Charly Alberti

{{Infobox musical artist | image = Charly Alberti - 2741.jpg | caption = Alberti in 2022 | birth_name = Carlos Alberto Ficicchia | birth_date = {{Birth date and age|1963|3|27|df=y}} | birth_place = [[Buenos Aires]], Argentina | death_date = {{Death date and age|YYYY|MM|DD|YYYY|MM|DD}} | genre = [[Rock music|Rock]] | occupation = Drummer | years_active = 1982–present | past_member_of = [[Soda Stereo]] | website = {{URL|charlyalberti.com}} }} '''Charly Alberti''' (born Carlos Alberto Ficicchia; 27 March 1963) is an Argentine musician.<ref>{{Cite web |last=Programme |first=United Nations Environment |date=23 September 2024 |title=Charly Alberti {{!}} UNEP – UN Environment Programme |url=https://www.unep.org/people/charly-alberti |access-date=7 January 2025 |website=www.unep.org |language=en}}</ref> He was the drummer for the rock band [[Soda Stereo]], which was formed in 1982 and disbanded in 1997.<ref>{{Cite magazine |last=Gálvez |first=Miguel |date=5 September 2024 |title=If Rock Is a Universal Language, Why Is Spanish Excluded From the Rock & Roll Hall of Fame? A Case for Soda Stereo's Induction |url=https://www.billboard.com/music/latin/soda-stereo-rock-and-roll-hall-of-fame-induction-1235766959/ |access-date=3 February 2025 |magazine=Billboard |language=en-US}}</ref>

== Biography == Alberti was born on 27 March 1963 in [[Buenos Aires]]. He is the son of jazz musician and drummer [[Tito Alberti]]. He began studying music at the age of six.<ref>{{Cite web |title=Charly Alberti {{!}} Remo |url=https://remo.com/profile/charly-alberti |access-date=19 January 2025 |website=remo.com |language=en}}</ref>

Alberti met [[Gustavo Cerati]], the future singer and guitarist of Soda Stereo, through Maria Laura Cerati, Gustavo's sister, who used to go to the [[Club Atlético River Plate|River Plate]] sports club's pool. There Alberti played waterpolo and frequently talked to Maria Laura attempting to impress her. She told him that his brother was also interested in [[The Police]] and played the guitar. So he asked her to get in touch with Cerati.<ref>{{Cite web |last=Izquierdo |first=Manuel |date=27 March 2024 |title="Vengan los dos a mi casa": la llamada de Charly Alberti a Gustavo Cerati que dio origen a Soda Stereo |url=https://www.theclinic.cl/2024/03/27/llamada-charly-alberti-gustavo-cerati-dio-origen-soda-stereo-baterista-zeta-bosio-cumpleanos/ |access-date=6 February 2025 |website=The Clinic |language=es}}</ref>

In 1982, Alberti co-founded the Argentinian rock band [[Soda Stereo]].<ref>{{Cite web |title=35 Years Later, Soda Stereo's Debut Album Remains Fun as Hell & a Testament to Their Talent |url=https://remezcla.com/features/music/revisiting-soda-stereo-debut-album-august-27-1984/ |access-date=11 March 2025 |website=Remezcla |date=27 August 2019 |language=en-US}}</ref> In 1986, [[Remo Belli]], the CEO of [[Remo]], a musical instrument company, sponsored Alberti to use Remo drumheads.{{citation needed|date=October 2024}}

In 1997, Alberti launched Cybrel Digital Entertainment, a content application company based on [[avant-garde]] technology.<ref name=":2">{{Cite web |date=19 March 2007 |title=www.charlyalberti.com – Biografia |url=http://www.charlyalberti.com/bioabajo.htm |access-date=24 October 2024 |archive-url=https://web.archive.org/web/20070319054736/http://www.charlyalberti.com/bioabajo.htm |archive-date=19 March 2007}}</ref>

In 1997, Soda Stereo disbanded after a final concert at River Plate Stadium in Buenos Aires.<ref>{{Cite book |url=https://archive.org/stream/bub_gb_fQ8EAAAAMBAJ/bub_gb_fQ8EAAAAMBAJ_djvu.txt |title=Billboard |date=28 June 1997 |publisher=Nielsen Business Media, Inc. |others=unknown library |language=English}}</ref> He was named an [[AppleMasters|AppleMaster]] by [[Steve Jobs]], co-founder of [[Apple Inc.|Apple]]. He became the only Spanish-speaking [[AppleMasters|AppleMaster]] in its history. At the end of the same year, he launched ''URL Magazine'', ''URL Records'', and Yeyeye.com.<ref name=":2" />

