{{Short description|Brazilian meme}} thumb|Lasier Martins delivering a speech in March 2016. '''Choque da Uva''' (Grape Shock), also known as '''Choque na Festa da Uva''' (Shock at the Grape Festival) or '''Lasier Martins Tomando Choque''' (Lasier Martins Having a Shock) refers to an electric shock that Brazilian journalist Lasier Martins suffered at the Grape Festival, in Caxias do Sul, during ''Jornal do Almoço'', on RBS TV. The incident, which happened in 1996, became an internet meme from 2006, when a video of the occurrence was uploaded onto YouTube. Lasier criticized its spread, but did not file a lawsuit. The shock was repeated on {{lang|pt|Jornal do Almoço}} in 2010, where it was selected as the most noteworthy moment in the program. Lasier used the occurrence in his campaign for the Senate in 2014.
== Origin == The incident happened on February 21, 1996,<ref name=povo>{{Cite web |url=https://www.opovo.com.br/noticias/curiosidades/2017/02/uma-das-cenas-mais-classicas-da-tv-brasileira-completa-21-anos.html |title=Uma das cenas mais clássicas da TV brasileira completa 21 anos |date=February 21, 2017 |access-date=June 24, 2021 |website=O Povo}}</ref> during a live coverage on ''Jornal do Almoço'', aired on TV Globo affiliate RBS TV, at the Grape Festival (Festa da Uva) in Caxias do Sul. Before the broadcast, the location presented bunches of wine grapes in a metal case. Due to the harmful reflex to filming, the event organizers removed the glass. However, the journalist who covered the matter, Lasier Martins — holding a microphone and wet because of the rain — wasn't warned that the case was electrified, and wanted to highlight the largest grape bunch of grapes, which was tied by a wire to the case's metal grid. As consequence, he got hit by a 220-volt shock. According to him, "I got a huge shock and plopped into the ground, for the overall panic of those who were around me and thousands of viewers who were following the broadcast". He was left unconscious for a few seconds, and went to hospital because he broke a rib.<ref name="g1">{{Cite web |url=http://g1.globo.com/Noticias/Tecnologia/0,,MUL12790-6174,00.html |title='YouTube não tem graça', diz vítima das uvas |access-date=24 June 2021 |website=G1}}</ref> In an interview, Lasier noted: "I got a knockdown shock. If I fell front-sided, I could have died stuck to the electric cable. Since I escaped from the back, I released the cable, but I broke a rib".<ref name="ig" /> Later, he returned on air, explaining the situation.<ref name=v2019 />
== Repercussion and response == {{quote box |quote=I don't give a damn, but that shock made me suffer a lot. I almost died, I spent three months without sleeping properly and it was very painful. If you have a painful experience that is naturally not your favorite topic. Who has never been shocked? Mine was only 220 volts. |source=—Lasier in an interview to ''iG''.<ref name="ig">{{Cite web |url=http://ultimosegundo.ig.com.br/politica/2014-09-24/ex-reporter-usa-choque-em-festa-da-uva-como-mote-de-campanha-ao-senado-no-rs.html |title=Ex-repórter usa choque em Festa da Uva como mote de campanha ao Senado no RS |access-date=June 24, 2021 |website=iG |url-status=dead |archive-url=http://web.archive.org/web/20170131010525/http://ultimosegundo.ig.com.br/politica/2014-09-24/ex-reporter-usa-choque-em-festa-da-uva-como-mote-de-campanha-ao-senado-no-rs.html |archive-date=January 31, 2017}}</ref> |width=22em |align=right}} Initially, the incident was deemed "forgotten",<ref name="g1" /> but saw a surge in popularity in 2006,<ref name="f2006" /> when it was uploaded onto YouTube.