{{short description|French multinational cosmetics and beauty company}} {{redirect|Loreal|its use as an adjective|Lore (anatomy)|and|Folklore}} {{Use dmy dates|date=February 2021}} {{Infobox company | name = L'Oréal S.A. | logo = frameless|250px|class=skin-invert | image = Extension siège L'Oréal (43707042205).jpg | image_size = 250px | image_caption = L'Oréal headquarters in Clichy, France | type = Public | traded_as = {{EuronextParis|OR|FR0000120321}}<br />CAC 40 component | ISIN = {{ISIN|sl=n|pl=y|FR0000120321}} | foundation = {{start date and age|df=yes|1909|07|30}} | founder = Eugène Schueller | location_city = Clichy | location_country = France | area_served = Worldwide | key_people = {{ubl|Jean-Paul Agon (chairman)|Jean Victor Meyers (vice-chairman)|Nicolas Hieronimus (CEO)}} | industry = Consumer goods | products = {{hlist|Cosmetics|skin care|perfume}} | revenue = {{increase}} €43.48 billion (2024)<ref name="AR2015">{{cite web |url=https://www.loreal-finance.com/system/files/2025-02/PR_2024_FULL_YEAR_EN_0.pdf |title=2024 Annual Results |publisher=L'Oréal}}</ref> | operating_income = {{increase}} €8.68 billion (2024)<ref name="AR2015" /> | net_income = {{increase}} €6.40 billion (2024)<ref name="AR2015" /> | assets = {{increase}} €56.35 billion (2024)<ref name="AR2015" /> | equity = {{increase}} €33.13 billion (2024)<ref name="AR2015" /> | num_employees = 90,000 (2024)<ref name="AR2015" /> | subsid = {{Plainlist| * AcneFree * Aesop * Ambi * CeraVe * Garnier * Helena Rubinstein Incorporated * Kiehl's * Lancôme * Matrix Essentials * Maybelline * NYX Cosmetics }} | homepage = {{URL|https://www.loreal.com/en/|loreal.com}} }}
'''L'Oréal S.A.''' ({{IPA|fr|lɔʁe.al|lang}}) is a French multinational personal care corporation registered in Paris<ref name=":3">"[http://www.loreal-finance.com/_docs/fichiers_contenu/0000000346/Statuts_LOreal_FR.pdf Statuts] (PDF). {{Webarchive|url=https://web.archive.org/web/20091230012849/http://www.loreal-finance.com/_docs/fichiers_contenu/0000000346/Statuts_LOreal_FR.pdf |date=30 December 2009 }}." L'Oréal. 16 April 2009. Retrieved 3 May 2010.</ref> and headquartered in Clichy, Hauts-de-Seine.<ref>{{cite news|url=https://www.reuters.com/article/idUSTRE60P31A20100126|title=Nestlé waits for market pressures to soften Hershey|last=Jones|first=David|date=26 January 2010|work=Reuters|access-date=31 January 2010}}</ref> As of 2024, it is the world's largest cosmetics company.<ref>{{Cite web |date=7 December 2024 |title=World's Largest Cosmetics Company, world record set by L'Oréal |url=https://www.worldrecordacademy.org/2024/12/worlds-largest-cosmetics-company-world-record-set-by-l-oreal-424479}}</ref><ref>{{cite web |url=http://imthemoisturizer.com/review-loreal-men-expert-hydra-energetic |title=Review: L'Oreal Men Expert Hydra Energetic |publisher=The Moisturizer |access-date=21 November 2018 |date=16 November 2018 |archive-date=22 November 2018 |archive-url=https://web.archive.org/web/20181122051730/http://imthemoisturizer.com/review-loreal-men-expert-hydra-energetic |url-status=dead }}</ref> As of the early 2020s, L'Oréal owned 36 brands and 497 patents.<ref>{{Cite web |title=Top 5 Companies Owned by L'Oréal |url=https://www.investopedia.com/articles/markets/011416/top-5-companies-owned-loral.asp |access-date=2022-04-27 |website=Investopedia |language=en}}</ref>
==History== ===Founding=== In the early 20th century, Eugène Paul Louis Schueller (1881–1957), a French chemist, developed a hair dye formula called ''l'Auréale''.<ref>{{Cite web |date=August 14, 2009 |title=Il était une fois ... L'Oréal |url=https://www.lefigaro.fr/lefigaromagazine/2009/08/14/01006-20090814ARTFIG00577-il-etait-une-fois-l-oreal-.php |website=Le Figaro |language=fr}}</ref> Schueller formulated and manufactured his own products, which he sold to Parisian hairdressers.<ref name=":5"/><ref name=":6">{{Cite web |title=The Titan Who Founded L'Oréal Prospered Under the Nazis |url=https://www.smithsonianmag.com/history/titan-who-founded-loreal-built-his-brand-shoulders-nazis-180964805/ |access-date=2023-09-26 |website=Smithsonian Magazine |language=en}}</ref> On 31 July 1909, Schueller registered his company,<ref name=":4">[https://prezi.com/a2vt6eplmrmn/corporate-financial-reporting/ Corporate financial reporting by Amberr Aslamm on Prezi]. Prezi.com. Retrieved on 12 April 2015.</ref> the ''Société Française de Teintures Inoffensives pour Cheveux'' (Safe Hair Dye Company of France), which eventually became L'Oréal. In 1920, the company employed three chemists; the number of employees continued to grow, with 100 by 1950, and 1,000 by 1984; in 2021, there was an estimated total of 85,252 worldwide.<ref>{{Cite web |title=Number of employees of L'Oréal worldwide 2021, by geographic zone |url=https://www.statista.com/statistics/259259/number-of-employees-of-loreal-worldwide-by-geographic-zone/ |access-date=2022-04-25 |website=Statista |language=en}}</ref>
After launching in the hair-colour business, L'Oréal branched out into other cleansing and beauty products. As of 2020, L'Oréal marketed in all sectors of the beauty business: hair colour, hair styling, body and skincare, cleansers, makeup, and fragrance.<ref name=":5">{{Cite web |last=Lamare |first=Amy |date=2020-09-22 |title=A brief history of L'Oréal: A cosmetics dynasty with far-right origins |url=https://www.businessofbusiness.com/articles/history-of-loreal-far-right-cosmetics/ |access-date=2023-09-26 |website=www.businessofbusiness.com |language=en}}</ref><ref name=":6" />
===Recent history and acquisitions=== L'Oréal purchased Synthélabo, a pharmaceutical company, in 1973. Synthélabo merged with Sanofi in 1999 to become Sanofi-Synthélabo. Sanofi-Synthélabo merged with Aventis in 2004 to become Sanofi-Aventis.<ref>{{Cite news |last1=Raghavan |first1=Anita |last2=Carreyrou |first2=John |date=2004-04-26 |title=Sanofi to Swallow Aventis in a Deal Set at $65 Billion |language=en-US |work=The Wall Street Journal |url=https://www.wsj.com/articles/SB108291923112092711 |access-date=2023-10-26 |issn=0099-9660}}</ref>
Nestlé has owned a stake in L'Oréal since 1974, when it bought into the company at the request of Liliane Bettencourt, the daughter of the founder of L'Oréal.<ref>{{Cite web |last=Robehmed |first=Natalie |title=L'Oréal Buys Back Nestlé Stake, Bettencourt Fortune Gains $4 Billion |url=https://www.forbes.com/sites/natalierobehmed/2014/07/10/loreal-buys-back-nestle-stake-bettencourt-fortune-gains-4-billion/ |access-date=2024-06-01 |website=Forbes |language=en}}</ref>
In 1984, L'Oréal acquired part of Helena Rubinstein Incorporated from Albi International. The portions acquired were the Japanese and Latin American divisions of the company, along with overseeing the operations and the markets for those divisions.<ref name=WEILJ>{{cite web |last1=Weil |first1=Jennifer |title=Case Study: Helena Rubinstein's Roaring Comeback |url=https://wwd.com/beauty-industry-news/skin-care/helena-rubinstein-roaring-comeback-1235961009/ |website=Women's Wear Daily |publisher=Fairchild Publishing, LLC |access-date=9 April 2024 |date=1 December 2023 |archive-date= 5 September 2025 |archive-url=https://archive.today/20250905192353/https://wwd.com/beauty-industry-news/skin-care/helena-rubinstein-roaring-comeback-1235961009/}}</ref> The joint venture partnership between L'Oréal and Albi International lasted until 1988, when L'Oréal brought the remainder of the company and has owned the entire company since then.<ref>{{cite news| first=Doron P.| last=Levin| date=October 15, 1988| url=https://www.nytimes.com/1988/10/15/business/l-oreal-buys-rubinstein-in-shrouded-deal.html| title=L'Oreal buys Rubinstein in shrouded deal| newspaper=The New York Times| url-access=subscription}}</ref>
From 1988 to 1989, L'Oréal controlled the film company Paravision International, whose properties included the Filmation and De Laurentiis libraries. StudioCanal acquired the Paravision properties in 1994.<ref>{{Cite book |last=Sotero |first=Àfrica Corominas |title=QUALITATIVE AND QUANTITATIVE ANALYSIS OF L'ORÉAL |last2=Santos |first2=Laura García |publisher=University of Barcelona |editor-last=Pidelaserra |editor-first=Jordi Marti}}</ref>
