{{Short description|American product designer (born 1966)}} {{redirect|Boxes and Arrows|the chart|Flow diagram|the programming device|Visual programming}} {{Infobox person | name = Christina Wodtke | birth_date = {{Birth date and age|1966|10|22}} | alma_mater = Kansas City Art Institute | occupation = author, lecturer | known_for = Founded Women Talk Design, Co-founded Information Architecture Institute, information architecture, OKR goal setting }} '''Christina R. Wodtke''' (born October 22, 1966) is an American businesswoman and specialist in the area of design thinking, information architecture (IA)<ref name="AlbersMazur2003">{{cite book|last1=Albers|first1=Michael J.|last2=Mazur|first2=Beth|title=Content & complexity: information design in technical communication|url=https://books.google.com/books?id=24C4z0fBGTQC&pg=PA26|accessdate=6 July 2011|date=2003-01-01|publisher=Taylor & Francis|isbn=978-0-8058-4140-4|pages=26 ff|archive-date=2014-07-27|archive-url=https://web.archive.org/web/20140727221955/http://books.google.com/books?id=24C4z0fBGTQC&pg=PA26|url-status=live}}</ref> and Management Science, specializing in objectives and key results (OKR) and team productivity. She is a lecturer at Stanford University.<ref>{{Cite web|title=Christina R Wodtke's Profile {{!}} Stanford Profiles|url=https://profiles.stanford.edu/christina-wodtke|access-date=2020-10-27|website=profiles.stanford.edu|archive-date=2020-10-30|archive-url=https://web.archive.org/web/20201030154744/https://profiles.stanford.edu/christina-wodtke|url-status=live}}</ref> ==Career== Wodtke has held a series of executive roles in the tech industry, most notably leading teams who built the events platform and created an algorithm for Linkedin's newsfeed, leading a redesign of Myspace and its profile pages and leading the design and launch of the Zynga.com gaming platform.<ref name=Cagan2020>{{cite book |last=Cagan |first=Marty |title=Empowered: Ordinary People, Extraordinary Products |publisher=John Wiley & Sons |url=https://www.google.com/books/edition/Empowered/rdsMEAAAQBAJ?hl=en&gbpv=1&dq=%22Christina+Wodtke%22+-wikipedia&pg=PA304&printsec=frontcover |year=2020 |pages=304-307 |isbn=978-1-119-69132-7 }}</ref>
Wodtke is a co-founder and past president of the Information Architecture Institute. As a User Experience professional, she has worked for such companies as Yahoo, Hot Studio, ''The New York Times, and Zynga'' to improve and develop their Web sites.{{cn|date=December 2021}}
Wodtke founded an online journal for information architects ''Boxes and Arrows'',<ref name=Colborne2006>{{cite web |url=https://www.bcs.org/media/5307/interfaces67-summer2006.pdf#page=21 |title=Interfaces Reviews {{!}} Information Architecture: Blueprints for the web |first=Giles |last=Colborne |website=www.bcs.org |publisher=British Computer Society |date=Summer 2006 |page=21 }}</ref> which was nominated for a Webby Award in 2003.<ref>{{cite news |title=Webby Awards: It's a Wild, Wild Web Out There |last=Vickers, Amy |work=The Daily Mirror |date=April 14, 2003 |page=32 |id={{Proquest|339018665}} }}</ref>
Her first book ''Information Architecture: Blueprints for the Web'' (2003) was reviewed as a concise guide for IA beginners which does not necessarily offer new information for people experienced with IA. Instead of emphasizing rigid rules, the book provides practical exercises and scenarios to introduce readers to IA concepts such as archetypal personas, controlled vocabularies, sitepath diagrams, and user-centered design.<ref name=McAllister2003/><ref name=Gill2003/> In her book ''Radical Focus'' (2016), she first takes the reader through a fictional case study in the form of a fable and later explains how to use OKRs to help teams realize their goals.<ref name=Klein2016/><ref>{{cite book |last=Wagenblatt |first=Timo |title=Software Product Management | chapter=Organizational Maturity: The Environmental Conditions of Your Software Product Manager Role |publisher=Springer International Publishing |year=2019 |isbn=978-3-030-19870-1 | doi=10.1007/978-3-030-19871-8_9 |page=407–439}}</ref>
