{{Short description|Italian luxury fashion house}} {{about|the Italian fashion house|its founder|Brunello Cucinelli}} {{Infobox company | name = Brunello Cucinelli S.p.A. | type = Società per Azioni | image = Brunello Cucinelli Venezia.jpg | image_caption = Brunello Cucinelli boutique in Venice | traded_as = {{ISE|IT0004764699|BC}}<br>FTSE MIB | hq_location = Solomeo | hq_location_city = Perugia | hq_location_country = Italy | founded = {{start date and age|1978|df=yes}} | key_people = Brunello Cucinelli (Executive Chairman and Creative Director), Riccardo Stefanelli (Co-CEO) | industry = Fashion, Luxury | revenue = €1.28 billion<ref>[https://investor.brunellocucinelli.com/yep-content/media/The_Board_of_Directors_approves_the_2024_consolidated_financial_statements_and_the_2024_draft_financial_statements.pdf]</ref><ref>[https://www.reuters.com/business/retail-consumer/cucinellis-revenues-rose-124-2024-bucking-luxury-sector-slowdown-2025-01-13/]</ref><ref>[https://www.voguebusiness.com/story/companies/brunello-cucinelli-sales-grow-12-per-cent-in-2024]</ref> | revenue_year = 2024 | num_employees = 3,101<ref> [https://investor.brunellocucinelli.com/yep-content/media/Presentation_FY_2024_Results.pdf]</ref> | num_employees_year = 2024 | website = {{URL|https://shop.brunellocucinelli.com/}} }}
'''Brunello Cucinelli S.p.A.''' ({{IPA|it|bruˈnɛllo kutʃiˈnɛlli}}) is an Italian luxury fashion brand which sells menswear, women's wear and accessories in Europe, North and South America and East Asia.<ref name="reuters Profile">{{cite web| url= https://www.reuters.com/finance/stocks/companyProfile?symbol=BCU.MI| title= Profile: Brunello Cucinelli SpA | publisher= reuters.com| date= 28 Mar 2014| access-date = 30 Mar 2014}}</ref> The company was founded by Brunello Cucinelli in 1978.<ref>{{cite web|url=https://www.treccani.it/enciclopedia/brunello-cucinelli/|title=Cucinelli, Brunello|language=IT}}</ref>
==History== Brunello Cucinelli founded the company in 1978, focusing on artisanal women's knitwear in coloured cashmere—unusual at the time.<ref>{{cite news |author=Kasper Karlsson |date=14 May 2024 |title=The Brunello Cucinelli Story: Combining Elegance and Ethics |url=https://quartr.com/insights/business-philosophy/the-brunello-cucinelli-story-combining-elegance-and-ethics |website=quartr.com}}</ref><ref>{{cite web |date=Sep 24, 2025 |title=Brunello Cucinelli S.p.A. (BCUCY) |url=https://stockanalysis.com/quote/otc/BCUCY/company/ |website=stockanalysis.com}}</ref> In 1985 he acquired the 14th-century castle of Solomeo, a small medieval village on the outskirts of Perugia; after a two-year restoration, the company's headquarters were moved there in 1987.<ref>{{cite news |author=XiaoXiao |date=6 May 2019 |title=Solomeo |url=https://qcegmag.com/livings-article-brunello-cucinelli.html |website=QCEG MAG}}</ref> In 2001, following the redevelopment of several disused factories, the main offices were relocated to the valley at the foot of the village.<ref>{{cite web |title=Brunello Cucinelli |url=https://www.made-in-italy.com/italian-fashion/designers-and-brands/brunello-cucinelli/ |website=Made-In-Italy.com}}</ref>
The regeneration of the surrounding area continued and, after several years of work, the Park of Beauty was inaugurated in 2014.<ref>{{cite news |date=September 2, 2020 |title=Reevaluating Beauty: the case of the umbrian towns of Solomeo and Mugnano |url=https://www.italysbestrome.com/reevaluating-beauty-the-case-of-the-umbrian-towns-of-solomeo-and-mugnano/ |website=Italy's Best Rome}}</ref> The company was listed on the Italian Stock Exchange (Borsa Italiana) in 2012, and in 2023 it joined the FTSE MIB index with a market capitalisation of about €5.7 billion.<ref>{{cite web |date=18 December 2023 |title=Il titolo Brunello Cucinelli entra nell'indice Ftse Mib con una capitalizzazione di 5,7 miliardi |url=https://forbes.it/2023/12/18/brunello-cucinelli-titolo-ftse-mib-capitalizzazione |website=Forbes |language=italian }}</ref> Production is carried out entirely in Italy, primarily in the Umbria region, and the manufacturing process retains an artisanal component. In line with this approach, the School of Crafts in Solomeo was established to pass on manufacturing skills to new generations.<ref>{{cite news |date=May 7, 2015 |title=BRUNELLO CUCINELLI: The Solomeo School |url=http://www.bacoluxury.com/brunello-cucinelli-the-solomeo-school/ |website=BACO Luxury}}</ref>