On 17 March 2006, L'Oréal purchased cosmetics company The Body Shop for £562 million.<ref>{{Cite news |date=2006-03-17 |title=L'Oréal buys Body Shop |url=https://www.nytimes.com/2006/03/17/business/worldbusiness/loral-buys-body-shop.html |access-date=2024-06-01 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> In May 2008, L'Oréal acquired YSL Beauté for $1.8 billion.<ref>{{Cite web|last=Born|first=Pete|date=2008-12-15|title=L'Oreal Gains YSL Beaute|url=https://wwd.com/business-news/financial/loreal-gains-ysl-beaute-1892463/|access-date=2021-11-21|website=WWD|language=en-US}}</ref>
In 2014, L'Oréal finalized the acquisition of major Chinese beauty brand Magic Holdings for $840 million.<ref>{{Cite news|url=https://www.bloomberg.com/news/articles/2014-01-16/lor-al-acquires-chinese-beauty-brand-magic-holdings-for-840-million|title=L'Oréal Acquires Major Chinese Beauty Brand|newspaper=Bloomberg |date=16 January 2014}}</ref> In February 2014, L'Oréal agreed to buy back 8% of its shares for €3.4bn from Nestlé. In February 2014, Shiseido agreed to sell its Carita and Decléor brands to L'Oréal for €227.5 million (US$312.93 million (2014)).<ref name="Shiseido Sells Carita, Decléor to L'Oréal">{{cite web|url=http://www.wwd.com/beauty-industry-news/financial/shiseido-sells-carita-declor-to-loral-7487620?src=n/newsAlert/20140219-7|title=Shiseido Sells Carita, Decléor to L'Oréal|author-last1=Kaiser|author-first1= Amanda|date=19 February 2014|publisher=WWD|access-date=20 February 2014}}</ref> In June 2014, L'Oréal agreed to acquire NYX Cosmetics for an undisclosed price, bolstering its makeup offerings in North America.<ref>{{cite web|url=http://www.businessweek.com/news/2014-06-18/l-oreal-agrees-to-acquire-u-dot-s-dot-makeup-artist-brand-nyx-cosmetics|archive-url=https://web.archive.org/web/20140917020651/http://www.businessweek.com/news/2014-06-18/l-oreal-agrees-to-acquire-u-dot-s-dot-makeup-artist-brand-nyx-cosmetics|url-status=dead|archive-date=17 September 2014|title=L'Oreal Agrees to Buy U.S. Makeup-Artist Brand NYX Cosmetics|access-date=18 June 2014}}</ref> Also that year, L'Oréal announced it had agreed to purchase Brazilian hair care company Niely Cosmeticos Group for an undisclosed amount.<ref>{{cite press release |publisher=Reuters |date=8 September 2014 |title=L'Oreal to buy Brazilian hair care group Niely Cosmeticos |url=https://www.reuters.com/article/us-l-oreal-m-a-brazil-idUSKBN0H30EN20140908}}</ref> In September 2014, L'Oréal acquired the brand Carol's Daughter.<ref>{{Cite news|last=Gleason|first=Stephanie|date=23 October 2014|title=L'Oréal USA Acquires Carol's Daughter|language=en-US|work=The Wall Street Journal|url=https://www.wsj.com/articles/loreal-usa-acquires-carols-daughter-1414083020|access-date=21 July 2020|issn=0099-9660}}</ref> In July 2016, L'Oréal agreed to acquire IT Cosmetics for $1.2 billion.<ref>{{Cite web|last=Khan|first=A.|title=L'Oréal Buys It Cosmetics for $1.2 Billion|url=https://www.allure.com/story/loreal-buys-it-cosmetics|access-date=21 July 2020|website=Allure|date=25 July 2016|language=en-us}}</ref>
In 2017, Bettencourt died and left the business to her daughter, Françoise Bettencourt Meyers.<ref name=":5" />
In 2018, L'Oréal acquired the beauty technology company ModiFace.<ref>{{Cite web |url=https://www.loreal-finance.com/eng/news-release/loreal-acquires-modiface-further-expanding-its-worldwide-expertise-beauty-tech |title=L'Oréal acquires ModiFace further expanding its worldwide expertise in beauty tech |website=L'Oréal Finance |language=en |access-date=17 August 2020}}</ref> In May 2018, L'Oréal announced a new beauty and fragrance partnership with Valentino.<ref>{{Cite web|url=https://www.allure.com/story/loreal-valentino-partnership|title=Valentino and L'Oréal Paris Are Joining Forces on a Luxury Beauty Collection for the Masses|website=Allure|date=29 May 2018|language=en|access-date=19 November 2019}}</ref> In December 2020, L'Oréal announced that it would acquire Takami Co, a Japanese skincare company.<ref>{{cite web | url=https://www.loreal-finance.com/eng/news-release/loreal-announces-signing-agreement-acquisition-takami-co-japanese-company-markets | title=L'Oréal announces the signing of an agreement for the acquisition of Takami Co, a japanese company that markets the Takami skincare brand }}</ref>
In 2021, L'Oréal announced the acquisition of the vegan skincare brand Youth to the People.<ref>{{Cite web |title=L'Oréal to Acquire Skin Care Brand Youth to the People |url=https://www.beautypackaging.com/contents/view_breaking-news/2021-12-09/loreal-to-acquire-skin-care-brand-youth-to-the-people/ |access-date=2021-12-12 |website=Beauty Packaging |date=9 December 2021 }}</ref><ref>{{Cite web|title='Very strategic addition': L'Oréal to acquire US skin care brand Youth to the People|url=https://www.cosmeticsdesign-europe.com/Article/2021/12/09/L-Oreal-to-acquire-Youth-to-the-People-in-move-set-to-strengthen-ethical-status-and-competitive-edge-in-skin-care|access-date=2021-12-12|website=cosmeticsdesign-europe.com|date=9 December 2021 |language=en-GB}}</ref>
In April 2023, L'Oréal purchased Australian luxury cosmetics brand Aesop for {{USD|2.53 billion}}.<ref>{{Cite web |last=Yun |first=Jessica |date=2023-04-04 |title=L'Oreal snaps up Australian skincare brand Aesop in record $3.7 billion deal |url=https://www.smh.com.au/business/companies/l-oreal-snaps-up-australian-skincare-giant-aesop-in-3-7b-deal-20230404-p5cxwv.html |access-date=2023-04-04 |website=The Sydney Morning Herald |language=en}}</ref><ref>{{Cite journal |title=L'Oréal renforce sa cosmétique de luxe avec Aesop |url=https://www.usinenouvelle.com/article/l-oreal-renforce-sa-cosmetique-de-luxe-avec-aesop.N2128436 |access-date=27 June 2023 |website=L'Usine Nouvelle|date=4 June 2023 |last1=Nouvelle |first1=L'Usine }}</ref><ref>{{Cite web |title=L'Oréal confirme le rachat de la marque Aesop. |url=https://journalduluxe.fr/fr/beaute/oreal-confirme-rachat-aesop |access-date=27 June 2023 |website=Journal du Luxe|date=4 April 2023 }}</ref> In December 2023, L'Oréal announced its acquisition of the Danish research company Lactobio.<ref>{{Cite web |title=L'Oréal fait l'acquisition de la société de recherche Lactobio, leader des probiotiques de précision basé au Danemark |url=https://www.loreal-finance.com/fr/actualite/loreal-fait-lacquisition-societe-recherche-lactobio-leader-probiotiques-precision-base-au |access-date=14 December 2023 |website=L’Oréal Finance}}</ref><ref>{{Cite web |title=L'Oréal rachète Lactobio, leader des probiotiques. |url=https://www.journalduluxe.fr/fr/beaute/loreal-rachete-lactobio-probiotiques |access-date=18 March 2024 |website=Journal du Luxe|date=13 December 2023 }}</ref>
In 2024, L’Oréal announced its acquisition of Gjosa, a Swiss water conservation startup.<ref>{{cite web |title=L'Oréal Set to Acquire Gjosa, Pioneering Water Conservation Tech Startup |url=https://ibmot.com/loreal-acquire-gjosa/ |website=ibmot |access-date=10 January 2024 |date=10 January 2024}}</ref><ref>{{Cite web |title=L'Oréal fait l'acquisition de la start-up de micronisation de l'eau Gjosa |url=https://www.premiumbeautynews.com/fr/l-oreal-fait-l-acquisition-de-la,23185 |access-date=24 January 2024 |website=Premium Beauty News}}</ref> In February 2024, L’Oréal announced its signing of a long-term global licensing agreement for the creation, development and distribution of luxury beauty products by the Italian brand Miu Miu.<ref>{{Cite web |title=L'Oréal signe un contrat de licence avec la marque italienne Miu Miu |url=https://investir.lesechos.fr/actu-des-valeurs/la-vie-des-actions/loreal-signe-un-contrat-de-licence-avec-la-marque-italienne-miu-miu-2075242 |access-date=4 March 2024 |website=Les Echos|date=9 February 2024 }}</ref><ref>{{Cite web |title=L'Oréal s'empare du segment beauté de Miu Miu. |url=https://www.journalduluxe.fr/fr/beaute/loreal-acquisition-licence-beaute-miu-miu |access-date=4 March 2024 |website=Journal du Luxe|date=12 February 2024 }}</ref>