In 2003, [[MTV (Latin American TV channel)|MTV Latin America]] invited Charly Alberti, [[Ricky Martin|Ricky Martín]], and [[Juanes]] to perform at [[MTV Video Music Awards Latinoamérica 2003]]. In 2005, he founded MOLE with his brother Andrés Alberti (lead guitars), and band members Ezequial Dasso (Chorus and Bass) and Sergio Bufi (Singer and 2nd guitar). In April 2007, MOLE released their first album, ''MOLE''.<ref>{{Cite web |title=Charly Alberti {{!}} Remo |url=https://remo.com/profile/charly-alberti#:~:text=Charly%20Alberti%20%7C%20Remo.%20Soda%20Stereo,%20MOLE.%20He |access-date=7 January 2025 |website=remo.com |language=en}}</ref>

On 26 March 2008, MOLE won "Best Album by a New Rock Band" by [[Gardel Awards]].<ref name=":0">{{Cite web |title=Charly Alberti {{!}} Remo |url=https://remo.com/profile/charly-alberti#:~:text=Charly%20Alberti%20%7C%20Remo.%20Soda%20Stereo,%20MOLE.%20He |access-date=27 September 2024 |website=remo.com |language=en}}</ref> In the same year, at the request of the Secretary of Tourism of the Nation, Alberti designed and directed the project "National Secretariat of Tourism of Argentina". The project won a prize at the [[Webby Awards]]. In 2009, he returned to the River Stadium, now with MOLE, to share the stage with the British band [[Oasis (band)|Oasis]]. In May 2009, he traveled to [[Nashville, Tennessee]], to attend the Annual Meeting of Directors of [[The Climate Project]] Foundation (TCP), where he met with the former Vice President of the [[United States]] and Nobel Peace Prize laureate, [[Al Gore]], who invited him to the project.

In 2015, Alberti represented his organization, R21, which focuses on promoting sustainability, at the [[Latin Alternative Music Conference]] (LAMC) in New York.<ref name=":1">{{Cite magazine |last=Cantor-Navas |first=Judy |date=5 July 2015 |title=Charly Alberti on Everyday Environmental Activism & Cirque de Soleil's Soda Stereo Show |url=https://www.billboard.com/music/latin/charly-alberti-soda-stereo-environment-cirque-de-soleil-6619940/ |access-date=3 January 2025 |magazine=Billboard |language=}}</ref> Alberti made a call to action for environmental sustainability during the festival's annual show at [[City Parks Foundation|Central Park SummerStage]].<ref name=":1" />

In 2017, he became a U.N. Development Program Goodwill Ambassador.<ref name=":0" />

In 2019, after a year of preparation, Soda Stereo began an international tour that went across the continent called "Gracias Totales", to allow the public to see the band live one 'last time'. During their tour across the continent, Soda Stereo had "taken actions including planting 4,700 native trees to offset the carbon footprint",<ref>{{Cite web |date=23 September 2024 |title=Argentinian musician Charly Alberti named UN Environment Programme Goodwill Ambassador |url=https://www.unep.org/news-and-stories/press-release/argentinian-musician-charly-alberti-named-un-environment-programme |access-date=7 January 2025 |website=www.unep.org |language=en}}</ref> being one of the first Latin American tours to do so.

In 2022, Alberti partnered with [[Cerveza Quilmes]] and launched ''27 Eazy'', a beer brand that is made with [[malt]] produced from [[Regenerative agriculture|regenerative methods]].

On 23 September 2024, the [[UN Environment Programme]] (UNEP) elected Alberti as a Regional Goodwill Ambassador for The Caribbean and Latin America.<ref>{{Cite web |date=23 September 2024 |title=Argentinian musician Charly Alberti named UN Environment Programme Goodwill Ambassador |url=https://www.unep.org/news-and-stories/press-release/argentinian-musician-charly-alberti-named-un-environment-programme |access-date=27 September 2024 |website=www.unep.org |language=en}}</ref>

== Instruments ==

Since the beginning of his career, Charly has used [[Remo]] drumheads, [[Avedis Zildjian Company|Zildjian]] cymbals, [[Shure]] microphones, Gibraltar hardware, [[Roland V-Drums|Roland Electronic Drums]], and [[Pro-Mark]] drumsticks.

Since mid-2007, Charly Alberti has been playing a [[Yamaha drums|Yamaha drum]], breaking his tradition of using brand Remo drums. Charly stated that Yamaha provided the rock sound, and Remo was spending more on drums for jazz; this decision was made in conjunction with Charly and [[Remo Belli]], founder of Remo.

== References == {{Reflist}}

== External links == {{commons category-inline}} * {{Facebook|charlyalberti}} * [https://www.revolucion21.org/ www.revolucion21.org] * [http://www.sodastereo.com/ Soda Stereo official website]

{{DEFAULTSORT:Alberti, Charly}} [[Category:1963 births]] [[Category:Living people]] [[Category:Soda Stereo members]] [[Category:Argentine drummers]] [[Category:Argentine male drummers]] [[Category:Argentine environmentalists]] [[Category:Argentine people of Italian descent]] [[Category:Musicians from Buenos Aires]]