In June 2014, owner Brunello Cucinelli, transferred the ownership of Fedone S.r.l. (which owned 61.56% of the fashion brand) to a new trust, Esperia Trust Company S.r.l., in a move to benefit his daughters and pursue his philanthropic work.<ref>[https://www.reuters.com/article/us-brunello-trust/brunello-cucinelli-transfers-whole-company-stake-to-trust-idUSKBN0F02RO20140625 Brunello Cucinelli transfers whole company stake to trust], ''Reuters'', 25 June 2014</ref>
In 2017, Brunello Cucinelli recorded 500 million euro in sales, 35% of which in North America. The company owns 94 of its 124 branded stores worldwide.<ref name="fashionnetwork 956215">{{in lang|es}} Jennifer Braun, [https://mx.fashionnetwork.com/news/Brunello-Cucinelli-alcanza-los-500-millones-de-euros-en-2017,956215.html#.XGrkzehKjIU Brunello Cucinelli alcanza los 500 millones de euros en 2017], ''Fashionnetwork.com'', 8 March 2018</ref> In January 2017, the company launched an ecommerce website.<ref>Sandra Salibian, [https://wwd.com/fashion-news/fashion-scoops/brunello-cucinelli-launches-new-digital-platform-10770878/ Brunello Cucinelli Launches New Digital Platform], ''wwd.com'', 30 January 2017</ref> In January 2018, the founder, Brunello Cucinelli, sold 4 million shares of his company (owned through his holding Fedone S.r.l.), and brought his participation down to 51% of the company's capital.<ref>{{in lang|es}} [https://www.modaes.com/empresa/brunello-cucinelli-reduce-su-participacion-en-la-empresa-hasta-el-51-es.html Brunello Cucinelli reduce su participación en la empresa hasta el 51%], ''www.modaes.com'', 11 January 2018</ref> Through this move, 6% of the company (worth 100 million euros) was invested in his family's charitable fund.<ref>Rachel Sanderson, [https://www.ft.com/content/5a0abc66-f620-11e7-8715-e94187b3017e Brunello Cucinelli sells €100m stake for charitable foundation], ''ft.com'', 10 January 2018</ref>
In 2022, Brunello Cucinelli joined Chanel in investing in cashmere supplier Cariaggi Lanificio<ref>{{Cite web |title=Chanel et Brunello Cucinelli s'allient auprès d'un fournisseur de cachemire. |url=https://www.journalduluxe.fr/fr/mode/chanel-brunello-cucinelli-cachemire-cariaggi |access-date=2 April 2024 |website=Journal du Luxe|date=24 May 2023 }}</ref> and bought a 43 percent stake in the company.<ref>Luisa Zargani (14 March 2022), [https://wwd.com/business-news/mergers-acquisitions/brunello-cucinelli-buys-stake-cariaggi-1235133679/ Brunello Cucinelli Buys Stake in Cariaggi] ''Women's Wear Daily''.</ref> Brunello Cucinelli acquired 43% of Cariaggi for €15.05 million.
In 2023, the brand increased its sales by 24% compared to 2022, to 1.14 billion euros. The last quarter of the year recorded the highest results, with sales up +15.6% to 321 million euros.<ref>{{Cite web |title=Brunello Cucinelli a boosté ses ventes de +24% en 2023. |url=https://www.journalduluxe.fr/fr/mode/brunello-cucinelli-ventes-2023 |access-date=29 January 2024 |website=Journal du Luxe|date=11 January 2024 }}</ref><ref>{{Cite web |title=Brunello Cucinelli, peu affecté par les aléas du luxe, signe des ventes 2023 en hausse de 24% |url=https://fr.fashionnetwork.com/news/Brunello-cucinelli-peu-affecte-par-les-aleas-du-luxe-signe-des-ventes-2023-en-hausse-de-24-,1592194.html#nicklas-skovgaard |access-date=29 January 2024 |website=Fashion Network}}</ref> A year later in 2024, Brunello Cucinelli strengthened its production line in Italy with the acquisition of the Sartoria Eugubina sewing workshop and the construction of a new factory to meet the increasing consumer demand.<ref>{{Cite web |title=Brunello Cucinelli renforce sa chaîne de production en Italie. |url=https://www.journalduluxe.fr/fr/mode/brunello-cucinelli-chaine-approvisionnement-production-italie-usine-sartoria-eugubina |access-date=2 April 2024 |website=Journal du Luxe|date=2 April 2024 }}</ref><ref>{{Cite web |title=Brunello Cucinelli annonce le rachat de l'atelier de couture Sartoria Eugubina et la construction d'une usine |url=https://fr.fashionnetwork.com/news/premiumContent,1619496.html |access-date=2 April 2024 |website=Fashion Network}}</ref>
The firm earns 36% of its revenues from the wholesale channel and around 64% from its own retail stores.<ref name="Elisa">{{cite news |last1=Anzolin |first1=Elisa |title=Saks woes cloud cashmere king Cucinelli's department store bet |url=https://www.reuters.com/business/retail-consumer/saks-woes-cloud-cashmere-king-cucinellis-department-store-bet-2026-01-09/ |work=Reuters |date=January 9, 2026}}</ref>