In August 2024, L'Oréal opened a research and innovation center in India.<ref>{{Cite web |title=Loreal Has Reached 100 Percent Renewable Energy In India |url=https://www.loreal.com/en/india/press-releases/science-technology/loreal-has-reached-100-percent-renewable-energy-in-india/ |access-date=2024-12-26 |website=L'Oréal |language=en}}</ref><ref>{{Cite web |title=Gia Công Mỹ Phẩm |url=https://ifree.vn/gia-cong-my-pham/ |access-date=2024-12-26 |language=en}}</ref><ref>{{Cite web |title=Retail India News: L'Oréal's Absolut Repair Molecular Range Redefines Hair Repair Dynamics |url=https://www.indianretailer.com/news/retail-india-news-loreals-absolut-repair-molecular-range-redefines-hair-repair-dynamics |access-date=2024-12-26 |website=Indian Retailer |language=en}}</ref> In December 2024, L'Oréal expanded its portfolio by acquiring a stake in a leading Korean cosmetics company Gowoonsesang Cosmetics and its brand Dr.G from Swiss retailer Migros.<ref>{{Cite web |title=L'Oréal acquires Korean skincare brand Dr.G from Swiss conglomerate Migros - ECHEMI.com |url=https://www.echemi.com/cms/2183580.html |access-date=2024-12-26 |website=ECHEMI |language=en}}</ref><ref>{{Cite web |title=Retail India News: L'Oréal to Acquire South Korean Skincare Brand Dr.G from Swiss Retailer Migros |url=https://www.indianretailer.com/news/retail-india-news-loreal-acquire-south-korean-skincare-brand-drg-swiss-retailer-migros |access-date=2024-12-26 |website=Indian Retailer |language=en}}</ref> In March 2025, L’Oréal sold hair care brand Carol's Daughter to an unnamed entrepreneur.<ref>{{Cite journal |date=2023 |title=L'Oréal Group |url=https://doi.org/10.5040/9781440880148.0172 |journal=Encyclopedia of Hair |pages=326–329 |doi=10.5040/9781440880148.0172|url-access=subscription }}</ref>
In June 2025, L'Oreal signed an agreement to acquire haircare brand Color Wow.<ref>{{Cite news |date=June 30, 2025 |title=L'Oreal to acquire haircare brand Color Wow |url=https://www.reuters.com/business/loreal-signs-agreement-acquire-haircare-brand-color-wow-2025-06-30/}}</ref>
In October 2025, L'Oreal announced a deal to buy Kering's beauty business for approximately €4 billion. The deal includes cologne brand House of Creed and exclusive rights to develop fragrances and beauty products for Kering labels—including Gucci, Bottega Veneta and Balenciaga—for 50 years.<ref>{{Cite web |last=Look |first=Aimee |date=2025-10-20 |title=Kering to Sell Beauty Business to L'Oréal in $4.7 Billion Deal |url=https://www.wsj.com/business/retail/kering-to-sell-creed-license-fragrance-brands-to-loreal-in-4-7-billion-deal-6eb84ddd |access-date=2025-10-22 |website=The Wall Street Journal |language=en-US}}</ref>
== Corporate affairs ==
===Head office=== L'Oréal Group has its head office in the Centre Eugène Schueller in Clichy, Hauts-de-Seine, close to Paris.<ref>"[http://www.loreal.com/_en/_ww/html/our-company/world-presence.aspx World Presence]." L'Oréal. Retrieved 14 July 2010.</ref> The building, constructed in the 1970s from brick and steel, replaced the former Monsavon factory, and employees moved into the facility in 1978. 1,400 employees work in the building.<ref>"[http://www.journaldunet.com/economie/reportage/les-sieges-sociaux-des-entreprises-du-cac-40/2-000-salaries-de-l-oreal-a-clichy.shtml 2.000 salariés de L'Oréal à Clichy] {{Webarchive|url=https://web.archive.org/web/20201218121851/http://www.journaldunet.com/economie/reportage/les-sieges-sociaux-des-entreprises-du-cac-40/2-000-salaries-de-l-oreal-a-clichy.shtml |date=18 December 2020 }}." ''Le Journal du Net''. Retrieved 7 July 2010. " Construit à la fin des années 1970 en briques et acier, le Centre Eugène Schueller se dresse à l'emplacement de l'ancienne usine Monsavon, à Clichy-la-Garenne dans les Hauts-de-Seine. Les salariés du siège de l'Oréal y ont emménagé à partir de 1978. Aujourd'hui, ils sont 1.400 à y travailler."</ref> In 2005, Nils Klawitter of ''Der Spiegel'' said "the building, with its brown glazed façade of windows, is every bit as ugly as its neighbourhood." Klawitter added that the facility "gives the impression of a high-security zone" due to the CCTV cameras and security equipment.<ref>Klawitter, Nils. [http://www.spiegel.de/international/spiegel/0,1518,345938,00.html "L'Oréal's Great Bluff"]. ''Der Spiegel''. 7 March 2005. Retrieved 27 November 2009.</ref>
International units include:
* L'Oréal USA, changed from '''Cosmair''' in 2000<ref>{{Cite web|url=https://adage.com/article/news/frito-lay-sued-tostitos-sun-chips-natural-claim/231755|title=Frito-Lay Sued Over Claim Tostitos, Sun Chips Are 'All Natural'|date=23 December 2011|website=adage.com|language=en|access-date=19 November 2019}}</ref> - has its headquarters in New York City, and is responsible for operations in the Americas.<ref name="L'Oréal USA">[http://www.lorealusa.com/_en/_us/tools/contact/contact.aspx Contact Us] {{Webarchive|url=https://web.archive.org/web/20131030035027/http://www.lorealusa.com/_en/_us/tools/contact/contact.aspx |date=30 October 2013 }}, L'Oréal USA</ref> * L'Oréal Canada Incorporated - Canadian operations, based in Montreal * L'Oréal Australia - head office is in Melbourne * L'Oréal Nordic - head office is in Copenhagen, Denmark * L'ORÉAL Deutschland GmbH - legal seat is in Karlsruhe, head office is in Düsseldorf<ref>{{Cite web|url=http://www.loreal.de/impressum|title=Impressum - L'Oréal-Konzern|website=www.loreal.de|language=de-DE|access-date=19 November 2019}}</ref>
===Research and development facilities=== L'Oréal has 21 worldwide research and development centers: three global centers in France: Aulnay, Chevilly and Saint-Ouen. Six regional poles include one in the United States: Clark, New Jersey; one in Japan: Kawasaki, Kanagawa Prefecture; in 2005, one was established in Shanghai, China, another in India: Mumbai, one other regional pole in Brazil: Rio de Janeiro and, lastly, another was established in South Africa: Johannesburg.<ref>{{Cite web |title=Research and Innovation in Key Figures |url=https://www.loreal.com/en/articles/research%20innovation/2020/03/18/16/06/research%20and%20innovation%20in%20key%20figures/ |access-date=2022-04-27 |website=www.loreal.com}}</ref>
=== Corporate governance === Jean-Paul Agon is the chairman and Nicolas Hieronimus the chief executive officer of L'Oréal.<ref>{{cite news|url=https://www.ft.com/content/02d27652-432d-48da-aaab-59d2ee9c1a27|title= L'Oréal picks insider Nicolas Hieronimus as next chief executive|work=Financial Times|last=Abboud|first=Leila|date=14 October 2020|access-date=15 October 2020}}</ref><ref name="governance">{{cite web|url=https://www.loreal.com/en/governance/board-of-directors/ |title=The board of directors |website=Loreal.com |access-date=11 March 2021}}</ref> Jean Victor Meyers and Paul Bulcke are vice chairmen of the board of directors.<ref name="governance" />
===Stockholders=== As of 31 December 2023:<ref>{{Cite web |title=Share Ownership |url=https://www.loreal-finance.com/eng/share-ownership |access-date=2024-06-01 |website=L'Oréal Finance |language=en}}</ref> * Breakdown of share ownership: 34.73% by the Bettencourt family, 30.7% by international institutional investors, 20.13% by Nestlé, 6.63% by French institutional investors, 5.92% by individual shareholders, 1.89% by employees.
===Business figures=== thumb|Countries with L'Oréal products available {| class="wikitable" |+Financial data in € billions<ref>{{Cite web|url=https://www.wallstreet-online.de/aktien/l-oreal-3-aktie/bilanz|title=L'Oreal Bilanz, Gewinn und Umsatz {{!}} L'Oreal Geschäftsbericht {{!}} 853888|website=wallstreet-online.de|access-date=5 November 2018}}</ref> !Year !2013 !2014 !2015 !2016 !2017 !2018 !2019 !2020 !2021 !2022 !2023 |- |Revenue |22.977 |22.532 |25.257 |25.837 |26.024 |26.937 |29.874 |27.992 |32.288 |38.261 |41.183 |- |Net Income |2.958 |4.910 |3.297 |3.106 |3.586 |3.895 |3.750 |3.563 |4.597 |5.707 |6.184 |- |Assets |31.298 |32.063 |33.711 |35.630 |35.339 |38.458 |43.810 |43.607 |43.013 |46.844 |51.855 |- |Employees |77,452 |78,611 |82,881 |89,331 |82,606 |86,030 |87,974 |85,392 |85,412 |87,264 | |}
===Joint ventures and minority interests=== L'Oréal holds 10.41% of the shares of Sanofi-Aventis, the world's number three and Europe's number one pharmaceutical company. The '''Laboratoires Innéov''' is a joint venture in nutritional cosmetics between L'Oréal and Nestlé; they draw on Nestlé's knowledge in the fields of nutrition and food safety.
