{{Short description|South African influencer (born 2003)}} {{Infobox person | name = Coachella Randy | birth_name = Oratile Masedi Mashego | birth_date = {{Birth year and age|2003}} | birth_place = Mamelodi, South Africa | occupation = {{hlist|Influencer|television personality}} | years_active = 2020{{ndash}}present | mother = Vinolia Mashego }}
'''Oratile Masedi Mashego''' (born 2003) known professionally as '''Coachella Randy''', is a South African influencer and television personality. He is best known as a starring cast on the YouTube famous reality show ''Birth of Stars.''
== Early life == Masedi was born in 2003, in Mamelodi, Pretoria, South Africa.<ref>{{Cite web |last=Tlhoaele |first=Kgalalelo |date=2025-11-25 |title=Iyo bangane iyohh: Vmash’s son wins big! |url=https://www.snl24.com/dailysun/celebs/randy-masedi-dedicates-sasma-award-to-late-mum-vinolia-mashego-and-women-of-south-africa-20251125 |access-date=2026-03-28 |website=Daily Sun |language=en-US}}</ref> He grew up in a household that was involved in South African entertainment history and he is the son of the iconic ''Jam Alley'' host Vinolia Mashego and the grandson of producer Collins Mashego.<ref>{{Cite web |last=Bambalele |first=Patience |date=2020-11-06 |title=V-mash's boy oozes energy, hilarity on stage |url=https://www.sowetan.co.za//entertainment/2020-11-06-v-mashs-boy-oozes-energy-hilarity-on-stage/ |access-date=2026-03-28 |website=Sowetan |language=en}}</ref><ref>{{Cite web |last=Nyhaba |first=Theo |date=2024-09-05 |title=V-Mash’s father loses battle to cancer |url=https://zimoja.co.za/articles/v-mash-dad-dies |access-date=2026-03-28 |website=Zimoja |language=en}}</ref> He adopted the nickname "Randy" from his grandfather at a young age and later added "Coachella" as a tribute to Beyoncé's 2018 performance.<ref>{{Cite web |date=2021-12-15 |title=Coachella Randy stamping his authority via social media |url=https://www.sowetan.co.za//s-mag/2021-12-15-coachella-randy-stamping-his-authority-via-social-media/ |access-date=2026-03-28 |website=Sowetan |language=en}}</ref> He used his family's legacy to build his own career as a digital creator after his mother's passing in 2020.<ref>{{Cite web |last=Modise |first=Kedibone |date=2021-04-08 |title=Vinolia Mashego’s son Oratile pays a moving tribute to mom one year after her passing |url=https://iol.co.za/entertainment/celebrity-news/local/2021-04-28-vinolia-mashegos-son-oratile-pays-a-moving-tribute-to-mom-one-year-after-her-passing/ |access-date=2026-03-28 |website=IOL |language=en}}</ref><ref>{{Cite web |last=Modise |first=Kedibone |date=2021-05-19 |title='V - Mash’s son Oratile pays tribute to late mom one year since her death |url=https://www.glamour.co.za/celebrity-news/v-mashs-son-oratile-pays-tribute-to-late-mom-one-year-since-her-death-568f1c1d-170e-40bf-a4d5-d757df4ece53 |access-date=2026-03-28 |website=Glamour |language=en}}</ref>
== Career == Masedi began his career in 2020 as a social media content creator where he gained recognition for his comedic skits, fashion and lifestyle content.<ref name=":0">{{Cite web |last=Ramalepe |first=Phumi |date=2024-10-18 |title=Fashion, fun and an inspiring legacy: Digital star Coachella Randy's trailblazing journey |url=https://www.news24.com/life/lifestyle-trends/fashion-fun-and-an-inspiring-legacy-digital-star-coachella-randys-trailblazing-journey-20241018 |access-date=2026-03-27 |website=News24 |language=en-US}}</ref><ref name=":1">{{Cite web |date=2021-12-15 |title=Coachella Randy stamping his authority via social media |url=https://www.sowetan.co.za//s-mag/2021-12-15-coachella-randy-stamping-his-authority-via-social-media/ |access-date=2026-03-27 |website=Sowetan |language=en}}</ref> His online presence led to his casting in the YouTube reality series ''Birth of Stars'' alongside Kamo WW and Kagiso Mogola in 2022, which focused on queer identity and storytelling.<ref name=":2">{{Cite web |last=Maako |first=Keitumetse |date=2022-08-09 |title=New LGBTQI+ reality show aiming to touch lives of queer people coming soon |url=https://www.news24.com/life/arts-and-entertainment/tv/new-lgbtqi-reality-show-aiming-to-touch-lives-of-queer-people-coming-soon-20220809-2 |access-date=2026-03-27 |website=News24 |language=en-US}}</ref><ref name=":3">{{Cite web |last=Masuku |first=Ditiro |date=2022-08-11 |title=Kamo, Kagiso, and Coachella Randy get real with YouTube reality show, Birth of Stars |url=https://www.news24.com/drum/inspiration/news/kamo-kagiso-and-coachella-randy-get-real-with-youtube-reality-show-birth-of-stars-20220811 |access-date=2026-03-27 |website=News24 |language=en-US}}</ref> The show boosted his profile and established him into a notable digital creator.