{{short description|American web analytics company}} {{Infobox company | name = Chartbeat | logo = Chartbeat logo.png | type = Private | genre = | fate = | predecessor = Betaworks | successor = | foundation = 2009 | founder = | defunct = | location_city = New York City | location_country = United States | location = | locations = | area_served = | key_people = | industry = Data and analytics | products = | production = | services = | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = Cuadrilla Capital | num_employees = | parent = | divisions = | subsid = | homepage = {{URL|https://chartbeat.com/}} | footnotes = | intl = }} '''Chartbeat''' is a technology company that provides data and analytics to global publishers. Founded by Betaworks in 2009 in New York City, the company was spun off in 2010 and purchased by Cuadrilla Capital in 2022.
The software as a service (SaaS) company integrates code into the websites of publishers, media companies and news organizations to track users in order to monetize audience engagement and loyalty metrics so they can make decisions about the content to publish and promote on their websites.<ref>{{cite magazine|url=https://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/|title = What You Think You Know About the Web Is Wrong|last = Haile|first = Tony|date = March 9, 2014|access-date = January 16, 2015|magazine = Time}}</ref> Chartbeat has been praised and criticized as an alternative to Google Analytics for real-time data.<ref>{{cite web|url = http://www.davidgustav.com/web-development/should-i-believe-chartbeats-data/|title = Should I Believe Chartbeat's Data?|date = February 19, 2013|access-date = January 17, 2015|last = Gustav|first = Dave|archive-url = https://web.archive.org/web/20150118214253/http://www.davidgustav.com/web-development/should-i-believe-chartbeats-data/|archive-date = January 18, 2015|url-status = dead}}</ref><ref>{{cite web|url = http://www.businessnewsdaily.com/6090-google-analytics-alternatives.html|title = 3 Google Analytics Alternatives (and Why You Should Use Them)|last = Angeles|first = Sara|date = March 19, 2014|access-date = January 17, 2015|publisher = Business News Daily|archive-url = https://web.archive.org/web/20150118221421/http://www.businessnewsdaily.com/6090-google-analytics-alternatives.html|archive-date = January 18, 2015|url-status = dead}}</ref>
==History== Betaworks launched Chartbeat in April 2009 as a real-time web analytics tool that publishers could use to react quickly to changes in user behavior. At the time, Google Analytics did not offer real-time data.<ref>{{cite news |first=Erick |last=Schonfeld |date = April 2, 2009 |title = Betaworks Launches Chartbeat To Track Who Is Paying Attention To Your Website Right Now |work = TechCrunch |url=https://techcrunch.com/2009/04/02/betaworks-launches-chartbeat-to-track-who-is-paying-attention-to-your-website-right-now/ |access-date = January 16, 2015}}</ref> The launch of Chartbeat was part of a broader strategy by Betaworks to capitalize on the growth of the real-time, stream-based, social web. Betaworks had also invested in Twitter, Tumblr, bit.ly, and TweetDeck.<ref>{{cite news |last = Schonfeld |first = Erick|date = May 17, 2009 |title = Jump Into The Stream |url=https://techcrunch.com/2009/05/17/jump-into-the-stream/ |work=TechCrunch|access-date = January 16, 2015}}</ref><ref>{{cite news |last = Arrington |first = Michael |author-link = Michael Arrington |date = June 11, 2009 |title = Betaworks Email To Investors: Read It Here |work=TechCrunch |url=https://techcrunch.com/2009/06/11/betaworks-email-to-investors-read-it-here/ |access-date = January 16, 2015}}</ref>
