{{Use mdy dates|date=April 2025}} {{Use American English|date=February 2025}} {{distinguish|Brookfield Place<!--intentionally disambiguated-->|Brookfield Properties}} {{Infobox shopping mall | name = Brookfield Square | image = Brookfield August 2024 05 (Brookfield Square).jpg | image_width = 250px | caption = Exterior of Brookfield Square | address = 95 N. Moorland Road | location = Brookfield, Wisconsin, United States | opening_date = 1967 | developer = Richard E. Jacobs Group | manager = | owner = CBL & Associates Properties | number_of_stores = 100+ | number_of_anchors = 5 (4 open, 1 vacant) | floor_area = {{convert|1090970|ft2|m2|abbr=on}} | floors = 1 (2 in anchors and Barnes & Noble) | parking = 5,061 | publictransit = Waukesha Metro Transit | website = {{URL|shopbrookfieldsquaremall.com}} }} '''Brookfield Square''' is a mall in Brookfield, Wisconsin, that originally opened in 1967. The shopping mall is located in Brookfield, Wisconsin, a suburb of Milwaukee in Waukesha County, {{convert|3|mi|km}} west of the Milwaukee County line. Waukesha Metro Route 1 serves the mall and connects to downtown Waukesha and MCTS Connect 1 to downtown Milwaukee. The mall is located at the intersection of Bluemound Road and Moorland Road, near Interstate 94. It is managed by CBL & Associates Properties. The anchor stores are JCPenney, WhirlyBall, Marcus Theatres, and Barnes & Noble.
==History== Brookfield Square was built in 1967 as a three-anchor, one-story shopping mall with 60 stores and services, including the two same anchors it has today, plus a Sears, a Kohl's Food Store, a Woolworth's, T. A. Chapman's, and Walgreens. Kohl's left the mall in 1977 and its space was converted into a Houlihan's restaurant. Woolworth's and the mall's single screen cinema left the mall in 1994 and a food court was created in its place.
The mall went under a renovation in 2004, creating new outparcel stores and restaurants. The mall's interior was given a new style, and new restaurants were built on the exterior walls of the mall. Shortly after the renovation was completed, on April 13, 2005, a two story Barnes & Noble store opened outside of the main mall entrance.
Red Robin opened at the mall on November 8, 2010.<ref>{{cite web|url=https://www.restaurantnews.com/red-robin-gourmet-burgers-continues-wisconsin-expansion-with-opening-of-brookfield-restaurant/|title=Red Robin Gourmet Burgers Continues Wisconsin Expansion with Opening of Brookfield Restaurant}}</ref>
In November 2013, an expansion was proposed for nine more storefronts.<ref>{{cite news|url=http://www.jsonline.com/business/9-new-stores-planned-for-brookfield-square-mall-b99152303z1-233702371.html|title=9 new stores planned for Brookfield Square Mall|last=Barrett|first=Rick|date=November 27, 2013|work=Milwaukee Journal Sentinel|access-date=February 12, 2014}}</ref> Old Navy and Hallmark Cards both closed in early 2014.<ref>{{cite news|url=http://www.jsonline.com/blogs/business/242409021.html|title=Old Navy, Kirlin's Hallmark close at Brookfield Square|date=January 28, 2014|work=Milwaukee Journal Sentinel|access-date=February 12, 2014}}</ref> Also in 2014, Shoe Carnival was added in the Sears wing.<ref>{{cite news|url=http://www.jsonline.com/blogs/business/238472641.html|title=Shoe Carnival coming to Brookfield Square, three stores closing|last=Gores|first=Paul|date=January 2, 2014|work=Milwaukee Journal-Sentinel|access-date=February 12, 2014}}</ref> The Sears anchor was closed temporarily in September 2014 because of structural concerns over its roof and closed permanently in mid-March 2018 as part of a plan to close 103 stores nationwide.<ref>Paul Gores. "[http://www.jsonline.com/news/brfsears-b99580639z1-328447771.html Brookfield Square Sears shuts Sunday, has 'condemned' sign]". ''Milwaukee Journal Sentinel'', September 20, 2015.</ref><ref>{{cite news|url=https://www.cnbc.com/2018/01/04/heres-a-map-of-where-the-sears-and-macys-stores-are-going-dark.html|title=Here's a map of where Sears' and Macy's stores are going dark|last=Schoen|first=John|date=January 4, 2018|work=Milwaukee Journal Sentinel|access-date=January 5, 2018}}</ref><ref>{{Cite web | url=http://fox6now.com/2018/01/04/sears-store-at-brookfield-square-mall-to-close-in-mid-march/ | title=Sears store at Brookfield Square Mall to close in mid-March | date=4 January 2018 }}</ref> The Sears anchor building was demolished in June 2018.<ref>https://www.jsonline.com/picture-gallery/communities/west/news/brookfield/2018/06/05/demolition-of-sears-buildings-underway-at-brookfield-square/35734307/</ref> The Boston Store closed in August 2018, This left JCPenney as the only anchor until Fall 2019 when the former Sears space was replaced by a Movie Tavern by Marcus and Whirlyball entertainment center.<ref>Karen Pilarski. "[https://www.jsonline.com/story/communities/west/news/brookfield/2018/04/19/loyal-boston-store-shoppers-brookfield-square-saddened-and-nostalgic-stores-imminent-closing/532484002/ Loyal Boston Store shoppers at Brookfield Square saddened and nostalgic about store's imminent closing]". ''Milwaukee Journal Sentinel'', April 19, 2018.</ref>
On July 11, 2018, it was announced that Dillard's and the Streetscape Retail would replace the Boston Store, but in April 2019, it was reported that Dillard's had changed its mind and was no longer considering an expansion into the Milwaukee area.<ref>Tom Daykin. "[https://www.jsonline.com/story/money/real-estate/commercial/2019/04/04/dillards-department-store-chain-no-longer-considering-milwaukee-area/3351199002/ Dillard's department store chain no longer actively considering move into Milwaukee area, sources say]". ''Milwaukee Journal Sentinel'', April 4, 2019.</ref>
The vacant Boston Store anchor building was demolished in 2024.<ref>https://www.jsonline.com/story/money/real-estate/commercial/2024/11/22/demolition-starts-on-brookfield-boston-store-redevelopment-awaits/76448611007/?gnt-cfr=1&gca-cat=p&gca-uir=false&gca-epti=z1181xxu002456e1181xxv001156&gca-ft=197&gca-ds=sophi</ref>
==References== {{Reflist}} {{Milwaukee Metro Malls}} {{Shopping malls in Wisconsin}} {{CBL Properties}}
Category:CBL Properties Category:Shopping malls established in 1967 Category:Buildings and structures in Milwaukee County, Wisconsin Category:Shopping malls in Wisconsin Category:Shopping malls developed by Richard E. Jacobs