==Brand portfolio== thumb|150px|L'Oréal lipstickthumb|150px|L'Oréal skincare product
Brands are generally categorized by their targeted markets, such as the mass, professional, luxurious, and active cosmetics markets. Galderma is directly attached to the head office. L'Oréal also owns interests in various activities such as fine chemicals, health, finance, design, advertising, and insurance.<ref>[http://www.loreal.com/_en/_ww/brands-l-oreal.aspx All the brands of the L'Oréal Group: Garnier, L'Oréal Paris, Redken, Maybelline, Kerastase]. L'Oréal. (8 December 2009).</ref>{{Better source needed|reason=The current source is insufficiently reliable (WP:NOTRS).|date=July 2024}}
In 2023, the World Intellectual Property Organization (WIPO)’s Madrid Yearly Review ranked L'Oréal's number of marks applications filled under the Madrid System as 1st in the world, with 199 trademarks applications submitted during 2023.<ref>{{Cite web |title=Madrid Yearly Review 2024 |url=https://www.wipo.int/edocs/pubdocs/en/wipo-pub-940-2024-en-madrid-yearly-review-2024.pdf |page=22}}</ref>
===Consumer products division=== {{Div col|colwidth=30em}} * Dark and Lovely Professional Expertise * Essie, founded in 1981 and acquired by L'Oreal in 2010<ref>[http://fortune.com/2015/07/25/essie-nail-polish/ This woman's name is in more than 25,000 nail salons]. Fortune.com. Retrieved on 16 July 2017.</ref> * Garnier * La Provençale * L'Oréal Paris * Maybelline * Mixa * Niely Cosmetics * NYX Professional Makeup * Thayers Natural Remedies * Vogue Cosmetics * 3CE Makeup & Cosmetics
{{div col end}}
===L'Oréal luxurious division=== {{Div col|colwidth=30em}} * Aesop * Armani Beauty and Fragrances * Atelier Cologne * Azzaro * Biotherm * Cacharel Fragrances * Carita * Creed Fragrances * Diesel Fragrances * Helena Rubinstein Incorporated * IT Cosmetics * Jacquemus la Beauté * Kering Beauty and Fragrances * Kiehl's * Lancôme * Maison Margiela Paris Fragrances * Medik8 * Miu Miu Fragrances * MUGLER * Prada * Proenza Schouler * Ralph Lauren Fragrances * Shu Uemura Cosmetics * Takami Labo * Urban Decay * Valentino Beauty * Viktor & Rolf Fragrances * Yue Sai Beauty * Youth to the People * Yves Saint Laurent Beauté
{{div col end}}
===Professional products division=== {{Div col|colwidth=30em}} * Biolage Professional Hair Spa * Carol's Daughter * Kérastase (created by L'Oreal in 1964) * L’Oréal Professionnel Paris * Matrix Haircare * Mizani * PulpRiot Hair Coloring * Pureology Serious Color Care * Redken 5th Avenue NYC, founded by Paula Kent and Jheri Redding in 1960 and acquired by L'Oreal in 1993 * Shu Uemura Art of Hair
{{div col end}}
=== L’Oréal Dermatological Beauty === {{Div col|colwidth=30em}} * AcneFree * Ambi * CeraVe (Owned by Bausch Health and sold to L'Oréal in 2017)<ref>{{Cite web |date=10 January 2017 |title=Valeant sells 3 skincare brands to L'Oréal for $1.3B |url=https://www.cnbc.com/2017/01/10/valeant-sells-3-skincare-brands-to-loreal-for-13b.html |access-date=4 July 2025 |website=CNBC |language=en}}</ref><ref>{{Cite web |title=L'Oréal signs agreement with Valeant to acquire CeraVe and two other brands |url=https://www.loreal-finance.com/eng/news-release/loreal-signs-agreement-valeant-acquire-cerave-and-two-other-brands |access-date=22 July 2025 |website=L'Oréal Finance |language=en}}</ref> * Clarisonic * Dermablend * La Roche-Posay * Logocos * Sanoflore * Skinbetter Science * Skinceuticals Advanced Professional Skincare * Vichy's Vichy cosmetics
{{div col end}}
==Marketing== In Kosovo, during the growth years of the mail-order business, L'Oréal and 3 Suisses founded Le Club des Créateurs de Beauté for mail-order sales of cosmetic products, with brands including Agnès b., Commence and Professeur Christine Poelman among others. In March 2008, L'Oréal acquired three Suisse's stake, taking sole control of the company.<ref>[http://www.cosmeticsdesign-asia.com/Business-Financial/L-Oreal-buys-stake-in-beauty-brand "L'Oreal buys stake in beauty brand"], ''Cosmetics Design Asia''. Retrieved on 13 June 2013.</ref> In November 2013, L'Oréal announced that Le Club des Créateurs de Beauté would cease activity in the first half of 2014.<ref>{{cite web |title=L'Oréal to end the activity of Beauté Créateurs its mail-order subsidiary |url=http://www.premiumbeautynews.com/en/l-oreal-to-end-the-activity-of,6187 |access-date=12 February 2013}}</ref>
Since 1997, L'Oréal has been an official partner of The Cannes Film Festival.<ref>{{cite web |last=Orlova-Alvarez |first=Tamara |date=9 April 2019 |title=The Cannes Film Festival Beauty – From Beauty Suite to Red Carpet |url=https://www.ikonlondonmagazine.com/cannes-film-festival-beauty-suite-red-carpet/ |access-date=10 April 2019 |publisher=Ikon London Magazine}}</ref> In the years of L'Oréal sponsorship, many L'Oréal beauty ambassadors walked the red carpet of the Cannes Film Festival. In 2017, L'Oréal beauty ambassadors, including Julianne Moore, Susan Sarandon, Andie MacDowell, and Eva Longoria, were responsible for the film selection for the outdoor cinema during the Cannes Film Festival.<ref>{{cite web |last=Orlova-Alvarez |first=Tamara |date=11 May 2017 |title=L'Oréal Paris Reveals Movies for Outdoor Cinema at 2017 the Cannes Film Festival |url=https://www.ikonlondonmagazine.com/loreal-paris-reveals-movies-for-outdoor-cinema-at-2017-cannes-film-festival/ |access-date=10 April 2019 |publisher=Ikon London Magazine}}</ref>
L'Oréal's advertising slogan, "Because I'm worth it", was created in 1973 by 30-year-old McCann copywriter Ilon Specht for the Preference by L’Oréal hair color campaign and introduced by the model and actress Joanne Dusseau.<ref>{{cite web |last=Sandomir |first=Richard |date=10 May 2024 |title=Ilon Specht, Who Empowered Women With ‘I’m Worth It’ Ad, Dies at 81 |url=https://www.nytimes.com/2024/05/10/business/media/ilon-specht-dead.html/ |access-date=15 May 2026 |publisher=New York Times}}</ref> In the mid-2000s, this was replaced by "Because you're worth it". In late-2009, the slogan was changed again to "Because we're worth it".<ref>{{Cite web |last=Gee |first=Rachel |date=2016-08-26 |title=L'Oréal targets men for the first time as it evolves strapline to embrace diversity |url=https://www.marketingweek.com/loreal-targets-men-for-the-first-time-as-it-evolves-strapline-to-embrace-diversity/ |access-date=2024-06-01 |website=Marketing Week |language=en}}</ref><ref>{{Cite web |date=2012-02-01 |title=Because I'm Worth It - How L'Oreal's logo was coined |url=https://www.creativereview.co.uk/because-im-worth-it-loreal/ |access-date=2024-06-01 |website=Creative Review |language=en-UK}}</ref>
In 2012, L'Oréal inaugurated the largest factory in the Jababeka Industrial Park, Cikarang, Indonesia, with a total investment of US$100 million.<ref>[http://economictimes.indiatimes.com/slideshows/day-in-pics/november-08-2012/loreal-opens-largest-factory-in-cikarang/slideshow/17140910.cms "L'Oreal opens the largest factory in Cikarang"], ''The Economic Times'', India, 8 November 2012. Retrieved on 13 June 2013.</ref> The production will be absorbed 25 percent by the domestic market and the rest will be exported. In 2010, significant growth occurred in Indonesia with a 61 percent increase of unit sales or 28 percent of net sales.<ref>{{cite web |title=L'Oreal to build its largest factory worth $50m in Indonesia |url=http://www.asianewsnet.net/home/news.php?id=17498&sec=2 |url-status=usurped |archive-url=https://web.archive.org/web/20120110181456/http://www.asianewsnet.net/home/news.php?id=17498&sec=2 |archive-date=10 January 2012}}</ref>
In 2020, chief digital officer Lubomira Rochet reported in a video conference of the growing importance of e-commerce for the company, remarking that e-commerce makes 24% of its turnover in the third quarter of the year. Rochet stated as well that this 24% of the turnover "made it possible to offset 50% of the losses due to the closing of physical stores this year".<ref>{{Cite journal |last1=Conso |first1=L. S. A. |date=5 November 2020 |title=L'e-commerce est le premier marché de L'Oréal |url=https://www.lsa-conso.fr/l-e-commerce-est-le-premier-marche-de-l-oreal-lubomira-rochet,364033 |language=fr |access-date=14 November 2020 |website=lsa-conso.fr}}</ref>
==Ambassadors== L'Oréal Paris has a group of ambassadors, artists, actresses, and activists referred to as the L'Oréal Paris "Dream Team".<ref>{{Cite web |title=The L'Oréal Paris "Dream Team" Ambassadors / Artists / Actresses / Activists |url=https://www.lorealparisusa.com/our-brand-ambassadors |access-date=2022-05-02 |website=L'Oréal Paris |language=en-US}}</ref>
