{{Short description|Hong Kong phone accessories company}} {{Use mdy dates|date=November 2023}} {{Infobox company | name = Casetify | logo = Casetify logo.png | former_name = Casetagram | type = Private | products = Phone accessories | founded = {{Start date and age|df=yes|2011|11|01}} in Hong Kong | founder = {{ubl|Ronald Yeung|Wesley Ng}} | area_served = Worldwide | revenue = ~US$300 million (2022)<ref>{{citation|title=CEO of multimillion-dollar company Casetify shares his No. 1 'super underrated' business tip|url=https://www.cnbc.com/2022/11/28/ceo-of-casetify-shares-his-no-1-super-underrated-business-tip.html|website=www.cnbc.com|date=November 28, 2022 }}</ref> | num_employees = 1,000<ref name=tatler>{{Cite web|url=https://www.tatlerasia.com/people/wesley-ng|title=Wesley Ng|first=Tatler|last=Asia|website=Tatler Asia|access-date=January 6, 2023|archive-date=December 4, 2022|archive-url=https://web.archive.org/web/20221204124101/https://www.tatlerasia.com/people/wesley-ng|url-status=live}}</ref> | website = {{URL|casetify.com}} }} '''Casetagram Limited''',<ref name=":0">{{Cite web |date=2011-11-01 |title=Casetagram Limited :: Hong Kong :: OpenCorporates |url=https://opencorporates.com/companies/hk/1676503 |access-date=2024-05-08 |website=OpenCorporates}}</ref> trading as '''Casetify''', is a Hong Kong company that produces phone cases and electronic accessories.<ref>{{Cite web |last=Luk |first=Lorraine |date=2015-03-13 |title=Casetify: Design Your Own Band For Your Apple Watch |url=https://blogs.wsj.com/digits/2015/03/13/casetify-design-your-own-band-for-your-apple-watch/ |access-date=2019-05-23 |website=WSJ|url-access=subscription}}</ref> Founded on 1 November 2011<ref name=":0" /> by Wesley Ng and Ronald Yeung, the company first featured custom phone cases by using Instagram photos. It later expanded to selling accessories with different designs.<ref>{{Cite web |title=Lessons from Casetify on physical products and Hong Kong startups |url=https://www.techinasia.com/talk/lessons-casetify-physical-product-hong-kong-startups |access-date=2019-05-23 |website=Tech in Asia |archive-date=November 25, 2023 |archive-url=https://archive.today/20231125140244/https://www.techinasia.com/talk/lessons-casetify-physical-product-hong-kong-startups |url-status=live }}</ref> It has sold more than 25 million phone cases.<ref>{{Cite web |date=2017-11-20 |title=How Casetify founder Wesley Ng taps millennial trends |url=https://www.scmp.com/magazines/style/people-events/article/2120675/how-casetify-founder-wesley-ng-taps-millennial-trends |access-date=2019-05-23 |website=South China Morning Post |archive-date=May 23, 2019 |archive-url=https://web.archive.org/web/20190523175607/https://www.scmp.com/magazines/style/people-events/article/2120675/how-casetify-founder-wesley-ng-taps-millennial-trends |url-status=live }}</ref><ref>{{Cite web |last=Crawford |first=Fletcher |date=2022-06-08 |title=7 Reasons Why Casetify Is So Expensive (Full Guide) |url=https://veryinformed.com/why-is-casetify-so-expensive/ |access-date=2022-10-20 |website=VeryInformed |language=en-US |archive-date=January 27, 2023 |archive-url=https://web.archive.org/web/20230127015332/https://veryinformed.com/why-is-casetify-so-expensive/ |url-status=live }}</ref><ref name=tatler /><ref>{{Cite web |author=Wonderland Staff |date=2020-06-10 |title=How Wes Ng Turned CASETiFY Into The Buzziest Tech Accessories Brand |url=https://www.wonderlandmagazine.com/2020/06/10/casetify-wes-ng-buzziest-tech-phone-accessories/ |access-date=2023-01-06 |website=Wonderland |language=en-GB |archive-date=January 6, 2023 |archive-url=https://web.archive.org/web/20230106182422/https://www.wonderlandmagazine.com/2020/06/10/casetify-wes-ng-buzziest-tech-phone-accessories/ |url-status=live }}</ref><ref>{{Cite web |date=17 May 2019 |title=THE BRAND MAKING YOUR PHONE CASE STAND OUT |url=https://www.dhl.com/discover/en-id/about-dhl/success-stories/the-brand-making-your-phone-case-stand-out |access-date=6 January 2023 |website=DHL |archive-date=January 6, 2023 |archive-url=https://web.archive.org/web/20230106182434/https://www.dhl.com/discover/en-id/about-dhl/success-stories/the-brand-making-your-phone-case-stand-out |url-status=live }}</ref>