<ref>{{Cite web |url=https://www1.folha.uol.com.br/webstories/entretenimento/2020/09/o-que-e-o-choque-da-uva/ |title=O que é o Choque da Uva |access-date=June 24, 2021 |website=Folha}}</ref> In February 2019, the upload had over five million views.<ref name=v2019 /> About the case, Lasier commented: "That was one of the most regrettable and painful situations I have experienced to date. Both the shock and the spread on YouTube". However, he did not take legal action: "if the video is removed, someone goes there and puts it again".<ref name="g1" /> In another interview, he told: "I never imagined it would have that repercussion, but I confess that it never bothered me. People give more attention to that than me. It's just a shame because I have much more important achievements in my 50 years in media".<ref name="extra" />
In 2010, in the premiere of the new version of ''Jornal do Almoço'', viewers elected the shock as the most iconic moment in the program's history. The scenes were repeated, showing behind-the-scenes footage of the moment.<ref>{{Cite web |url=https://gauchazh.clicrbs.com.br/pioneiro/cultura-e-lazer/noticia/2010/11/choque-de-lasier-martins-na-festa-da-uva-foi-o-tema-mais-lembrado-pelos-telespectadores-do-ja-3119735.html |title=Choque de Lasier Martins na Festa da Uva foi o tema mais lembrado pelos telespectadores do JA |date=November 24, 2010 |access-date=June 24, 2021 |website=GZH}}</ref> Lasier, who was in the studio, commented: "I never wanted to see it, and that was already 14 years ago".<ref>{{Cite web |url=https://www.coletiva.net/noticias/jornal-do-almoco-relembra-choque-em-lasier-martins,154505.jhtml |title=Jornal do Almoço relembra choque em Lasier Martins |date=November 23, 2010 |access-date=June 24, 2021 |website=Coletiva.net}}</ref> In an interview to ''Folha'', he repeated a complaint he made on the program: "People like to laugh at other people's suffering; even more so when it doesn't result in something fatal. If I fell to the front, I could have died".<ref name="f2006">{{Cite web |url=https://www1.folha.uol.com.br/fsp/tec/tc0607201124.htm |title=A internet está vazando |date=July 6, 2011 |access-date=June 25, 2021 |website=Folha}}</ref>
In 2014, he became candidate for senator of the Democratic Labor Party (PDT). On September 5, he registered a police report for pranking a young man, who pretended to suffer from an electric shock when greeting him.<ref name="ig" /><ref name="extra">{{Cite web |url=https://extra.globo.com/noticias/extra-extra/reporter-que-levou-choque-ao-vivo-leva-viral-para-campanha-ao-senado-13977898.html |title=Repórter que levou choque ao vivo leva o viral para campanha ao Senado |access-date=June 24, 2021 |website=Extra Online}}</ref> He said that would be "a movement to demoralize me on the internet", as another young man was recording the incident.<ref name="extra" /> However, on September 15, he said during his party's televised campaign slot: "We have agreed: I take jokes about electric shock as a joke and you take my proposals for the Senate seriously. A health shock. A shock in education. A shock on the waste of public money".<ref name="ig" /> In an interview, Lasier told: "I don't care if the jokes stop or not [if I'm elected by the Senate]. I will fight hard in congress for the common good".<ref name="extra" /> He was elected with 37,42% dof the valid votes.<ref>{{Cite web |url=http://g1.globo.com/rs/rio-grande-do-sul/eleicoes/2014/noticia/2014/10/candidato-lasier-martins-pdt-e-eleito-senador-pelo-rio-grande-do-sul.html |title=Em disputa acirrada, Lasier Martins (PDT) é eleito senador pelo RS |date=October 5, 2014 |access-date=June 25, 2021 |website=G1 Rio Grande do Sul}}</ref>
