{{short description|American sportscaster (born 1949)}} {{Use mdy dates|date=November 2024}} '''Brad Michael Sham''' (born August 16, 1949) is an American [[sportscaster]] who is known as the "Voice of the [[Dallas Cowboys]]".<ref>{{cite news| url=https://www.si.com/nfl/cowboys/news/a-cowboys-voice-night-off-in-week-4-with-ted-emrich-stepping-in-for-brad-sham/ |access-date=October 20, 2019 |date=September 17, 2019 |first=Mike |last=Fisher |newspaper=[[Sports Illustrated]] |title= A Cowboys voice night off in Week 4, with Ted Emrich stepping in for Brad Sham}}</ref> Sham is currently the play-by-play announcer on the [[Dallas Cowboys Radio Network]].
==Biography== Sham has been with the Cowboys since 1976, when he was hired to be their color analyst alongside play-by-play man [[Verne Lundquist]]. Sham also held the position of Sports Director at former Cowboys Radio Network flagship station 1080 AM [[KRLD (AM)|KRLD]] between 1976 and 1981. When Lundquist left for [[CBS Sports|CBS]] in 1984, Sham became the lead play-by-play man, a position he has held ever since (save for three seasons in the mid-1990s). In 2003, Sham wrote ''Dallas Cowboys: Colorful Tales of America's Greatest Teams'' ({{ISBN|0762727594}}). He also contributes weekly columns to dallascowboys.com. The 2025 season marked Sham's 47th year with the organization; the longest of any broadcaster with the team, albeit not consecutive due to his three-year absence from the club from 1995 to 1997. During his absence from the Cowboys, Sham called [[Texas Rangers (baseball)|Texas Rangers]] games on the radio with [[Eric Nadel]] between 1995 and 1997.
Sham has done NFL play-by-play for the ''[[NFL on Westwood One]]'', the ''[[NFL on Fox]]'', ''[[TNT Sunday Night Football]]'', and the ''[[NFL on CBS]]'' for one game in 2004. He has also worked games for [[NFL Europe]] and the [[Arena Football League (1987–2008)|Arena Football League]]'s [[Dallas Desperados]]. Sham has extensive experience broadcasting collegiate sports, having done play-by-play for NCAA athletics, most notably the [[NCAA Men's Division I Basketball Championship]] and college football. He spent over a decade as the radio voice of the [[Texas Longhorns]]' football and basketball teams (mostly in the 1980s), which also aired on flagship KRLD and on the Mutual Southwest Radio Network. Sham has been in the booth for 26 [[Cotton Bowl Classic]]s, calling play-by-play for 25 games and serving as the analyst for one. He has also served as a play-by-play broadcaster for the [[Big 12 Network]] basketball Saturdays, as well as for select [[ESPN]] Network Big 12 games.
Sham has also worked [[Major League Soccer]] games for the Dallas Burn (now [[FC Dallas]]) and [[North American Soccer League (1968–84)|North American Soccer League]] games for the [[Dallas Tornado]]. He also provided color commentary for ESPN's coverage of the NASL in 1982.<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211205/k28rhxg_634 Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20170206141800/https://www.youtube.com/watch?v=k28rhxg_634 Wayback Machine]{{cbignore}}: {{cite web| url = https://www.youtube.com/watch?v=k28rhxg_634| title = 1982 05 22 SAN DIEGO SOCKERS AT MONTREAL MANIC NASL | website=[[YouTube]]| date = 11 September 2016 }}{{cbignore}}</ref> He also was part of the crew that covered the [[1998 Winter Olympics]] in [[Nagano, Nagano|Nagano, Japan]].
Sham made his acting debut in the 2008 movie, [[W. (film)|''W.'']]<ref name=":0">{{cite web|title=Brad Sham|url=http://westwoodonesports.com/brad-sham/|access-date=18 June 2014|publisher=WestwoodOne}}</ref>
=== Honors === Sham has won the [[National Sportscasters and Sportswriters Association|NSSA]] Texas Sportscaster of the Year award 11 times and is a member of the [[Texas Radio Hall of Fame]].<ref name=":0" /> He was inducted into the [[Texas Sports Hall of Fame]] in 2020.
== Personal life == Sham is [[Jewish]].<ref>{{cite web | url=https://blogs.dallasobserver.com/sportatorium/2009/09/brad_sham_to_call_yom_kippur_t.php | title=Brad Sham to Call Yom Kippur, Tony Romo | access-date=18 June 2014}}</ref> [[Cory Provus]], broadcaster for the [[Minnesota Twins]], is his cousin.<ref>{{cite news |last1=Johnson |first1=Jeff |title=From Santo and Hughes, to Uecker and Mauer, Minnesota Twins voice Cory Provus has experienced a lot |url=https://www.thegazette.com/minor-league-sports/from-santo-and-hughes-to-uecker-and-mauer-minnesota-twins-voice-cory-provus-has-experienced-a-lot/ |access-date=22 December 2021 |work=[[The Gazette (Cedar Rapids, Iowa)|The Gazette]] |date=January 23, 2019}}</ref> He graduated from the [[University of Missouri]] [[Missouri School of Journalism|School of Journalism]] in 1970.<ref name=":0" /> He was a brother of the [[Alpha Epsilon Pi]] fraternity. In the 1980s he owned a sporting apparel store named Brad Sham's Big League Threads.
==References== {{Reflist}}
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{{DEFAULTSORT:Sham, Brad}} [[Category:Arena football announcers]] [[Category:1949 births]] [[Category:Living people]] [[Category:American Basketball Association announcers]] [[Category:American radio sports commentators]] [[Category:American television sports commentators]] [[Category:American soccer commentators]] [[Category:College basketball announcers in the United States]] [[Category:Dallas Cowboys announcers]] [[Category:Dallas Mavericks announcers]] [[Category:Jewish American sports commentators]] [[Category:Major League Baseball broadcasters]] [[Category:NBA broadcasters]] [[Category:NFL Europe broadcasters]] [[Category:North American Soccer League (1968–1984) commentators]] [[Category:Mass media people from Dallas]] [[Category:Texas Rangers (baseball) announcers]] [[Category:Missouri School of Journalism alumni]] [[Category:21st-century American Jews]] [[Category:Texas Longhorns football announcers]] [[Category:Texas Longhorns men's basketball announcers]]