{{Short description|Turkish clothing retailer}} {{advert |date= February 2025}} [[File:Colin's Istiklal Cadessi.jpg|thumb|Colin's store on historic İstiklal Cadessi, Istanbul]] [[File:Colin's - panoramio.jpg|thumb|Colin's store in Brest, Belarus]] [[File:Mexx in SM Aura, BGC.jpg|thumb|MEXX shop at SM Aura Premier mall in Bonifacio Global City, Metro Manila, Philippines]] [[File:20180108 Ankara 2546 (28050977749).jpg|thumb|A Colin's store in Cumhuriyet street, Ankara, Turkey]] '''Eroğlu Holding''' ({{langx|tr|Eroğlu Giyim}}) is a company based in Avcılar, Istanbul, Turkey that manufactures and retails clothing. Between 2015–2017, it owned the brand Mexx,<ref>{{cite news |title=Turkish company acquires Amsterdam-based fashion brand - Latest News |url=https://www.hurriyetdailynews.com/turkish-company-acquires-amsterdam-based-fashion-brand--77622 |access-date=24 May 2024 |work=Hürriyet Daily News |date=29 January 2015}}</ref> with about 300 stores and about 5000 total sales points in 56 countries at the time, based in Amsterdam, Netherlands.
Eroğlu Holding also founded the brands COLIN'S and LOFT. COLIN'S has over 600 stores in 24 countries.<ref name=colinshak>{{cite web |title=Hakkımızda | trans-title=About us |url=https://www.colins.com.tr/t/hakkimizda |website=Colin's |access-date=23 May 2024}}</ref> LOFT has 82 stores.<ref>{{cite web |title=Hakkımızda |trans-title = About us |url=https://www.loft.com.tr/t/hakkimizda |website=www.loft.com.tr |access-date=24 May 2024}}</ref>
The company's origins date back to the year 1983, when Nurettin Eroğlu and his four brothers set up a 150-m<sup>2</sup> clothing factory, which started producing coats and down jackets. In 1986, they started manufacturing their first jeans, branded "Kulis". In 1992, they opened a 10,000m<sup>2</sup> factory in Avcılar, Istanbul. By 1992, production was at 1,500 pairs per day and that same year, they renamed their brand "Colin's Jeans".<ref name=journey>{{cite web |title=Our Journey |url=https://www.eroglugiyim.com/our-journey |website=Eroğlu Giyim |access-date=24 May 2024}}</ref>
By 2015 the Holding had sales of over 1.5 billion USD per year, with 70% coming from outside of Turkey. Russia was its biggest market.<ref name=capital>{{cite news |title="İlk 3'ten 1'i biz oluruz" |trans-title="We will be one of the top 3" |url=https://www.capital.com.tr/is-dunyasi/soylesiler/ilk-3ten-1i-biz-oluruz |access-date=24 May 2024 |work=Capital Online |date=20 July 2016 |language=tr}}</ref>
==Colin's== As of 2024, Colin's has over 600 stores in 24 countries.<ref name=colinshak/> As of 2017, 200 stores were located in Russia.<ref name=capital/>
In 1993, Colin's began to export.<ref>{{cite web |title=The History of Colin's Jeans Brand - Branding and Online Marketing Consultant |url=https://prestonmartelly.com/the-history-of-colins-jeans-brand/ |publisher=Preston Martelly |access-date=23 May 2024 |date=2 February 2017}}</ref>
In 2012, Colin's announced its expansion into China.<ref>{{cite news |title=Local retailer Colins to expand to China - Latest News |url=https://www.hurriyetdailynews.com/local-retailer-colins-to-expand-to-china-24385 |access-date=23 May 2024 |work=Hürriyet Daily News |date=29 June 2012 |language=en}}</ref> Colin's is one of the best-known clothing brands in Russia, Ukraine and Belarus,<ref>{{cite news |last1=Buz |first1=Engin |title=COLIN'S enters the Egyptian market with 4 stores |url=https://www.textilegence.com/en/colins-enters-the-egyptian-market-with-4-stores/ |access-date=23 May 2024 |work=Textilegence Magazine and Digital Platform |date=12 August 2022}}</ref> with about 11 million Ukrainians visiting 65 Colin's stores there during 2017.