<ref name=":4">{{Cite web |date=2022-07-07 |title=Coachella Randy and two budding stars launch YouTube reality show |url=https://www.timeslive.co.za/tshisa-live/tshisa-live/2022-07-07-coachella-randy-and-two-budding-stars-launch-youtube-reality-show/ |access-date=2026-03-27 |website=TimesLIVE |language=en}}</ref><ref name=":5">{{Cite web |last=Khulu |first=Ntombi |date=2025-06-25 |title=Entertainment royalty: Coachella Randy talks being intentional about his impact |url=https://www.news24.com/truelove/celebrity/entertainment-royalty-coachella-randy-talks-being-intentional-about-his-impact-20250625-0849 |access-date=2026-03-27 |website=News24 |language=en-US}}</ref> In 2024, he won the Trendsetter Award at the DStv Content Creator Awards.<ref name=":6">{{Cite web |last=Ramalepe |first=Phumi |date=2024-10-14 |title=From Coachella Randy to Grace Mondlana, all the big winners at the 2024 DStv Content Creator Awards |url=https://www.news24.com/life/lifestyle-trends/from-coachella-randy-to-grace-mondlana-all-the-big-winners-at-the-2024-dstv-content-creator-awards-20241014 |access-date=2026-03-27 |website=News24 |language=en-US}}</ref> He collaborated Coca-Cola South Africa, where he was featured as part of the 2024 Coke Studio influencer squad to promote the brand’s campaign.<ref>{{Cite web |last=Mazibuko |first=Thobile |date=2024-06-14 |title=Meet the young South African fashion and beauty content creators making a noise in the industry |url=https://iol.co.za/sunday-tribune/lifestyle/2024-06-14-meet-the-young-south-african-fashion-and-beauty-content-creators-making-a-noise-in-the-industry/ |access-date=2026-03-27 |website=IOL |language=en}}</ref>
In 2025, Masedi won the Social Media Personality of the Year award at the South African Social Media Awards and dedicated the award to his late mother and his supporters.<ref>{{Cite web |last=Ramalepe |first=Phumi |date=2025-11-24 |title=Coachella Randy turns SASMA win into a moving tribute to mom, fans and GBV survivors |url=https://www.news24.com/life/lifestyle-trends/coachella-randy-turns-sasma-win-into-a-moving-tribute-to-mom-fans-and-gbv-survivors-20251124-0828 |access-date=2026-03-27 |website=News24 |language=en-US}}</ref><ref>{{Cite web |last=Tlhoaele |first=Kgalalelo |date=2025-11-25 |title=Iyo bangane iyohh: Vmash’s son wins big! |url=https://www.snl24.com/dailysun/celebs/randy-masedi-dedicates-sasma-award-to-late-mum-vinolia-mashego-and-women-of-south-africa-20251125 |access-date=2026-03-27 |website=Daily Sun |language=en-US}}</ref>
== Public image == Masedi is defined by bold fashion and widely recognised as an openly LGBTQ digital personality in South Africa.<ref name=":0" /><ref name=":4" /> He is known for embracing a gender fluid style and using his platform to challenge norms while promoting visibility and acceptance for queer individuals.<ref name=":1" /> Through his content and appearances, including on ''Birth of Stars'', he has positioned himself as a voice for LGBTQ youth often highlightinh themes of identity.<ref name=":2" /><ref name=":3" /> His influence as both a trendsetter and advocate has been acknowledged within the digital space, including recognition at the DStv Content Creator Awards and South African Social Media Awards.<ref name=":5" /><ref name=":6" />
== Personal life == Masedi identify as a queer, and uses he/him pronouns.<ref>{{Cite web |last=Andrews |first=Cullan |date=2023-02-23 |title=Queer TikTok LGBTQ+ South Africans making it big on TikTok |url=https://www.mambaonline.com/2023/02/23/tiktoks-so-queer-lgbtq-south-africans-making-it-big-on-tiktok/ |access-date=2026-03-28 |website=MambaOnline |language=en-US}}</ref><ref>{{Cite web |last=Seemela |first=Masego |date=2022-08-10 |title=Birth of Stars trio aims to show queer youth to live boldly |url=https://www.sowetan.co.za//s-mag/culture/2022-08-10-birth-of-stars-trio-aims-to-show-queer-youth-to-live-boldly/ |access-date=2026-03-28 |website=Sowetan |language=en}}</ref> He is the son of the late South African television presenter and actress, Vinolia "V-Mash" Mashego.<ref>{{Cite web |date=2022-07-04 |title=Coachella Randy wants his career to keep his late mom V-Mash's legacy alive |url=https://www.timeslive.co.za/tshisa-live/tshisa-live/2022-07-04-coachella-randy-wants-his-career-to-keep-his-late-mom-v-mashs-legacy-alive/ |access-date=2026-03-28 |website=TimesLIVE |language=en}}</ref>
== Filmography == {| class="wikitable sortable" |- !Year !Title !Role !Notes |- | 2022{{ndash}}2023 | ''Birth of Stars'' | Himself | Main role |- | 2022 | ''Skeem Saam'' | Himself | Recurring role |- |}
== References == {{Reflist}}
{{Authority control}}
{{DEFAULTSORT:Randy, Coachella}} Category:2003 births Category:Living people Category:South African queer people Category:South African social media influencers Category: South African TikTokers Category:21st-century South African LGBTQ people Category:People from Mamelodi