{{Short description|Snack food from Crayon Shin-chan}} {{Infobox brand | name = Chocobi | logo = Chocobi logo.svg | logo_size = 120px | logo_upright = | logo_alt = | logo_caption = | image = Chokobi.png | image_size = | image_upright = | alt = | caption = A bowl of chocolate-flavored Chocobi | type = | currentowner = | producedby = {{Flagicon|JPN}} Tohato<br>{{Flagicon|HK}} {{ill|Four Seas Mercantile Holdings|lt=Four Seas|zh|四洲集團}}<br>{{Flagicon|THA}} Bandai Namco | country = Japan | introduced = March 2006 | discontinued = | related = | markets = {{JPN}}<br>{{HK}}<br>{{CHNML}} | previousowners = | trademarkregistrations = | ambassadors = | tagline = | website = {{URL|https://www.bandai.co.jp/candy/chocobi/}} }} '''Chocobi''' ({{langx|ja|チョコビ|Chokobi}}{{NoteTag|It is a portmanteau of "{{lang|ja|'''チョコ'''レート}}" ('''Choco'''late) and "{{lang|ja|'''ビ'''スケット}}" ('''Bi'''scuit).}}) is a biscuit confectionery that appears in ''Crayon Shin-chan'', and the prototype is Koala's March.<ref name="st" /> The outer packaging is a green hexagonal prism with the katakana "チョコビ" and the magenta crocodile character "Waniyama-san" ({{lang|ja|ワニ山さん}}).<ref>{{cite web |url=https://dtimes.jp/post-548802/ |title=レアパッケージ「金歯のワニ山さん」が登場！バンダイ『クレヨンしんちゃん』チョコビ チョコレート味 |last= |first= |date=2022-01-05 |website=dtimes.jp |publisher= |accessdate= |quote= }}</ref><ref>{{cite web |url=https://prtimes.jp/main/html/rd/p/000000004.000083758.html |title=チョコビ15周年記念！チョコビのパッケージでおなじみ「ワニ山さん」&クレヨンしんちゃん登場。8/2「ワニ山さんの日」制定記念授与式。しんちゃん&ワニ山さんもお買い物 |last= |first= |date=2021-08-02 |website=PR TIMES |publisher=株式会社ADKエモーションズ |accessdate= |quote= }}</ref>
== Origin == Chocobi first appeared in the animated version of the episode "Going to the Dentist" ({{lang|ja|歯医者に行くゾ}}), which aired on April 27, 1992,{{NoteTag|Episode 3, Part 3, Episode 9 in total.}} which was adapted from the first volume of the manga "Crayon Shin-chan". In the original book, the snack Misae Nohara fed Shinnosuke is Koala's March;<ref>[https://web.archive.org/web/20240227151735/https://manga-shinchan.com/asset_data/episode_thumbnail/qZ44o1hCChMq6qjqtOgwGcWNDODf8eQu3tBXhnuK.jpg Screenshot of the related manga]</ref> in the animation due to trademark, the Koala's March was changed to a fictional snack "Chocobi".<ref name="st">{{cite web |url=https://sweets-tairiku.com/?p=29189 |title=チョコビとコアラのマーチの違いは？原作でしんのすけが大好きなお菓子は |last= |first= |date=2022-10-31 |website=スイーツ大陸 |publisher=arimura |accessdate= |quote= |archive-date=2022-09-04 |archive-url=https://web.archive.org/web/20220904113204/https://sweets-tairiku.com/?p=29189 |url-status=dead }}</ref>
== History == On May 26, 1993, Lotte first launched the original flavor Chocobi and the royal Chocobi (almond flavor) in Hokkaido and Tohoku region, and on July 12 of the same year, it was launched nationwide in Japan. "Chocobi" is a peanut chocolate exclusively developed by Lotte and the popular "Crayon Shin-chan" at the time. Although it was a completely different product from the Chocobi in the anime, it became the number one chocolate snack in the market, surpassing Meiji Seika's "{{lang|ja|きのこの山}}" and "{{lang|ja|たけのこの里}}",<ref>「POS分析・チョコスナック――『チョコビ』ぐいぐい、しんちゃん人気で急伸」『日経産業新聞』1993年9月3日付、12面</ref> and was released with a sales denomination of 2 billion yen in the first half of the year.<ref>「開発トピックス・ロッテの『クレヨンしんちゃんチョコビ』――ピーナツチョコに新味」『日経流通新聞』1993年11月23日付、16面</ref> It is now no longer available for sale.
In addition, {{ill|Orion Co., Ltd.|lt=Orion|ja|オリオン (日本の製菓業者)}}<ref>[http://www.orionstar.co.jp/kureyonsincyansirizu.html クレヨンしんちゃんシリーズ] {{Webarchive|url=https://web.archive.org/web/20061008045428/http://www.orionstar.co.jp/kureyonsincyansirizu.html |date=2006-10-08 }}, オリオン</ref> also released star-shaped ramune confectionery similar to those from the anime, while Bandai initially released stick-shaped biscuits.<ref>[http://www.bandai.co.jp/candy/products/2004/88011.htm おっ!チョコビ], バンダイ</ref>
In March 2006, as a cooperative product with Tohato,<ref>[http://www.bandai.co.jp/candy/products/2006/88013.html チョコビ], バンダイ</ref> the second-generation Chocobi was launched; As a puffcorn, it faithfully reproduces the packaging and shape of the original snack. As of the beginning of 2020, cumulative shipments have exceeded 200 million.<ref>{{Cite web|title=累計出荷数2億個超 しんちゃんの大好物『チョコビ』の人気の秘密|url=https://www.ohtabooks.com/qjkettle/news/2020/04/27144924.html|website=ケトルニュース|publisher=太田出版|accessdate=2020-10-24|date=2020-04-27}}</ref>
From 2014 to 2017, Morinaga Milk Industry collaborated with the film to launch a limited ice cream mochi called "ChocobiIce" ({{lang|ja|チョコビアイス}}).<ref>{{Cite web|title=「クレヨンしんちゃん」の"チョコビ"アイスが登場 - 森永乳業|url=https://news.mynavi.jp/article/20140415-a007/|website=マイナビニュース|accessdate=2020-10-24|date=2014-04-15}}</ref>
In addition to Japan, Chocobi is also officially sold in Hong Kong<ref>{{cite web |url=http://www.customs.gov.cn/xiamen_customs/zfxxgk22/3017978/3018709/1685455/3890261/%E9%99%84%E4%BB%B61%202021%E5%B9%B48%E6%9C%88%E6%9C%AA%E5%87%86%E5%85%A5%E5%A2%83%E7%9A%84%E9%A3%9F%E5%93%81%E4%BF%A1%E6%81%AF.pdf |title=附件1 2021年8月未准入境的食品信息 |last= |first= |date=2021-09-18 |website=中华人民共和国海关总署 |publisher=厦门海关 |accessdate= |quote= }}</ref> and Mainland China.<ref>{{cite web|url=https://www.jingan.gov.cn/rmtzx/003001/20241126/8881a53d-ddc9-46b0-8db1-8c522b0ca1ef.html|title="我想和你一起吃巧克比"！"鳄鱼山先生巧克比"快闪首展空降上海静安大悦城|website=上海市静安区人民政府|date=2024-11-26|publisher=区融媒体中心}}</ref>
== Notes == {{NoteFoot}}
== References == {{Reflist|30em}}
== External links == {{Commons category}} * {{Official website}} * [https://www.tohato.jp/products/chocobi/ Chocobi in Tohato official website]
Category:Cookies Category:Crayon Shin-chan Category:Products introduced in 2006 Category:Japanese snack food