The company is headquartered in Hong Kong and has offices in Los Angeles.<ref>{{Cite web |last=Tallon |first=Monique |date=2016-04-19 |title=Grid110 - How a Group of Diverse Entrepreneurs are Shaping the Tech Ecosystem in Downtown LA |url=https://www.huffpost.com/entry/grid110-how-a-group-of-di_b_9704202 |access-date=2019-05-23 |website=HuffPost |archive-date=April 3, 2019 |archive-url=https://web.archive.org/web/20190403223912/https://www.huffpost.com/entry/grid110-how-a-group-of-di_b_9704202 |url-status=live }}</ref><ref>{{Cite web |last=Leung |first=Alex |date=2015-12-05 |title=An Interview with Wes Ng, CEO and co-founder of Casetify |url=https://leungalexander.com/an-interview-with-wes-ng-founder-of-casetify/ |access-date=2019-05-23 |website=ALEXANDER LEUNG |archive-date=May 23, 2019 |archive-url=https://web.archive.org/web/20190523191121/https://leungalexander.com/an-interview-with-wes-ng-founder-of-casetify/ |url-status=live }}</ref>
== History == Formerly Casetagram, Casetify's initial products were customized cell phone cases created using the purchaser's Instagram photos. Users could upload images from Instagram to an interface that allowed them create a custom collage or single-image case.<ref name=businessinsider>{{Cite web |last=Ranj |first=Brandt |title=This startup lets you use your own photos to create a custom iPhone case for a little as $29 |url=https://www.businessinsider.com/guides/casetify-create-a-case-custom-iphone-tool-2018-10 |access-date=2022-10-19 |website=Business Insider |language=en-US |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202320/https://www.businessinsider.com/guides/casetify-create-a-case-custom-iphone-tool-2018-10 |url-status=live }}</ref> Users can now create custom cases using photos from Instagram and Facebook, or by directly uploading photographs and adding custom text.<ref name=businessinsider /> Casetify also produces additional products such as tech accessories.
The company has brick and mortar locations in the United States,<ref>{{Cite web |date=2022-11-14 |title=Casetify plots expansion plan, opening first US permanent store |url=https://insideretail.asia/2022/11/14/casetify-plots-us-expansion-plan-opening-first-permanent-store/ |access-date=2022-12-06 |website=Inside Retail |language=en-US|url-access=subscription}}</ref><ref>{{Cite web |date=2022-11-18 |title=Tech accessory brand Casetify opens doors on first retail location in the U.S. |url=https://www.mercurynews.com/2022/11/18/tech-accessory-brand-casetify-opens-doors-on-first-retail-location-in-the-u-s |access-date=2022-12-06 |website=The Mercury News |language=en-US |archive-date=December 8, 2022 |archive-url=https://web.archive.org/web/20221208105834/https://www.mercurynews.com/2022/11/18/tech-accessory-brand-casetify-opens-doors-on-first-retail-location-in-the-u-s/ |url-status=live }}</ref> Hong Kong (including a flagship store in the city's Landmark Mall complex), Japan, South Korea,<ref>{{Cite web |date=2022-01-14 |title=Casetify launches its first South Korean store |url=https://insideretail.asia/2022/01/14/casetify-launches-its-first-south-korean-store/ |access-date=2022-11-14 |website=Inside Retail |language=en-US|url-access=subscription}}</ref> and a pop-up store in Bangkok, Thailand.