==Bibliography== * {{cite book |last1=Wodtke |first1=Christina| title=Information Architecture: Blueprints for the Web |year=2003 |publisher=New Riders |location=Indianapolis, IN |edition=1st |isbn=0-7357-1250-6 }}<ref name=McAllister2003>{{cite journal |last1=McAllister |first1=Neil |title=Information Architecture |journal=New Architect |date=March 2003 |volume=8 |issue=3 |page=46 |issn=15379000 |id={{ProQuest|275009918}}}}</ref><ref name=Gill2003>{{cite journal |last1=Gill |first1=Kathy |title=Information architecture: blueprints for the Web |journal=Interactions |date=November 2003 |volume=10 |issue=6 |pages=57–58 |doi=10.1145/947226.947243 |url=https://dl.acm.org/doi/pdf/10.1145/947226.947243|url-access=subscription }}</ref><ref name=Colborne2006/> * {{cite book |last1=Wodtke |first1=Christina |last2=Govella |first2=Austin |title=Information Architecture: Blueprints for the Web |year=2009 |publisher=New Riders |location=Berkeley, CA |edition=2nd |isbn=978-0-321-60080-6 }}<ref>{{cite journal |last1=Gueguen |first1=Gretchen |title=A Review of “Information Architecture: Blueprints for the Web”: 2nd ed. Wodtke, Christina, and Austin Govella. Berkeley, CA: New Riders Publishing, 2009, 348 pp., $45.00, ISBN 978-0-321-60080-6 |journal=Journal of Web Librarianship |date=31 August 2010 |volume=4 |issue=2-3 |pages=292–293 |doi=10.1080/19322909.2010.488174}}</ref><ref>{{cite journal |last1=Redish |first1=Janice |title=Information Architecture: Blueprints for the Web |journal=Technical Communication |date=February 2010 |volume=57 |issue=1 |issn=00493155 |id={{ProQuest|288152512}}}}</ref> * {{cite book |last1=Wodtke |first1=Christina |title=Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results |date=2016 |publisher=Cucina Media |location=Palo Alto, CA |isbn=978-0996006026 }}<ref name=Klein2016>{{cite book |title=Build Better Products: A Modern Approach to Building Successful User-Centered Products |url=https://www.google.com/books/edition/Build_Better_Products/Gno3DwAAQBAJ?hl=en&gbpv=1&dq=%22Christina+Wodtke%22+-wikipedia&pg=PA26&printsec=frontcover |first=Laura |last=Klein |year=2016 |publisher=Rosenfeld Media |pages=26-30 |isbn= 9781933820453 }}</ref><ref>{{cite web |url=http://www.jba.tbs.tu.ac.th/files/Jba164/Review/JBA164NopadolR.pdf |title=Book Review: Radical Focus |first=นภดล |last=รมโพธิ์ |website=www.jba.tbs.tu.ac.th |publisher=Thammasat University |language=Thai |access-date=December 29, 2025 }}</ref> * {{cite book |last=Wodtke |first=Christina |date=2016 |title=Introduction to OKRs |publisher=O'Reilly Media, Inc}} * {{cite book|last1=Wodtke|first1=Christina|title=Pencil Me In: The Business Drawing Book for People Who Can't Draw |publisher=Cucina Media |location=Palo Alto, CA |isbn=978-0996006033 }} * {{cite book |last=Wodtke |first=Christina |title=The team that managed itself: a story of leadership |publisher=Cucina Media |location=Palo Alto, CA |year=2019 |isbn=978-0996006071 }}
==References== {{Reflist}}
==External links== *{{official|https://cwodtke.com/}}
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{{DEFAULTSORT:Wodtke, Christina}} Category:1966 births Category:Living people Category:American bloggers Category:Information architects Category:Place of birth missing (living people) Category:20th-century American businesspeople Category:American women bloggers Category:20th-century American businesswomen Category:American women computer scientists Category:Stanford University faculty