{{Short description |UK-based online gambling marketing company}} {{Use dmy dates |date=June 2014}} {{Use British English |date=June 2014}} {{Infobox company | name = Cashcade Ltd | logo = | type = Subsidiary | industry = Online gambling / Online bingo | founded = {{Start date |2001}} in London, UK | founders = Simon Collins and Patrick Southon | defunct = {{End date | 2009|07}} | fate = Acquired | successor = PartyGaming | hq_location_city = Douglas | hq_location_country = Isle of Man | area_served = | key_people = Adele Lawton, Group Head of Bingo Brands<ref>Menmuir, Ted, (8 August 2016). [https://sbcnews.co.uk/europe/2016/08/08/gvc-appoints-adele-lawton-head-group-bingo/ GVC Appoint Adele Lawton as Group Head of Bingo]. SBCNews.co.uk.</ref> | products = Foxy Bingo, Foxy Games, Cheeky Casino. | owner = | num_employees = | num_employees_year = | parent = Entain | website = }}
'''Cashcade Ltd''' was a UK-based online gambling marketing company that was a pioneer in the introduction of the concept of ‘free bingo’, as well as the delivery of online bingo to the mass market.<ref>Mortimer, Natalie (5 March 2014). [http://www.thedrum.com/news/2014/03/05/foxy-bingo-and-cheeky-bingo-enlists-um-london Cashcade Ltd enlists UM London for Foxy Bingo and Cheeky Bingo brands]. TheDrum.com.</ref> It went through several ownership changes and has been owned by gambling operator Entain since 2017.
== History == It was founded in 2001 by Simon Collins and Patrick Southon and was acquired by PartyGaming in July 2009.<ref>Osborne, Alastair (13 February 2008). [https://www.telegraph.co.uk/finance/2784297/Cashcade-flush-on-100m-float-prospect.html Cashcade flush on £100m float prospect]. The Daily Telegraph.</ref><ref>(23 July 2017) [http://www.proactiveinvestors.co.uk/companies/news/4994/partygaming-expands-bingo-business-acquires-cashcade-for-up-to-959m-6774.html PartyGaming expands bingo business, acquires Cashcade for up to £95.9m]. ProactiveInvestors.co.uk</ref>
The company subsequently became part of bwin.party digital entertainment plc in March 2011, following the merger of PartyGaming with bwin Interactive Entertainment AG<ref>Murphy, Paul(29 July 2011). [https://ftalphaville.ft.com/2010/07/29/301676/partygaming-and-bwin-plan-merger/?ft_site=falcon&desktop=true partygaming and bwin plan merger]. Financial Times</ref>
Cashcade's current parent company is now owned by the multinational online gambling operator, Entain, who took control of the business as part of its acquisition of Bwin.party and subsequently Cashcade in February 2016 following a competitive bidding process with 888 Holdings.<ref name="GVC Holdings (UK ): Acquisition of Bwin.Party Digital Entertainment (UK) - Informative Notice - Amendment Treatment in FTSE Indices">{{cite web|url=http://www.ftse.com/products/index-notices/home/getnotice/?id=1360519|title=GVC Holdings (UK): Acquisition of Bwin.Party Digital Entertainment (UK) - Informative Notice - Amendment Treatment in FTSE Indices|date=22 January 2016|publisher=FTSE Russell|accessdate=26 April 2017|archive-url=https://web.archive.org/web/20170427095815/http://www.ftse.com/products/index-notices/home/getnotice/?id=1360519|archive-date=27 April 2017|url-status=dead}}</ref><ref>(Date???) [https://www.ft.com/content/68806e7a-52db-11e5-b029-b9d50a74fd14 GVC clinches £1.1bn deal for Bwin]. Financial Times.</ref>
