Charlotte Beers

{{Short description|American businesswoman}} {{BLP sources|date=September 2016}} {{Infobox officeholder | office = 2nd Under Secretary of State for Public Diplomacy and Public Affairs | term_start = October 2, 2001 | term_end = March 28, 2003 | preceded = Evelyn S. Lieberman | succeeded = Margaret D. Tutwiler | education = Baylor University<br>University of Louisiana (BS) }} '''Charlotte Beers''' is an American businesswoman<ref name=":1">{{Cite web|url=https://www.texasmonthly.com/articles/advertising-%e2%80%a2-charlotte-beers/|title=Advertising • Charlotte Beers|date=1999-09-01|website=Texas Monthly|language=en|access-date=2019-08-23}}</ref> and former under secretary of state for public diplomacy and public affairs in the George W. Bush administration.<ref name=":0" />

Beers was the first female vice-president at the JWT advertising firm, then CEO of Tatham-Laird & Kudner until 1992, and finally CEO of Ogilvy & Mather until 1996. In 1997, ''Fortune'' magazine placed her on the cover of their first issue to feature the most powerful women in America, for her achievements in the advertising industry. In 1999, Beers received the "Legend in Leadership Award" from the Chief Executive Leadership Institute of the Yale School of Management. As an advertising executive, she ran a number of prominent ad campaigns for national brands including Uncle Ben's rice and American Express.<ref name=":1" />

From October 2001 until March 2003, she worked in the Bush administration as the under secretary for public diplomacy and public affairs in the aftermath of the 9/11 attacks.<ref name=":0">{{Cite web|url=https://history.state.gov/departmenthistory/people/beers-charlotte-l|title=Charlotte L. Beers - People - Department History - Office of the Historian|website=history.state.gov|access-date=2019-08-23}}</ref> While under secretary, Beers led the U.S. State Department's efforts to produce propaganda videos intending to sell a “new” America to Muslims around the world by showing that American Muslims were living happily and freely in post-9/11 America. The $15 million Shared Values Initiative produced five mini-documentaries for television, radio, and print with shared values messages for key Muslim countries.<ref>{{cite journal|title=U.S. Reaches Out to Muslim World with Shared Values Initiative|journal=America.gov|date=January 16, 2003|url=http://www.america.gov/st/washfile-english/2003/January/20030116185938skaufman@pd.state.gov0.3441126.html|url-status=dead|archive-url=https://web.archive.org/web/20111018222857/http://www.america.gov/st/washfile-english/2003/January/20030116185938skaufman%40pd.state.gov0.3441126.html|archive-date=October 18, 2011}}</ref><ref>{{cite journal|title=The Propaganda War on Terrorism: An Analysis of the United States' "Shared Values" Public-Diplomacy Campaign After September 11, 2001|journal=Journal of Mass Media Ethics|year=2005|first=Patrick Lee|last=Plaissance|volume=20|issue=4|pages=250–268|doi=10.1207/s15327728jmme2004_3|s2cid=145198744 }}{{Dead link|date=November 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Less than a month after the release of the Shared Values Initiative, the State Department abruptly discontinued it.

Beers attended Baylor University and graduated from the University of Louisiana at Lafayette, then called the University of Southwestern Louisiana, with a Bachelor of Science in liberal arts. She grew up in Beaumont, Texas.<ref name=":1" />

==References== {{Reflist}}

== External links == *[http://www.texasmonthly.com/content/advertising-%E2%80%A2-charlotte-beers Texas Monthly: Advertising • Charlotte Beers]

{{Under Secretary of State for Public Diplomacy and Public Affairs}} {{Authority control}}

{{DEFAULTSORT:Beers, Charlotte}} Category:Living people Category:Marketing people Category:American marketing people Category:American businesswomen Category:University of Louisiana at Lafayette alumni Category:Baylor University alumni Category:Women in marketing Category:United States under secretaries of state Category:WPP plc people Category:Women in advertising Category:21st-century American women Category:Year of birth missing (living people)