michaeldpoore/COMMERCIALS|work=Michael Poore|access-date=21 September 2012|year=2011}}</ref> The other new team announcements were Mikey Taylor, Mike Mo Capaldi, Nyjah Huston, Chris Cole, and Davis Torgerson.<ref name="Team" /><ref name="First">{{cite web|title=DC LAUNCHES NEW YEAR WITH NEW SKATE TEAM|url=http://www.bnqt.com/blogs/detail/DC-Launches-New-Year-with-New-Skate-Team/10714|archive-url=https://archive.today/20130628192806/http://www.bnqt.com/blogs/detail/DC-Launches-New-Year-with-New-Skate-Team/10714|url-status=dead|archive-date=June 28, 2013|work=BNQT.com|publisher=BNQT Media Group / USA Today Sports|access-date=10 April 2013|date=2 January 2012}}</ref> Felipe Gustavo was introduced at a later stage.<ref name="Evan">{{cite web|title=DC SHOES – "THE EVAN SMITH EXPERIENCE" {{!}} VIDEO|url=http://www.freshnessmag.com/2013/03/22/dc-shoes-the-evan-smith-experience-video/|work=freshness|publisher=Complex Media|access-date=23 March 2013|author=Masa|date=22 March 2013 }}</ref><ref name="Home">{{cite web|title=DC SHOES: REDISCOVER HOME - FELIPE GUSTAVO - PART 1|url=https://www.youtube.com/watch?v=4lG12cmag00&list=UU-LqvZMkzlQIT2Wy6LyE1_A&index=8&feature=plpp_video|work=YouTube|publisher=Google, Inc|access-date=29 October 2012|author=DCshoesFilm|format=Video upload|date=17 September 2012}}</ref>
A progression of the brand relaunch was the "Rediscovery" campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team.<ref name="Team">{{cite web |author=DCshoesFILM |first=Lab |date=31 December 2011 |title=DC SHOES: REDISCOVER DC - TEAM 2012 |url=https://www.youtube.com/watch?v=wKfBSe7BVsw |access-date=24 September 2012 |work=YouTube |publisher=Google, Inc}}</ref><ref name="First" /><ref>{{cite web|title=DC Shoes Launches Rediscover DC Campaign|url=http://www.artistdirect.com/entertainment-news/article/dc-shoes-launches-rediscover-dc-campaign/9833035|work=Artist Direct|publisher=Rogue Digital, LLC|access-date=29 October 2012|author=Amy Sciarretto|date=3 January 2012}}</ref>
Co-founder Block died in a snowmobile crash in January 2023.<ref>{{cite news|url=https://www.motorsport.com/rally/news/block-killed-snowmobile-crash/10416497/|title=Ken Block killed in snowmobile crash|publisher=Motorsport.com|date=2 January 2023}}</ref>
On February 2, 2025, Liberated Brands, owner of DC Shoes retail stores, filed for Chapter 11 bankruptcy protection, listing assets and liabilities between $100 million and $500 million. The company announced the closure of all remaining DC Shoes stores, with liquidation sales beginning a week before the bankruptcy.<ref>{{Cite web|url=https://shop-eat-surf-outdoor.com/news/liberated-brands-files-for-chapter-11-bankruptcy/603586/|title=Liberated Brands Files for Chapter 11 Bankruptcy|first=Tiffany|last=Montgomery|date=February 3, 2025|access-date=February 3, 2025|website=Shop Eat Surf Outdoor|language=en}}</ref>
==See also== *Plan B Skateboards *Extreme Sports
==References== {{Reflist|30em}}
==External links== {{commons category}} *{{official website|www.dcshoes.com}}
{{Running Shoe Brands}}
Category:Shoe brands Category:Surfwear brands Category:Skateboarding companies Category:Snowboarding companies Category:Outdoor clothing brands Category:Clothing companies established in 1994 Category:1990s fashion Category:2000s fashion Category:2010s fashion Category:Skateboard shoe companies Category:Shoe companies of the United States Category:Companies that filed for Chapter 11 bankruptcy in 2015 Category:Companies that filed for Chapter 11 bankruptcy in 2025 Category:1994 establishments in California