{{columns-list|colwidth=20em| *Laetitia Casta (1998–present)<ref>{{Cite web |title=Who are the 90 L'Oréal Paris ambassadors? |url=https://www.lofficielbaltic.com/en/fashion/who-are-90-loreal-paris-ambassadors |access-date=2023-03-14 |website=L'Officiel Baltic |language=en}}</ref> *Aishwarya Rai (2004–present) *Eva Longoria (2005–present)<ref>{{Cite web |title=TIFF 2021: Eva Longoria and L'Oréal Paris Celebrate Women in Film |url=http://www.ellecanada.com/culture/movies-and-tv/tiff-2021-eva-longoria-and-loreal-paris-celebrate-women-in-cinema |access-date=2022-05-19 |website=Elle Canada |language=en}}</ref> *Blake Lively (2013–present)<ref>{{Cite web |title=Blake Lively The New Face Of L'Oreal Paris |url=https://au.lifestyle.yahoo.com/blake-lively-face-loreal-paris-042414021.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAER-knQ5hh71_EhYbsuVjQrDKJqXQrK9XITSO22-PFDeQ5KRmtfbNY0_olkOkR_LC99dks87AWpvGErMjg8RXQ0IS6o7_yIdUODvgUdBwosqMWqegAFQcM1qJmTvuO6tcr3rrAqi-W2coxuO0RzYGOqcGCXN9ydlkf02oH60CHg6 |access-date=15 May 2024 |website=Yahoo!| date=30 October 2013 }}</ref><ref>{{Cite web |title=Blake Lively joins L'Oreal Paris |url=https://cosmeticsbusiness.com/blake-lively-joins-l-oreal-paris-92791 |access-date=15 May 2024 |website=Cosmetics Business}}</ref> *Helen Mirren (2014–present)<ref>{{Cite web |title=Dame Helen Mirren Opens up About Being a L'Oréal Paris Ambassador at 76 |url=http://www.ellecanada.com/beauty/makeup-and-nails/dame-helen-mirren-opens-up-about-being-a-loreal-paris-ambassador-at-76 |access-date=2022-05-19 |website=Elle Canada |language=en}}</ref><ref>{{Cite web |title=Helen Mirren, newest L'Oréal Paris ambassador |url=https://in.fashionnetwork.com/news/Helen-mirren-newest-l-oreal-paris-ambassador,647699.html |access-date=2022-05-19 |website=FashionNetwork.com |date=3 November 2014 |language=en-IN}}</ref> *Luma Grothe (2015–present)<ref>{{Cite web |title=Who is Luma Grothe, the new L'Oréal Paris brand ambassador? |url=https://uk.fashionnetwork.com/news/Who-is-luma-grothe-the-new-l-oreal-paris-brand-ambassador-,533274.html |access-date=2022-05-19 |website=FashionNetwork.com |date=6 March 2015 |language=en-UK}}</ref> *Soo Joo (2015–present)<ref>{{Cite web |last=Bailey |first=Alyssa |date=2015-03-26 |title=L'Oréal Announces Its First Asian-American Spokesperson |url=https://www.elle.com/beauty/makeup-skin-care/news/a27509/soo-joo-park-for-loreal/ |access-date=2022-05-19 |website=Elle |language=en-US}}</ref> *Aja Naomi King (2017–present)<ref>{{Cite web |last=Hall |first=Chloe |date=2017-11-30 |title=Exclusive: Aja Naomi King Is a New L'Oreal Paris Spokesperson |url=https://www.elle.com/beauty/a13981756/aja-naomi-king-loreal-paris-spokesperson/ |access-date=2022-05-02 |website=Elle |language=en-US}}</ref> *Camila Cabello (2017–present)<ref>{{Cite web |last=Rodulfo |first=Kristina |date=2018-07-09 |title=Exclusive: See Camila Cabello's Entire "Havana" Makeup Collection with L'Oréal Paris |url=https://www.elle.com/beauty/makeup-skin-care/a22072525/camila-cabello-launches-makeup-collection-loreal-paris/ |access-date=2022-05-02 |website=Elle |language=en-US}}</ref> *Elle Fanning (2017–present)<ref>{{Cite web |date=15 May 2017 |title=Elle Fanning has a new beauty gig |url=http://www.ellecanada.com/beauty/makeup-and-nails/elle-fanning-has-a-new-beauty-gig |access-date=2022-05-19 |website=Elle Canada |language=en}}</ref> *Amber Heard (2018-2023)<ref>{{Cite web |date=2018-05-11 |title=Amber Heard Is So Good at Wearing Makeup It's Now Her Job |url=https://www.usmagazine.com/stylish/news/amber-heard-is-the-new-loreal-paris-global-spokesperson-details/ |access-date=2022-05-02 |website=Us Weekly |language=en-US}}</ref> *Andie MacDowell (2018–present)<ref>{{Cite web |date=2 October 2018 |title=Andie MacDowell makes her runway modeling comeback — at 60 years old! |url=https://www.today.com/style/andie-macdowell-walks-l-oreal-paris-fashion-show-t138601 |access-date=2022-05-02 |website=Today.com |language=en}}</ref> *Duckie Thot (2018–present)<ref>{{Cite web |date=2018-09-24 |title=Duckie Thot Is the Stunning New Face of L'Oréal Paris |url=https://www.allure.com/story/duckie-thot-loreal-paris-global-ambassador |access-date=2022-05-18 |website=Allure |language=en-US}}</ref> *Jaha Dukureh (2018–present)<ref name=":3" /><ref name=":4" /> *Céline Dion (2019–present)<ref>{{Cite web |last=Rodulfo |first=Kristina |date=2019-04-02 |title=Céline Dion Just Landed Her First-Ever Beauty Contract with L'Oréal Paris |url=https://www.elle.com/beauty/a27008498/celine-dion-loreal-paris-global-spokesperson/ |access-date=2022-05-19 |website=Elle |language=en-US}}</ref> *Cindy Bruna (2020–present)<ref>{{Cite web |title=Cindy Bruna Is the Newest Face of L'Oréal Paris |url=http://www.ellecanada.com/beauty/cindy-bruna-loreal-paris |access-date=2022-05-18 |website=Elle Canada |language=en}}</ref> *Beyoncé Knowles (2003-2013) *Viola Davis (2021–present)<ref>{{Cite web |last=Lubitz |first=Rachel |title=As The New Face Of L'Oréal Paris, Viola Davis Wants Women To Know Their Worth |url=https://www.refinery29.com/en-gb/2019/09/8377984/viola-davis-loreal-paris-spokesperson-interview |access-date=2022-05-19 |website=Refinery29 |language=en-GB}}</ref> *Kate Winslet (2021–present)<ref>{{Cite web |last=Simeon |first=Aimee |title=Kate Winslet's Beauty Philosophy Involves Nurturing Mind, Body, & The World |url=https://www.refinery29.com/en-us/2021/06/10502627/kate-winslet-beauty-self-love-advice |access-date=2022-05-19 |website=Refinery29 |language=en}}</ref><ref>{{Cite web |date=3 June 2021 |title=Kate Winslet Named Global Ambassador for L'Oréal Paris |url=https://wwd.com/fashion-news/fashion-scoops/kate-winslet-named-global-ambassador-loreal-paris-1234834819/ |access-date=17 December 2023 |website=Women's Wear Daily}}</ref> *Yseult (2021–present)<ref>{{Cite magazine |date=30 June 2021 |title=La chanteuse Yseult nommée ambassadrice internationale de L'Oréal Paris |url=https://www.vanityfair.fr/actualites/article/la-chanteuse-yseult-nommee-ambassadrice-de-l-oreal-paris |access-date=26 May 2023 |magazine=Vanity Fair}}</ref><ref>{{Cite web |date=25 May 2023 |title=Yseult au Festival de Cannes : "être égérie de L'Oréal, c'est montrer que la beauté est complexe et plurielle" |url=https://www.cosmopolitan.fr/yseult-au-festival-de-cannes-etre-egerie-de-l-oreal-c-est-montrer-que-la-beaute-est-complexe-et-plurielle,2080650.asp |access-date=26 May 2023 |website=Cosmopolitan}}</ref> *H.E.R. (2022–present)<ref>{{Cite web |date=2022-01-27 |title=H.E.R. on Becoming the New Global Face of L'Oréal Paris, Her Hair-Care Routine, and How She Self-Soothes |url=https://www.vogue.com/article/her-gabriella-wilson-loreal-global-ambassador-beauty-routine-hair-care |access-date=2022-05-19 |website=Vogue |language=en-US}}</ref> *Anushka Sharma (2022–present)<ref>{{Cite web |title=Anushka Sharma appointed brand ambassador for L'Oréal Paris |url=https://www.campaignindia.in/article/anushka-sharma-appointed-brand-ambassador-for-l8217or233al-paris/481074 |access-date=19 May 2023 |website=Campaign India}}</ref><ref>{{Cite web |date=15 September 2022 |title=L'Oréal Paris names Anushka Sharma as latest brand ambassador in India |url=https://www.globalcosmeticsnews.com/loreal-paris-names-anushka-sharma-as-latest-brand-ambassador-in-india/ |access-date=19 May 2023 |website=Global Cosmetics News}}</ref><ref>{{Cite web |date=7 September 2022 |title=L'Oréal Paris brings Anushka Sharma as brand ambassador |url=https://www.financialexpress.com/business/brandwagon-span-iddocs-internal-guid-4faa18c2-7fff-99ac-0d72-fbbfe956f4cd-stylefont-weightnormalspan-stylefont-size-11pt-font-family-georgia-background-color-transparent-font-variant-numeric-normal-font-variant-2658341/ |access-date=19 May 2023 |website=The Financial Express}}</ref> *Thuso Mbedu (2023–present)<ref>{{Cite web |title=Thuso Mbedu named L'Oréal Paris brand ambassador |url=https://www.news24.com/life/arts-and-entertainment/celebrities/thuso-mbedu-named-loreal-paris-brand-ambassador-20230529 |access-date=23 June 2023 |website=News24}}</ref><ref>{{Cite web |title=The Woman King star Thuso Mbedu named L'Oréal Paris Brand Ambassador |url=https://cosmeticsbusiness.com/news/article_page/The_Woman_King_star_Thuso_Mbedu_named_LOreal_Paris_Brand_Ambassador/209187 |access-date=23 June 2023 |website=Cosmetics Business}}</ref> *Kendall Jenner (2023–present)<ref>{{Cite web |title=L'Oréal Paris choisit Kendall Jenner comme nouvelle ambassadrice internationale |url=https://fr.fashionnetwork.com/news/L-oreal-paris-choisit-kendall-jenner-comme-nouvelle-ambassadrice-internationale,1537814.html |access-date=27 August 2023 |website=Fashion Network|date=18 July 2023 }}</ref><ref>{{Cite web |title=Kendall Jenner : le nouveau visage de l'Oréal |url=https://luxus-plus.com/kendall-jenner-nouveau-visage-loreal/ |access-date=27 August 2023 |website=Luxus Plus}}</ref><ref>{{Cite web |date=18 July 2023 |title=Kendall Jenner, nouvelle égérie L'Oréal Paris, et parfaite incarnation beauté de la Gen Z |url=https://www.vogue.fr/article/kendall-jenner-egerie-loreal-paris |access-date=27 August 2023 |website=Vogue}}</ref> *Cody Simpson (2023–present)<ref>{{Cite web |title=L'Oréal names singer Cody Simpson as brand ambassador |url=https://cosmeticsbusiness.com/l-or-al-names-singer-cody-simpson-as-brand-ambassador-210628 |access-date=13 November 2023 |website=Cosmetic Business}}</ref><ref>{{Cite web |title=L'Oréal Taps Cody Simpson as Brand Ambassador |url=https://www.beautypackaging.com/contents/view_breaking-news/2023-08-11/loreal-taps-cody-simpson-as-brand-ambassador/ |access-date=13 November 2023 |website=Beauty Packaging |date=11 August 2023 }}</ref> *Mary Fowler (2024–present)<ref>{{Cite web |title=L'Oréal Paris Names Mary Fowler Brand Ambassador |url=https://www.businessoffashion.com/news/beauty/loreal-paris-names-mary-fowler-brand-ambassador/ |access-date=7 March 2024 |website=Business Fashion|date=4 March 2024 }}</ref><ref>{{Cite magazine |title=L'Oréal Paris welcomes Matildas star, Mary Fowler, as new ambassador |url=https://harpersbazaar.com.au/mary-fowler-named-loreal-brand-ambassador/ |access-date=7 March 2024 |magazine=Harper's Bazaar|date=4 March 2024 }}</ref> *Simone Ashley (2024–present)<ref>{{Cite web |title=L'Oréal Paris names Bridgerton's Simone