The scene was repeated again on ''Jornal do Almoço'' on February 25, 2019.<ref name=v2019>{{Cite web |url=https://globoplay.globo.com/v/7409192/ |title=Em tempo de Festa da Uva, JA relembra choque de Lasier Martins na edição de 1996 da festa |access-date=June 24, 2021 |work=Jornal do Almoço |via=Globoplay}}</ref>
=== Legacy === Newspaper ''O Povo'' considered it to be "one of the most classic scenes of Brazilian television".<ref name=povo /> The incident was included in several lists, such as "Greatest TV bloopers" on ''Veja São Paulo'',<ref>{{Cite web |url=https://vejasp.abril.com.br/blog/memoria/grandes-gafes-da-tv/ |title=Grandes gafes da TV |access-date=April 24, 2021 |website=Veja São Paulo}}</ref> "some of the best Brazilian memes" on ''R10'',<ref>{{Cite web |url=https://www.portalr10.com/noticia/41857/confira-alguns-dos-melhores-memes-brasileiros |title=Confira alguns dos melhores memes brasileiros |access-date=April 24, 2021 |website=Portal R10}}</ref> "most loved YouTube videos" on ''33Giga'',<ref>{{Cite web |url=https://33giga.com.br/relembre-os-videos-do-youtube-mais-amados-da-internet/ |title=Relembre os vídeos do YouTube mais amados da internet |access-date=April 24, 2021 |website=33Giga}}</ref> "most famous memes on the net" on ''GZH'',<ref>{{Cite web |url=https://gauchazh.clicrbs.com.br/comportamento/noticia/2015/05/relembre-10-dos-mais-famosos-memes-da-rede-4771265.html |title=Relembre 10 dos mais famosos memes da rede |date=May 29, 2015 |access-date=April 24, 2021 |website=GZH |url-access=registration}}</ref> "20 most well loved YouTube virals" on ''Super''<ref>{{Cite web |url=https://super.abril.com.br/tecnologia/os-20-virais-mais-amados-do-youtube-conteudo-extra/ |title=Os 20 virais mais amados do YouTube (CONTEÚDO EXTRA) |access-date=April 24, 2021 |website=Super}}</ref> and "greatest memes of the history of the Internet" on ''TechTudo''.<ref>{{Cite web |url=http://www.techtudo.com.br/noticias/noticia/2011/12/os-maiores-memes-da-historia-da-internet-parte-3.html |title=Os maiores memes da história da Internet - Parte 3 |access-date=April 24, 2021 |website=TechTudo}}</ref> ''Estadão'' cited the case in its posting "Remember bizarre situations experienced by reporters", declaring on the episode: "One of the most well remembered moments on Brazilian television when it comes to unforeseen events".<ref>{{Cite web |url=https://emais.estadao.com.br/noticias/tv,relembre-situacoes-bizarras-vividas-por-reporteres,70001667142 |title=Relembre situações bizarras vividas por repórteres |access-date=June 25, 2021 |website=Estadão}}</ref> The meme is cited in the book ''Os 198 Maiores Memes Brasileiros que Você Respeita'' (The 198 Greatest Brazilian Memes that You Respect, by Kleyson Barbosa.<ref>{{cite book |last=Barbosa |first=Kleyson |authorlink=Kleyson Barbosa |title=Os 198 Maiores Memes Brasileiros que Você Respeita |date=June 15, 2017 |publisher=Editora Abril |location=São Paulo |isbn=9788555791970 |page=162}}</ref>
== Additional reading == {{refbegin}} *{{Cite podcast |url=http://arte.estadao.com.br/focas/choquedauva/materia/episodio-01-uva-da-choque |title=Episódio #01: Uva dá choque? |access-date=June 24, 2021 |website=Choque da Uva}} {{refend}}
== References ==
{{reflist|37.5em}}
== External links ==
* [https://globoplay.globo.com/v/7409192/ The meme in a later edition of Jornal do Almoço] {{inlang|pt-br}} * [https://museudememes.com.br/collection/lasier-martins-tomando-choque Lasier Martins Tomando Choque] at the Museu de Memes {{inlang|pt-br}}
Category:Internet memes introduced from Brazil Category:1996 in Brazilian television Category:February 1996 in South America Category:Portuguese words and phrases Category:2000s viral videos