{{Use dmy dates|date=January 2015}} {{Use Indian English|date=January 2015}} {{Infobox television channel | name = Colors Odia | logofile = | logo_size = 250px | logoalt = | launch = | picture_format = 576i (SDTV) | owner = Viacom 18 | country = India | language = Oriya | headquarters = Bhubaneshwar, Odisha, India | launch_date = {{start date|2002|04|16}} | replaced = ETV Odia | closed_date = {{end date|2025|03|15}} | sister_channels = {{Collapsible list | list_style = text-align:left; | 1 = MTV<br />VH1<br />Comedy Central<br />Colors Rishtey<br /> Rishtey Cineplex<br /> Colors Marathi<br />Colors Gujarati<br /> Colors Gujarati Cinema<br /> Colors Bangla<br /> Colors Bangla Cinema<br /> Colors<br /> Colors Kannada Cinema<br /> Colors Kannada<br />News18 India<br />News18 Bihar-Jharkhand<br />News18 Bangla<br />Nick<br />Nick Jr<br />Teen Nick<br />Sonic-Nickelodeon<br />MTV Indies<br />CNN-News18<br />Colors Infinity<br />Colors Cineplex<br />Colors Cineplex Bollywood<br />Colors Super<br />Colors Tamil }} | sat serv 1 = | sat chan 1 = | website = {{Official website|http://www.colorsodia.com/}} | Closed Date = }}
'''Colors Odia''' formerly known as '''ETV Odia''' was an Indian cable television station. Colors Odia primarily broadcasts Oriya entertainment shows. Based in Bhubaneswar, it was one of the most viewed Oriya channels in Odisha. It was started and promoted by Ramoji Rao, who owned the channel until 2015, when it was sold to Viacom18.
==History== ETV Odia started broadcasting in 2002 under Ramoji Rao.<ref>{{cite news |title=Odisha Media Paid Heartfelt Tributes to Ramoji Rao |url=https://orissadiary.com/odisha-media-paid-heartfelt-tributes-to-ramoji-rao/ |work=Orissa Diary}}</ref> Within its first ten years, it aired serials such as ''Gayatri'', ''Tulasi'', ''Mausi'' and ''Bhagyabidhata''. By August 2013, it started carrying ''Rajkanya'', a series comparable to Sony's crime series ''CID''.<ref>{{cite news |title=August beginning |url=https://www.newindianexpress.com/entertainment/2013/Jul/27/august-beginning-500803.html |work=New Indian Express}}</ref>
Following Viacom18's acquisition of 50% of ETV's regional entertainment channels, the channel was integrated into the Colors network and was renamed Colors Odia.<ref>{{cite news |title=Viacom completes process of 50% acquisition in ETV channels from Reliance |url=https://old.indiantelevision.com/television/tv-channels/regional/viacom-completes-process-of-50-acquisition-in-etv-channels-from-reliance-150731 |work=Indian Television}}</ref> The channel over time lost prestige in Odisha. As ETV Odia, it was still leading the GEC market, but lost its local language monopoly to Sarthak TV in 2010.<ref>{{cite news |title=There's oversupply of channels replicating Hindi GECs in Odisha: Sidharth TV's Sitaram Agrawal |url=https://indiantelevision.com/television/theres-oversupply-of-channels-replicating-hindi-gecs-in-odisha-sidharth-tvs-sitaram-agrawal/ |work=Indian Television |access-date=26 March 2026}}</ref>
Following the merger of Viacom18 and Star, Colors Odia shut down on 15 March 2025, as part of a plan to close ten channels.<ref>{{cite news |title=ioStar to close niche channels on 15 March |url=https://www.broadcastandcablesat.co.in/jiostar-to-close-niche-channels-on-15-march/ |work=broadcastandcablesat.co.in}}</ref> On 27 February, its staff left the Bhubaneshwar office and was relocated to Kolkata. The company already owned Star Kiran, created in 2022, but was also affected by the closure of the local office and had also moved to Kolkata.<ref>{{cite news |title=Colors Odia Channel Shut Down Following Viacom18-Disney Star Merger |url=https://thesamikhsya.com/business/colors-odia-channel-shut-down-following-viacom18-disney-star-merger |work=thesamikhsya.com}}</ref>
== List of serials ==
Many of these serials are typically in the mould of American soap operas blended with some Oriya culture.
*''Gayatri'' *''Tulasi'' *''Bada ghara bada gumarakatha'' *''Appa'' *''Boom Saka Laka'' *''Pratibimba'' *''Rumku Jhuma Na'' *''Bhala Paye Boli'' *''Tumabina'' *''Tuan tuin'' *''Jai Hanuman'' *''Samarpana'' *''Chota Mora Gaounti'' *''Phone In'' *''Barnali'' *''Panchatantra'' *''Sur jhankar'' *''Ajira Bigyan'' *''Apanaka pasanda'' *''Jatra Mahal'' *''Cinema cinema'' *''Sakala Tirtha'' *''Ama Rosei''
==References== {{Reflist}}
Category:Viacom18 Category:ETV Network
{{Odia TV Channels}}
*{{Official website|http://www.colorsodia.com/}}
Category:Television stations in Bhubaneswar Category:Defunct television channels in India Category:Odia-language television channels Category:Companies based in Bhubaneswar Category:Television channels and stations established in 2002 Category:Television channels and stations disestablished in 2025 Category:2002 establishments in Orissa