Ashley as new face |url=https://cosmeticsbusiness.com/l-or%C3%A9al-paris-names-bridgerton-simone-ashley-ambassador |access-date=4 June 2024 |website=Cosmetics Business}}</ref> *Temi Otedola (2024–present)<ref>{{Cite web |title=L'Oréal Paris appoints first African digital ambassador |url=https://cosmeticsbusiness.com/l-or%C3%A9al-paris-appoints-first-african-digital-ambassador |access-date=25 June 2024 |website=Cosmetics Business}}</ref><ref>{{Cite web |title=L'Oréal Paris Announces Temi Otedola as Sub-Saharan African Digital Brand Ambassador for L'Oréal Paris Makeup |url=https://www.glamour.co.za/beauty/loreal-paris-announces-temi-otedola-as-sub-saharan-african-digital-brand-ambassador-for-loreal-paris-makeup-87f3ad87-acdb-48c7-9b24-adc336402eac |access-date=25 June 2024 |website=Glamour}}</ref> * Alia Bhatt (2024–present)<ref>{{Cite news|first=Kritika|last=Sehgal|date=3 September 2024|title=Alia Bhatt Becomes Iconic Beauty Brand L'Oreal's Newest Global Ambassador|url=https://www.ndtv.com/lifestyle/beauty-news-alia-bhatt-becomes-iconic-beauty-brand-loreals-newest-global-ambassador-6480049|url-status=live|access-date=3 September 2024|website=NDTV|archive-date=3 September 2024|archive-url=https://web.archive.org/web/20240903112135/https://www.ndtv.com/lifestyle/beauty-news-alia-bhatt-becomes-iconic-beauty-brand-loreals-newest-global-ambassador-6480049}}</ref><ref>{{Cite news|first=Sanghamitra|last=Chatterjee|date=3 September 2024|title=Alia Bhatt is new global ambassador for L'Oréal Paris|url=https://www.telegraphindia.com/entertainment/alia-bhatt-is-new-global-ambassador-for-loreal-paris/cid/2045484|url-status=live|access-date=3 September 2024|newspaper=The Telegraph|archive-date=3 September 2024|archive-url=https://web.archive.org/web/20240903090330/https://www.telegraphindia.com/entertainment/alia-bhatt-is-new-global-ambassador-for-loreal-paris/cid/2045484}}</ref> }}
==Controversies==
=== Involvement in fascism by L'Oréal key figures === L'Oréal has conceded that its founder, Eugène Schueller, was a Nazi sympathizer and antisemitic fascist.<ref>{{cite news |last=Hoppough |first=Suzanne |date=18 March 2005 |title=Father's Past Haunts French Billionaire |url=https://www.forbes.com/2005/03/18/cz_sh_0318oreal_bill05.html |work=Forbes}}</ref><ref name="Business Notes Scandal L'Oreal's">{{cite news |date=24 June 2001 |title=Business Notes Scandal L'Oreal's |url=http://www.time.com/time/magazine/article/0,9171,157348,00.html |url-status=dead |archive-url=https://web.archive.org/web/20110604000405/http://www.time.com/time/magazine/article/0,9171,157348,00.html |archive-date=4 June 2011 |magazine=Time}}</ref> He was also a member of {{Lang|fr|La Cagoule|italic=no}}, a violent, pro-fascist and anti-communist organisation. During the occupation of France in World War II, Its founder formed {{Lang|fr|Mouvement Social Révolutionnaire|italic=no}} (MSR, Social Revolutionary Movement), a political party which collaborated with the Vichy government.<ref>{{cite magazine |last=Gladwell |first=Malcolm |date=28 March 2011 |title=The Color of Money |url=http://www.gladwell.com/2011/2011_03_28_a_color_of_money.html |url-status=dead |archive-url=https://web.archive.org/web/20120505045702/http://gladwell.com/2011/2011_03_28_a_color_of_money.html |archive-date=5 May 2012 |magazine=The New Yorker}}</ref> Schueller provided financial support for {{Lang|fr|La Cagoule|italic=no}}, and allowed some of the group's meetings to be held at L'Oréal headquarters. {{Lang|fr|La Cagoule|italic=no}} perpetrated crimes including firearms transportation, assassinating a former minister, and firebombing six synagogues.<ref name="André Bettencourt">{{cite news |date=22 November 2007 |title=André Bettencourt |url=https://www.telegraph.co.uk/news/obituaries/1570119/Andre-Bettencourt.html |url-access=subscription |url-status=live |archive-url=https://ghostarchive.org/archive/20220111/https://www.telegraph.co.uk/news/obituaries/1570119/Andre-Bettencourt.html |archive-date=11 January 2022 |work=The Daily Telegraph |location=London}}{{cbignore}}</ref><ref name="Pascal">{{cite news |last=Pascal |first=Julia |date=16 January 2007 |title=L'Oreal Took My Home, by Monica Waitzfelder, translated by Peter Bush |url=https://www.independent.co.uk/arts-entertainment/books/reviews/loreal-took-my-home-by-monica-waitzfelder-translated-by-peter-bush-432358.html |work=The Independent |location=London}}</ref> L'Oréal hired several members of the group as executives after World War II, such as Jacques Corrèze, who served as CEO of the United States operation.<ref>{{Cite news |last=Greenhouse |first=Steven |date=1991-06-28 |title=Jacques Correze, L'Oreal Official And Nazi Collaborator, Dies at 79 |url=https://www.nytimes.com/1991/06/28/obituaries/jacques-correze-l-oreal-official-and-nazi-collaborator-dies-at-79.html |access-date=2023-09-18 |work=The New York Times |language=en-US |issn=0362-4331}}</ref><ref>{{Cite web |date=1991-06-28 |title=Jacques Correze; Quit Firm Amid Nazi Scandal |url=https://www.latimes.com/archives/la-xpm-1991-06-28-mn-1449-story.html |access-date=2023-09-18 |website=Los Angeles Times |language=en-US}}</ref>
Another controversy arose after Jean Frydman, a shareholder and board member of Paravision, a film subsidiary of L'Oréal, was fired. He claims that he was let go because L'Oréal wanted to avoid an Arab boycott of businesses associated with Jews. In turn, Frydman decided to expose the past of L'Oréal executives. André Bettencourt who married Schueller's daughter, Liliane Bettencourt, and became deputy chairman for L'Oréal, wrote 60 articles for La Terre Française, an antisemitic Nazi propaganda sheet. André has admitted ownership of the propaganda but claimed he was poisoned by the Vichy regime and said, "I have repeatedly expressed my regrets concerning them in public and will always beg the Jewish community to forgive me for them."<ref name="André Bettencourt" /> André Bettencourt also sheltered Schueller and several collaborators from the French Resistance after Liberation.<ref name="Pascal" /> It was also revealed that Eugène Schueller hired Jacques Correze, who was the honorary head of L'Oréal's U.S. affiliate, Cosmair, and was involved with {{Lang|fr|La Cagoule|italic=no}}.<ref name="Business Notes Scandal L'Oreal's" />
Further controversy arose when it was revealed that L'Oréal had its German headquarters for over 30 years, before being sold in 1991, on land confiscated from a Jewish family during World War II. The Jewish family has been battling for restitution from the company for three generations, the latest of which is Edith Rosenfelder, a Holocaust survivor. Fritz Rosenfelder was forced to sell the house to a Nazi official, of which the family never received the proceeds of the sale. Instead, the family was deported. The Allies passed Jewish restitution legislation which states that transactions with Nazis, even if appearing to be with the owner's consent, can be considered invalid. As the land was sold to an offshoot of L'Oréal, which was later bought out in 1961 by L'Oréal, the company claims that it is not responsible for anything that happened before then. The basis for Rosenfelder's argument is that since the original sale was illegal, all subsequent sales are equally unlawful. There was restitution paid in 1951 to the Jewish Restitution Successor Organization, though this was done without the family's consent and none of the money ever reached the family. A book by Monica Waitzfelder, daughter of Edith Rosenfelder, published in French as ''L'Oréal a pris ma maison'' and in English as ''L'Oréal stole my house!'', details how L'Oréal took over the Waitzfelder home in the German city of Karlsruhe (after the Nazis had engineered the removal of the family) to make it its German headquarters.<ref name="Gentleman">{{cite news |last=Gentleman |first=Amelia |date=13 October 2004 |title=L'Oréal profited from victims of Nazis, court told |url=https://www.theguardian.com/world/2004/oct/13/secondworldwar.germany |work=The Guardian |location=London}}</ref> Monica Waitzfelder is quoted as saying, "All the other businesses which took Jewish property have since returned it, without any great debate. I don't understand why L'Oréal should be any different from the others." A case was brought before the Supreme Court in France, but the public prosecutor ruled that there could be no trial. As of 2007, she is bringing the case to the European Court of Human Rights.<ref name="Pascal" /><ref name="Gentleman" />