== Brands == Cashcade owns aseveral online bingo and casino brands, including Foxy Bingo, Foxy Casino and Cheeky Bingo.<ref>O’Carroll, Tristan (23 July 2009). [http://www.campaignlive.com/article/in-m-sells-its-18-share-cashcade/922293 IN&M sells its 18% share in Cashcade]. Campaign.</ref>
===Foxy Bingo=== Foxy Bingo is an online bingo site that features a human-sized fox mascot called ‘Foxy’ whose identity remained anonymous until March 2017 when Heather Graham was revealed as the new face of the brand<ref>Minn, Hayley (9 March 2017) [https://www.mirror.co.uk/tv/tv-news/im-just-having-wazz-heather-9997343 'I'm just having a wazz' Heather Graham is unveiled as face of Foxy Bingo in hilarious new advert] The Mirror</ref> as part of a £10 million Marketing Campaign.<ref>Menmuir, Ted (6 March 2017) [https://sbcnews.co.uk/europe/uk/2017/02/27/list-appointment-foxy-bingo-recruits-heather-graham-new-face-foxy/ Foxy Bingo recruits Heather Graham as new face of Foxy] SBCNews</ref><ref>Edmonds, Lizzie (6 March 2017) [https://www.standard.co.uk/showbiz/celebrity-news/heather-graham-you-re-not-told-leonardo-dicaprio-s-age-when-you-read-about-him-so-why-mine-a3482486.html You're not told Leonardo Dicaprio's age when you read him so why mine] The Standard</ref>
Foxy Bingo is Cashcade's flagship brand and was acquired by PartyGaming in 2009.<ref>Sweney, Mark (23 July 2009). [https://www.theguardian.com/media/2009/jul/23/independent-news-media-cashcade Independent News & Media sells Cashcade stake to PartyGaming]. The Guardian</ref><ref>King, Ian (23 July 2009). [https://www.thetimes.com/sunday-times-100-tech/hardware-profile/article/independent-sells-cashcade-website-to-partygaming-5f895fss2p5 Independent sells Cashcade website to PartyGaming]. The Times.</ref>
===Foxy Games=== Foxy Games was founded in April 2015 as Foxy Casino, and is the slots and live game room derivative of Foxy Bingo. The games hosted on the website aim to prioritise mobile use.<ref>Darkin, Stewart (8 April 2008). [http://www.intergameonline.com/i-gaming/news/13395/foxy-bingo-launches-casino-site Foxy Bingo launches casino site]. IntergameOnline.com.</ref>
===Cheeky Bingo=== Cheeky Bingo was first established in 2009, where it won an awards for the ‘Best Newcomer’ and ‘Best Innovation’ at the 4th Annual Online Bingo Summit.<ref>(3 February 2009). [https://www.mirror.co.uk/news/uk-news/cashcade-scoop-four-coveted-awards-402665 Cashcade scoop four coveted awards]. Daily Mirror.</ref>
== Charity work == Cashcade has sponsored several charities including in 2009 being a lead partner for Red Nose Day other work includes Motor Neurone Disease Association, The Vision Charity and The Disability Foundation.<ref>Lisa (2 November 2009) [http://thebingofinder.co.uk/bingo-news/bingo-giant-cashcade-raising-funds-for-charity-0211/ Bingo Giant Cashcade raising funds for charity] {{webarchive |url=https://web.archive.org/web/20111128234846/http://thebingofinder.co.uk/bingo-news/bingo-giant-cashcade-raising-funds-for-charity-0211/ |date=28 November 2011 }} thebingofinder.co.uk</ref><ref>Galecki, Irek (1 February 2007) [http://www.ukgamblingonline.com/katie-price-foxy-bingo.html Foxy Bingo joins forces with Katie Price] {{webarchive |url=https://web.archive.org/web/20130102210502/http://www.ukgamblingonline.com/katie-price-foxy-bingo.html |date=2 January 2013 }}, ukgamblingonline.com</ref>
==References== {{reflist}}
== External links == * [https://www.foxybingo.com/ Foxy Bingo Official site] * [https://www.foxygames.com/en/games/ Foxy Games Official site] * [http://www.gvc-plc.com/ GVC Holdings Official Site]
Category:Entain Category:Web applications