==Other activities== In 2022, Brunello Cucinelli entered into a licensing agreement with EssilorLuxottica on luxury eyewear for men and women.<ref>Luisa Zargani (22 March 2024), [https://wwd.com/accessories-news/eyewear/brunello-cucinelli-eyewear-essilorluxottica-gentle-luxury-1236269020/ Brunello Cucinelli Extends Gentle Luxury to Eyewear with EssilorLuxottica] ''Women's Wear Daily''.</ref>
In 2023, Brunello Cucinelli started its first entry into the world of perfume as it introduced two scents designed with Euroitalia, a company specialized in the creation and distribution of luxury fragrances.<ref>{{Cite web |title=Brunello Cucinelli se met au parfum |url=https://fr.fashionnetwork.com/news/Brunello-cucinelli-se-met-au-parfum,1501268.html#nicklas-skovgaard |access-date=29 January 2024 |website=Fashion Network}}</ref>
==Corporate Ethics== The company adopts the principles of "humanistic capitalism," a term coined by Brunello Cucinelli, which frames profit in ethical terms and links it to economic growth balanced by initiatives that support workers, the environment, and the community.<ref>{{cite web |last=Binkley |first=Christina |date=November 3, 2021 |title=Brunello Cucinelli calls for “dignity and morals” at G20 |url=https://www.voguebusiness.com/fashion/brunello-cucinelli-calls-for-dignity-and-morals-at-g20 |website=Vogue Business}}</ref><ref>{{cite web |last1=Gino |first1=Francesca |last2=Pisano |first2=Gary |date=August 2019 |title=Humanistic Capitalism at Brunello Cucinelli |url=https://www.hbs.edu/faculty/Pages/item.aspx?num=56461 |website=Harvard Business School}}</ref> The approach centers the individual and protects moral and economic dignity, including through welcoming, light-filled workspaces and adherence to set working hours.<ref>{{cite web |last=Foxley |first=David |date=September 24, 2018 |title=Inside Brunello Cucinelli's Campaign to Make the World More Beautiful |url=https://www.architecturaldigest.com/story/brunello-cucinelli-project-for-beauty |website=Architectural Digest}}</ref><ref>{{cite web |date=October 4, 2013 |title=Pranzo with the FT: Brunello Cucinelli |url=https://www.euro2day.gr/ftcom_en/article-ft-en/1142009/pranzo-with-the-ft-brunello-cucinelli.html |website=Financial Times}}</ref>
==Organization== Cucinelli controls the company through Foro delle Arti S.r.l. (formerly Fedone S.r.l.). The Brunello Cucinelli Trust holds approximately 50.05% of the company's share capital,<ref>[https://investor.brunellocucinelli.com/en/shareholders/share-capital]</ref> and the company went public in 2012 at €7.75 per share.<ref name="Jeffrey Podolsky">Jeffrey Podolsky, [http://www.barrons.com/articles/the-cucinelli-philosophy-1448685067 "The Cucinelli Philosophy: Understated Brunello Cucinelli has become a billionaire on elegant casual wear"]. ''Barron's'', November 28, 2015</ref>
In 2014, Cucinelli set up a trust to benefit his daughters, Camilla and Carolina, in order to guarantee a proper handover of his namesake company.<ref>Luisa Zargani (26 June 2014), [https://wwd.com/business-news/financial/brunello-cucinelli-establishes-trust-7765877/ Brunello Cucinelli Establishes Trust] ''Women's Wear Daily''.</ref>
The company is headquartered in a 14th-century castle on the top of a hill in the middle of Umbria, an area known as the "green heart" of Italy.<ref>Michael Williams, acontinuouslean.com [http://www.acontinuouslean.com/2011/06/07/brunello-cucinellis-italian-shangri-la/ Brunello Cucinelli’s Italian Shangri-la] June 7, 2011</ref>
As of June 2017, the company has a market capitalization of over €1.6 billion.<ref>[http://investor.brunellocucinelli.com/en/shareholders/listed-stock Listed stock] investor.brunellocucinelli.com Accessed: June 2017</ref> The company donates 20% of profits to its charitable foundation.<ref>Om Malik, [https://luxoory.ir/ Brunello Cucinelli] 2015/04/27</ref><ref name="Jeffrey Podolsky" />
==See also== * Made in Italy
==References== <references/>
==External links== * [https://shop.brunellocucinelli.com/ Official site] * [https://www.nytimes.com/2015/04/02/fashion/brunello-cucinelli-clothes-can-make-you-a-better-man-provided-youre-very-very-rich.html "Brunello Cucinelli Clothes Can Make You a Better Man. Provided You’re Very, Very Rich."] ''The New York Times''
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Category:Italian suit makers Category:Shoe companies of Italy Category:Companies based in Umbria Category:High fashion brands Category:Italian brands Category:Clothing companies established in 1978 Category:Italian companies established in 1978 Category:Companies listed on the Borsa Italiana Category:Altagamma members Category:Knitwear manufacturers