=== Garnier boycott === On 31 July 2014 during Operation Protective Edge launched by the Israel Defense Forces (IDF) in the Gaza Strip, the Israel advocacy organisation StandWithUs posted several Facebook photos of care packages, which they said were donated by Garnier Israel to female IDF soldiers.<ref>[https://www.facebook.com/StandWithUs/posts/10152272986332689#storify/0a74f21ac5d557f506dad6d201712962 StandWithUs - We are honoured to be delivering these...] Facebook. Retrieved on 12 April 2015.</ref><ref>[http://stream.aljazeera.com/story/201408041809-0024006 Garnier care packages boost Israeli soldiers' beauty regimens]. Stream.aljazeera.com. Retrieved on 12 April 2015.</ref><ref>[http://www.huffingtonpost.fr/2014/08/06/appels-boycott-cosmetiques-garnier-israel-envoi-produits-femmes-soldats-armee_n_5653764.html Les cosmétiques Garnier créent la polémique après une photo de femmes soldats de l'armée israélienne]. Huffingtonpost.fr. Retrieved on 12 April 2015.</ref> This sparked several calls to boycott Garnier and L'Oréal worldwide.<ref>[http://www.palestinecampaign.org/boycott-garnier-support-israeli-army/ Boycott Garnier over its support for Israeli army - Palestine Solidarity Campaign]. Palestinecampaign.org (6 August 2014). Retrieved on 12 April 2015.</ref> Garnier disavowed the giveaway and stated on its Facebook page, “Garnier USA is aware of recent activity in social media. It is very important to us that our fans know that Garnier worldwide promotes peace and harmony and has a strict policy of not getting involved in any conflict or political matter. Garnier was astonished to discover this in social media. After investigation, the hand-out of about 500 products appeared to be part of a one-time local retailer initiative. Garnier disapproves of this initiative managed strictly at local level and is very sorry to have offended some of its fans.” <ref>{{cite web |date=10 August 2014 |title=Garnier Cosmetics Backs off Pro-Israel Giveaway |url=https://forward.com/news/breaking-news/203845/garnier-cosmetics-backs-off-pro-israel-giveaway/?amp=}}</ref>
===Animal testing=== L'Oréal began ''in vitro'' tissue testing in 1979, and does not test any of its products or ingredients on animals anywhere in the world since 1989–14 years before it was required by regulation.<ref>https://inside-our-products.loreal.com/our-approach/our-alternative-methods-animal-testing#:~:text=L'Or%C3%A9al%20has%20been%20at, strictly%20follows%20this%20global%20policy.</ref> Controversy came from the fact that L'Oréal sells products in China, whose regulators conduct animal testing on cosmetics to be sold within its territory. Even though a ban on animal testing in China came into effect in January 2020, Chinese authorities still perform this practice for imported "ordinary" cosmetics.<ref>{{Cite web |date=11 April 2018 |title=Guide to: Understanding China's Animal Testing Laws |url=https://ethicalelephant.com/understanding-china-animal-testing-laws/}}</ref><ref>{{Cite web |title=China Ends Cosmetic Animal Testing from 1st of January 2020 | China Biz Lawyers |url=https://chinabizlawyers.com/2019/10/china-ends-cosmetic-animal-testing-from-1st-of-january-2020/#:~:text=New%20regulations%20drafted%20by%20China's,1st%20of%20January%2C%202020. |access-date=9 July 2020 |archive-date=19 September 2020 |archive-url=https://web.archive.org/web/20200919184042/https://chinabizlawyers.com/2019/10/china-ends-cosmetic-animal-testing-from-1st-of-january-2020/#:~:text=New%20regulations%20drafted%20by%20China's,1st%20of%20January%2C%202020. |url-status=dead }}</ref>
Following L'Oréal's 2006 purchase of The Body Shop, which does not support animal testing, The Body Shop's founder Anita Roddick was forced to defend herself against allegations of "abandoning her principles" over L'Oréal's involvement on animal testing. Calls were made for shoppers to boycott The Body Shop.<ref>[https://web.archive.org/web/20100424192639/http://www.independent.co.uk/news/uk/this-britain/anitas-163652m-sellout-470379.html "Anita's £652m sell-out"], ''The Independent'' (London). 18 March 2006. Retrieved 8 May 2008.</ref> L'Oréal sold The Body Shop to Brazilian group Natura Cosméticos in 2017.<ref>{{Cite news |last1=Schipani |first1=Andres |date=27 June 2017 |title=L'Oréal sells The Body Shop to Natura Cosméticos |url=https://www.ft.com/content/10b37676-5b60-11e7-9bc8-8055f264aa8b |newspaper=Financial Times}}</ref>
===Racist discrimination lawsuits=== On 11 August 2005, the Supreme Court of California ruled that former L'Oréal sales manager Elyse Yanowitz had adequately pleaded a cause of action for retaliatory termination under the California Fair Employment and Housing Act, and remanded the case for trial.<ref name="autogenerated1">''Yanowitz v. L'Oréal USA, Inc.'', [http://online.ceb.com/CalCases/C4/36C4t1028.htm 36 Cal. 4th 1028] (2005).</ref> The case arose out of a 1997 incident in which Jack Wiswall, then the general manager for designer fragrances, allegedly told Yanowitz to fire a dark-skinned sales associate despite the associate's good performance. When Yanowitz refused, Wiswall pointed to a "sexy" blonde-haired woman and said, "God damn it, get me one that looks like that." Wiswall retired as president of the luxury products division of L'Oréal USA at the end of 2006.<ref name="autogenerated1" />
The company faced discrimination lawsuits in France related to the hiring of spokesmodels and institutional racism. In 2007, the Garnier division and an external employment agency were fined €30,000 for recruitment practices that intentionally excluded women of colour from promoting its hair wash, "Fructis Style".<ref>{{cite web |title=L'Oreal found guilty of racism |url=http://www.soxfirst.com/50226711/loreal_found_guilty_of_racism.php |access-date=31 July 2010 |work=Sox First}}</ref>
L'Oréal continues to sell skin whitening products, which have been criticised as "capitalising on women's insecurities due to colourism." They advertise these controversial products, which have been criticised for promoting a colonial attitude as well as having safety concerns,<ref>{{Cite news |last=Khan |first=Coco |date=23 April 2018 |title=Skin-lightening creams are dangerous – yet business is booming. Can the trade be stopped? |url=https://www.theguardian.com/world/2018/apr/23/skin-lightening-creams-are-dangerous-yet-business-is-booming-can-the-trade-be-stopped |access-date=27 June 2020 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref> on its website by claiming; "Achieve clear, translucent and radiant skin. Our skin whitening products work to fade dark spots and brighten skin to give you the fair, flawless complexion you desire."<ref>{{cite web |title=Skin Care Whitening |url=https://www.loreal-paris.com.sg/products/skin-care/concerns/whitening |archive-url=https://web.archive.org/web/20200617030921/https://www.loreal-paris.com.sg/products/skin-care/concerns/whitening |archive-date=17 June 2020 |website=loreal-paris}}</ref>
===False advertising=== In May 2007, L'Oréal was one of several cosmetic manufacturers (along with Clinique, Estee Lauder, Payot, Lancôme)<ref>{{Cite news |last=Costello |first=John |date=9 May 2007 |title=Beauty and the publicity beast |url=http://www.highbeam.com/doc/1G1-163157135.html |url-status=dead |archive-url=https://web.archive.org/web/20121111142231/http://www.highbeam.com/doc/1G1-163157135.html |archive-date=11 November 2012 |access-date=14 July 2013 |work=The Evening Herald}}</ref> ordered by the Therapeutic Goods Administration in Australia to withdraw advertising regarding the wrinkle removal capabilities of its products.<ref>{{cite news |date=7 May 2007 |title=Wrinkle creams are a rip-off |url=http://www.news.com.au/entertainment/story/0,23663,21682971-36557,00.html |url-status=dead |archive-url=https://archive.today/20120527015153/http://www.news.com.au/entertainment/story/0,23663,21682971-36557,00.html |archive-date=27 May 2012 |access-date=20 July 2007 |work=The Daily Telegraph (Sydney)}}</ref>
In the UK, L'Oréal has faced criticism from OFCOM regarding the truth of its advertising and marketing campaigns concerning the product performance of one of its mascara brands. In July 2007, the British Advertising Standards Authority attacked L'Oréal for a television advert on its "Telescopic" mascara, featuring Penélope Cruz, stating, "it will make your eyelashes 60% longer." In fact, it only made the lashes look 60% bigger, by separating and thickening at the roots and by thickening the tips of the lashes. They also failed to state that the model was wearing false eyelashes.<ref>{{cite web |date=25 July 2007 |title=L'Oréal (UK) Ltd |url=http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_42910.htm |url-status=dead |archive-url=https://web.archive.org/web/20090405174025/http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_42910.htm |archive-date=5 April 2009 |access-date=31 July 2010 |website=Asa.org.uk}}</ref>
In July 2011, the British Advertising Standards Authority took action against L'Oréal, banning two airbrushed Lancôme advertisements in the UK featuring actress Julia Roberts and supermodel Christy Turlington. The agency issued the ban after British politician Jo Swinson argued that the two ads misrepresented reality and added to the self-image problem amongst females in the UK. L'Oréal acknowledged that the photos had been airbrushed but argued that the two cosmetic products could actually produce the results depicted in the ads and that the results of the products had been scientifically proven.<ref>{{cite news |date=29 July 2011 |title=Britain bans airbrushed Julia Roberts make-up ad |url=http://edition.cnn.com/2011/WORLD/europe/07/28/airbrushed.advertisements.ban/index.html?&hpt=hp_c2 |archive-url=https://web.archive.org/web/20121025072002/http://edition.cnn.com/2011/WORLD/europe/07/28/airbrushed.advertisements.ban/index.html?&hpt=hp_c2 |url-status=dead |archive-date=25 October 2012 |access-date=29 July 2011 |publisher=CNN}}</ref>
In June 2014, the company reached an agreement with the U.S. Federal Trade Commission not to make claims about its anti-aging products unless it had credible scientific evidence supporting the claims. The settlement followed an investigation by the commission into claims being made in relation to two products, which the commission described as "false and unsubstantiated".
