Culture Amp

Culture Amp is a software company that provides software-as-a-service (SaaS) employee experience technology. The company is based in Melbourne, Australia with offices in the United States, United Kingdom, and Germany.^[1]

Overview

Culture Amp’s cloud-based employee experience platform serves the needs of employee engagement and continuous performance management programs.^[2] Built on a foundation of people science research (such as organizational behavior and I/O psychology), Culture Amp enables human resources teams to capture employee feedback through employee engagement surveys, aggregate feedback data across individual departments, and benchmark it against the industry.^[3]

In 2025, Culture Amp launched AI Coach, an AI-powered performance and career coach for employees and leaders.^[4]

History

Founded in 2009, Culture Amp’s founders – Didier Elzinga, Doug English, Rod Hamilton, and Jon Williams – started the company “after identifying that most big technology transformation projects are not technology problems – they are cultural.”^[5]

In 2015, Culture Amp received $6.3 million in Series A^[6] funding and opened its first international office in San Francisco.^[7]

After receiving additional funding and opening offices in New York and London between 2016-2020, Culture Amp closed a $150 million Series F round led by Sequoia Capital China and TDM Growth Partners, in July 2021. This raise valued the company at $1.5 billion.^[8]

Culture Amp serves more than 25 million employees across 6,500+ companies.^[9] As a Certified B Corporation, Culture Amp also supports organizations through the Culture First Community and global Culture First Chapters.^[10]

Acquisitions

In 2019, Culture Amp acquired Zugata, a performance management firm, in 2019.^[11]

In 2021, Disco, a cultural values recognition company, was acquired by Culture Amp.^[12]

In 2024, Culture Amp completed the acquisition of Orgnostic, a people analytics company.^[13]

References

1. ^ Clancy, Heather (2016-03-07). "This Startup Helps Airbnb and Slack Measure What Employees Think". Fortune. Retrieved 2025-11-20.
2. ^ Tabanao, Ada (2023-05-03). "Culture Amp Review". Human Resources Director. Retrieved 2025-11-20.
3. ^ Field, Shivaune (2024-10-23). "How Didier Elzinga built Culture Amp into a $2 billion powerhouse". Forbes Australia. Retrieved 2025-11-20.
4. ^ Kidwai, Aman (2025-07-17). "Why Culture Amp Launched an AI-Powered Coaching Tool". Newsweek. Retrieved 2025-11-20.
5. ^ Field, Shivaune (2024-10-23). "How Didier Elzinga built Culture Amp into a $2 billion powerhouse". Forbes Australia. Retrieved 2025-11-20.
6. ^ Lawler, Ryan (2015-03-04). "Felicis Leads $6.3M Series A Round In Employee Survey Startup Culture Amp". Tech Crunch. Retrieved 2025-11-20.
7. ^ Field, Shivaune (2024-10-23). "How Didier Elzinga built Culture Amp into a $2 billion powerhouse". Forbes Australia. Retrieved 2025-11-20.
8. ^ Shu, Catherine (2021-07-29). "Employee engagement platform Culture Amp raises $100M at a $1.5B valuation". Tech Crunch. Retrieved 2025-11-20.
9. ^ Clune, Bronwen (2024-09-27). "Culture Amp's co-founder on the HR software unicorn's Adobe breakthrough moment". Capital Brief. Retrieved 2025-11-20.
10. ^ Gordon, Mark (2025-01-12). "Global company culture organization relaunches Tampa Bay chapter". Business Observer. Retrieved 2025-11-20.
11. ^ Thibodeau, Patrick (2019-01-31). "Culture Amp buys Zugata to tie peer feedback with engagement". TechTarget. Retrieved 2025-11-20.
12. ^ Thomsen, Simon (2021-10-08). "Culture Amp snaps up US workplace values startup Disco". Startup Daily. Retrieved 2025-11-20.
13. ^ Mathers, Hugo (2024-03-21). "Culture Amp to acquire people analytics company Orgnostic". Capital Brief. Retrieved 2025-11-20.