<ref>{{cite news |title=Volkan Peker, Colin's: Sincere emotions are much more effective than discounts |url=https://rau.ua/en/newsen/volkan-peker-colin-s/ |access-date=23 May 2024 |work=RAU (Ukraine) |date=26 May 2017}}</ref> Amid the ongoing conflict arising from the Russian invasion of Ukraine, Colin's has continued its online sales operations within Russia.<ref>{{Cite web |last=Pardayeva |first=Karina |date=22 August 2024 |title=Турецкий бренд одежды Colin's начал продавать духи в России |url=https://rb.ru/news/colins-parfum/ |access-date=6 December 2024 |website=rb.ru}}</ref><ref>{{Cite web |last=Путивская |first=Александра |date=2022-10-17 |title=Владелец Colin's запустит в России еще один джинсовый бренд |url=https://incrussia.ru/news/colins-dzhinsovyj-brend/ |access-date=2024-12-06 |website=Inc. Russia |language=ru-RU}}</ref>
==Mexx== {{Main|Mexx}}After declaring bankruptcy on December 4, 2014,<ref>{{Cite web |title=Dutch fashion house Mexx bankrupt {{!}} NL Times |url=https://nltimes.nl/2014/12/05/dutch-fashion-house-mexx-bankrupt |access-date=2024-08-08 |website=nltimes.nl |language=en}}</ref> Dutch fashion brand Mexx was acquired by Eroğlu Holding in February 2015.<ref>{{Cite web |last=IN |first=FashionNetwork com |title=Mexx purchased by Eroglu, the Turkish denim giant |url=https://in.fashionnetwork.com/news/Mexx-purchased-by-eroglu-the-turkish-denim-giant,648767.html |access-date=2024-08-08 |website=FashionNetwork.com |language=en-IN}}</ref> Among the aims behind the purchase was the intended use of Mexx's established European brand recognition to give Eroğlu Holdings access to new European markets and points of sale.<ref name="capital2">{{cite news |date=20 July 2016 |title="İlk 3'ten 1'i biz oluruz" |trans-title="We will be one of the top 3" |url=https://www.capital.com.tr/is-dunyasi/soylesiler/ilk-3ten-1i-biz-oluruz |access-date=24 May 2024 |work=Capital Online |language=tr}}</ref> However, in 2017, Mexx bought from Eroğlu Holdings by the Dutch brand group, RNF Holding.<ref>{{Cite web |last=WW |first=FashionNetwork com |title=Eroğlu sells Mexx to RNF, new owners see "immense potential" |url=https://ww.fashionnetwork.com/news/Ero%C4%9Flu-sells-mexx-to-rnf-new-owners-see-immense-potential-,858565.html |access-date=2024-08-08 |website=FashionNetwork.com |language=en-WW}}</ref>
==Manufacturing== In addition to the earlier factories, in 1998 Eroğlu Holding opened a new 35,000m<sup>2</sup> facility in Esenyurt, Istanbul, and in 2003 a 45,000m<sup>2</sup> factory in Çorlu, and in 2004 a smaller 10,000m<sup>2</sup> factory in the founder's hometown of Aksaray.<ref name=journey/> The Holding thus now manufactures in Istanbul and Aksaray in Turkey, and in 2024, Eroğlu invested $40 million in a 62,000m<sup>2</sup> jeans factory in Egypt's Suez Canal Economic Zone (SCZone), to employ 2,750 workers.<ref>{{cite news |title=SCZone, Turkish DNM Eroglu group to set up jeans factory with $40M investments |url=https://www.egypttoday.com/Article/3/131473/SCZone-Turkish-DNM-Eroglu-group-to-set-up-jeans-factory |access-date=24 May 2024 |work=EgyptToday |date=8 April 2024}}</ref>
By 2017, 25% of Colin's brand merchandise was produced in China, 30% in Bangladesh, 10% in Egypt, and the rest in Turkey.<ref name=capital/>
By 2024 the Group had a production capacity of 20 million units per year.<ref name=journey/>
==References== {{reflist}}
==External links== *[https://www.eroglugiyim.com/who-we-are Corporate website]
Category:Retail companies of Turkey