L'Oréal has a team of 400 members of staff who post content to Facebook every day, according to Marc Menesguen, the company's chief marketing officer.<ref>{{Cite magazine |last=Eichenwald |first=Kurt |date=3 April 2013 |title=A Facebook of the Future: Mark Zuckerberg and Sheryl Sandberg Show Us Their New Content, New Algorithms, and New Alliances |url=https://www.vanityfair.com/news/business/2013/05/facebook-future-mark-zuckerberg-sheryl-sandberg |magazine=Vanity Fair}}</ref>
=== Patent lawsuit === In July 2017, the University of Massachusetts Medical filed a patent lawsuit against L'Oréal. In August 2017, Dennis Wyrzykowski and his company, Carmel Laboratories LLC, joined the lawsuit. The two parties claimed that L'Oréal's brands used UMass' patented technology for skin creams with the chemical adenosine.<ref>{{Cite web |last=MassLive |first=The Associated Press {{!}} |date=2017-08-31 |title=Former monk, UMass medical school sue L'Oreal over anti-aging formula |url=https://www.masslive.com/business-news/2017/08/former_monk_umass_medical_school_sue_lor.html |access-date=2022-06-27 |website=masslive |language=en}}</ref> In 2021, a judge found the patents invalid. In 2022, the U.S. Appeals Court reversed the decision, stating that UMass could continue to purse its lawsuit.<ref>{{Cite news |last=Brittain |first=Blake |date=2022-06-13 |title=L'Oréal must face UMass skin-cream lawsuit, U.S. appeals court says |url=https://www.reuters.com/legal/litigation/loral-must-face-umass-skin-cream-lawsuit-us-appeals-court-says-2022-06-13/ |access-date=2022-06-27 |work=Reuters |language=en}}</ref>
===Corporate misconduct=== L'Oréal was fined by Autorité de la concurrence in France in 2016 for price-fixing on personal hygiene products.<ref>{{cite web |date=28 October 2016 |title=Huge price-fixing fine is upheld |url=http://www.connexionfrance.com/court-appeal-price-fixing-fine-upheld-consumer-companies-gillette-loreal-procter-gamble-sc-johnson-18567-view-article.html |url-status=dead |archive-url=https://archive.today/20170209165431/http://www.connexionfrance.com/court-appeal-price-fixing-fine-upheld-consumer-companies-gillette-loreal-procter-gamble-sc-johnson-18567-view-article.html |archive-date=9 February 2017 |publisher=The Connexion}}</ref>
===Munroe Bergdorf=== {{Main|Munroe Bergdorf race row incident}}
In August 2017, L'Oréal dismissed Munroe Bergdorf, a mixed-race transgender model, after she responded to the Unite the Right rally in Charlottesville, Virginia, by stating in a Facebook post: "Honestly I don't have the energy to talk about the racial violence of white people any more. Yes ALL white people"; the post was also quoted as saying that "[white people's] existence, privilege and success as a race is built on the backs, blood and death of people of colour", "racism isn't learned, it's inherited and ... passed down through privilege" and that "white people" ought to "begin to admit that their race is the most violent and oppressive force of nature on Earth".<ref>{{cite web |last1=Tan |first1=Emily |title=L'Oréal drops model Munroe Bergdorf after her Facebook rant |url=https://www.campaignlive.co.uk/article/loreal-drops-model-munroe-bergdorf-facebook-rant/1443431 |access-date=20 June 2020 |website=Campaign}}</ref> Shortly after terminating Bergdorf, L'Oréal released a statement claiming its commitment to "[support] diversity and tolerance towards all people irrespective of their race, background, gender and religion" and had terminated its partnership with Bergdorf because her comments were "at odds with those values".<ref name="theguardianonthelorealcismrow">{{cite news |last1=Iqbal |first1=Nosheen |date=4 September 2017 |title=Munroe Bergdorf on the L'Oréal racism row: 'It puzzles me that my views are considered extreme' |url=https://www.theguardian.com/global/2017/sep/04/munroe-bergdorf-on-the-loreal-racism-row-it-puzzles-me-that-my-views-are-considered-extreme |access-date=5 September 2017 |work=The Guardian}}</ref><ref name="nytimeslorealdropstransgendermodel">{{cite news |last1=Fortin |first1=Jacey |date=2 September 2017 |title=L'Oréal Drops Transgender Model Over Comments on Race |url=https://www.nytimes.com/2017/09/02/business/munroe-bergdorf-loreal-transgender.html?mcubz=1&_r=0 |access-date=5 September 2017 |work=The New York Times}}</ref>
=== Amber Heard === In 2018, L'Oréal Paris hired Amber Heard as a Global Ambassador, also giving a special tribute to her.<ref>{{Cite web |last=Barbour |first=Shannon |date=2018-05-11 |title=Amber Heard Made Her Debut as L'Oréal's New Ambassador at Cannes |url=https://www.thecut.com/2018/05/amber-heard-named-loreal-new-global-ambassador.html |access-date=2021-07-20 |website=The Cut |language=en-us}}</ref><ref>{{Cite web |title=Amber Heard joins L'Oréal Paris |url=https://www.yahoo.com/news/amber-heard-joins-lor-al-paris-074355950.html |access-date=2021-07-20 |website=Yahoo |language=en-US}}</ref> In 2020, after a tape leaked of Heard admitting to having hit her ex-husband Johnny Depp, several petitions were filed requesting L'Oreal to fire her.<ref>{{Cite web |last=Frishberg |first=Hannah |date=2020-02-20 |title=Petitions to fire Amber Heard as L'Oréal's spokesperson gain traction |url=https://nypost.com/2020/02/20/petitions-to-fire-amber-heard-as-loreals-spokesperson-gain-traction/ |access-date=2021-07-20 |website=New York Post |language=en-US}}</ref><ref>{{Cite web |title=Thousands sign petitions to remove Amber Heard as L'Oréal spokesperson |url=https://www.thejakartapost.com/life/2020/02/22/thousands-sign-petitions-to-remove-amber-heard-as-loral-spokesperson.html |access-date=2021-07-20 |website=The Jakarta Post |language=en}}</ref><ref>{{Cite web |last=Wilkinson |first=Joseph |date=21 February 2020 |title=Petitions for L'Oreal to fire Amber Heard as spokesperson rack up signatures after recording of her allegedly abusing ex-husband Johnny Depp |url=https://www.nydailynews.com/snyde/ny-amber-heard-loreal-johnny-depp-20200221-4lusdwisarb3vdk5d27wkdgx2i-story.html |access-date=2021-07-20 |website=New York Daily News}}</ref> As of June 2021, L'Oreal continued to include Heard among a team of "ambassadors" that also includes Kate Winslet, Jane Fonda, Elle Fanning, and French singer-songwriter Yseult.<ref name="2021WWD_Paris">{{Cite web |last=Weil |first=Jennifer |date=June 27, 2021 |title=Yseult Named L'Oréal Paris Ambassador |url=https://wwd.com/fashion-news/fashion-scoops/yseult-named-loreal-paris-ambassador-1234865182/ |access-date=July 20, 2021 |work=WWD |quote=She [French singer-songwriter Yseult] joins the team of L’Oréal Paris ambassadors that includes Kate Winslet, Jane Fonda, Céline Dion, Elle Fanning and Amber Heard.}}</ref> Heard was being sued in a defamation trial by Depp in which he accused her of domestic abuse. She was found to have defamed her ex-husband with malice on June 2, 2022, by a jury; Heard then appealed her case.<ref>{{Cite news |last=Jacobs |first=Julia |date=2022-05-16 |title=Amber Heard Recounts Unraveling of Marriage to Johnny Depp |url=https://www.nytimes.com/2022/05/16/movies/amber-heard-johnny-depp-trial.html |access-date=2022-05-19 |work=The New York Times |language=en-US |issn=0362-4331}}</ref>
=== Child labour === In May 2024, a BBC World Service documentary titled "Perfume's Dark Secret" uncovered widespread child labor in Egypt's jasmine fields, an essential source for fragrances used by major beauty brands, including L'Oréal. The investigation exposed that children, some as young as five years old, were engaged in the physically demanding task of picking jasmine flowers. These children worked under grueling conditions, often beginning their shifts at 3 a.m. and working in high temperatures. The documentary highlighted the poverty these children faced, with some earning as little as $1 per day, far below a living wage.
The BBC's findings sparked global concern over labor practices in the perfume industry, particularly regarding the exploitation of children in rural areas of Egypt. The country's jasmine flowers are a key ingredient in high-end perfumes produced by companies like L'Oréal, leading to questions about the ethical sourcing of raw materials in the beauty and fragrance sector. Despite claims by L'Oréal and other luxury brands of strict monitoring systems, the documentary suggested that these children had been overlooked by current auditing processes and that insufficient measures were in place to protect workers from exploitation.<ref>{{cite web |date=2024-05-28 |title=Luxury perfumes linked to child labour, BBC finds|author-first1=Ahmed|author-last1=ElShamy|author-first2=Natasha|author-last2=Cox|url=https://www.bbc.com/news/world-middle-east-68172560 |access-date=2024-05-28 |website=BBC}}</ref>
===nkd lawsuit=== L'Oréal has been in a three-year trademark dispute with a small British hair-removal aftercare company called nkd on the grounds that its name might cause "customer confusion" with the L'Oréal "Naked" line of eyeshadow palettes and other make-up products.<ref name="Graun">{{cite news |last1=Siddique |first1=Haroon |title=UK small business owner to face L'Oréal at tribunal over trademark dispute |url=https://www.theguardian.com/uk-news/2025/nov/02/uk-small-business-owner-to-face-loreal-at-tribunal-over-trademark-dispute |access-date=2 November 2025 |work=The Guardian |date=2 November 2025}}</ref> The nkd name was created in 2009, one year before the launch of the "Naked" line in the UK. According to Rebecca Dowdeswell, the owner of nkd, "The two brand names are spelt and pronounced differently, so I’ve always been pronounced 'n-k-d', they’ve always been 'naked'."<ref name="Graun"/> Dowdeswell's trademark for nkd expired in 2019, but because of the COVID-19 pandemic she forgot to renew it until 2022, a failure for which she readily admits responsibility. To date nkd has spent over £30,000 on legal fees and has had to shut down one of its two salons in its struggle with the £170 billion company.<ref name="Graun"/>
==See also== *Trademark#Top Madrid Trademark Applicants
== References == {{Reflist|30em}}
== External links == {{Commons category}} * {{Official website}}
{{Navboxes |title=L'Oréal navigational boxes |titlestyle = background:#ccccff |list1= {{L'Oreal Brands}} {{Euro Stoxx 50 Companies}} {{CAC 40 companies}} {{Nestlé}} {{Cosmetics}}}} {{authority control|state=expanded}} {{Portal bar|France|Companies|Fashion}}
{{DEFAULTSORT:L'oreal}} Category:L'Oréal Category:CAC 40 Category:Chemical companies established in 1909 Category:Companies in the Euro Stoxx 50 Category:Companies listed on Euronext Paris Category:Cosmetics brands Category:Cosmetics companies of France Category:French brands Category:French business families Category:French companies established in 1909 Category:History of cosmetics Category:Multinational companies headquartered in France Category:Nail polish Category:Personal care companies of France Category:Fragrance companies