{{short description|American brand of baking ingredients}} {{Infobox company | name = Clabber Girl | logo = Clabber Girl.jpg | logo_caption = Clabber Girl brand baking powder | logo_upright = <!-- default = 1 --> | logo_alt = | type = | industry = | predecessor = <!-- or: | predecessors = --> | founded = 1923 | founder = Hulman & Company | defunct = <!-- {{End date|YYYY|MM|DD}} --> | fate = | successor = <!-- or: | successors = --> | hq_location_city = | hq_location_country = | area_served = <!-- or: | areas_served = --> | key_people = | products = Clabber Girl Baking Powder | owner = <!-- or: | owners = --> | num_employees = | num_employees_year = <!-- Year of num_employees data (if known) --> | parent = | website = http://www.clabbergirl.com }} [[Image:Terrehaute-Clabbergirl.jpg|thumb|Clabber Girl factory in Terre Haute, Indiana]] '''Clabber Girl''' is an American brand of baking powder, containing<ref name="specsheet/clabber-girl">{{cite web |title=cg-136-clabber-girl-baking-powder. |url=https://www.webstaurantstore.com/documents/specsheets/cg-136-clabber-girl-baking-powder.pdf |website=webstaurantstore |access-date=18 January 2026 |quote=Ingredients Clabber Girl Baking Powder contains food grade corn starch, sodium bicarbonate (baking soda), anhydrous sodium aluminum sulfate and monocalcium phosphate.}}</ref> monocalcium phosphate, anhydrous sodium aluminum sulfate, baking soda, and corn starch. Originally owned and manufactured by Hulman & Company, which also owned and operated the Indianapolis Motor Speedway and INDYCAR, it was sold in 2019 to B&G Foods.<ref>[http://www.indianapolismotorspeedway.com/history/people-of-ims/owners "The People of IMS: IMS Founders: Fisher, Allison, Newby, and Wheeler."] ''IndianapolisMotorSpeedway.com''.Retrieved 2018-07-11.</ref><ref name="auto">{{Cite web|url=https://www.bgfoods.com/investor-relations/news/article/2398672|title=B&G Foods Acquires Clabber Girl Corporation|website=www.bgfoods.com}}</ref><ref>{{Cite web|url=https://www.ibj.com/articles/73777-update-hulman-co-sells-iconic-baking-powder-maker-clabber-girl-for-80m?v=preview|title=UPDATE: Hulman & Co. sells iconic baking powder maker Clabber Girl for $80M|website=www.ibj.com|language=en|access-date=2019-06-16}}</ref> The brand also owns the ''Rumford'', ''Davis'', ''Hearth Club'' and ''Royal'' brands of retail baking powder, baking soda and corn starch, and the ''Royal'' brand of dessert mixes.<ref name="auto"/> The Clabber Girl name brand comes from the word "clabber", a type of sour milk. In the early 1800s, people mixed clabber with pearl ash, soda, cream of tartar, and a few other ingredients to make what we know today as baking powder. The first baking powder brand by Hulman and company was the "Milk Brand". In 1899, it was changed to the "Clabber Brand". In 1923, the company changed the name to "Clabber Girl".
According to the official website, the girl on the front of the can dates back to its 1899 debut, when the product was originally called Clabber Baking Powder. "An artist was commissioned to provide a sketch of the girl, which is on display in the Clabber Girl Museum. The truth is, no one knows if the artist used a model or just came up with the Clabber Girl. The Clabber Girl has had a few different looks over the years, but her appearance has remained the same since 1940 when highlights were added to her hair."<ref>[https://www.clabbergirl.com/corporate/ Corporate]. ''ClabberGirl.com''. Retrieved 2018-07-30.</ref>
==NASCAR sponsorship== Clabber Girl sponsored driver Stevie Reeves in the NASCAR Busch Series from 1994 to 1996, where he picked up two top tens and a pole.<ref>{{cite web|url=http://www.racing-reference.info/drivdet/reevest01/1994/B|title=Driver Stevie Reeves 1994 NASCAR Busch Grand National Series Results - Racing-Reference.info|website=www.racing-reference.info}}</ref><ref>{{cite web|url=http://www.racing-reference.info/drivdet/reevest01/1995/B|title=Driver Stevie Reeves 1995 NASCAR Busch Grand National Series Results - Racing-Reference.info|website=www.racing-reference.info}}</ref><ref>{{cite web|url=http://www.racing-reference.info/drivdet/reevest01/1996/B|title=Driver Stevie Reeves 1996 NASCAR Busch Grand National Series Results - Racing-Reference.info|website=www.racing-reference.info}}</ref>
==References== {{reflist}}
==External links== * [http://www.clabbergirl.com/ Clabber Girl Baking Powder Corporation] * [https://web.archive.org/web/20070109151008/http://www.clabbergirlmuseum.com/ Clabber Girl Museum] * [https://www.bgfoods.com/ B&G Foods]
{{B&G Foods}} {{Bread}}
Category:Baking powder Category:American brands {{food-product-stub}}