In August 2010, Chartbeat was spun off from Betaworks, after raising $3 million in Series A funding.<ref name="beta1">{{cite news |last=Schonfeld |first=Erick |date=August 31, 2010 |title=Chartbeat Raises $3 Million From Index, Conway, Sacca, Clavier, Lerer, And Dixon |url=https://techcrunch.com/2010/08/31/chartbeat-3-million/ |access-date=January 16, 2015 |work=TechCrunch}}</ref><ref name="beta2">{{cite web |last=O'Dell |first=Josie |date=August 31, 2010 |title=Real-Time Analytics Provider Chartbeat Raises $3M from All-Star Investors |url=http://mashable.com/2010/08/31/chartbeat-series-a/ |access-date=January 17, 2015 |publisher=Mashable}}</ref><ref name="beta3">{{cite news |last=Ha |first=Anthony |date=August 31, 2010 |title=Website analytics superstar Chartbeat raises $3M |url=https://venturebeat.com/2010/08/31/website-analytics-superstars-chartbeat-raise-3m/ |access-date=January 18, 2015 |work=VentureBeat}}</ref> In July 2011, Chartbeat launched Newsbeat, a version of their service for news sites.<ref>{{cite news |last = Schonfeld |first = Erick |date = July 28, 2011 |title = Newsbeat Measures The Pulse Of News Sites |work = TechCrunch |url=https://techcrunch.com/2011/07/28/newsbeat/ |access-date = January 17, 2015}}</ref> Index Ventures led the company's seed funding round.<ref name="venturebeat.com in 2012">https://venturebeat.com/business/chartbeat-raises-9-5-million-dfj-realtime/</ref> Under CEO Tony Haile, ChartBeat raised $9.5 million in April 2012, with Draper Fisher Jurvetson leading the funding round.<ref name="techcrunch.com in 2012">{{cite news |last=Ha |first=Anthony |date= 2012-04-16 |title=Chartbeat Raises $9.5M, Launches Engagement-Focused Redesign |url=https://techcrunch.com/2012/04/16/chartbeat-redesign-series-b/ |work=TechCrunch}} </ref>
In 2014, it expanded its analytics tools to include paid content, with tools catered for publishers and advertisers.<ref name="techcrunch.com in 2014">{{cite news |first=Anthony |last=Ha |date=2014-05-14 |title=Real-Time Analytics Startup Chartbeat Adds Data For Native Ads, Raises $3M More |work=TechCrunch |url=https://techcrunch.com/2014/05/14/chartbeat-native-ads-new-funding/}}</ref> It raised $15.5 million in 2015, bringing total raised to $31 million.<ref name="techcrunch.com in 2015">{{cite news |first=Matthew |last=Lynley |date=2015-05-06 |title=Chartbeat Raises $15.5 Million To Save Publishers From The 'Viewpocalypse' |work=TechCrunch |url=https://techcrunch.com/2015/05/06/chartbeat-raises-15-5-million-to-save-publishers-from-the-viewpocalypse/}}</ref> In February 2016, founding CEO Tony Haile resigned from the company after seven years as CEO. Long time COO John Saroff was named as his successor.<ref>{{Cite news |url=http://fortune.com/2016/02/29/chartbeat-ceo-resigns/|title=Chartbeat CEO Tony Haile Resigns, Says He's Looking For a New Challenge |website=Fortune |access-date=2016-02-29}}</ref> In October 2017, Chartbeat made updates to its user experience and design, including the rebrand of its flagship product as ''Chartbeat for Publishing''.<ref>{{Cite web |url=http://blog.chartbeat.com/2017/10/03/qa-data-science-design-behind-new-look/ |title=Q&A: The Data Science and Design Behind Our New Look|date=2017-10-03|website=Chartbeat Blog|language=en-US|access-date=2019-05-09}}</ref>
By 2022, John Saroff remained CEO.<ref name="techcrunch.com in 2022">{{cite news |first=Harri |last=Weber |date=2022-07-25 |title=Private equity descends on Chartbeat |work=TechCrunch |url=https://techcrunch.com/2022/07/25/private-equity-vulture-chartbeat/}}</ref> At the time, 90% of its revenue was from large enterprise media companies.<ref name="axios.com in 2022">{{cite news |first=Sara |last=Fischer |date=2022-07-25 |title=Exclusive: Chartbeat bought by Cuadrilla Capital |work=Axios |url=https://www.axios.com/2022/07/25/chartbeat-sale-cuadrilla-capital}}</ref> It was purchased by Cuadrilla Capital in July 2022. In 2023, it acquired Tubular Labs and Lineup Systems.<ref>{{Cite web |last=Fischer |first=Sara |date=2023-03-02 |title=Chartbeat acquires Tubular Labs and Lineup Systems |url=https://www.axios.com/2023/03/02/chartbeat-acquires-tubular-labs-lineup-systems |access-date=2026-05-06 |website=Axios |language=en}}</ref> In March 2025, it acquired the ad software company FatTail.<ref name="axios.com in 2025">{{cite news |first=Sara |last=Fischer |date=2025-03-10 |title=Exclusive: Chartbeat acquires ad software company FatTail |work=Axios |url=https://www.axios.com/2025/03/10/exclusive-chartbeat-acquires-ad-software-company-fattail}}</ref>
==References== {{reflist|2}}
==External links== *{{Official website}}
{{DEFAULTSORT:Chartbeat}} Category:Web analytics Category:Privately held companies based in New York City Category:2009 establishments in New York City Category:2009 software Category:Software companies of the United States Category:Web log analysis software Category:Cloud applications