<ref>{{Cite web |last=Lung |first=Tiffany |title=How Casetify Is Reinventing The Retail Experience Ahead Of The New iPhone 12 Launch |url=https://www.forbes.com/sites/tiffanylung/2020/10/13/how-casetify-is-reinventing-the-retail-experience-ahead-of-the-new-iphone-launch/ |access-date=2022-10-19 |website=Forbes |language=en |archive-date=November 1, 2020 |archive-url=https://web.archive.org/web/20201101143022/https://www.forbes.com/sites/tiffanylung/2020/10/13/how-casetify-is-reinventing-the-retail-experience-ahead-of-the-new-iphone-launch/ |url-status=live }}</ref><ref>{{Cite web |date=2022-09-27 |title=CASETiFY launches a pop-up in Thailand and our phones are ready for a makeover |url=https://www.lifestyleasia.com/bk/gear/tech/casetify-pop-up-thailand-centralworld/ |access-date=2022-10-19 |website=Lifestyle Asia Bangkok |language=en-US |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202325/https://www.lifestyleasia.com/bk/gear/tech/casetify-pop-up-thailand-centralworld/ |url-status=live }}</ref>
=== Partnerships and collaborations === To create cases, Casetify works with galleries, museums, and artists. The Louvre collection features art by Leonardo da Vinci, Eugène Delacroix, and ancient works such as the ''Venus de Milo''.<ref>{{Cite web |last=Marzovilla |first=Julia |date=2021-02-23 |title=The Louvre x Casetify Collection Is The Epitome Of Museumcore |url=https://stylecaster.com/louvre-casetify-phone-case-collection/ |access-date=2022-12-08 |website=StyleCaster |language=en-US |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202331/https://stylecaster.com/louvre-casetify-phone-case-collection/ |url-status=live }}</ref> The Metropolitan Museum of Art partnered with Casetify to produce licensed products featuring the art of Vincent van Gogh, Degas, and Monet. Casetify has also partnered with individual artists including David Shrigley and Yayoi Kusama to produce collections featuring their work.<ref>{{Cite web |title=CASETiFY Tap British Artist David Shrigley For Tongue-In-Cheek Techwear Collab |url=https://www.complex.com/style/casetify-david-shrigley |access-date=2022-12-08 |website=Complex |language=en |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202332/https://www.complex.com/style/casetify-david-shrigley |url-status=live }}</ref><ref>{{Cite web |date=2022-11-09 |title=CASETiFY x M+ Yayoi Kusama Special Capsule Collection |url=https://streetartnews.net/2022/11/casetify-x-m-yayoi-kusama-special-capsule-collection.html |access-date=2022-12-08 |website=StreetArtNews |language=en-US |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202324/https://streetartnews.net/2022/11/casetify-x-m-yayoi-kusama-special-capsule-collection.html |url-status=live }}</ref>
Casetify has also collaborated with more than 100 companies,<ref>{{Cite web |last=Giles |first=Oliver |title="The World Rewards Creativity"—Casetify Co-founder Wesley Ng on How He Built One of the World's Biggest Tech Accessories Brands |url=https://www.tatlerasia.com/style/fashion/wesley-ng-casetify-asias-most-stylish-2021 |access-date=2022-11-14 |website=Tatler Asia |language=en |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202338/https://www.tatlerasia.com/style/fashion/wesley-ng-casetify-asias-most-stylish-2021 |url-status=live }}</ref> including brands such as DHL,<ref>{{Cite web |title=CASETiFY's new collab with DHL for Limited Edition iPhone Cases and Apple Watch Bands |url=https://hashtaglegend.com/style/casetifys-new-collab-dhl-limited-edition-iphone-cases-and-apple-watch-bands |access-date=2019-05-23 |website=#legend |archive-date=May 23, 2019 |archive-url=https://web.archive.org/web/20190523175608/https://hashtaglegend.com/style/casetifys-new-collab-dhl-limited-edition-iphone-cases-and-apple-watch-bands |url-status=live }}</ref> Blanc & Eclare,<ref>{{Cite web |title=Casetify's Taps K-Pop Star Jessica Jung for Its Latest Collaboration |url=https://hypebae.com/2018/12/casetify-k-pop-star-jessica-jung-collaboration-phone-case |access-date=2018-12-22 |website=HYPEBAE |date=December 20, 2018 |archive-date=March 21, 2023 |archive-url=https://web.archive.org/web/20230321043641/https://hypebae.com/2018/12/casetify-k-pop-star-jessica-jung-collaboration-phone-case |url-status=live }}</ref> Pokémon,<ref>{{Cite web |last=Alexander |first=Julia |date=2019-05-02 |title=Casetify reveals adorable pokémon phone cases in time for Detective Pikachu |url=https://www.theverge.com/2019/5/2/18527134/casetify-pokemon-phone-cases-iphone-android-detective-pikachu |access-date=2019-05-23 |website=The Verge |archive-date=May 5, 2019 |archive-url=https://web.archive.org/web/20190505055213/https://www.theverge.com/2019/5/2/18527134/casetify-pokemon-phone-cases-iphone-android-detective-pikachu |url-status=live }}</ref> Pixar,<ref>{{Cite web |title=Casetify 'Toy Story' iPhone 13 case review: Your favorite Pixar characters complement your phone |url=https://appleinsider.com/articles/22/08/16/casetify-toy-story-iphone-13-case-review-your-favorite-pixar-characters-complement-your-phone |access-date=2022-10-19 |website=AppleInsider |date=August 16, 2022 |language=en |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202320/https://appleinsider.com/articles/22/08/16/casetify-toy-story-iphone-13-case-review-your-favorite-pixar-characters-complement-your-phone |url-status=live }}</ref> Lucasfilm,<ref>{{Cite web |title=Casetify Star Wars collection: Transport the original trilogy with your mobile gear |url=https://www.zdnet.com/article/casetify-star-wars-collection-transport-the-original-trilogy-with-your-mobile-gear/ |access-date=2022-10-19 |website=ZDNET |language=en |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202341/https://www.zdnet.com/article/casetify-star-wars-collection-transport-the-original-trilogy-with-your-mobile-gear/ |url-status=live }}</ref> Vetements,<ref>{{Cite web |title=Vetements & CASETiFY Release Sticker-Covered iPhone Cases |url=https://hypebeast.com/2019/1/vetements-casetify-sticker-apple-iphone-case |access-date=2019-05-23 |website=HYPEBEAST |date=January 4, 2019 |archive-date=May 23, 2019 |archive-url=https://web.archive.org/web/20190523175607/https://hypebeast.com/2019/1/vetements-casetify-sticker-apple-iphone-case |url-status=live }}</ref> and K-pop groups BTS and Blackpink for product collections. Food companies such as Coca-Cola, Oreo, and Vegemite have also collaborated along with sporting companies such as the NBA, MLB, and the AFL. Collections commonly feature phone cases; however, other items such as watch straps and earbud cases are included in certain collaborations.<ref>{{Cite web |last=Tingley |first=Anna |date=2022-07-25 |title=BTS and Casetify Drop 'Permission to Dance' Collection |url=https://variety.com/shop/bts-casetify-permission-to-dance-collection-1235325046/ |access-date=2022-10-19 |website=Variety |language=en-US |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202333/https://variety.com/shop/bts-casetify-permission-to-dance-collection-1235325046/ |url-status=live }}</ref>
=== Plagiarism allegations and lawsuit === On 23 November 2023, YouTuber Zack Nelson, known online as JerryRigEverything, uploaded a video where he announced<ref>{{cite AV media |people=JerryRigEverything |date=November 23, 2023 |title=I'VE BEEN ROBBED |url=https://www.youtube.com/watch?v=byfWscC87Vg}}</ref><ref>{{Cite news|url=https://www.theverge.com/2023/11/23/23958788/dbrand-casetify-lawsuit-teardown-skins-copyright|title=Dbrand is suing Casetify for ripping off its Teardown designs|first=Emma|last=Roth|date=November 23, 2023|work=The Verge |archive-date=24 November 2023 |archive-url=https://web.archive.org/web/20231124053046/https://www.theverge.com/2023/11/23/23958788/dbrand-casetify-lawsuit-teardown-skins-copyright |url-status=live}}</ref> that he and case manufacturer dbrand had filed a multi-million dollar federal lawsuit against Casetify for plagiarizing product designs relating to their "Teardown" line of items. The video claimed that Casetify had either copied or modified multiple exclusive designs by dbrand and JerryRigEverything. Nelson shared numerous Easter eggs that were included within the dbrand designs that were present in Casetify products, as well as demonstrating that the designs from Casetify were direct replicas of dbrand, with only some slight changes made. Less than an hour following the release of the YouTube video, the Casetify website experienced downtime,<ref>{{Cite tweet |first=Zack |last=Nelson |date=2023-11-23 |title=Have you ever been so embarrassed that you left the planet? |number=1727724500643729796 |user=ZacksJerryRig |url-status=live |archive-date=24 November 2023 |archive-url=https://archive.today/20231124052741/https://twitter.com/ZacksJerryRig/status/1727724500643729796 |access-date=2023-11-23 |via=X (formerly Twitter) |language=en}}</ref> and upon restoration, the products featured in the video were no longer available.<ref>{{Cite web |title=Inside Out |url=https://www.casetify.com/collection/inside-out-collection |access-date=2023-11-23 |website=CASETiFY |archive-url=https://web.archive.org/web/20231123150354/https://www.casetify.com/collection/inside-out-collection |archive-date=November 23, 2023 |url-status=live }}</ref> Casetify later released a statement that they are investigating on the allegations and mentioned that the cause of the downtime was a DDOS attack.<ref>{{Cite tweet |user=Casetify |number=1728004068507787294 |title=Castify Official Statement}}</ref><ref>{{Cite web |last=Schoon |first=Ben |date=2023-11-24 |title=Casetify is 'investigating' the 'allegation' of its pretty obvious theft of Dbrand's designs |url=https://9to5google.com/2023/11/24/casetify-dbrand-statement/ |url-status=live |archive-url=https://web.archive.org/web/20231124142615/https://9to5google.com/2023/11/24/casetify-dbrand-statement/ |archive-date=2023-11-24 |access-date=2023-11-25 |website=9to5Google |language=en-US}}</ref>
On the following day, Casetify was accused of stealing x-ray images of the iPhone X from iFixit's design and using it on their "X-Ray Case" line of items.<ref>{{Cite web |last=Flores |first=Inno |date=24 November 2023 |title=iFixit Joins Dbrand in Accusations of iPhone X-Ray Theft Against Casetify |url=https://www.techtimes.com/articles/299090/20231124/ifixit-joins-dbrand-accusations-iphone-xray-theft-against-casetify.htm |url-status=live |archive-url=https://web.archive.org/web/20231125024712/https://www.techtimes.com/articles/299090/20231124/ifixit-joins-dbrand-accusations-iphone-xray-theft-against-casetify.htm |archive-date=25 November 2023 |access-date=25 November 2023 |website=Tech Times}}</ref><ref>{{Cite web |last=Shakir |first=Umar |date=2023-11-24 |title=The case of the stolen X-Ray cases is bigger and dumber than we thought. |url=https://www.theverge.com/2023/11/24/23975005/the-case-of-the-stolen-x-ray-cases-is-bigger-and-dumber-than-we-thought |url-status=live |archive-url=https://web.archive.org/web/20231125024851/https://www.theverge.com/2023/11/24/23975005/the-case-of-the-stolen-x-ray-cases-is-bigger-and-dumber-than-we-thought |archive-date=2023-11-25 |access-date=2023-11-25 |website=The Verge |language=en}}</ref>
== References == {{Reflist}}
== External links == * {{Official website|casetify.com}}
Category:2011 establishments in Hong Kong Category:Fashion accessory brands Category:Hong Kong brands Category:Manufacturing companies established in 2011 Category:Manufacturing companies of Hong Kong